Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Branding firm DSPA is headquartered in Sao Paulo, Brazil. Their services include Branding and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Scottsdale, AZ
Services provided
Established in 1999, Bemo Design is a graphic design company. The team provides Graphic Design and Print Design and is in Scottsdale, Arizona.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Monumental Marketing is a Content Marketing company. They are headquartered in London, England and have small team. They offer Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Calverley, England
Services provided
That Web Look is a Calverley, England-based branding agency. They focus on Branding and Search Engine Optimization and were launched in 2012.
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UndisclosedUndisclosed2 - 9Maryland Heights, MO
Services provided
Plotlines, LLC is a small PR agency. Founded in 2012, the team specializes in Public Relations and Content Marketing.
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$5,000+< $25 / hr2 - 9Dubai, United Arab Emirates
Services provided
Dezigner Online is a pay per click agency. They focus on Pay Per Click and Social Media Marketing and were established in 2008. The company is located in Dubai, United Arab Emirates.
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$1,000+$150 - $199 / hr2 - 9Huntington, NY
Services provided
TunedUp Media is a SEO services firm established in 2018. The agency focuses on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
Zebra Advertisement is a Digital Strategy company located in Miami, Florida. The team offers Digital Strategy and Conversion Optimization.
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$1,000+Undisclosed2 - 9
Services provided
Content Marketing company Abra Marketing was founded in 1999. The team offers Content Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$25 - $49 / hr2 - 9Shepshed, England
Services provided
Web design company Lowaire Digital was established in 2014. The team specializes in Web Design and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Grandville, MI
Services provided
Response Marketing Services LLC is a social media marketing agency. The small Grandville, Michigan-based team specializes in Social Media Marketing and Advertising. The agency was launched in 2011.
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$1,000+< $25 / hr2 - 9
Services provided
Marketify is a small PPC agency founded in 2018. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+< $25 / hr2 - 9
Services provided
SEO Higher Ranking - SEO Company India, a Content Marketing company, is located in Delhi, India. Their services include Content Marketing and Digital Strategy.
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Undisclosed$25 - $49 / hr2 - 9Dhaka, Bangladesh
Services provided
SEO services firm Bizvein provides Search Engine Optimization and Social Media Marketing. They are in Dhaka, Bangladesh.
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$1,000+< $25 / hr2 - 9Noida, India
Services provided
Soigne Technologies Pvt. Ltd. Is a social media marketing firm located in Noida, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Penn Valley, PA
Services provided
Serkes Marketing is a small Digital Strategy company headquartered in Penn Valley, Pennsylvania. Their services include Digital Strategy and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Globalinfo Ltd is a web design company. The New Windsor, New Zealand-based company was established in 2006. Their services include Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Bengaluru, India
Services provided
JinConnect - Digital Marketing Agency is a social media marketing firm based in Bengaluru, India. They focus on Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Dandenong South, Australia
Services provided
Digital Bond Marketing is a Digital Strategy company. The team offers Digital Strategy and Search Engine Optimization, and the firm is located in Dandenong South, Australia and Sandringham,
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
Shaparak Marketing, an Advertising company, is based in Chicago, Illinois. They offer Advertising and Branding and were launched in 2016.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Wonderlab is a small Wellington, New Zealand-based branding firm. The team provides Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Boulder, CO
Services provided
Swoboda Marketing is a branding firm headquartered in Boulder, Colorado. They focus on Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Melbourne, Australia
Services provided
Show & Tell Studio, a branding company, was founded in 2000. In Melbourne, Australia, the team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
Branding agency ThinkZilla Consulting Group is located in Atlanta, Georgia. Their services include Branding and Event Marketing.
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$5,000+$100 - $149 / hr2 - 9Boca Raton, FL
Services provided
Into The Blue Creative Business Agency is a Digital Strategy company. Launched in 2016, the agency is located in Boca Raton, Florida. Their team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Oakland Park, FL
Services provided
Founded in 2014, Gordo Web Design is a small graphic design agency. Their team offers Graphic Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Scottsdale, AZ
Services provided
Gizoom Marketing & Consulting , a Marketing Strategy company, was established in 1991. The agency focuses on Marketing Strategy and Mobile & App Marketing, and is small.
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$5,000+$50 - $99 / hr2 - 9St. Petersburg, FL
Services provided
Conversations Digital: Law Firm Marketing, Web Design, SEO and Consulting is a SEO company. The St. Petersburg, Florida-based firm focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Jaipur, India
Services provided
Established in 2017, The SR Developers is a branding company. In Jaipur, India, the team focuses on Branding and Mobile App Development.
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$5,000+Undisclosed2 - 9Lockport, NY
Services provided
In Lockport, New York, Vrootok Marketing & Consulting is a Content Marketing company. They focus on Content Marketing and Digital Strategy and were launched in 2017.
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UndisclosedUndisclosed2 - 9McKinney, TX
Services provided
Long Drive Agency is a graphic design company. The team provides Graphic Design and Marketing Strategy, and the agency is located in McKinney, Texas.
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$1,000+< $25 / hr2 - 9
Services provided
WebOdoctor is an application development firm. The Bhopal, India-based team focuses on Mobile App Development and Branding.
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UndisclosedUndisclosed2 - 9Portland, OR
Services provided
Founded in 2018, High-Proof Creative is a small Advertising company. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Littleton, CO
Services provided
Evolution Communications Agency is an Advertising company. Their small team of employees is headquartered in Littleton, Colorado. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
Located in Boston, Massachusetts, Digital Marketing Stream is a small Advertising company. Their services include Advertising and Branding.
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Undisclosed$50 - $99 / hr2 - 9Barnstable, MA
Services provided
Web design agency Acorn Digital Marketing is in Barnstable, Massachusetts. They specialize in Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Jackson, GA
Services provided
SevenWired is a small Advertising company based in Jackson, Georgia. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Constant Concepts ™ is an Advertising company. Based in Scottsdale, Nevada, the firm specializes in Advertising and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Wyomissing, PA
Services provided
Headquartered in Wyomissing, Pennsylvania, FXV Digital Design is a small branding agency. The team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Hickory, NC
Services provided
X-Factor Web Marketing is a Content Marketing company. Founded in 2008, their team specializes in Content Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Hyderabad, India
Services provided
ITinfo Digital is a Digital Strategy company. In Hyderabad, India, the agency was founded in 2008. Their services include Digital Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Grande Prairie, Canada
Services provided
Nine10 Incorporated is a pay per click company. The Grande Prairie, Canada-based agency was launched in 2006. Their team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Seal Beach, CA
Services provided
Boulevard Digital Marketing, Inc. Is an Email Marketing company. Located in Seal Beach, California, the agency provides Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Tustin, CA
Services provided
Email Marketing company Cuselleration provides Email Marketing and Pay Per Click. They were established in 2013.
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UndisclosedUndisclosed2 - 9Cincinnati, OH
Services provided
Pixaura is a PPC agency founded in 2019. Their team provides Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Byron Center, MI
Services provided
Lifedge LLC, a web design company, is based in Byron Center, Michigan. Their services include Web Design and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Budva, Montenegro
Services provided
Minmedia is a social media marketing company. The team is based in Budva, Montenegro, and their services include Social Media Marketing and Web Development.
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UndisclosedUndisclosed2 - 9Cebu City, Philippines
Services provided
Launched in 2011, Cebu Web Solutions is a small e-commerce development firm. Their team offers E-Commerce Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Essen, Germany
Services provided
Media:meets GmbH is a Content Marketing company. Founded in 2009, the team provides Content Marketing and E-Commerce Development. The firm is in Essen, Germany.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
Logo company Ad Inicio Digital is based in Los Angeles, California. They specialize in Logo and Other Digital Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.