Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$150 - $199 / hr2 - 9Vientiane, Laos
Services provided
Play Creative Lab is a branding company. They are located in Vientiane, Laos and have small team of experts. Their services include Branding and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
JackSpike Design, a graphic design agency, was established in 2011. In Quattro Strade, Italy, the team focuses on Graphic Design and Web Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$25 - $49 / hr2 - 9Grünberg, Germany
Services provided
BornSunday is a video production company. Their small team is based in Grünberg, Germany and specializes in Video Production and Web Design. The firm was established in 2019.
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$1,000+$25 - $49 / hr2 - 9Johannesburg, South Africa
Services provided
Founded in 2012, iNetAxis Marketing is a small SEO services firm. Their team specializes in Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9Raipur, India
Services provided
Launched in 2019, Programmics Technology is a website development company. The company specializes in Web Development and Custom Software Development.
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$1,000+$100 - $149 / hr2 - 9Dublin, Ireland
Services provided
CSM Agency is a SEO services firm. The team is based in Dublin, Ireland, and their services include Search Engine Optimization and Pay Per Click.
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$5,000+< $25 / hr2 - 9New Delhi, India
Services provided
Web design agency Saadi Web is in New Delhi, India. They specialize in Web Design and Branding.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$100 - $149 / hr2 - 9Tonawanda, NY
Services provided
Invigilo LLc is a Tonawanda, New York-based SEO company. Their services include Search Engine Optimization and Web Design.
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Undisclosed$25 - $49 / hr2 - 9Canoas, Brazil
Services provided
See all 1 projectsShapeflux Design Studio specializes in crafting investment and marketing materials, including business overviews, product breakdowns, and market analyses. Reviews highlight their professionalism, commitment to excellence, and effective project management. Their work often exceeds expectations, with high-quality deliverables completed ahead of schedule, making them a reliable partner for strategic business presentations.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$150 - $199 / hr2 - 9Naperville, IL
Services provided
Visio SEO is a social media marketing firm. They are located in Naperville, Illinois and Elgin, Illinois and have small team. They offer Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Prishtina, Kosovo
Services provided
Ravehearts is a social media marketing agency. The team focuses on Social Media Marketing and Content Marketing and is based in Prishtina, Kosovo.
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$1,000+$50 - $99 / hr2 - 9Strovolos, Cyprus
Services provided
Wizzweb is a SEO services firm. Located in Strovolos, Cyprus, the firm provides Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9Ayer Molek, Malaysia
Services provided
Winnefy is a small Ayer Molek, Malaysia-based web design company. The team offers Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
E-commerce development company Digihive offers E-Commerce Development and Ecommerce Marketing. They were founded in 2017.
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$1,000+$25 - $49 / hr10 - 49Bijeljina, Bosnia and Herzegovina
Services provided
MicroMedia, a branding firm, is located in Bijeljina, Bosnia and Herzegovina. They specialize in Branding and Social Media Marketing and were established in 2018.
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$1,000+< $25 / hr10 - 49Bhadreswar, India
Services provided
See all 2 projectsDesignfo offers a range of services including Social Media Promotion, Brand Identity, and Digital Marketing. Reviews highlight their cooperative project management, timely delivery, and responsiveness to client needs. Their effective team coordination and strategic flexibility are particularly praised, making them a reliable partner for Social Media Marketing and Online Branding.
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$5,000+Undisclosed10 - 49
Services provided
See all 2 projectsCham Agency specializes in SEO and website design services, with a notable expertise in creating fully-featured, well-designed websites that enhance online presence. Reviews highlight their professionalism, effective project management, and ability to deliver top-ranking results on Google, making them a highly competent choice for real estate agencies.
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$1,000+< $25 / hr10 - 49
Services provided
Hire SEO Experts In India is an Advertising company established in 2001. Their team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Launched in 2021, Brandz Sense is a Digital Strategy company. Their team provides Digital Strategy and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Chennai, India
Services provided
Founded in 2019, Digital techworks Interactive solutions is an UX design company. Their services include UX/UI Design and Web Development.
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$1,000+$25 - $49 / hr10 - 49Dhaka, Bangladesh
Services provided
Jamroll Studio is a Dhaka, Bangladesh-based graphic design company. Established in 2018, the team specializes in Graphic Design and Web Development.
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UndisclosedUndisclosed10 - 49
Services provided
Founded in 2015, FINSBURY MEDIA is a Digital Strategy company. The team focuses on Digital Strategy and Conversion Optimization.
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$1,000+$25 - $49 / hr50 - 249Newberry, MI
Services provided
Tribe-d, a website development company, is located in Newberry, Michigan. Launched in 2019, the team focuses on Web Development and Social Media Marketing.
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Undisclosed$25 - $49 / hrFreelancerQuito, Ecuador
Services provided
Headquartered in Quito, Ecuador, Beyond is a small Content Marketing company. The team provides Content Marketing and Social Media Marketing.
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$1,000+< $25 / hrFreelancerKushtia, Bangladesh
Services provided
Small social media marketing agency Freelancer Amin, is in Kushtia, Bangladesh. Their services include Social Media Marketing and Email Marketing.
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$10,000+$150 - $199 / hr50 - 249Riverside, CA
Services provided
In Riverside, California, Q-vantage is a midsize social media marketing company. Their services include Social Media Marketing and IT strategy consulting.
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$75,000+$100 - $149 / hr50 - 249Lahore, Pakistan
Services provided
Cyber Advance Solutions, a software development company, focuses on Custom Software Development and E-Commerce Development. The firm is headquartered in Lahore, Pakistan.
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$1,000+$100 - $149 / hrFreelancerMounds View, MN
Services provided
Webbiquity LLC is a Content Marketing company founded in 2017. The team provides Content Marketing and Digital Strategy.
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$1,000+$200 - $300 / hr10 - 49Charleston, SC
Services provided
Launched in 2017, Ashworth Strategy is a small Digital Strategy company. Their team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Beograd, Serbia
Services provided
KickAssGrowth is a Digital Strategy company. In Beograd, Serbia and Sofia, Bulgaria, the company was established in 2015. Their services include Digital Strategy and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Nairobi, Kenya
Services provided
Digital Tailor Agency, a graphic design company, is based in Nairobi, Kenya. They provide Graphic Design and Search Engine Optimization and were founded in 2018.
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$10,000+Undisclosed10 - 49Montréal, Canada
Services provided
Chivalry Creative is a Corporate Photography company located in Montréal, Canada and Los Angeles, California. Established in 2010, the team specializes in Corporate Photography and Video
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
Launched in 2016, PawaSys Technologies is a small web development company based in Noida, India. Their team focuses on Web Development and E-Commerce Development.
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$1,000+$25 - $49 / hr10 - 49Sahiwal, Pakistan
Services provided
Established in 2018, Techopoint is a website development firm. Their services include Web Development and Custom Software Development.
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
Niriya Web Solutions is a PPC company. They are in New Delhi, India, and their services include Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Bitlogicx is a Lahore, Pakistan-based website development company. Their services include Web Development and Mobile App Development.
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Undisclosed$100 - $149 / hr10 - 49
Services provided
Lusso Labs is a software development company. Located in Dallas, Texas, the firm was launched in 2022. Their services include Custom Software Development and Web Development.
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$1,000+$25 - $49 / hr250 - 999
Services provided
See all 1 projectsBeing a digital world-centric organization, we are engaged in website designing in a brand new manner to engage more audiences who are willing to bring their business online. To sustain your
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$25,000+$300+ / hr250 - 999Jaipur, India
Services provided
Branding agency Digiwebart was founded in 2011. The midsize team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kraków, Poland
Services provided
All 4 Comms, a PR firm, was established in 2006. The team focuses on Public Relations and Social Media Marketing.
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$1,000+$25 - $49 / hr250 - 999
Services provided
SEO Company in Gurgaon is an India-based SEO company. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed250 - 999Corpus Christi, TX
Services provided
MDR is an Advertising company established in 1974. Their team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr250 - 999Chennai, India
Services provided
Established in 2012, Dawn IT Service is a SEO company. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed250 - 999Ahmedabad, India
Services provided
Decode Mediacom is a social media marketing company. They are located in Ahmedabad, India and have midsize team of experts. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed250 - 999Delhi, India
Services provided
Seo2Topp Services is a Digital Strategy company founded in 2013. The midsize team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Mumbai, India
Services provided
Based in Mumbai, India, Yellow Umbrella Services is an Event Marketing company. The team specializes in Event Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr250 - 999
Services provided
Digit Media Designs is a branding firm. They are headquartered in San Diego, California, and their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr250 - 999Princeton, NJ
Services provided
CAT Software Services, a social media marketing firm, is based in Princeton, New Jersey. They offer Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Zaisha Technologies is a Hyderabad, India-based social media marketing agency. They provide Social Media Marketing and Content Marketing.
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$50,000+$300+ / hr250 - 999
Services provided
Digi Marketing Tech is a SEO company in Bronx, New York. The team focuses on Search Engine Optimization and Content Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.