Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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UndisclosedUndisclosed10 - 49Santa Cruz, CA
Services provided
Founded in 1993, Nadel Phelan, Inc. Is a small Content Marketing company. Their team provides Content Marketing and Public Relations.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Qode Social is an Advertising company. They offer Advertising and Social Media Marketing and were founded in 2016.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
PowerSites is a Business Consulting company established in 2009. Their team provides Business Consulting and Social Media Marketing.
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$250,000+Undisclosed10 - 49St. Louis, MO
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New Honor Society, an Advertising company, is located in St. Louis, Missouri. Their services include Advertising and Social Media Marketing.
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$5,000+Undisclosed10 - 49Madrid, Spain
Services provided
LightBros Creative, a social media marketing firm, was founded in 2014. The team specializes in Social Media Marketing and Video Production and is in Madrid, Spain.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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My SEO Sucks is a small Toronto, Canada-based SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Leawood, KS
Services provided
CCP digital is a Leawood, Kansas-based SEO agency. The team focuses on Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$50 - $99 / hr10 - 49Irvine, CA
Services provided
Your Marketing People is a social media marketing company. Their team is located in Irvine, California and specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Syracuse, NY
Services provided
Solon Quinn Studios is a video production company headquartered in Syracuse, New York. They offer Video Production and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed10 - 49Austin, TX
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Hahn Public, a Marketing Strategy company, was established in 1974. Based in Austin, Texas, the team provides Marketing Strategy and Public Relations.
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UndisclosedUndisclosed10 - 49Málaga, Spain
Services provided
Content Marketing company Ignacio CM was established in 2018. The company specializes in Content Marketing and Social Media Marketing, and is small.
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$5,000+$50 - $99 / hr10 - 49Budapest, Hungary
Services provided
HD marketing is a social media marketing firm. They are located in Budapest, Hungary and have small team. They specialize in Social Media Marketing and Pay Per Click.
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Undisclosed$25 - $49 / hr10 - 49Riyadh, Saudi Arabia
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The Marketing Trendz - KSA, a social media marketing firm, was established in 2008. Headquartered in Riyadh, Saudi Arabia, the team provides Social Media Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Melbourne, Australia
Services provided
Logo Istic is a Melbourne, Australia-based Logo company. They focus on Logo and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Singapore, Singapore
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Pay per click company Web Leads Digital Agency was launched in 2017. The agency specializes in Pay Per Click and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Paris, France
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SEO services firm AEP DIGITAL is headquartered in Paris, France. Established in 2009, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Bengaluru, India
Services provided
See all 1 projectsSpacemen Digital Private Limited specializes in Digital Marketing services, including SEO and SEM, with a focus on enhancing online branding and website optimization. Reviews highlight their exceptional commitment to delivering quality work on schedule, impressive project management, and valuable insights into improving social media platforms, contributing positively to brand value.
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$25,000+$25 - $49 / hr10 - 49Austin, TX
Services provided
Founded in 2017, The Social Circle is a branding company. The agency focuses on Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Hyderabad, India
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Web development company Consultixs is in Hyderabad, India. Launched in 2024, the team provides Web Development and UX/UI Design.
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$1,000+< $25 / hr50 - 249Little Rock, AR
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Team SI, a SEO company, is based in Little Rock, Arkansas. The team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Ciudad de México, Mexico
Services provided
Archer Troy Publicidad S.A. De C.V. Is an Advertising company established in 2001. Their services include Advertising and Marketing Strategy.
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$10,000+$100 - $149 / hr50 - 249Melville, NY
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Established in 2002, Long Island MedResponsive is a Content Marketing company. The company offers Content Marketing and Search Engine Optimization, and is midsize.
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$1,000+$25 - $49 / hrFreelancerDaiwal, Pakistan
Services provided
Wijdan Shahid is a SEO services firm and social media marketing agency. The company is based in Daiwal, Pakistan. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Islamabad, Pakistan
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Founded in 2015, SEO Islamabad Pakistan is a social media marketing agency. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr50 - 249
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Automatic Growth is a Digital Strategy company launched in 2022. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Richmond Hill, Canada
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Launched in 2012, Wisdek Corp, a midsize social media marketing agency, is in Richmond Hill, Canada. Their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr50 - 249Banja Luka, Bosnia and Herzegovina
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Aquarius is a social media marketing agency. Launched in 1993, the team offers Social Media Marketing and Pay Per Click. The agency is in Banja Luka, Bosnia and Herzegovina.
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Undisclosed$25 - $49 / hr50 - 249Portland, OR
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Established in 2003, Synapse Interactive is a branding company. Based in Portland, Oregon, the team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Liverpool, England
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S P Web Design is a social media marketing firm. Launched in 2000, the firm is located in Liverpool, England and Liverpool, England. Their team specializes in Social Media Marketing and Web Design.
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$1,000+Undisclosed2 - 9Athens, GA
Services provided
Launched in 2015, Phantom Eye Design is a small web design company located in Athens, Georgia. Their team focuses on Web Design and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Burr Ridge, IL
Services provided
Barcelona Creative Group is a Burr Ridge, Illinois-based branding agency. They specialize in Branding and Digital Strategy and were established in 1990.
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$1,000+$25 - $49 / hr50 - 249Bayan Lepas, Malaysia
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Exabytes Network Sdn. Bhd is a Content Marketing company. Their midsize team is headquartered in Bayan Lepas, Malaysia. Their services include Content Marketing and Other Digital Marketing.
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$1,000+$50 - $99 / hr10 - 49
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See all 2 projectsMadArt offers services in Social Media Management, including content creation, marketing, promotion on social networks, and online branding. Reviews highlight their punctuality, effective communication, and alignment with client values, making them a reliable partner for Digital Marketing and Social Media initiatives.
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
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Established in 2013, AD65 BD. Ltd. Is a small Dhaka, Bangladesh-based video production agency. Their team specializes in Video Production and Advertising.
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$1,000+$25 - $49 / hr2 - 9
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Alegta is a branding company. Located in Hyderabad, India, their team offers Branding and Marketing Strategy.
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$10,000+$25 - $49 / hr250 - 999Manchester, England
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AMZ Marketing Hub is a branding firm. The agency is located in Manchester, England. Their services include Branding and Marketing Strategy.
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$1,000+< $25 / hr50 - 249
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Established in 2023, Alfa Eleven is a branding company. The team focuses on Branding and Social Media Marketing and is headquartered in Multan, Pakistan.
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$1,000+$50 - $99 / hr10 - 49Kaunas, Lithuania
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Pay per click company OneClick is based in Kaunas, Lithuania. They focus on Pay Per Click and Media Planning & Buying.
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$1,000+$200 - $300 / hr10 - 49South Toowoomba, Australia
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Founded in 2015, Digital Darts is an Email Marketing company. In South Toowoomba, Australia, the team specializes in Email Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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ClickTitan, a small social media marketing firm, is based in Billings, Montana. The team offers Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsNUHRAAN offers Social Media Management and Digital Marketing services, specializing in enhancing online branding. Reviews highlight their ability to develop effective social media strategies tailored to client goals, resulting in significant follower growth and seamless workflow. Clients appreciate their understanding and strategic approach to Social Marketing.
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$1,000+< $25 / hr10 - 49Manila, Philippines
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Yugorithm is a Manila, Philippines-based telephone answering service. They offer Call Center Services and Back Office Outsourcing.
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$1,000+Undisclosed2 - 9Calumet City, IL
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Expertek Cyber Solutions Inc., a telephone answering service, is located in Calumet City, Illinois. Their services include Call Center Services and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Kettering, England
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See all 1 projectsDigital Genei offers comprehensive digital solutions, including e-commerce platform development, design, marketing, and vendor membership modules. Reviews highlight their exceptional creativity, professional project management, and significant impact on sales and brand credibility. Clients appreciate their seamless communication and quick issue resolution, making Digital Genei a reliable partner for complex digital projects.
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$5,000+$25 - $49 / hr250 - 999
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Advertising company Schackleton Group offers Advertising and Digital Strategy. They are in Madrid, Spain.
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$5,000+$100 - $149 / hr250 - 999Frankfurt am Main, Germany
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Edelman.ergo , a social media marketing company, is headquartered in Frankfurt am Main, Germany. They provide Social Media Marketing and Public Relations and were founded in 1972.
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UndisclosedUndisclosed250 - 999Jung-gu, South Korea
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Edelman Korea is a PR firm. Launched in 1952, the agency offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed250 - 999
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Kenshoo Tel Aviv is a social media marketing company. They provide Social Media Marketing and Mobile & App Marketing and were founded in 2006. The firm is based in Israel.
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UndisclosedUndisclosed250 - 999Miami, FL
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Advertising company IMS Internet Media Services was launched in 2005. The agency specializes in Advertising and Social Media Marketing.
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$5,000+$25 - $49 / hr250 - 999
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Based in Porto Alegre, Brazil, Reweb is a Digital Strategy company. Founded in 2001, the team provides Digital Strategy and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.