Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$5,000+$25 - $49 / hr250 - 999
Services provided
Based in Porto Alegre, Brazil, Reweb is a Digital Strategy company. Founded in 2001, the team provides Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999Los Angeles, CA
Services provided
KoalifiedLeads is an answering service. The team offers Call Center Services and Social Media Marketing, and the agency is headquartered in Los Angeles, California.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
D343K Creative Management, INC. Is a small Los Angeles, California-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed250 - 999New York, NY
Services provided
Quartile is a pay per click agency. Based in New York, New York, the agency was launched in 2018. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49South Miami, FL
Services provided
Pierson Media is a web design company. They are headquartered in South Miami, Florida. Their team specializes in Web Design and Web Development.
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$5,000+$100 - $149 / hr10 - 49Cardiff, Wales
Services provided
Station Rd Marketing is a SEO agency. Located in Cardiff, Wales, the team focuses on Search Engine Optimization and Ecommerce Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Social media marketing company BILLIONMONSTERS was launched in 2015. The small team focuses on Social Media Marketing and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$5,000+$50 - $99 / hr50 - 249Sunnyvale, CA
Services provided
Located in Sunnyvale, California, TheByteCraft is a Digital Strategy company. The team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Digital Boost is a social media marketing company. Headquartered in Rishon LeTsiyon, Israel, the company was launched in 2010. Their team focuses on Social Media Marketing and Direct Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$50 - $99 / hr10 - 49Redditch, England
Services provided
Mooch Creative is a branding firm. They are located in Redditch, England and London, Andorra and have small team. Their services include Branding and Graphic Design.
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$1,000+$50 - $99 / hr2 - 9Boston, MA
Services provided
Tactical-Moves Inc is a web design agency. Located in Boston, Massachusetts, the team focuses on Web Design and Search Engine Optimization.
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$1,000+$300+ / hr2 - 9London, England
Services provided
SweetVisible, a Business Consulting company, is based in London, England. The team offers Business Consulting and Advertising.
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UndisclosedUndisclosed2 - 9Varna, Bulgaria
Services provided
Located in Varna, Bulgaria, Markception is a small social media marketing company. The team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Paradise Valley, AZ
Services provided
The McRae Agency, a Marketing Strategy company, provides Marketing Strategy and Public Relations. The agency is headquartered in Paradise Valley, Arizona.
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$5,000+Undisclosed10 - 49Greenville, SC
Services provided
9/8 Central, a video production company, is based in Greenville, South Carolina. They focus on Video Production and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Sylhet, Bangladesh
Services provided
Muntasir Mahdi is a branding agency. Established in 2017, the agency is based in Sylhet, Bangladesh. Their services include Branding and Email Marketing.
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$1,000+Undisclosed2 - 9Nairobi, Kenya
Services provided
Monicah Mugo Films is an Advertising company. They are based in Nairobi, Kenya. Their team provides Advertising and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Patna, India
Services provided
Pervenire Digital Solutions Private Limited is a social media marketing company. Their team is in Patna, India. The company specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
Services provided
See all 5 projectsWe help small & mid-size Businesses With Modern Digital Marketing(PPC, SEO, SMO, Email Marketing, Amazon ads, Graphic Designing). Our professional marketing specialists understand the
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$1,000+$50 - $99 / hr2 - 9
Services provided
See all 1 projectsXline Digital LTD offers web development and SEO services, focusing on creating visually appealing, user-friendly, and search engine-optimized websites that drive traffic and generate leads. Feedback highlights their responsiveness, customer-focused approach, and effective project management, though there is a suggestion for enhanced team training on the latest digital marketing trends.
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$5,000+$100 - $149 / hr50 - 249Singapore, Singapore
Services provided
Established in 2010, Mediaplus Digital Pte Ltd is a SEO company. The midsize team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9South Elgin, IL
Services provided
Social media marketing firm Tag Marketing is located in South Elgin, Illinois. Established in 2001, the team offers Social Media Marketing and Content Marketing.
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$25,000+$100 - $149 / hr250 - 999
Services provided
See all 2 projectsAt Global Elite Publishing, our Expert team ensures your book gets the professional solutions it deserves whether you are a first-time writer or an experienced author. We handle every step with
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UndisclosedUndisclosed250 - 999East Brunswick, NJ
Services provided
Launched in 1995, Generational Marketing is a web design company. The team provides Web Design and Social Media Marketing.
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$1,000+$200 - $300 / hr250 - 999
Services provided
Social media marketing agency Pinnacle Design Agency is based in San Jose, California. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr250 - 999
Services provided
HipHype is a Digital Strategy company. The Indore, India-based agency was established in 2023. Their team specializes in Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr250 - 999Karachi, Pakistan
Services provided
Founded in 2008, Octane is a branding agency. The agency offers Branding and Social Media Marketing.
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UndisclosedUndisclosed250 - 999
Services provided
Vitalreach is a branding firm. Established in 2023, the team provides Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr250 - 999Panihati, India
Services provided
Established in 2021, Codesala is a midsize Advertising company. Their services include Advertising and Branding.
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Undisclosed< $25 / hr250 - 999Padur, India
Services provided
Adsparksocial, a branding company, was founded in 2017. The firm focuses on Branding and Social Media Marketing, and is midsize.
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$1,000+< $25 / hr250 - 999Quezon City, Philippines
Services provided
TAP Virtual Solutions is a social media marketing firm. The midsize Quezon City, Philippines-based team provides Social Media Marketing and Back Office Outsourcing. The company was launched in 2023.
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$1,000+$100 - $149 / hr250 - 999New York, NY
Services provided
Digital Strategy company ILC Solutions was launched in 2016. The company focuses on Digital Strategy and Social Media Marketing, and is midsize.
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Undisclosed< $25 / hr250 - 999
Services provided
SEO Guest Posting Back Link is a branding firm. They are located in Maryville, Tennessee. Their team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed250 - 999New York, NY
Services provided
Times Book Publishing is a social media marketing company. Based in New York, New York, the agency provides Social Media Marketing and Print Design.
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$1,000+$25 - $49 / hr250 - 999Greensboro, NC
Services provided
American Brand Services is a website development firm. They specialize in Web Development and Social Media Marketing and were founded in 2015. The company is in Greensboro, North Carolina.
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$1,000+$25 - $49 / hr250 - 999Jacksonville, FL
Services provided
Website Maisters is a Digital Strategy company. In Jacksonville, Florida, the firm was launched in 1959. Their team offers Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr250 - 999
Services provided
SEO First Rank, a branding agency, offer Branding and Social Media Marketing. They were established in 2008.
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$1,000+$25 - $49 / hr250 - 999
Services provided
InfiniVibes LLC is a social media marketing agency. Their team is in and focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr250 - 999Dallas, TX
Services provided
Book Marketing is a midsize social media marketing firm founded in 2018. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr250 - 999Narikkuni, India
Services provided
Mubeena Mubarak - Digital marketing specialist in calicut, a social media marketing firm, specialize in Social Media Marketing and Content Marketing. They were founded in 2023.
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$1,000+$300+ / hr250 - 999
Services provided
Al Mariyam Hudha is a social media marketing agency. In koduvally, India, the company was founded in 2020. Their services include Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr250 - 999Brooklyn, NY
Services provided
In Brooklyn, New York, Social Verse is a social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr250 - 999
Services provided
The Com Cube is a Market Research company launched in 2024. The agency offers Market Research and Digital Strategy, and is midsize.
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$1,000+$100 - $149 / hr250 - 999
Services provided
Founded in 2016, Bogo Marketing Solutions is a branding agency. Headquartered in Mississauga, Canada, the team offers Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr250 - 999
Services provided
Social media marketing company Hifi Marketing and Technologies was established in 2019. The company specializes in Social Media Marketing and Search Engine Optimization, and is midsize.
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$1,000+$25 - $49 / hr250 - 999
Services provided
Professional SEO Expert Md Jamil Hosain is a midsize social media marketing company established in 2017. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr250 - 999
Services provided
Digital Strategy company Rapid IT Zone offers Digital Strategy and Social Media Marketing. They were established in 1997.
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$1,000+< $25 / hr250 - 999
Services provided
Devlet LLC is a social media marketing company. They were founded in 2015, and their services include Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed250 - 999
Services provided
Founded in 2024, Bitlens Digital is a midsize social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr250 - 999Udaipur, India
Services provided
SD Business Knowledge is a social media marketing company. The Udaipur, India-based agency was launched in 2004. Their team focuses on Social Media Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.