WPIC Marketing + Technologies

BACKGROUND

Please describe your company and your position there.

I run a personal care and beauty brand that's focused on fun, funky, colourful products in the clean beauty space. I am the founder / owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WPIC Marketing + Technologies, and what were your goals?

We were looking to enter the Chinese and Japanese markets for the first time. We were looking to have a strong entry and then grow the brand in each geo.

SOLUTION

How did you select this vendor and what were the deciding factors?

We felt they knew this space better than any one else. Additionally, we felt as though they were the industry leaders that we could trust.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Everything, from Tmall, Douyin, and RED in China, to Rakuten, LINE, and Instagram in Japan.

How many resources from the vendor's team worked with you, and what were their positions?

Once the contract was signed, we had 3-4 points of contact in North America, plus 3-4 points of contact in Asia. There were also additional staff in Asia that worked on our file but I didn't interact with them too much.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Terrific - we're still working with WPIC today. We really like their team and the results have been strong. They know their stuff and our brand is growing in both China and Japan right now. Sales are increasing each month and we're really looking forward to the major shopping holidays.

How effective was the workflow between your team and theirs?

Strong. They are effective communicators; always met deadlines; and most importantly, they really helped us to understand what was happening on the ground and why we were doing what we were doing.

What did you find most impressive or unique about this company?

I like how they are the only agency I need in those markets. I know some of the other brands in my space use a bunch of different service provides and managing all of them requires a lot of time.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

We create golf based accessories to help the average golfer become better

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WPIC Marketing + Technologies, and what were your goals?

Hired them to help break into the Chinese market place through Douyin, JD, and RED.

SOLUTION

How did you select this vendor?

I saw their results online with the companies they represent and felt they were the ones that would be able to help me achieve my goals the best

Describe the scope of their work in detail, including any steps and the final deliverables.

After understanding my goals, the team at WPIC created a catered approach to help position me as a leading provider for golfers in the Chinese marketplace. They helped us hit the ground running in China because of their expert level marketing and extremely proactive approach.

How many people from the vendor's team worked with you, and what were their positions?

I worked with 3 people and they were all in marketing

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

No

Describe their project management style, including communication tools and timeliness.

We had periodic review sessions where we looked at specific metrics pertaining to the growth I was looking for. We pivoted as needed and they always provided value in the form of next steps and ways to improve upon what’s already there

What did you find most impressive or unique about this company?

They treated me like family and I felt heard at every step of the way.

Are there any areas for improvement or something they could have done differently?

No