Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$100 - $149 / hr2 - 9Grosuplje, Slovenia
Services provided
Agencija 202 is a pay per click company headquartered in Grosuplje, Slovenia. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$150 - $199 / hr50 - 249Houston, TX
Services provided
See all 2 projectsWebnflix specializes in delivering creative design and digital solutions, including logo and website redesigns, tailored to client needs. Reviews highlight their professionalism, responsiveness, and dedication to understanding client visions. Clients appreciate their ability to enhance brand identity and increase engagement, though some suggest more detailed presentations of initial concepts could improve the experience.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projectsWelcome to A99 Solutions, your premier destination for web design, development, and digital marketing services. Based in the heart of Texas, our team of seasoned experts is dedicated to crafting
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$5,000+$25 - $49 / hr2 - 9Santa Maria da Feira, Portugal
Services provided
Lendarius Digital Agency is a web design company. The team is in Santa Maria da Feira, Portugal and Fundão, Portugal, and their services include Web Design and Social Media Marketing.
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$50,000+$150 - $199 / hr10 - 49Kuala Lumpur, Malaysia
Services provided
Digital Strategy company Nick Metrics Marketing Agency was established in 2017. Based in Kuala Lumpur, Malaysia and Hyderabad, India, the team focuses on Digital Strategy and Other Digital
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
Crisp Multimedia Solutions Pvt. Ltd., a social media marketing firm, is headquartered in New Delhi, India. Launched in 2013, the team offers Social Media Marketing and E-Commerce Development.
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$1,000+< $25 / hr2 - 9Huntington Park, CA
Services provided
SEO agency Digital is headquartered in Huntington Park, California. Founded in 2019, the team focuses on Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+Undisclosed2 - 9Al Khobar, Saudi Arabia
Services provided
MoonMarc.com is a graphic design agency. Launched in 2015, the company focuses on Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Kuala Lumpur, Malaysia
Services provided
BitQuest Sdn Bhd, a SEO company, was founded in 2017. The agency provides Search Engine Optimization and Social Media Marketing, and is small.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+Undisclosed10 - 49Manama, Bahrain
Services provided
Crayo Tech Business Solutions is a Digital Strategy company. They are based in Manama, Bahrain and have small team. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Udaipur, India
Services provided
WEBaniX is a SEO services firm. Headquartered in Udaipur, India, the agency was launched in 2018. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
Services provided
Vaayuja: IT & Web Development Company is a SEO services firm. The team is based in Hyderabad, India, and their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
Mint Stalk Marketing Agency is a branding agency. The team provides Branding and Social Media Marketing and is in Dubai, United Arab Emirates.
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Undisclosed< $25 / hr2 - 9Thala, India
Services provided
See all 1 projectsDesai Technology offers a range of services, including Social Media Management, Digital Marketing, and Ecommerce website development. The reviews consistently highlight their effective handling of social media platforms, successful marketing strategies, and on-time delivery. Clients commend Desai Technology for their strong online branding capabilities and positive impact on revenue and follower growth.
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$5,000+$25 - $49 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
The Sms World - Best Digital Marketing Company in Chandigarh is a social media marketing agency founded in 2008. Their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Giza, Egypt
Services provided
Digitology is a small Giza, Egypt-based social media marketing agency. The team focuses on Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Berlin, Germany
Services provided
Branding agency Kids Creative Agency was established in 2014. The small team provides Branding and Web Design.
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$25,000+$50 - $99 / hr50 - 249Hawthorne, CA
Services provided
Founded in 2017, Olive Animations is a midsize Hawthorne, California-based branding agency. Their services include Branding and Video Production.
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$1,000+UndisclosedFreelancerSeattle, WA
Services provided
Z Creative Films is a small video production company founded in 2021. Their team specializes in Video Production and Social Media Marketing.
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$5,000+< $25 / hr10 - 49Colchester, England
Services provided
Ferns IT Consultancy LTD, a Digital Strategy company, was launched in 2005. The small team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Lbvmarketing, a Digital Strategy company, was founded in 2018. They offers Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
NShine Technologies is a SEO company. The Austin, Texas-based team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Gujranwala, Pakistan
Services provided
Digillex is a web development firm. The Gujranwala, Pakistan-based agency was founded in 2022. Their services include Web Development and UX/UI Design.
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Undisclosed$50 - $99 / hr10 - 49San Antonio, TX
Services provided
NexLaunch is a Digital Strategy company. They are headquartered in San Antonio, Texas and have small team. They focus on Digital Strategy and Content Marketing.
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$25,000+< $25 / hr50 - 249Gurugram, India
Services provided
Social media marketing company Reddington Global Consultancy Pvt. Ltd. Is headquartered in Gurugram, India. Their services include Social Media Marketing and Call Center Services.
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$1,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
AH Media is a SEO agency. They offer Search Engine Optimization and Web Design and were launched in 2005. The company is based in Toronto, Canada.
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$5,000+$100 - $149 / hr2 - 9Fresno, CA
Services provided
Cosmix Design Studio LLC is a web design agency. Established in 2021, their team focuses on Web Design and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
See all 1 projectsSunlight Digital Technologies specializes in social media management and conversion rate optimization. The company is praised for its ability to significantly increase website conversion rates, resulting in more qualified leads and improved business performance. Clients appreciate their cultural fit and cost-effective services, highlighting their impressive project management and prompt communication.
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$5,000+$100 - $149 / hr10 - 49Hong Kong, Hong Kong
Services provided
Custom software development company Allua Limited is located in Hong Kong, Hong Kong. Their services include Custom Software Development and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Pune, India
Services provided
MageMarketer LLP, a branding agency, was founded in 2020. The team provides Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Kyiv, Ukraine
Services provided
A+F PR Agency is a PR company. The team is in Kyiv, Ukraine, and their services include Public Relations and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancerRichmond Hill, Canada
Services provided
See all 2 projectsBless Webs Design offers Social Media Marketing, Social Media Management, and Digital Marketing services, including campaign development for online branding. Reviews indicate a high level of client satisfaction, with clients noting substantial increases in prospects and clients. Their expertise and professionalism are frequently highlighted, indicating their strength in achieving effective marketing outcomes.
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UndisclosedUndisclosed2 - 9Montclair, NJ
Services provided
Violet PR is a PR company. They were founded in 2010, and their services include Public Relations and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Accurates Design LLC is a web design company. In Chicago, Illinois, the team focuses on Web Design and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Hillsborough, NC
Services provided
See all 1 projectsAfter solving technical and marketing problems for twenty-five years, we know secrets live inside the technical and marketing puzzles we solve daily. We're proud of being able to make the most
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$1,000+$150 - $199 / hr10 - 49
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See all 1 projectsGrowth-focused digital marketing agency founded in 2018 that has helped more than 750 companies since its creation such as @WorldRemit @Sendwave and @EDLR.From Montreal but now based in Dubai, we
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$1,000+$50 - $99 / hr10 - 49Thiruvananthapuram, India
Services provided
Jointviews is a Thiruvananthapuram, India-based SEO services firm. They focus on Search Engine Optimization and Social Media Marketing and were launched in 2014.
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$5,000+$25 - $49 / hr10 - 49Ciudad Autónoma de Buenos Aires, Argentina
Services provided
Liebre Amotinada is a small branding company. Established in 2001, the team provides Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Surry Hills, Australia
Services provided
Established in 2003, Digital Garden is a web design company. The team specializes in Web Design and Advertising.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
Branding company L.C. Williams & Associates provides Branding and Social Media Marketing. They are in Chicago, Illinois.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
Skirt PR is a social media marketing firm established in 2003. Their team provides Social Media Marketing and Branding.
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$10,000+$100 - $149 / hr10 - 49Beverly Hills, CA
Services provided
Crier Communications is a social media marketing company established in 1998. The firm specializes in Social Media Marketing and Web Development, and is small.
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$5,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Founded in 2015, Skydeo, Inc. Is an Advertising company. The team offers Advertising and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Béccar, Argentina
Services provided
MG54 is a Digital Strategy company. They are headquartered in Béccar, Argentina and have small team. They specialize in Digital Strategy and Advertising.
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$5,000+$100 - $149 / hr10 - 49Guadalajara, Mexico
Services provided
Kubik Interactive is a Guadalajara, Mexico-based social media marketing firm. They provide Social Media Marketing and Web Development.
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$10,000+$150 - $199 / hr10 - 49Helsingfors, Finland
Services provided
Hopkins Oy, a PPC company, was founded in 2016. The company offers Pay Per Click and Search Engine Optimization, and is small.
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$5,000+$100 - $149 / hr10 - 49Cremorne, Australia
Services provided
Traffic Brand Agency, an Advertising company, was launched in 2001. They specializes in Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49Denver, CO
Services provided
Fixed Ops Digital is a Denver, Colorado-based SEO company. The team specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+$200 - $300 / hr10 - 49Zürich, Switzerland
Services provided
Brand Affairs is a public relations firm founded in 2006. The small team provides Public Relations and Social Media Marketing.
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$1,000+$150 - $199 / hr10 - 49Dubai, United Arab Emirates
Services provided
Cicero & Bernay, a PR company, was founded in 2005. The team specializes in Public Relations and Social Media Marketing and is in Dubai, United Arab Emirates.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.