Ignite Visibility

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at a company that provides primary care and a lot of anti-aging methods.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We needed help with digital marketing, which involved SEO, social media, and some website help.

SOLUTION

What was the scope of their involvement?

They help us with our organic SEO strategy. For social media, they focus on mostly Facebook. They've also worked on our Instagram, but that's on pause for now. They write the copy and we approve it. 

What is the team composition?

We work with Eric (SEO Manager) and Ashley (Sr. Social Media Manager). 

How did you come to work with Ignite Visibility?

They worked with another one of our businesses, and they had a great relationship, so we decided to hire them.

How much have you invested with them?

We’ve spent $40,000–$50,000. 

What is the status of this engagement?

We began working with them in September 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The metrics have been okay. We understand that it’s our first year, so from that perspective, Ignite Visibility has done a good job of giving us a good footing and establishment. If I’m not mistaken, 40% of our phone calls came from the internet, which tells me that they’re doing their job. 

How did Ignite Visibility perform from a project management standpoint?

We have weekly meetings, and they are very attentive. Eric does a good job of listening and being reliable. He makes sure that he’s on every phone call, and he makes suggestions in regards to what he thinks would be a good idea.

He brings up suggestions about how to change our strategy when, for example, Facebook updates their services.

Are there any areas they could improve?

Sometimes, when we get the drafts for social media, there are misspellings, but that's nit-picky.

Do you have any advice for potential customers?

Make sure you know your business. One thing I noticed with Ignite Visibility is that we’re new territory for them. 

They’ve never done medicine or worked with a business that’s similar to ours, so there have been learning curves. I would advise customers to look at Ignite Visibility’s portfolios and make sure that they’re what you need.

BACKGROUND

Please describe your company and your position there.

EōS Fitness is rapidly growing its high value low price (HVLP)® fitness gym chain, operating and planning over 75 locations in Arizona, Nevada, Southern California, Florida and Utah. EōS’ model is a disruptive force within the fitness club industry, providing serious fitness for everyone, while offering an unmatched array of amenities starting at just $9.99 per month. I am the VP of Marketing, overseeing all company marketing, communications and brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility?

Ignite Visibility manages our SEO and all paid advertising, as well as consulting on all digital projects.

What were your goals for this project?

An increase in engagement on our paid ads, a better optimized website and to rank higher on organic searches.

SOLUTION

How did you select Ignite Visibility?

We vetted out a few agencies and Ignite was the winner by a landslide. They have a full team of experts who specialize in each area of their digital services.

Describe the scope of their work in detail.

On the SEO side, they create content for the website including our localized gym pages as well as blogs throughout the month. They help manage the e-commerce tracking on our online enrollment site. They create and deploy our paid search and paid social advertising. They constantly come to the table with new ideas and recommendations based on current trends and opportunities.

What was the team composition?

We have a several person team ranging from a Sr. SEO Specialist, Sr. Paid Social Specialist, a Paid Search Specialist, an Account Coordinator and a Client Success Manager. We also have direct access to their CEO and VP of Business Development.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our online enrollments have increases, our cost per click has decreased and our website has more traffic going to it from organic sources.

How effective was the workflow between your team and theirs?

It is fantastic. We have bi-weekly calls set up and are in contact communication daily.

What did you find most impressive about this company?

They truly do care about their clients and the success of their clients. The entire team is very knowledgeable and approachable.

Are there any areas for improvement?

There is always room for improvement with anything and anyone. They are definitely a feedback based organization, always asking for feedback and implementing change based on feedback. We are consistently collaborating with each other to ensure positive outcomes.

BACKGROUND

Please describe your company and your position there.

CEO of an e-commerce business in personal development and wellness.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility?

We hired Ignite Visibility to manage our Google and Facebook paid ads.

What were your goals for this project?

The goal was to increase our ROAS and lower CPA and scale our business to increase revenue and improve profitability.

SOLUTION

How did you select Ignite Visibility?

We did a rigorous search for the right agency for at least 8 months before deciding on Ignite Visibility. We had 2 or 3 calls with their head of strategy conveying our requirements and what we wanted to achieve. Having already worked with very professional contractors who were experts, we were looking for the next level to achieve an even better result. We also used Clutch as a place to validate them using the 5 star reviews.

Describe the scope of their work in detail.

Managing our Google and Facebook spend for our stores in Australia, Canada, Uk and USA. Setting up full funnel from acquisition, to retargeting and handing all copy and creatives.

What was the team composition?

We were assigned two managers. One for our Fb campaign and one for our Google campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The result of working with Ignite Visibility for 6 months resulted in us with a much lower ROAS, a much higher CPA and very poor quality leads in our funnel. The outcome was very poor.

How effective was the workflow between your team and theirs?

We had weekly calls and reporting came on time.

What did you find most impressive about this company?

Their sales pitch and business development manager was impressive.  The quality of the copywriting was poor, the strategy was almost non-existent, and the results were underwhelming. All of it caused us to lose a lot of money over that 6 month period while paying them a very high fee to manage the account, as well as a setup fee.

Are there any areas for improvement?

We left disgusted at their results and disappointed and disillusioned with working with marketing agencies. The quality of their marketing team, their head strategist, and their overall in-depth understanding of paid ad advertising is very poor, at least the people they assigned us to.

Given we are now using Clutch to review other marketing agencies, it became clear that this platform is not an unbiased review of agencies and I should take responsibility to share our honest experience of an agency we found and researched through Clutch.

Company Responses

The vendor responded on February 1, 2021.

Hi There,

This is John Lincoln, CEO of Ignite Visibility. Thank you for this feedback. I would love to speak with you and encourage you to reach out. In this scenario, there were other factors at play that are not listed in this review, which we discussed. This changed the business model and targeting abilities online at that time. Also, I believe we worked with you to render this to the best of our abilities. That being said, if there is anything I can do to help please let me know. I would like to note this took place 2.5 years ago and Ignite Visibility is a very different agency today. 

BACKGROUND

Please describe your company and your position there.

I am the Sr. Digital Marketing Manager at a healthcare company headquartered in Illinois. We are a national network of outpatient medical centers specializing in the non-surgical treatment of venous insufficiency, uterine fibroids, and PAD. I oversee digital strategy and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility?

Search Engine Optimization and Content Marketing

What were your goals for this project?

Establish authority and experience that we have as healthcare company. Expand base.

SOLUTION

How did you select Ignite Visibility?

Researched a bunch of agencies and eventually Ignite Visibility Made to the shortlisted ones. During proposal discussions, we felt Ignite Visibility offered us the capability needed and would be great partner.

Describe the scope of their work in detail.

We kickstarted with discovery phase and site audit. The team took initiative to understand our services in detail and our key drivers- creating awareness (of minimally-invasive techniques), patient focus. We planned SEO strategy to help improve our reach.

What was the team composition?

I work with Digital Strategist, Digital lead, and analytics team. Have also worked with senior team to set certain processes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen improvements in all aspects of project.

How effective was the workflow between your team and theirs?

It took us 3-4 weeks to set the processes. The team has excellent communication to keep us fully updated on projects, take our feedback and ensure deadlines are met.

What did you find most impressive about this company?

They are very organized, collaborative and results focused.They are truly an extension of our marketing team and have been excellent partners for us.

Are there any areas for improvement?

Long term projects tend to get complacent but we have been having great Partnership till now. I am confident that we will continue to innovate.

BACKGROUND

Please describe your company and your position there.

CTO of boutique software development company in Bangkok.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility, and what were your goals?

We had a major client who needed to launch two new properties which have particularly challenging SEO requirements due to the nature of the industry they're in.

SOLUTION

How did you select this vendor and what were the deciding factors?

Initial research included them in a group of highly-ranked SEO consultancies who included international services among their offerings. They then provided the most compelling service proposal.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

IgniteVisibility did a thorough review of both sites and provided a detailed list of on-page fixes we needed to make and then provided a steady stream of both new and refreshed content to help the sites rank organically. Their process and team were top-notch, detailed and professional in all aspects of the work at hand.

How many people from the vendor's team worked with you, and what were their positions?

9:

• Director of Business Development
• Head of Success 
• Director of Digital Strategy
• 2 Senior Project Managers
• Project Manager
• Head of Content
• Writer
• SEO Coordinator

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The quality of the site has improved by orders of magnitude and SERP rankings are expected to improve as far as possible for the given market.

Describe their project management style, including communication tools and timeliness.

Highly timely, basecamp daily emails, weekly conference calls, consistently on-the-ball.

What did you find most impressive or unique about this company?

The lack of a weak spot. Every link in the chain is as solid as they come. They are the definition of professionalism.

Are there any areas for improvement or something they could have done differently?

When working on translated text, if there is a portion that has not been rewritten do not include it in the work product submitted. It's confusing to the client when garbled machine translation appears after well-crafted manual translation.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CMO at a company that makes a SaaS solution that organizations use to crowdsource ideas from employees or customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

SEO has been the backbone of our inbound marketing strategy, making sure that people can find us online when they’re searching for idea management and innovation management. 

Although we’ve constantly been a top-ranked website, we wanted to make sure that we were keeping up with all of the changes that were being made to the Google algorithm. We wanted to make sure that we weren’t missing opportunities to further boost our position by avoiding platform mistakes.

SOLUTION

What was the scope of their involvement?

Ignite Visibility does comprehensive SEO work. They do analysis, manage our SEO dashboards, and provide conversion rate optimization (CRO) for our landing pages. 

The team also provides consulting on our social media performance, does PR work for backlinks and building online relationships, and makes sure that our WordPress website is set up properly and that our images are minimized.

What is the team composition?

We have a main point of contact. There’s also a team that comes in and provides support, including PR, social media, and data analytics specialists. 

How did you come to work with Ignite Visibility?

We received a referral to a company that provided a breakdown of what they thought our opportunities were. We knew that we needed somebody to come in and implement some of those changes on our behalf because we had a small marketing team, which is why we decided to work with Ignite Visibility.

How much have you invested with them?

We spend $5,000 per month, which comes to about $60,000 per year. 

What is the status of this engagement?

We started working with Ignite Visibility in March 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our overall traffic to our website has increased. We haven’t seen any other results yet, but it’s only been a few months. 

How did Ignite Visibility perform from a project management standpoint?

Most of our collaboration takes place over Basecamp. The team is very organized and communicative. We also have a standing weekly meeting where Ignite Visibility provides updates as well as any assignments that I need to partner with them on to make sure that the work gets done. 

I also have a standing monthly meeting with their head of account success who checks in with me independent of the team that’s doing the work to make sure that I’m satisfied and that my goals are being met. 

What did you find most impressive about them?

Ignite Visibility’s ability to go in and do the work for us makes a big difference. They get onto WordPress and update plugins for me and replace them with ones that are more secure.

They also go in and make changes to the metadata on the page so that I don’t have to do that. That full suite of services is what makes them useful for a small marketing team like ours. 

Are there any areas they could improve?

No, nothing comes to mind. 

Do you have any advice for potential customers?

Make sure you have a clear set of goals that you want them to achieve so that you can decide whether the engagement is successful or not.

SEO is a notoriously slow-moving element that can change often, so we’re still evaluating the program’s overall effectiveness. We have goals to help us determine the success of the project in the long run.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of an organization that sells window coverings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We brought them on board to grow relevant, organic traffic to our website.

SOLUTION

What was the scope of their involvement?

Ignite supported our SEO efforts. They analyzed our website and made technical SEO improvements. Their team directed conversion rate optimization initiatives too, looking to increase the effectiveness of our website in converting traffic. They also helped us with our social media strategy and wrote content for the site.

What is the team composition?

We worked with a team of about three people from Ignite, which was led by a project manager.

How did you come to work with Ignite Visibility?

I found them on Clutch where they were highly rated. I interviewed a few companies but chose Ignite.

How much have you invested with them?

Over the six months, we spent about $75,000.

What is the status of this engagement?

We collaborated between January 2020–July 2020. We ultimately decided to allocate our investment in a different direction but would work with them again.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We definitely saw an increase in organic traffic over the course of the engagement. We’re satisfied with our investment and may engage them again for more work.

How did Ignite Visibility perform from a project management standpoint?

We had a standing meeting every week with both teams on the call. Their team was responsible, responsive, and knowledgeable. They were good communicators and always followed up.

What did you find most impressive about them?

Ignite was the best marketing firm I’ve worked with. Their project leader was knowledgeable on a range of topics. He not only knew SEO but also understood the technical aspects of the project. They were a competent team.

Are there any areas they could improve?

They did what we asked them to do. However, we also wanted to generate high-quality backlinks. They struggled in that area, which was part of the reason that we decided to move on to another vendor.

Do you have any advice for potential customers?

Hold weekly calls with both teams. That communication was important for us. Agree on clear metrics upfront. It’s critical to know how you’ll define success. Also, be willing to work with them to explore a variety of ways to get to the results.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager for a $1 billion construction and equipment company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We wanted to improve our PPC campaign. We brought Ignite Visibility on board as a partner to help us get higher quality leads.

SOLUTION

What was the scope of their involvement?

Although they focused entirely on PPC, it was a pretty big project.  They worked on Google and Bing. They introduced us to a few pilot programs and have built our relationships with Bing. It was a pretty collaborative proves, getting them to understand our business and then strategize from there.

What is the team composition?

I worked very closely with Ryan (Paid Media Strategist) and Soala (Paid Media Manager). We also worked with Ally (Paid Media Coordinator) on social media stuff, and Hannah is our success manager. They’re pretty fantastic.

How did you come to work with Ignite Visibility?

I did a competitive review process. I looked at the top search agencies and had an initial meeting with about 15 of them and we narrowed it down to three companies. Immediately, Ignite Visibility was the most impressive and I was comfortable with them. I also liked how aggressive they were. They outlined what they were going to do and committed to achieving our goals. They even said they would rip up the contract if they didn’t meet those objectives. They’re really bold.

What is the status of this engagement?

The project started in October 2019 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Month over month, we’ve improved our performance. They even hit our stretch goal the second month they were working with us. We’ve probably doubled our lead volume. They’ve exceeded everything they promised. I’m happy to be a reference for them.

How did Ignite Visibility perform from a project management standpoint?

I can’t say enough about Ryan and Soala. They’re proactive and responsive. They send me things before I even know that I need them. It takes so much off my plate. They’re always looking to optimize and are willing to try new things. They’re great about providing me with an update. We use Basecamp a lot, but they’re easy to get on the phone when I have questions.

What did you find most impressive about them?

The highlight is their willingness to test out new things. Also, their analytical acumen. They’re always building models and spreadsheets.

Are there any areas they could improve?

No, they’re doing everything right.

Do you have any advice for potential customers?

Help them understand your business. The more they know, the more they can try new things. You should treat them like a partner.

BACKGROUND

Please describe your company and your position there.

I am the CMO of Achieve TMS. We offer transcranial magnetic stimulation for the treatment of refractory or treatment-resistant depression and OCD.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility?

We were looking for a digital marketing company that would partner with us /allow us to distinguish ourselves by refining our website, PPC ads and strengthening our digital footprint.

What were your goals for this project?

1. Creating a funnel of qualified patient prospects
2. Establishing and maintaining a memorable digital presence across platforms that would allow us to build and expand our brand.

SOLUTION

How did you select this vendor?

Both online and word of mouth recommendations from satisfied clients.

Describe the scope of their work in detail.

1. SEO
2. PPC ads
3. Link building and digital pr.
4. Social posts
5. Content creation to be used across channels.
6. Maintenance/management of digital directories.
7. Email development and management

What was the team composition?

SEO specialist Social media specialist PPC managers PR specialist Content specialist Email specialist Agency principals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have grown the business on every metric measured since Ignite Visibilty took over just over one year ago despite the pandemic. Importantly, the agency was able to quickly and effectively pivot with us when COVID-19 crisis hit to mitigate damages and build effective campaigns to sustain growth.

How effective was the workflow between your team and theirs?

Excellent communication and clear expectations regarding each party's scope of work, timelines et al.

What did you find most impressive about this company?

Each team (SEO, email, social) has made it a point to understand our company and target markets and offer up recommendations that are best suited to the markets we serve. They are as concerned about results as we are.

Are there any areas for improvement?

They are truly excellent partners...knowledgable and adept at their area of expertise.

BACKGROUND

Introduce your business and what you do there.

I’m the head of digital marketing of Carlisle Etcetera, we’re a luxury fashion company. Our products are sold by a network of women across the country.   

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

Ignite Visibility is running our campaign for three of our brands. We needed to increase brand visibility and sales. We also recently launched an e-commerce space, so we needed to come up with a plan for a brand that has been in the business for 35+ years but hasn’t really been in the digital space.

SOLUTION

What was the scope of their involvement?

We hired them for social media advertising. When we were onboarded, They did some research on our competitors and the landscape and established expectations. We needed to find new people to sell our products.

We provided them with the assets for each season and then they would develop the copy for the ads and send them back to us for approval. After that, they would determine if we were focusing on retargeting or acquisition of new customers. There was a lot of trial and error in that regard and pare down who we were targeting.

What is the team composition?

Lindsay (Paid Media Coordinator) is our main point of contact. We talk to her about almost everything, but a few other people are on calls as well. Our team has changed depending on what we needed and how happy we were with their services.

How did you come to work with Ignite Visibility?

I did some research when we began looking to change agencies. They came up in a Google search, so we had a few calls. We liked their approach and their pricing structure. They were willing to work with three brands under our company, and they were flexible to make it work and spend across each brand.

How much have you invested with them?

The project is between $50,000–$200,000.

What is the status of this engagement?

The project started in December 2018 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re seeing incredible returns on our investments. Our highest converters are women selling clothes, so we aimed to acquire new stylists. Our social media channels have grown as our ads have grown.

We’ve seen tremendous growth through e-commerce. We don’t usually have sales, but because of COVID_19, we made an exception, and Lindsay and her team took off and ran with it. Our outlet business had a history of outperforming our main-line business, but now our main-line business is outpacing the outlets.

Now we’re targeting dormant clients, and Ignite Visibility has come up with a strategy to test that and drive conversions.

How did Ignite Visibility perform from a project management standpoint?

They’re good with feedback and are able to adapt. We speak to Lindsay at least once a week via phone, and she sends us weekly reports before the call. If they’re working on a campaign or news comes out, she’ll just shoot us an email. We used Basecamp when we were onboarded, but we had a lot of people working on the project, and they weren’t always on the same page. Having everything consolidated under Lindsay has worked out very well.

What did you find most impressive about them?

They respond quickly to feedback and issues. It has been great for us. Other agencies often have a difficult time pivoting or putting the right people on the account, but they’ve done a great job.

Are there any areas they could improve?

We’ve worked with a couple of different teams, and while they’ve been quick to act in response to feedback, they could use more insight. Lindsay is doing a lot of the work herself, so if there were more check-ins from the senior level, they’d be even more successful.