Horizon Digital

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a safari specialist tour operator.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Horizon Digital?

I was trying to reach more of an audience on social media.

SOLUTION

What was the scope of their involvement?

Horizon Digital did a social media campaign for Instagram and Twitter. The campaign's objective was to increase sales through a strategy that included making posts that go with the target audience. They also did Google Ads, graphic designs, and posting and promoting.

What is the team composition?

A team of three people was working with us, including a social media marketing specialist, a digital marketing person, and a content creator.

How did you come to work with Horizon Digital?

A friend referred them to me as a good digital marketing agency.

How much have you invested with them?

We spent $1,500 with them on this project.

What is the status of this engagement?

We worked together from May–November 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with them, I've increased my followers, conversions, and impressions. Also, more than 50–60 clients contacted me through Instagram, and I had 200,000 impressions on Twitter for a month.

How did Horizon Digital perform from a project management standpoint?

They were always on time with our deadlines. Regarding tools, we communicated via phone calls, email, Google Meet, and midweek meetings to see the progress of the campaigns.

What did you find most impressive about them?

They're good at what they do with social media.

Are there any areas they could improve?

They could improve on their customer service.

Do you have any advice for potential customers?

Provide them with cooperation and support when they need them.