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The Game Marketer

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The Specialist Video Game Marketing Agency

The Game Marketer is a specialist video game marketing agency helping developers and publishers reach more players, build engaged communities and grow their games across PC, console and mobile.

Founded in 2018, we're gamers first and marketers second. We understand that every game has a different audience, launch strategy and commercial objective. That's why we build campaigns around the game itself, combining industry knowledge with practical marketing experience.

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    10 - 49
  • Locations
    London, England
  • Year founded
    Founded 2018

1 Locations

  • London , England

Service Lines
Social Media Marketing
30%
Pay Per Click
20%
Content Marketing
15%
Marketing Strategy
15%
Mobile & App Marketing
10%
Public Relations
10%
Select Focus Area
Content Marketing Focus
Press Release Writing
40%
Blog Writing Services
30%
Copywriting
30%
Influencer Marketing Platforms
Instagram Influencer Marketing
30%
Tik Tok Influencer Marketing
30%
YouTube Influencer Marketing
30%
LinkedIn Influencer Marketing
10%
Influencer Marketing Services
Influencer Campaign Reporting
25%
Influencer Identification & Recruitment
25%
Influencer Management
25%
Micro-Influencer Marketing
25%
Public Relations Focus
Other PR
50%
Public affairs
50%
PPC Focus
Baidu Advertising
30%
Google Adwords
30%
YouTube Advertising
30%
Bing Advertising
10%
Social Media Focus
Facebook Advertising
20%
Influencer Marketing
20%
Instagram Advertising
20%
Reddit Advertising
10%
Snapchat Advertising
10%
Tik Tok Advertising
10%
Twitter Advertising
10%
Industries
Gaming
100%
Clients
Midmarket ($10M - $1B)
40%
Enterprise (>$1B)
30%
Small Business (<$10M)
30%

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Our Story

We're gamers first, marketers second. Founded in 2018, The Game Marketer was built around a simple idea: games need marketing teams that understand the industry as well as the audience. We've since worked on 100+ games across PC, console and mobile, helping indie developers and established publishers with everything from Steam launches to international campaigns. Our team combines gaming knowledge with practical marketing experience to get games in front of the right players.

What Sets Us Apart

Built by Gamers, for Games

We understand gaming culture, player behaviour and what makes different audiences engage with a game. From indie Steam releases to established PC, console and mobile titles, our team brings industry knowledge to every campaign.

Campaigns Backed by Real Results

We've worked on 100+ games, generated 40M+ installs and managed £10M+ in media spend. Our experience spans paid media, influencer campaigns, creative production and game launches, with performance measured against each project's objectives.

Global Gaming Marketing Expertise

Our international team works across multiple markets, helping developers and publishers reach players beyond their home territories. From regional influencer campaigns to Chinese market localisation, we understand the importance of adapting marketing to each audience.

Quick Facts

8 years in business

Team Breakdown

Philip Driver, CEO / Lead Strategist (30)
Mark, Paid Media Director (30)
Jolo Ortega, Head of Creative (25)
Craig Orser, Client Director (20) +6 Teams

Tools and Technology

Microsoft Teams
Slack
Mailchimp
Tableau
Trello
Google Drive
Google Docs

Commonly Asked Questions

A video game marketing agency helps developers and publishers reach players, build awareness and grow their games. This can include paid advertising, influencer marketing, PR, creative production, community management and launch strategy. The Game Marketer supports games across PC, console and mobile, tailoring campaigns to each title and its audience.

We provide paid media, gaming influencer marketing, creative production, social media and community management, game PR, mobile game marketing and China market campaigns. We can support individual marketing activities or manage multiple services as part of a wider launch or growth strategy.

Yes. We work with indie developers as well as established publishers and studios. Our support includes Steam marketing, wishlist campaigns, launch planning, creative production, PR, influencer outreach and community building. We shape each campaign around the game's budget, audience, release plans and objectives.

Yes. Our international team supports game marketing campaigns across multiple regions. We work with localised creative, paid advertising, influencer partnerships, PR and regional social platforms. We also provide specialist China game marketing, helping developers and publishers adapt their campaigns for Chinese audiences.

We measure campaign performance against the objectives set for each game. Depending on the project, this can include impressions, video views, engagement, Steam wishlists, downloads, click-through rates, acquisition costs, conversions and return on ad spend (ROAS). We use campaign data to assess performance and guide ongoing optimisation.

Locations (1)

5 Approach Road London, England SW20 8BA

10 - 15

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