Contact The Game Marketer
Get a real-time quoteThe Specialist Video Game Marketing Agency
The Game Marketer is a specialist video game marketing agency helping game developers and publishers reach the right players, build engaged communities and grow their games across PC, console and mobile.
Since 2018, we've helped launch and grow more than 100 games, generated over 40 million installs and managed more than £10 million in media spend. Our clients include Wargaming, Avalanche Studios, Paradox Interactive, BBC Studios and Humble Bundle.
We provide a range of specialist game marketing services, including:
- Paid Media: Strategic planning, campaign management and optimisation across Google, Meta, TikTok, YouTube, Apple Search Ads and programmatic advertising.
- Influencer Marketing: Finding, managing and working with gaming creators across YouTube, Twitch and other relevant platforms.
- Creative Production: Video trailers, advertising creatives, gameplay content, Steam visuals and social media assets.
- Social Media & Community Management: Building and managing gaming communities through Discord and social platforms.
- Game PR: Campaign planning, media outreach and press coverage to build awareness around game releases.
- China Game Marketing: Market entry, localisation, Chinese influencer campaigns, local platform management and regulatory support.
- Mobile Game Marketing: User acquisition, app store optimisation, creative testing and mobile advertising campaigns.
- Indie Game Marketing: Steam marketing, wishlist growth, launch planning, crowdfunding support and community development.
Our experience spans indie developers, established publishers and major studios. Whether a game needs support ahead of launch, a targeted campaign in a new market or ongoing marketing to grow its player base, we build strategies around its audience, platform and commercial objectives.
With our headquarters in London and an international team working across multiple regions, we combine gaming industry knowledge with hands-on campaign execution to help games find and retain their Players.
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Min project size
$5,000+
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Hourly rate
$100 - $149 / hr
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Employees
10 - 49
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Locations
London, England
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Year founded
Founded 2018
1 Locations
- London , England
Service Lines
- Digital Strategy
- 15%
- Pay Per Click
- 15%
- Public Relations
- 10%
Select Focus Area
- Influencer Marketing Services
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- Influencer Management
- 25%
- Public Relations Focus
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- Other PR
- 50%
- Public affairs
- 50%
- SEO Focus
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- Other SEO
- 20%
- PPC Focus
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- Google Adwords
- 30%
- Bing Advertising
- 10%
- Social Media Focus
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Industries
- Gaming
- 100%
Clients
- Midmarket ($10M - $1B)
- 40%
- Enterprise (>$1B)
- 30%
- Small Business (<$10M)
- 30%
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Our Story
We're gamers first, marketers second. Founded in 2018, The Game Marketer is a specialist video game marketing agency helping developers and publishers reach the right players and grow their games across PC, console and mobile. With experience across 100+ games, 40M+ installs and £10M+ in managed media spend, our international team combines gaming industry knowledge, creative thinking and data-driven marketing to deliver campaigns that make games stand out.
What Sets Us Apart
Built by Gamers, for Games
We're gamers first, marketers second. Our team understands gaming culture, player behaviour and the differences between marketing indie titles, mobile games and major PC and console releases.Experience Backed by Results
We've helped market 100+ games, generated over 40M installs and managed £10M+ in media spend. We combine creative thinking, campaign expertise and performance data to deliver measurable results.Global Reach, Local Expertise
With an international team operating across seven countries, we help developers and publishers reach players in different markets. Our expertise includes regional campaigns, localisation and specialist China game marketing.Locations (1)
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