Contact The Game Marketer
Get a custom proposalThe Video Game Marketing Specialists
The Game Marketer is a video game marketing agency, and only that. Since 2018, the team has helped launch and grow more than 100 games across PC, console and mobile, generating over 40 million installs and managing more than £10 million in media spend for clients including Wargaming, Avalanche Studios, Paradox Interactive, BBC Studios and Humble Bundle.
The work covers paid media, influencer and creator campaigns, community management, PR, and China market entry, including localisation, government approval, and Chinese social platform management. Recent work includes a soft launch for BBC-licensed title Doctor Who: Worlds Apart in the Philippines and India, and a China campaign for Avalanche Studios' theHunter: Call of the Wild that lifted click-through rate by 40% and reached close to 2 million players.
Services
- Video Game Paid Media — Facebook, Google, TikTok, Apple Search Ads, programmatic and direct buy, built around player acquisition cost, not just impressions
- Video Game Influencer Marketing — Twitch and YouTube creator campaigns, from micro-streamers to established names
- Creative Services — trailers, ad creatives, Steam page visuals, social content
- Social Media & Community Management — Discord moderation, social content, ongoing player engagement
- China Game Marketing — WeChat, Chinese influencer outreach, localisation, government approvals
- Video Game PR — press outreach and launch coverage
- Mobile Game Marketing — ASO, playable ads, mobile UA campaigns
- Indie Game Marketing — Steam wishlist growth, crowdfunding support, PR for smaller teams
The agency is based in London, with team members across Asia-Pacific handling local-language, local-time execution rather than running everything from one time zone.
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Min project size
$1,000+
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Hourly rate
$100 - $149 / hr
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Employees
10 - 49
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Locations
London, England
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Year founded
Founded 2018
1 Locations
- London , England
Service Lines
- Digital Strategy
- 20%
- Pay Per Click
- 15%
- Email Marketing
- 10%
Select Focus Area
- Influencer Marketing Services
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- Influencer Management
- 25%
- PPC Focus
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- Google Adwords
- 30%
- Bing Advertising
- 10%
- Social Media Focus
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Industries
- Gaming
- 100%
Clients
- Midmarket ($10M - $1B)
- 40%
- Enterprise (>$1B)
- 30%
- Small Business (<$10M)
- 30%
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Our Story
We're gamers first, marketers second, don't tell the KPIs. Every campaign gets touched by someone who's actually put the hours in, from 40-year veterans to die-hard Dark Souls loyalists. Strategists who read data like a poker hand, artists who stop the scroll, a producer who believes no game's too niche once you find its people. No buzzwords, no empty credentials, just people who get why players click and stay.
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