Rank Wranglers

BACKGROUND

Please describe your company and position.

I am an executive at Plastic Lumber Yard

Describe what your company does in a single sentence.

Plastic Lumber Yard sells durable building products including recycled plastic lumber, vinyl pergolas, vinyl fencing, and vinyl railing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rank Wranglers to accomplish?

• Increase Website Traffic
• Increase Online Conversions (Sales)
• Improve Local SEO
• Improve Online Reputation
• Redesign New Website
• Create Content For Website

SOLUTION

How did you find Rank Wranglers?

Referral

Why did you select Rank Wranglers over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Rank Wranglers’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rank Wranglers helped us to optimize a new version of our website. Although our company has technically had a website for several decades, not much had been done to optimize is. Rank Wranglers has:

• Created a new logo/branding
• Helped to handle issues caused by a website migration
• Create new content to help us rank for specific keywords
• Created new page silos and reorganized our products
• Fixed websites errors
• indexing issues, 404 issues, code errors
• Helped to integrate other software programs with the website for improved use between teams
• Continues to write product descriptions (we have thousands of products and never had any content on them)
• Helped to remove duplicate content - Optimized and manage our Google Business Profile
• Worked with us to get and use product photos
• Improved our online reputations by creating a Google Review email campaign to great success
• Handled our SMS marketing campaign through Emotive
• Continues to write blog posts on a weekly basis
• Worked with our web developer to improve page speed, especially for mobile
• Managed our Facebook company page There are likely more items that could be added to this list.

Overall, we've seen a massive increase in traffic and online sales. Our online reputation has done a complete 180 thanks to the email campaign created by Rank Wranglers. We are thrilled with the results!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in online sales.
• Increase in number of customers requesting custom quotes via email/phone calls.
• Increase in website traffic.
• Huge improvement in online rankings.
• Increase in number of keywords website ranks for.
• Partnership with "This Old House" on an episode.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rank Wranglers is easy to communicate with via email and phone. All project deliverables have been delivered on time. The team works to accommodate our requests and if something isn't possible (usually because we don't understand how SEO works) they are great at explaining why and offering alternative solutions or ideas.

What was your primary form of communication with Rank Wranglers?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Rank Wranglers really caters to the unique needs of our company. So many other SEO services we contacted just had set monthly fees for regular services, Rank Wranglers designs their work around what we both want and need. They've shifted their work several times to accommodate changes on our end with ease.

Are there any areas for improvement or something Rank Wranglers could have done differently?

There is nothing that Rank Wranglers could improve.