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Food & Beverage Experts Who Drive Participation

We Don't Do Passive. The Many is The Participation Company, an independent agency of food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Food and beverage is what we are. Participation is how we win.

  • Min project size
    Undisclosed
  • Hourly rate
    Undisclosed
  • Employees
    50 - 249
  • Locations
    Santa Monica, CA
  • Year founded
    Founded 2010

3 Locations

  • Santa Monica , CA
  • Bondi Junction , Australia
  • Victoria , Canada

Select Focus Area
Event Marketing Focus
Immersive Brand Experiences
40%
Festival Promotion
10%
Industries
Food & Beverage
35%
Consumer products & services
15%
Financial services
10%
Gaming
10%
Hospitality & leisure
10%
Media
10%
Retail
10%
Clients
Enterprise (>$1B)
60%
Midmarket ($10M - $1B)
35%
Small Business (<$10M)
5%

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Our Story

The Many began as Mistress, founded in Los Angeles by Christian Jacobsen, Damien Eley, Scott Harris, Blake E. Marquis and Jens Stoelken. Food and beverage has been our constant ever since: 34 brands, from founding client Vita Coco to Monster Beverage, Nestlé, Panda Express and El Pollo Loco. Participation is what made us famous. We harness the power of a brand's audience, the many, to help it punch above its weight. That is why the name is the name.

What Sets Us Apart

34 food and beverage brands

Restaurants, energy, spirits and packaged food for companies including Monster Beverage, Nestlé, Coca-Cola, Mars, Panda Express and El Pollo Loco. We know how menus, launches and retail cycles work.

Participation is how we win

We harness the power of a brand's audience, the many, to help it punch above its weight, with games, live stunts and creator series people play, join and share. Panda Express's Good Fortune Scratcher drove $10.2M in sales in six weeks.

Creative, media and studio under one roof

Strategy, creative, media buying and The Many Studios work as one team. Our Panda Express media won the 2026 OMMA for Best Tentpole Campaign, and Between 2 Rides won YouTube Works Best Brand as a Creator.

Locations (3)

1351 4th Street, Suite 200 Santa Monica, CA, United States 90401

50 - 75

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