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Get a real-time quoteFood & Beverage Experts Who Drive Participation
We Don't Do Passive. The Many is The Participation Company, an independent agency of food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Food and beverage is what we are. Participation is how we win.
We have worked with 34 food and beverage brands for companies including Monster Beverage, Nestlé, Coca-Cola and Mars. Panda Express named us its creative agency of record in 2020 and its media agency of record in 2025, and El Pollo Loco, QDOBA and Bumble Bee have all hired us.
Participation is the work that made us famous. Hot Wheels For Real set three world records, Between 2 Rides made eBay Motors the #1 parts and accessories channel on YouTube, and a Lunar New Year scratcher drove $10.2M in Panda Express sales in six weeks. We bring the same thinking beyond food, with social and participation work for Google, YouTube, Walmart and eBay, and campaigns for CareCredit, Netflix and Mattel.
Three-time Ad Age Small Agency of the Year. Our work has won Cannes Lions, a One Show Gold Pencil, a Gold Clio, YouTube Works, Webby and Shorty Awards, and the 2026 MediaPost OMMA for Best Tentpole Campaign. Founded in 2010 in Los Angeles, with offices in Sydney and Victoria, BC.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
50 - 249
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Locations
Santa Monica, CA
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Year founded
Founded 2010
3 Locations
- Santa Monica , CA
- Bondi Junction , Australia
- Victoria , Canada
- Advertising
- 30%
- Branding
- 15%
- Video Production
- 15%
- Event Marketing
- 10%
- Branding Focus
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- Brand strategy
- 35%
- Brand messaging
- 30%
- Product branding
- 25%
- Naming
- 5%
- Event Marketing Focus
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- Immersive Brand Experiences
- 40%
- Festival Promotion
- 10%
- Advertising Focus
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- Other advertising
- 25%
- Animation Focus
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- Motion Graphics
- 50%
- 2D Animation
- 25%
- 3D Animation
- 25%
- Influencer Marketing Platforms
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- Influencer Marketing Services
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- Influencer Management
- 35%
- Media Buying Focus
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- TV Media Buying
- 50%
- Production Services
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- Directing
- 25%
- Filming
- 25%
- Scriptwriting
- 20%
- Storyboarding
- 10%
- Video Type
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- Social Media Focus
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- Food & Beverage
- 35%
- Consumer products & services
- 15%
- Financial services
- 10%
- Gaming
- 10%
- Hospitality & leisure
- 10%
- Media
- 10%
- Retail
- 10%
- Enterprise (>$1B)
- 60%
- Midmarket ($10M - $1B)
- 35%
- Small Business (<$10M)
- 5%
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Our Story
The Many began as Mistress, founded in Los Angeles by Christian Jacobsen, Damien Eley, Scott Harris, Blake E. Marquis and Jens Stoelken. Food and beverage has been our constant ever since: 34 brands, from founding client Vita Coco to Monster Beverage, Nestlé, Panda Express and El Pollo Loco. Participation is what made us famous. We harness the power of a brand's audience, the many, to help it punch above its weight. That is why the name is the name.
What Sets Us Apart
34 food and beverage brands
Restaurants, energy, spirits and packaged food for companies including Monster Beverage, Nestlé, Coca-Cola, Mars, Panda Express and El Pollo Loco. We know how menus, launches and retail cycles work.Participation is how we win
We harness the power of a brand's audience, the many, to help it punch above its weight, with games, live stunts and creator series people play, join and share. Panda Express's Good Fortune Scratcher drove $10.2M in sales in six weeks.Creative, media and studio under one roof
Strategy, creative, media buying and The Many Studios work as one team. Our Panda Express media won the 2026 OMMA for Best Tentpole Campaign, and Between 2 Rides won YouTube Works Best Brand as a Creator.Locations (3)
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