Top Search Engine Marketing (SEM) Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJServices provided
50% Search Engine Optimization30% Pay Per Click10% Advertising +1 service10% Social Media MarketingSee all 339 projectsSmartSites is an SEO agency specializing in enhancing online visibility through services like SEO, paid search, and website development. Consistently praised for their responsiveness and project management, 100% of reviews highlight their capacity to increase website traffic and digital marketing success. SmartSites excels in Search Engine Marketing and SERP Optimization, driving significant improvements in website ranking and organic search optimization.
25 of 27 reviews are 5 stars15 new reviews for Search Engine Optimization services$10,000 – $49,000 avg. project costRead 27 Recent ReviewsReviewed 27 times in the past 6 months
In the past six months, clients have praised SmartSites for their proactive project management and responsiveness, often highlighting specific team members like Darius and Javier for their expertise and communication skills. Notable successes include a significant increase in leads and sales, as well as improved SEO performance. One client stated, "Working with SmartSites has been smooth, productive, and a pleasure every step of the way." However, some clients suggested areas for improvement, such as faster project turnaround times and more proactive strategic recommendations.Was this helpful?
113 of 129 Search Engine Optimization reviews are 5 stars15 new reviews for Search Engine Optimization in past 6 months$50,000 – $199,999 avg. project costRead 129 ReviewsSearch Engine Optimization PROJECT HIGHLIGHT
SEO & Web Dev for Hospitality & Architectural Design Firm
5.0 — SmartSites provides SEO and web development services for a hospitality and architectural design firm. The team is also responsible for competitor research, keyword strategy, and technical auditing. Read moreWas this helpful?
Industry Experience
SmartSites has garnered positive feedback across various industries, demonstrating expertise in Legal, Financial Services, eCommerce, and Healthcare. Clients commend their proactive communication, timely project management, and effective SEO and PPC strategies. Industries such as Legal and Financial Services praised significant lead generation improvements, while eCommerce clients noted increased website traffic and conversions. Overall, SmartSites is recognized for delivering measurable success and quality service, making them a strong fit for clients in need of digital marketing solutions.
Read All ReviewsSelect Industry to see insights
Food & Beverage Arts, entertainment & music Manufacturing HVAC eCommerce Consumer Products Consumer products & services Software Automotive Medical Home Services Business services Other Industry Education Healthcare Insurance Energy & natural resources Consulting Legal Retail Other industries Beauty & Cosmetics Design Roofing IT Services Real estate Advertising & marketing Agriculture Food & Beverages Chemicals & Biotechnology Information technology Hospitality & leisure Dental Legal Cannabis Media Transportation Human Resources Telecommunications Nonprofit Construction Financial services Beauty Contracting Wellness & FitnessWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Overall, clients have expressed positive sentiment regarding SmartSites' cost-effectiveness and value for money. Many reviews highlight the company's ability to deliver significant ROI, such as a client noting a 25x increase in leads after engaging their services. Clients appreciate the transparent pricing, with several mentioning that SmartSites provides comprehensive services at competitive rates. However, some feedback suggests room for improvement in project turnaround times and proactive communication regarding strategic recommendations.Was this helpful?
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UndisclosedUndisclosed250 - 999
Services provided
25% Search Engine Optimization25% Content Marketing25% Pay Per Click +1 service25% Social Media MarketingSEO Recovery is a midsize social media marketing firm headquartered in Toronto, Canada. The team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
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85% Search Engine Optimization15% Pay Per ClickLaunched in 2024, Neural Opt LLC. Is a SEO services firm. The company focuses on Search Engine Optimization and Pay Per Click, and is small.
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$10,000+$200 - $300 / hr1,000 - 9,999
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40% Search Engine Optimization40% Pay Per Click20% Social Media MarketingMd. Masud Rana is a SEO agency. In , their large team provides Search Engine Optimization and Pay Per Click. The agency was launched in 2010.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
Services provided
50% Search Engine Optimization50% Pay Per ClickVesper Marketing is a small Philadelphia, Pennsylvania-based SEO agency and pay per click agency. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9København, Denmark
Services provided
50% Search Engine Optimization50% Pay Per ClickSandbech, a small SEO services firm and pay per click company, is located in København, Denmark. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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80% Search Engine Optimization20% Pay Per ClickSmart Web Ranker is a SEO services firm. The Rochdale, England-based company was launched in 2024. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr250 - 999
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30% Search Engine Optimization50% Pay Per Click20% Conversion OptimizationLocated in Mumbai, India, DigiTech Marketing is a pay per click agency. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Vancouver, Canada
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75% Search Engine Optimization15% Pay Per Click10% Social Media MarketingSearchYVR, a SEO company, offer Search Engine Optimization and Pay Per Click. They were established in 2016.
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Undisclosed< $25 / hr250 - 999Zirakpur, India
Services provided
25% Search Engine Optimization25% Pay Per Click25% Sales Outsourcing +1 service25% Social Media MarketingSOCIAL WEBS MEDIA is a social media marketing agency. The Zirakpur, India-based firm specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9San Francisco, CA
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50% Search Engine Optimization50% Pay Per ClickBeknown, a SEO company and pay per click company, specialize in Search Engine Optimization and Pay Per Click. They were established in 2022.
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$5,000+$100 - $149 / hr10 - 49
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50% Search Engine Optimization50% Pay Per ClickAmazingSEM is a SEO company and pay per click agency located in Auckland, New Zealand. They specialize in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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60% Search Engine Optimization40% Pay Per ClickDeckgrow, a small SEO services firm, is based in Ohio. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$300+ / hr50 - 249London, England
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60% Search Engine Optimization20% Ecommerce Marketing20% Pay Per ClickUK SEO Firm is a SEO agency. They were founded in 2016, and their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10,000+
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20% Search Engine Optimization20% Content Marketing20% Pay Per Click +2 services20% Social Media Marketing20% Web DevelopmentLaunched in 2000, iSEO Agency is a large London, England-based social media marketing agency. Their team focuses on Social Media Marketing and Content Marketing.
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$5,000+Undisclosed2 - 9Fort Worth, TX
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50% Search Engine Optimization50% Pay Per ClickEstablished in 2024, Vibe SEO is a SEO company and PPC agency. The agency offers Search Engine Optimization and Pay Per Click, and is small.
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$5,000+$100 - $149 / hr10 - 49Toronto, Canada
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75% Search Engine Optimization25% Pay Per ClickMoonoric is a small Toronto, Canada-based SEO services firm. The team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9
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80% Search Engine Optimization20% Pay Per ClickFlorist SEO is a SEO company located in Los Angeles, California. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Manila, Philippines
Services provided
50% Search Engine Optimization50% Pay Per ClickBuild Ads is a small Manila, Philippines-based SEO company and pay per click agency. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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50% Search Engine Optimization25% E-Commerce Development25% Pay Per ClickAmz Store Creation is a midsize SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Frekhaug, Norway
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50% Search Engine Optimization50% Pay Per ClickMerdens is a SEO services firm and PPC agency. In Frekhaug, Norway, their team offers Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9Fort Lauderdale, FL
Services provided
80% Search Engine Optimization20% Pay Per ClickLalsohi Marketing: Fort Lauderdale SEO Company is a Fort Lauderdale, Florida-based SEO services firm. They focus on Search Engine Optimization and Pay Per Click and were founded in 2017.
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$1,000+$25 - $49 / hr1,000 - 9,999
Services provided
20% Search Engine Optimization20% Conversion Optimization20% Email Marketing +2 services20% Pay Per Click20% Social Media MarketingLaunched in 2015, International SEO Services ™, a large social media marketing company, is headquartered in. Their team provides Social Media Marketing and Email Marketing.
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$1,000+Undisclosed2 - 9
Services provided
80% Search Engine Optimization20% Pay Per ClickEstablished in 2017, Hollywood SEO is a SEO agency. The team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10,000+Winnabow, NC
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35% Search Engine Optimization35% Web Design30% Pay Per ClickLyra Marketing, a SEO company, was established in 2024. The company specializes in Search Engine Optimization and Web Design, and is large.
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$5,000+$100 - $149 / hr2 - 9
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80% Search Engine Optimization20% Pay Per ClickExceed SEO is a SEO services firm located in Málaga, Spain. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49Fredericton, Canada
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60% Search Engine Optimization40% Pay Per ClickRankly Digital is a SEO agency established in 2024. The company provides Search Engine Optimization and Pay Per Click, and is small.
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Undisclosed< $25 / hr10 - 49Pune, India
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50% Search Engine Optimization50% Pay Per ClickBuy Google Reviews is a small SEO agency and pay per click agency. They provide Search Engine Optimization and Pay Per Click and were established in 2017.
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$1,000+< $25 / hr2 - 9
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20% Search Engine Optimization80% Pay Per ClickEstablished in 2022, Brands Park is a pay per click agency. The agency specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Sheridan, WY
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80% Search Engine Optimization20% Pay Per ClickClicks That Works, a SEO services firm, was launched in 2017. The small team provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Las Vegas, NV
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80% Search Engine Optimization20% Pay Per ClickLocated in Las Vegas, Nevada, AJ Las Vegas SEO Agency is a small SEO company. The team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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80% Search Engine Optimization20% Pay Per ClickAffordable SEO Perth is a small SEO agency based in Perth, Australia. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr50 - 249Farmington Hills, MI
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35% Search Engine Optimization35% Pay Per Click30% Web DevelopmentElite Consultancy is a Farmington Hills, Michigan-based SEO company. The team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249London, England
Services provided
20% Search Engine Optimization60% Pay Per Click20% Social Media MarketingPPC agency Pearl Lemon PPC was founded in 2021. Headquartered in London, England, the team offers Pay Per Click and Social Media Marketing.
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Undisclosed$100 - $149 / hr50 - 249
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50% Search Engine Optimization20% Pay Per Click10% Conversion Optimization +2 services10% Digital Strategy10% Ecommerce MarketingRankaSpect is a Noida, India-based SEO company. They specialize in Search Engine Optimization and Pay Per Click and were established in 2015.
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$1,000+< $25 / hr2 - 9
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50% Search Engine Optimization50% Pay Per ClickHeadquartered in Sahibzada Ajit Singh Nagar, India, WebRank Infotech is a SEO company and PPC agency. They offer Search Engine Optimization and Pay Per Click and were founded in 2025.
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$10,000+$25 - $49 / hr2 - 9
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80% Search Engine Optimization20% Pay Per ClickGB DEVELOPER is a small Dhaka, Bangladesh-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9
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80% Search Engine Optimization20% Pay Per ClickSEO agency Roofer Quest Consultancy is located in Philadelphia, Pennsylvania. Founded in 2024, the team specializes in Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr2 - 9
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80% Search Engine Optimization20% Pay Per ClickUsama Bajwa is a SEO services firm located in Lahore, Pakistan. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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50% Search Engine Optimization50% Pay Per ClickIn Poznań, Poland, Ads Venture is a pay per click agency and SEO company. They provide Pay Per Click and Search Engine Optimization and were founded in 2025.
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$10,000+$25 - $49 / hr2 - 9Austin, TX
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50% Search Engine Optimization50% Pay Per ClickIn Austin, Texas, Scale My Craft is a SEO agency and PPC agency. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Pittsfield, MA
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80% Search Engine Optimization20% Pay Per ClickAction Web CO, a small SEO services firm, is in Pittsfield, Massachusetts. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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50% Search Engine Optimization50% Pay Per ClickBizVouch, a SEO services firm and PPC company, was founded in 2020. The small team provides Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr1,000 - 9,999Kanpur, India
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20% Search Engine Optimization20% Content Marketing20% Email Marketing +2 services20% Pay Per Click20% Social Media MarketingDigiBhandaar is a Kanpur, India-based social media marketing firm. They specialize in Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49Toronto, Canada
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70% Search Engine Optimization15% Content Marketing15% Pay Per ClickSmall SEO company SEO Team Toronto, is in Toronto, Canada. Their services include Search Engine Optimization and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9San Francisco, CA
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80% Search Engine Optimization20% Pay Per ClickSEO agency Accountants SEO is headquartered in San Francisco, California. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Hong Kong, Hong Kong
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30% Search Engine Optimization40% Web Design15% Pay Per Click +3 services5% Digital Strategy5% Mobile & App Marketing5% Social Media MarketingFounded in 2016, Taksu Digital is a small web design agency. Their team offers Web Design and Search Engine Optimization.
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Undisclosed$150 - $199 / hr50 - 249Park City, UT
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25% Search Engine Optimization30% Web Design25% Pay Per Click +2 services10% Digital Strategy10% Social Media MarketingGCommerce Solutions, a web design company, was founded in 2002. The midsize team specializes in Web Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49Vancouver, WA
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25% Search Engine Optimization25% Pay Per Click25% Social Media Marketing +1 service25% Web DesignSee all 1 projectsEffective Web Solutions offers exceptional SEO and lead generation services aimed at improving online visibility and website ranking. Client reviews highlight their experienced, knowledgeable team, efficient project management, and commitment to delivering timely results. Overall, feedback underscores their consistent success in increasing client leads and visibility through effective search engine optimization strategies.
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UndisclosedUndisclosed2 - 9
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80% Search Engine Optimization10% Digital Strategy10% Pay Per ClickHeadquartered in St. Louis, Missouri, SEOinhouse.com is a SEO services firm. Their services include Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Chiang Mai, Thailand
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70% Search Engine Optimization20% Pay Per Click10% Social Media MarketingNoria is a SEO services firm established in 2012. The agency focuses on Search Engine Optimization and Pay Per Click.
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Ability to Deliver considers three criteria:
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- Market presence and reputation in the industry
Compare Top 15 Search Engine Marketing (SEM) Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Search Engine Optimization30% Pay Per Click20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Search Engine Optimization60% Pay Per Click30% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Search Engine Optimization70% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Search Engine Optimization20% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
45% Search Engine Optimization25% Pay Per Click30% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Search Engine Optimization10% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$1,000+$150 - $199 / hr50 - 249Toronto, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Search Engine Optimization20% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
35% Search Engine Optimization55% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Search Engine Optimization40% Pay Per Click20% Other -
$1,000+$50 - $99 / hr50 - 249Odesa, Ukraine
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Search Engine Optimization30% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Draper, UT
Ability to deliver
39.6/40.020/20 Reviews9.9/10 Clients & Experience9.7/10 Market PresenceService focus
55% Search Engine Optimization35% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Oklahoma City, OK
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Search Engine Optimization10% Pay Per Click -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Search Engine Optimization50% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Boca Raton, FL
Ability to deliver
39.3/40.019.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Search Engine Optimization10% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
10% Search Engine Optimization80% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$1,000+$50 - $99 / hr50 - 249Los Angeles, CA
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
39.4/40.019.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$1,000+$25 - $49 / hr50 - 249L'viv, Ukraine
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
80% Search Engine Optimization10% Pay Per Click10% Other -
$1,000+< $25 / hr1,000 - 9,999Ahmedabad, India
Ability to deliver
38.5/40.020/20 Reviews8.8/10 Clients & Experience9.6/10 Market PresenceService focus
25% Search Engine Optimization10% Pay Per Click65% Other -
$1,000+$25 - $49 / hr50 - 249Sahibzada Ajit Singh Nagar, India
Ability to deliver
38.4/40.019/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
55% Search Engine Optimization15% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Chicago, IL
Ability to deliver
38.3/40.018.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Search Engine Optimization25% Pay Per Click5% Other -
$1,000+$100 - $149 / hr10 - 49Tampa, FL
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Search Engine Optimization30% Pay Per Click -
$1,000+$100 - $149 / hr50 - 249Lehi, UT
Ability to deliver
38.3/40.018.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
75% Search Engine Optimization25% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Search Engine Optimization60% Pay Per Click20% Other -
$1,000+$25 - $49 / hr10 - 49Chernihiv, Ukraine
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
90% Search Engine Optimization10% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Search Engine Optimization30% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
45% Search Engine Optimization40% Pay Per Click15% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
37.7/40.018.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
10% Search Engine Optimization90% Pay Per Click
Top Search Engine Marketing (SEM) Agencies
An SEM company plans, launches, and manages paid search campaigns on platforms such as Google Ads, Microsoft Advertising, and Amazon. Their specialists research high-value keywords, write ad copy, set up audience targeting, adjust bids in real time, and run A/B tests to maximize return on ad spend (ROAS). They also track conversions, deliver performance reports, and provide strategic recommendations that align with your wider digital marketing objectives.
Most agencies deliver an end-to-end suite that can include:
- Keyword research & competitive analysis
- Campaign setup (Search, Shopping, Display, YouTube)
- Bid management and budget pacing
- Ad copywriting and creative testing
- Landing-page optimization
- Remarketing and audience segmentation
- Conversion tracking and analytics integration
Some firms also bundle complementary channels, such as programmatic display or social PPC, to create a unified digital marketing strategy.
SEM engagements usually fall between $3,000–$20,000 per month, but pricing scales with ad spend, account complexity, and service level. Smaller businesses might work with an agency on a management-fee model (e.g., 10%–20% of monthly media spend), while enterprises often negotiate flat retainers or performance-based contracts. Always ask for a clear breakdown of management fees versus ad budget before signing.
Start by defining your KPIs, such as lead volume, e-commerce revenue, or customer acquisition cost. Then:
- Review case studies in your industry.
- Check Clutch client reviews for transparency, communication, and results.
- Compare pricing models (percentage of spend, flat fee, or hybrid).
- Request a campaign audit or strategic roadmap to gauge expertise.
Selecting a partner whose reporting cadence and collaboration style match your internal workflow will set the engagement up for success.
- “Guaranteed #1 ranking” claims (ad position depends on auction dynamics).
- Lack of access to the ad account or data ownership.
- Vague reporting that focuses on clicks instead of revenue-driven metrics.
- One-size-fits-all strategies with minimal keyword research.
- Slow or inconsistent communication during the sales process.
- How will you structure our campaigns and why?
- Which metrics will you report on weekly and monthly?
- What tools or automations do you use for bid management?
- Can you share a recent success story in a similar industry or budget range?
- Who will be my day-to-day point of contact, and how many accounts do they manage?
- How do you coordinate SEM with SEO and other digital marketing channels?
Agencies bring platform certifications, cross-account data, and advanced tools that small teams can’t always justify purchasing. Their experience shortens the testing cycle, reduces wasted spend, and frees internal staff to focus on broader marketing initiatives.
Freelancers are ideal for limited budgets or project-based needs. Agencies, however, provide a multidisciplinary team including strategists, copywriters, designers, and analysts that can scale campaigns quickly and cover absences without interrupting performance.
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