dNOVO - Digital Marketing & SEO Agency

BACKGROUND

Please describe your company and position.

 I am the CEO of a business services company 

Describe what your company does in a single sentence.

This is a blogging school. We teach people how to become bloggers, start their own blogs, gain popularity, and increase their income.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• I already had a Europe audience, but most of my marketing wasn't built around people living abroad. Canada was one of the markets I wanted to test because there is a large foreign community there. The goal was to understand whether I could reach that audience consistently and turn that interest into registrations for my programs.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

• Online Search
• Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The whole project was built around foreign speakers living in Canada. dNovo researched how that audience was searching, what topics had demand, and how we should present the programs to someone living in Canada rather than Europe. We worked on separate landing pages and messaging, search campaigns, and the path from the first visit to registration. There was also quite a bit of testing. We tried different angles around blogging, personal branding and using content to promote a business or professional expertise. Some brought a lot of interest but very few buyers, so we dropped them and moved the budget elsewhere.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The best result was that Canada became a real source of customers for us. During the project, around 18% of new paid enrollments generated through the campaigns came from Canada. The conversion rate on the Canadian landing pages improved by approximately 26% after the first rounds of testing, and our cost per paid enrollment decreased by about 21% compared with the first month. We also saw people coming in from several Canadian cities rather than one concentrated audience, which gave me more confidence that there was room to keep developing the market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

My schedule can be unpredictable, especially when I'm launching something, so I wasn't always available for long calls or several rounds of approvals. They adapted to that well. Most things were prepared for me to review and make a decision on quickly. If they needed something specifically from me, they asked directly.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They didn't assume that foreign speakers in Canada should be marketed exactly the same way as my audience in Europe. That distinction became pretty important. The language could stay the same, but people's circumstances, objections and reasons for buying were different. dNovo picked up on that quite early.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

At the beginning, I think we tested too many messages at once. It gave us useful information, but it also took a little longer to understand what was actually moving people toward a purchase.

BACKGROUND

Please describe your company and position.

I am the Marketing manager of a marketing agency.

Describe what your company does in a single sentence.

Marketing agency mainly working with package inserts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We were spending money on paid acquisition but didn't have a very good picture of what happened between the first click and an actual sales conversation. Some campaigns looked fine in the ad platforms but weren't producing the kind of companies our sales team wanted to speak with. We brought dNovo in to help us sort that out and make the paid side of our marketing more accountable.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

Online Search

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The first few weeks were mostly about untangling what we already had. dNovo reviewed our Google Ads account, conversion tracking, landing pages, and the way leads were being passed through to sales. We ended up separating campaigns much more clearly by the type of company we wanted to reach instead of putting several audiences into the same setup. They rebuilt parts of the account, cleaned up search terms, adjusted bidding and budgets, and worked with us on a few landing pages where people were dropping off or submitting enquiries without really understanding whether they were a fit. dNovo's team also set up a simpler reporting view so our marketing team could see which campaigns were producing useful conversations, not just form submissions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

By December, we were spending about 16% less per qualified enquiry than we had at the start of the project. The landing pages they worked on converted at 5.8%, compared with roughly 3.9% before the changes. The number I cared about more was what happened after the form submission. The share of enquiries that our sales team considered worth following up went from around 46% to 63%. We weren't suddenly getting twice as many leads, but a much larger portion of them made sense for us, which was the point of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was pretty hands-on. We had a short call every couple of weeks, looked at what was actually coming through, and changed things when the lead quality wasn't there. I never felt like we were waiting until the end of the month to find out something hadn't worked.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were willing to cut things that looked good in a report but weren't useful to sales. We had campaigns bringing in clicks at a perfectly reasonable cost, and their recommendation was still to reduce the spend because the people behind those clicks weren't a good fit. I appreciated that.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

The reporting took a little while to get into a format that worked for our team, but once we agreed on what we actually wanted to see, it was fine.

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of an education company 

Describe what your company does in a single sentence.

We are a distinctive platform featuring hundreds of teachers globally and its proprietary online education system.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We wanted to grow the Europe side of the business. We already knew our product worked, but getting new students consistently was another question. I wanted to rely less on promotions and referrals and build a channel that could bring us students month after month.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

dNovo worked on the Europe version of the site, Google campaigns, search terms and several pages where people decide whether to book a trial lesson. They also helped us rethink some of the content because we had pages that explained a lot about the school but weren't necessarily helping someone make a decision. We tested different searches, offers and landing pages throughout the project. Some worked, some didn't. The ones that worked stayed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For me, the main number was how many trial lessons turned into paying students. Trial lesson bookings from search increased by about 38%, and we improved the conversion from trial lesson to a paid package by roughly 17%. At the same time, our average cost to acquire a new student through paid search came down by around 22%. We also started getting more students from outside the big Europian cities, which was important. We're an online school, so there's no reason our customer base should depend on one city.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I wasn't looking for another team that I had to manage myself. They would bring me an issue, explain what they wanted to change and why, and usually we could make a decision pretty quickly. I was involved when I needed to be, but not in every small thing. That worked well for me.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They paid attention to what happened after someone booked a free lesson. A lot of marketing stops at the lead. For us, a trial booking isn't really a result if that person never buys lessons. dNovo understood that and we ended up looking at the whole path from Google search to becoming a paying student.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

Nothing I'd consider a serious issue.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of a pest control products company.

Describe what your company does in a single sentence.

We sell pest control products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We wanted search to become a bigger sales channel for us. Our products already had a good customer base, but sales can be very seasonal. We brought dNovo in to help us capture more of that demand when people were actually searching for our products.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

• Online Search
• Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They cleaned up the SEO, worked on paid search, and helped us build out pages around different use cases instead of relying on one product page to do everything. We sell to horse owners, farms, people with chickens, and regular homeowners, so the way people search can be pretty different. We also worked on product copy and some landing page changes before the busier part of the season.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The clearest result was sales from search. Revenue coming from organic search increased by about 39% compared with the same period before, and paid search ROAS improved by roughly 28%. We also saw about a 19% lift in conversion rate on the product pages we worked on. A few of the more specific searches around horses, barns, and larger properties ended up converting particularly well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They understood pretty quickly that timing matters for us. If something needs to be live before our season really kicks in, getting it done three weeks later isn't very useful. They kept things moving and were quick when we needed changes. I don't remember having to follow up on deadlines

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They paid attention to what people were actually buying, not just what was getting clicks. There were keywords bringing us plenty of traffic that weren't really selling anything. They were pretty quick to spot that and move the effort elsewhere.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

Nothing I'd call a real issue. We changed a few things once we saw what was selling better than expected, and they adjusted with us.

BACKGROUND

Please describe your company and position.

I am the Executive Director of a home healthcare agency.

Describe what your company does in a single sentence.

We're a Home Healthcare Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We had two things we needed help with: bringing in more families looking for home care and getting more caregiver applications. Both were important for us. There's not much point generating new client inquiries if you don't have enough people available to provide the care.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

• Online Search
• Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We split the work between the care side of the business and recruiting. For care services, they worked on local search, our service pages, Google Ads, and the paths people take before requesting a consultation. On the recruiting side, they helped us get more visibility for caregiver jobs in the areas where we actually needed staff. We made quite a few changes during the project depending on which locations needed clients or caregivers at the time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our monthly care inquiries increased by about 36%, and calls coming from local search were up roughly 29%. The recruiting side did well too. Caregiver applications from search increased by around 40%, which was a big help in a few areas where hiring had been difficult. We were also spending less to get those results. By the later part of the project, our average cost per inquiry from paid search was about 21% lower than when we started.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our priorities could change pretty quickly depending on staffing, so being flexible mattered. If we told them we needed more attention on a certain area or service, they could shift things without turning it into a whole new project.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understood pretty quickly that getting us more clients wasn't the whole job. We also needed enough caregivers to support that growth, and they kept both sides in mind when deciding where to put the budget and effort.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

Nothing comes to mind. We changed priorities a few times on our end and they handled it well.

BACKGROUND

Please describe your company and position.

I am the Communications Manager of a softball organization

Describe what your company does in a single sentence.

We are a governing body of an official sport in the USA.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• Our website serves a lot of different audiences, from players and parents to coaches, umpires, and local associations. We hired dNovo because we knew people were searching for our programs online, but they weren't always landing in the right place. We wanted to clean that up and make search work better for the organization as a whole.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

Recommendation

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have pages for memberships, tournaments, national programs, umpire resources, events, and quite a bit more. dNovo went through the site with us and helped identify where search was getting messy or where useful pages were being buried. Some of the work was technical. Some was reorganizing and updating content. They also helped us decide which pages actually needed attention instead of trying to optimize the entire site at once.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw organic traffic to the sections they worked on increase by about 31%. More importantly for us, visits from search to membership and program-related pages increased by roughly 24%, and clicks from those pages into registration were up around 18%. We also had several older resource pages start showing up in search again after they were updated. Those weren't huge numbers individually, but across a site our size, it added up.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did a good job keeping things organized, especially considering how many people can be involved on our side.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They didn't treat every page like it had the same value. That sounds simple, but with a large website it's easy to spend a lot of time fixing things that don't really matter. They were good at figuring out where the effort would actually make a difference.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

Nothing significant comes to mind.

BACKGROUND

Please describe your company and position.

I am the Facility Team Lead of an AI assistant company.

Describe what your company does in a single sentence.

We're an internal AI assistant that helps the team work faster and more efficiently.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We wanted to strengthen our search marketing in a few areas where we felt there was still room to grow. The goal wasn't simply more traffic, it was reaching people who were actively comparing solutions and ready to make a decision.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

• Online Search
• Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started with search performance and paid campaigns, then gradually expanded into content improvements and landing page optimization. Rather than trying to tackle everything at once, we focused on a few priorities, measured the results, and adjusted from there.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic traffic to the sections we focused on increased by roughly 35%, while paid campaigns generated about 22% more trial sign-ups without increasing the overall budget. We also saw stronger engagement on several key landing pages, with conversion rates improving by around 17%. More importantly, the traffic coming through search was a much better match for the audience we were trying to reach.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working together felt easy. We'd agree on priorities, check progress, and move on to the next thing. If something needed to change, it usually happened pretty quickly.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I appreciated that they were willing to question our assumptions. There were a few situations where we expected one direction to perform better, but they backed up a different recommendation with data. More often than not, they ended up being right.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

Nothing that stands out.

BACKGROUND

Introduce your business and what you do there.

I’m a lawyer at One80 Law, a remote, mobile law firm. We offer affordable, fixed-fee legal services for real estate transactions, wills and estate planning, probate, and personal injury claims in Calgary, Alberta, and Kelowna, British Columbia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with dNOVO - Digital Marketing & SEO Agency?

We needed help increasing the volume of client inquiries.

SOLUTION

What was the scope of their involvement?

I’ve hired dNOVO - Digital Marketing & SEO Agency to manage our digital marketing, including SEO, Google Ads, website optimization, and local SEO. They’ve also improved our website with SEO-focused enhancements and refined the overall design and UX. dNOVO - Digital Marketing & SEO Agency works across our entire website rather than on just a few pages. They’ve optimized all of our main practice area pages, improved the site’s structure and SEO, refined the design and UX, and continuously optimized our content based on search performance. The team also manages our Google Business Profiles, helping us strengthen our local presence across multiple Canadian markets.

What is the team composition?

We work with 2–5 teammates from dNOVO - Digital Marketing & SEO Agency.

How did you come to work with dNOVO - Digital Marketing & SEO Agency?

We found them through an online search. We chose them over other options because they had high ratings, a great culture fit, and good value for the cost.

What is the status of this engagement?

We started working with them in June 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we started working with dNOVO - Digital Marketing & SEO Agency, they’ve improved our Google rankings by over 35%, significantly increased our online visibility, and generated a consistent flow of qualified leads through both organic search and Google Ads. Our incoming lead flow has increased by 300% in one year. We’ve also seen a 35% increase in website traffic. Our Google My Business locations with our regional offices have started showing up in the top three.

How did dNOVO - Digital Marketing & SEO Agency perform from a project management standpoint?

dNOVO - Digital Marketing & SEO Agency’s project management is amazing. They deliver on time and are extremely responsive and thorough. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We’ve become a trusted marketing partner, and I appreciate their proactive approach, transparency, and commitment to delivering long-term results. I’m also impressed by their team approach and bespoke services.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am an executive at D'Angelo & Sons

Describe what your company does in a single sentence.

Roofing & Home Exterior Remodelling

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• Acquiring more leads
• Branding

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

Online Search

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Generate leads, optimizing website to get those leads & utilizing SEO and PPC as well. Generate more leads and more revenue. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased website traffic, influx of new leads, projects always start and finish on-time, constant communication throughout all channels. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistenly meets deadlines. Our communication structure is great. No message or questions goes left unanswered. Someone is always there when needed! 

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team has developed and executed a comprehensive search engine optimization strategy, including technical SEO improvements, on-page optimization, content recommendations, local SEO enhancements, and ongoing keyword tracking. As a result, we've seen stronger organic visibility, improved search rankings, and a consistent increase in high-quality website traffic. What sets Dnovo apart is their responsiveness, transparency, and commitment to continuous improvement. They provide clear reporting, actionable insights, and are always looking for new opportunities to improve campaign performance. Their team is knowledgeable, easy to work with, and genuinely invested in our success.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

N/A - dNovo has always been great. Overall, Dnovo has become a valuable extension of our marketing team, consistently delivering measurable results and helping D'Angelo Roofing grow our online presence and customer acquisition.

BACKGROUND

Please describe your company and position.

I am the Vice President of an energy company.
Describe what your company does in a single sentence.

We are an energy company, remains comitted to delivering practical, custom energy solutions that enhance operational efficiency, reduce carbon footprints, and improve infrastructure resiliency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• Our business has always relied heavily on repeat customers and industry relationships. We wanted search to become another reliable source of new opportunities instead of something that generated the occasional inquiry.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The first thing they did was go through our website page by page and point out where potential customers were probably getting lost. From there we focused on improving the pages that mattered most, updating search campaigns, and making it easier for people to understand exactly what we offer without having to dig through the site. There wasn't one big milestone. It was more about making steady improvements every month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest difference was the type of conversations we started having. Instead of getting general questions, we were hearing from companies that already had a good idea of what they needed. Our sales team spent less time qualifying inquiries because the people reaching out were usually a much better fit.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had regular updates, but they weren't constantly scheduling meetings just for the sake of it. If we needed something, we usually had an answer the same day.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

dNovo team didn't come in pretending they already knew our industry. They asked questions first, listened to our sales team, and then started making recommendations. I appreciated that approach.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

Nothing come to mind.