Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
In order to address our requirements, Digitant proposed an overall package that used a scientific approach. They ran a concerted campaign to drive higher traffic, with impressive results. Within six months, our social media metrics improved by over 800%. The growth has now stabilized to over 50% month on month. We also have a steady funnel of distributor leads on our website, which was a secondary objective.
How did Digitant perform from a project management standpoint?
Digitant assigned a client manager to oversee our engagement, but the nature of our work required our direct involvement for many of the activities. Digitant stuck to the plan we agreed upon. There may have been occasions when they required extra resources, but we didn't get involved in that side of the management. The project was well-planned, and Digitant stuck to the schedule they gave us. We primarily communicated over the phone and via email. We met in person every 4–6 weeks.
What did you find most impressive about Digitant?
They understood that as brand owners, we would need oversight to ensure our brand vision was not compromised. This willingness to function independently while providing a view into the activities was extremely critical for us. While we already had a good understanding of the messaging and content we needed to put out, Digitant came through for us in terms of understanding how to reach our audience and what kind of media we should use.
Are there any areas Digitant could improve?
We were quite hands-on with the content and proofread everything. The grammar in Digitant's deliverables required a bit more work from us than we would have liked.
What tips or recommendations could you share that might increase the likelihood of success with Digitant?
If we engaged with any company for social media work, we need to understand that it's a different field from branding. It's rare to have a cost-effective partner who can bring a good understanding of both, and of our brand and industry in particular. We have worked with other companies and contracted a social media agency, but they didn't become involved to the level we were looking for. Ultimately, we will know our brand better than anyone else. That means either we hold the partner's hand until we are comfortable with them or remain in ownership of our brand. It's unfair to expect any marketing agency to have a perfect understanding of the client's business and brand. Customers who wash their hands of the project and do not stay engaged may not see the best performance.