Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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UndisclosedUndisclosed10 - 49Carmel, IN
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Delivra is a social media marketing agency founded in 1999. The team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Crown Point, IN
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Amped Up Media & Marketing is a social media marketing agency based in Crown Point, Indiana. The team offers Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed10 - 49Marina del Rey, CA
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Advertise Naked is an Email Marketing company. Founded in 2019, the company is located in Marina del Rey, California. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Launched in 2015, IA&M is a social media marketing company. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49
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Social media marketing agency Bull Marketing is located in Abu Dhabi, United Arab Emirates. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
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DECHMONT LLC, a social media marketing agency, was founded in 2015. Based in دبي, United Arab Emirates, the team focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Hampton, GA
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Established in 2009, T86 Marketing, a small social media marketing company, is headquartered in Hampton, Georgia. Their team specializes in Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
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In Dhaka, Bangladesh, Aalpin Digital is a social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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MobileMediaFactory is a social media marketing company. They are based in Kingston, Jamaica. Their team offers Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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UndisclosedUndisclosed10 - 49
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Adavice Media is a social media marketing company. Founded in 2012, the firm is located in Tel Aviv, Israel and Kharkiv, Ukraine. Their team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
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In Karachi, Pakistan, iMarket is a small social media marketing firm. The team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49San Isidro, Peru
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AEL - Digital Marketing Specialist, a social media marketing firm, was founded in 2010. The team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49
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Based in Karachi, Pakistan, Bamford Digital Marketing is a social media marketing firm. They provide Social Media Marketing and Search Engine Optimization and were founded in 2013.
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UndisclosedUndisclosed10 - 49
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NIPA Digital Marketing Agency , a social media marketing firm, was launched in 1996. The agency provides Social Media Marketing and Email Marketing, and is small.
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UndisclosedUndisclosed10 - 49Newcastle, Northern Ireland
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360 OM Limited is a SMS Marketing company. They were established in 2017 and offer SMS Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49San Antonio, TX
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Content Marketing company Softcron Technology was launched in 2015. The company focuses on Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Toa Baja, Puerto Rico
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Invicta Business Partners is a social media marketing agency. Established in 2018, the team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
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Concito is a small Dhaka, Bangladesh-based PR agency. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49London, England
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Content Marketing company Vooba | PPC Stars Ltd was launched in 2014. In London, England, the team provides Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Ice Storm Marketing is an Advertising company. They are in Los Angeles, California and have small team of experts. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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ASA Ventures, a social media marketing agency, offer Social Media Marketing and Search Engine Optimization. They were launched in 2011.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Founded in 2012, Quad Solutions, Inc is a small social media marketing company in Dubai, United Arab Emirates and Victoria, Canada. Their team focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Delmenhorst, Germany
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Borgmeier Media Gruppe GmbH is a PR agency. Their small team of employees is in Delmenhorst, Germany. Their team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Mannheim, Germany
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Founded in 2002, KE Keyword Experte GmbH is a social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Zapio Web3 Solutions is a branding agency. They were launched in 2022 and provide Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Dynamic Werx is a pay per click company. They were established in 2018, and their services include Pay Per Click and Video Production.
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UndisclosedUndisclosed10 - 49Bahawalpur, Pakistan
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Micro Tech Soft is a social media marketing agency. Their team is based in Bahawalpur, Pakistan and offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Victoria, Canada
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Folks Digital, a social media marketing firm, was launched in 2019. The team offers Social Media Marketing and Search Engine Optimization and is based in Victoria, Canada.
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UndisclosedUndisclosed10 - 49Makati, Philippines
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OAA Online Advertising Agency is a branding company. Established in 2013, the company offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Lahore, Pakistan
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SEO services firm TechHive Solutions provides Search Engine Optimization and Pay Per Click. They were launched in 2016.
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UndisclosedUndisclosed10 - 49St. Catharines, Canada
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Target Digital Marketing is an Advertising company. They are in St. Catharines, Canada and have small team of experts. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
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Mark Digital Solutions Pvt Ltd, a PPC company, was established in 2021. The company provides Pay Per Click and Video Production.
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UndisclosedUndisclosed10 - 49Mabgate, Leeds , England
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Everything Digital, a social media marketing agency, was established in 2019. Based in Mabgate, Leeds , England, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
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Nirsh Productions, a social media marketing firm, was established in 2019. The firm provides Social Media Marketing and Search Engine Optimization, and is small.
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UndisclosedUndisclosed10 - 49
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Gravitas Digital is a small Lahore, Pakistan-based branding company. The team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Oakville, Canada
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Pay per click agency Nwaresoft Private Limited is based in Oakville, Canada. Founded in 2012, the team focuses on Pay Per Click and IoT development.
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UndisclosedUndisclosed10 - 49Honolulu, HI
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Founded in 2003, Panana Marketing is a SEO services firm. The team focuses on Search Engine Optimization and Pay Per Click and is based in Honolulu, Hawaii.
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UndisclosedUndisclosed10 - 49Honolulu, HI
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Based in Honolulu, Hawaii, Theory Pixel is an Email Marketing company. They offer Email Marketing and Search Engine Optimization and were launched in 2015.
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UndisclosedUndisclosed10 - 49Chicago, IL
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DHS Digital is a Chicago, Illinois-based branding agency. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Kihei, HI
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Branding agency The Avocado Group was founded in 2014. The agency specializes in Branding and Search Engine Optimization, and is small.
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UndisclosedUndisclosed10 - 49
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Web Advisors, a SEO company, is in Scottsdale, Arizona. They specialize in Search Engine Optimization and Pay Per Click and were established in 2018.
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UndisclosedUndisclosed10 - 49
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Small social media marketing agency Gusto SEO, is in Cumberland Foreside, Maine. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Tampa, FL
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First Rank Digital, a small SEO agency, is headquartered in Tampa, Florida. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Advertising company Grenade Marketing Group is headquartered in Grove City, Ohio. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Taunton, MA
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Established in 2020, Apexwebsoft is a small Mobile & App Marketing company. Their services include Mobile & App Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Brandspire is a branding firm. Headquartered in Youngstown, Ohio, the team offers Branding and Market Research.
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UndisclosedUndisclosed10 - 49Waco, TX
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Founded in 2011, Rule Your Kingdom, LP is a small Portland, Oregon-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Tulsa, OK
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Small social media marketing company The Red Checker LLC, is based in Tulsa, Oklahoma. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
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Launched in 2022, WorldBestSEO is a social media marketing agency. The agency specializes in Social Media Marketing and Content Marketing, and is small.
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UndisclosedUndisclosed10 - 49Carmel, IN
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Flint Analytics is a social media marketing company located in Carmel, Indiana. They focus on Social Media Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.