Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and search engine marketing. Across various reviews, ATRA consistently receives positive feedback for delivering significant improvements in web traffic, lead generation, and conversion rates. Approximately 90% of reviewers highlight ATRA's transparency, responsiveness, and strategic expertise, particularly in optimizing cost per click and increasing return on ad spend.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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UndisclosedUndisclosed10 - 49Valley Cottage, NY
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KEA Advertising, Inc is a social media marketing firm. They were established in 1995, and their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Harrison, NY
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Headquartered in Harrison, New York, ON A DIME Marketing is an Advertising company. Their services include Advertising and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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9th Street Media is an Atlanta, Georgia-based social media marketing company. They provide Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49
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Bloomerang Solutions is a Sarasota, Florida-based PPC company. Launched in 2016, the team offers Pay Per Click and Branding.
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UndisclosedUndisclosed10 - 49Ocala, FL
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Brick City Digital Marketing is a PPC company. The team offers Pay Per Click and Social Media Marketing and is in Ocala, Florida.
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UndisclosedUndisclosed10 - 49
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Nashville Digital Group, Inc. Is an Advertising company. Established in 2023, the agency is located in Nashville, Tennessee. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Headquartered in Atlanta, Georgia, MediaOne.Digital is an Advertising company. They focus on Advertising and Social Media Marketing and were founded in 2015.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a proficient digital advertising agency specializing in Pay-Per-Click Advertising and SEO services. They are lauded for their strategic management of Google Ads and organic search campaigns, delivering measurable outcomes such as decreased cost per lead and increased website traffic. Across reviews, 100% highlight improved lead quality and communication, with 90% noting their strong value for cost.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed10 - 49Drexel Hill, PA
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Flashlight Marketing is a small Drexel Hill, Pennsylvania-based SEO services firm. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Franklin Township, NJ
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Webryact, a social media marketing agency, is located in Franklin Township, New Jersey. Their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed10 - 49Lancaster, PA
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Pipedream is a Content Marketing company. The company is located in Lancaster, Pennsylvania. Their services include Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Rohnert Park, CA
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Bay Area Digital Solutions, an Advertising company, was launched in 2016. The agency provides Advertising and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49Upland, CA
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Culture Cube Marketing is a social media marketing company founded in 2013. The small team focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Franklin, IN
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Dovetail Marketing Agency is an Event Marketing company established in 2017. Their team specializes in Event Marketing and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Newport Beach, CA
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Insellerate is a Sales Outsourcing company. The agency is headquartered in Newport Beach, California. Their services include Sales Outsourcing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Colorado Springs, CO
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Recon Marketing is a branding agency. The Colorado Springs, Colorado-based firm was launched in 2020. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Hartford, CT
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Oh Ya Media is a social media marketing agency. The Hartford, Connecticut-based firm was established in 2015. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Colorado Springs, CO
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Razzle Media Group is an Advertising company. Based in Colorado Springs, Colorado, the agency specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Valbonne, France
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AdPremier is a SEO agency. The small Valbonne, France-based team focuses on Search Engine Optimization and Pay Per Click. The company was founded in 2013.
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UndisclosedUndisclosed10 - 49Wilmington, DE
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Be 1st Online LLC is a branding agency. The company is headquartered in Wilmington, Delaware. Their team offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Social media marketing agency RYCO Marketing Digital Agency Dublin is based in Dublin, Ireland. They focus on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Headquartered in Dallas, Texas, C1M is a Content Marketing company. They focus on Content Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Spring Park, MN
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In Spring Park, Minnesota, A La Carte Creative Group is a branding agency. They focus on Branding and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Columbia, MO
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Social media marketing agency Choose Life Marketing is located in Columbia, Missouri. They specialize in Social Media Marketing and Search Engine Optimization and were founded in 2016.
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UndisclosedUndisclosed10 - 49Southfield, MI
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GAT Marketing, a PR firm, is located in Southfield, Michigan. Their services include Public Relations and Email Marketing.
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UndisclosedUndisclosed10 - 49
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DOLOXI is a small branding company founded in 2023. Their team offers Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Evansville, IN
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MWC Advertising is an Advertising company. Headquartered in Evansville, Indiana and Knoxville, Tennessee, the firm was founded in 1958. Their services include Advertising and Market Research.
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UndisclosedUndisclosed10 - 49Palmyra, VA
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ALIGNN Marketing is a Palmyra, Virginia-based Event Marketing company. They specialize in Event Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Pasadena, CA
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Located in Pasadena, California, Cybertegic is a small Email Marketing company. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Established in 2012, E Design Services is a SEO services firm. Based in Los Angeles, California, the team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Doral, FL
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ES Distributions LLC is a Content Marketing company. Founded in 2015, the company is based in Doral, Florida. Their services include Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Ecomcy, a SEO services firm, was launched in 2018. The team offers Search Engine Optimization and Branding and is in London, England.
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UndisclosedUndisclosed10 - 49
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Small SEO company House of AMZ, is based in Spring Valley, New York. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Flapen is a social media marketing agency. Established in 2022, the company specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Agency Amazon is a small Advertising company headquartered in New York City, New York. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Pozuelo del Rey, Spain
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SEO services firm aunmasdificiltodavia.es was established in 2012. The small team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Torino, Italy
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Located in Torino, Italy, HIDOLY is a branding firm. They provide Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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PPC agency Sense8 Digital Technology is headquartered in Bucharest, Romania. They focus on Pay Per Click and Graphic Design and were launched in 2017.
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UndisclosedUndisclosed10 - 49Union City, CA
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Digital Halt Technologies is an Union City, California-based social media marketing agency. They provide Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Orlando, FL
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ROAR! Internet Marketing is a SEO agency. Established in 2005, the firm focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Fortitude Valley, Australia
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Lets Go Web Solutions, a small SEO services firm, is headquartered in Fortitude Valley, Australia. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Princeton, NJ
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J&M Marketing Communications, LLC is a SEO agency. In Princeton, New Jersey, the company focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49London, England
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Established in 2016, Vervaunt is an e-commerce development company. Located in London, England, the team focuses on E-Commerce Development and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49London, England
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Itineris is a Digital Strategy company. Their small team is located in London, England. Their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Seattle, WA
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SEO Seattle is a SEO agency. They focus on Search Engine Optimization and Pay Per Click and are based in Seattle, Washington.
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UndisclosedUndisclosed10 - 49Shenandoah, TX
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Just Conversion Marketing is a social media marketing firm. Headquartered in Shenandoah, Texas, the company provides Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Tampa, FL
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Guac Digital, a branding company, focuses on Branding and Search Engine Optimization. The firm is located in Tampa, Florida and Tel Aviv-Yafo, Israel.
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UndisclosedUndisclosed10 - 49Long Beach, CA
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Launched in 2020, Upmax Digital Marketing Agency is a small Long Beach, California-based social media marketing firm. Their team specializes in Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49San Diego, CA
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Golden Lotus Agency is a Conversion Optimization company in San Diego, California. Founded in 2016, the team specializes in Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Launched in 2013, Digital Service Hub is a SEO services firm. The team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Tacoma, WA
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Small SEO company AdverUp, is located in Tacoma, Washington. Their services include Search Engine Optimization and Web Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.