Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+< $25 / hr2 - 9
Services provided
Located in Ahmedabad, India, Risingbuzz Digital is a small social media marketing company. Their services include Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9București, Romania
Services provided
Established in 2023, Marketing Alchemists is a Content Marketing company. In București, Romania, the team focuses on Content Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+< $25 / hr2 - 9
Services provided
Founded in 2022, Net Hive Media is a web design agency. The agency specializes in Web Design and UX/UI Design, and is small.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Malakh Jibril, a small branding agency, is headquartered in Bengaluru, India. Their services include Branding and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Dubai, United Arab Emirates
Services provided
NebularAds is a Dubai, United Arab Emirates-based social media marketing company. Established in 2022, the team provides Social Media Marketing and Email Marketing.
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$1,000+$150 - $199 / hr2 - 9Telipara, India
Services provided
Small Advertising company Papaperi Media, is based in Telipara, India and Telipara, India. Their services include Advertising and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Nashville, TN
Services provided
VAW Media, an Advertising company, is located in Nashville, Tennessee. Their services include Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Swapnil Desai, an Advertising company, is based in Dar es Salaam, Tanzania and Dar es salaam, Tanzania. They specialize in Advertising and Media Planning & Buying.
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$1,000+$50 - $99 / hr2 - 9Dubai, United Arab Emirates
Services provided
Headquartered in Dubai, United Arab Emirates, Semicolon is a branding company. Their services include Branding and Market Research.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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Undisclosed< $25 / hr2 - 9
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Freelance Seo Specialist Dubai is a Digital Strategy company. Launched in 2015, the company specializes in Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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Global Talent Connect is a Digital Strategy company. They offer Digital Strategy and Social Media Marketing and were established in 2023. The agency is located in Austin, Texas and Lahore, Pakistan.
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$1,000+$100 - $149 / hr2 - 9Geneva, IL
Services provided
Launched in 2023, Main Street Marketing, a small Digital Strategy company, is based in Geneva, Illinois. Their services include Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
The Digital Bionics is a Digital Strategy company. Established in 2023, the firm specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Kampala, Uganda
Services provided
Kampala Digital Agency, a small Digital Strategy company, is headquartered in Kampala, Uganda. The team offers Digital Strategy and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Johannesburg, South Africa
Services provided
The Block Group is a Johannesburg, South Africa-based Marketing Strategy company. They provide Marketing Strategy and Digital Strategy and were launched in 2016.
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$1,000+$25 - $49 / hr2 - 9
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Digital Transition Marketing is a branding firm. They were launched in 2022 and specialize in Branding and Digital Strategy.
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$1,000+< $25 / hr2 - 9
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Trend Technicians is a web development company established in 2021. Headquartered in Lahore, Pakistan, the team specializes in Web Development and Advertising.
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UndisclosedUndisclosed2 - 9
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Visionary Web is a SEO services firm. Headquartered in Plano, Texas, the agency was established in 2022. Their team provides Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9
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Al·lucinant Studio is a Barcelona, Spain-based social media marketing agency. They specialize in Social Media Marketing and Search Engine Optimization and were founded in 2022.
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$1,000+$50 - $99 / hr2 - 9Atlanta, GA
Services provided
Founded in 2014, Ytechnology is an Email Marketing company. The team provides Email Marketing and Web Design.
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Undisclosed< $25 / hr2 - 9Christchurch, New Zealand
Services provided
Quest Webbi is a graphic design company. They are headquartered in Christchurch, New Zealand. Their team provides Graphic Design and Digital Strategy.
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UndisclosedUndisclosed2 - 9Hyderabad, India
Services provided
Social media marketing firm jubilant business solutions is based in Hyderabad, India and Hyderabad, India. They specialize in Social Media Marketing and Content Marketing and were founded in 2022.
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$1,000+$25 - $49 / hr2 - 9
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Digital Axes is a small branding company located in Sahiwal, Pakistan. Their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Marketing Agency is a SEO services firm. They are located in Amritsar, India. Their team specializes in Search Engine Optimization and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Greater Noida, India
Services provided
Launched in 2018, Digital Global India is an Advertising company. The firm offers Advertising and Branding.
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$5,000+$200 - $300 / hr2 - 9
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WebSculpt Digital Marketing and Design is a Market Research company. The small -based team offers Market Research and Marketing Strategy. The agency was established in 2001.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Founded in 2023, ChromaDesignHub is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Surat, India
Services provided
Webzy Infotech is a web design company founded in 2019. Based in Surat, India, the team offers Web Design and Web Development.
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UndisclosedUndisclosed2 - 9
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Gloocal Communications is a PR agency launched in 2009. The firm offers Public Relations and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
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Launched in 2023, Rebyte Growth is a social media marketing company. The team offers Social Media Marketing and Direct Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Mantaq Media is an Ecommerce Marketing company. Established in 2020, the firm focuses on Ecommerce Marketing and Advertising.
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UndisclosedUndisclosed2 - 9
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Located in Budapest, Hungary, Once Advertisements is an Ecommerce Marketing company. They provide Ecommerce Marketing and Digital Strategy and were established in 2021.
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$1,000+$25 - $49 / hr2 - 9Hubballi, India
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Vocal marketing solution is a small Hubballi, India-based SEO company. The team provides Search Engine Optimization and Digital Strategy.
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$1,000+Undisclosed2 - 9
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Delta Plex Media Agency is a web design agency. They provide Web Design and Other Digital Marketing and are headquartered in Sandton, South Africa.
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$1,000+$100 - $149 / hr2 - 9
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Well Good Creative is a web design agency. The Wellington, New Zealand-based agency was established in 2018. Their services include Web Design and Web Development.
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$1,000+Undisclosed2 - 9
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NXGEN Sites is a web design company. They are based in London, England. Their team specializes in Web Design and Conversion Optimization.
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$1,000+< $25 / hr2 - 9South Dumdum, India
Services provided
Yello Digiitale is a branding agency. Established in 2023, the agency is located in South Dumdum, India and South Dumdum, India. Their services include Branding and Marketing Strategy.
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$5,000+$25 - $49 / hr2 - 9
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Adwin Tech - FZCO is a Digital Strategy company. The دبي, United Arab Emirates-based firm offers Digital Strategy and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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CouraWeb is a web development company established in 2020. The small team focuses on Web Development and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Kamarajar Salai, India
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Glyphstergo is a SEO services firm launched in 2020. The firm offers Search Engine Optimization and Mobile App Development, and is small.
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$5,000+$50 - $99 / hr2 - 9Plano, TX
Services provided
Bold Online Solutions is a branding company. Established in 2022, the team focuses on Branding and Digital Strategy. The agency is in Plano, Texas.
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$1,000+< $25 / hr2 - 9
Services provided
Digital Kashmira Salvi is a small Digital Strategy company. They specialize in Digital Strategy and Social Media Marketing and were established in 2023.
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$1,000+< $25 / hr2 - 9
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Digital Samia Siddiqui is a Digital Strategy company founded in 2023. The small team offers Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Digital Madhav Dudhatra is a Digital Strategy company. The team is headquartered in Mumbai, India, and their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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Digital Manisha is a Digital Strategy company. They were founded in 2023, and their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Digital Balakrishnan, a Digital Strategy company, offer Digital Strategy and Social Media Marketing. They were launched in 2023.
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$1,000+< $25 / hr2 - 9
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Digital Chippy is a Digital Strategy company in Mira Bhayandar, India. They specialize in Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
Launched in 2023, Digital Omkar is a Digital Strategy company. The team offers Digital Strategy and Social Media Marketing and is based in Mumbai, India.
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$50,000+Undisclosed2 - 9
Services provided
TroupMedia, a Conversion Optimization company, was established in 2023. Based in Las Vegas, Nevada, the team provides Conversion Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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XO PIXEL CREATIVE, a Marketing Strategy company, is in. Launched in 2023, the team provides Marketing Strategy and Social Media Marketing.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.