Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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UndisclosedUndisclosed10 - 49
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Alarona Studio is a branding firm. The small Barcelona, Spain-based team offers Branding and Search Engine Optimization. The agency was launched in 2015.
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UndisclosedUndisclosed10 - 49Newington, CT
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Social media marketing agency Imagine It Consulting, Inc was launched in 2008. The team focuses on Social Media Marketing and Search Engine Optimization and is located in Newington, Connecticut.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed10 - 49Claymont, DE
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Content Marketing company Content Marketing Champ was founded in 2019. The team provides Content Marketing and Search Engine Optimization and is in Claymont, Delaware.
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UndisclosedUndisclosed10 - 49Paris, France
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Eliott & Markus is a branding company. Located in Paris, France, the agency was launched in 2005. Their team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49
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Blue Kanyon is a social media marketing agency in Newark, Delaware. They specialize in Social Media Marketing and Email Marketing and were launched in 2018.
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UndisclosedUndisclosed10 - 49Cape Girardeau, MO
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Recruiters Websites is a PPC agency established in 2012. Their team specializes in Pay Per Click and Web Design.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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Launched in 1940, Omnivore is a branding company. The team provides Branding and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed10 - 49Knoxville, TN
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Renegade Media Company is a small social media marketing company. They focus on Social Media Marketing and Email Marketing and were launched in 2012.
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UndisclosedUndisclosed10 - 49
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Allied Insight is a SEO company. They are based in New York City, New York and have small team. Their team focuses on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Launched in 2018, Muscled Inc. Is a social media marketing agency. The small team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Xcellio is a small social media marketing firm launched in 2019. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Madrid, Spain
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Webmefy is an e-commerce development company. Based in Madrid, Spain, their small team specializes in E-Commerce Development and Social Media Marketing. The company was launched in 2018.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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Green Hearted is a Marketing Strategy company based in Phoenix, Arizona. The team provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Amplify marketing is a social media marketing firm. The firm is headquartered in Minneapolis, Minnesota. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Launched in 2020, Makk is a small Fractional CMO Services company headquartered in London, England. Their team specializes in Fractional CMO Services and Branding.
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UndisclosedUndisclosed10 - 49Woodbury, NY
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Media planning & buying company Admediary LLC was founded in 2013. The company offers Media Planning & Buying and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Tampa, FL
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Advertising Commissions LLC is a social media marketing agency. Established in 2011, their team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
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WinkLeads is a Kernersville, North Carolina-based Affiliate Marketing company. The team focuses on Affiliate Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Emerald Coast Indoor Digital Billboards LLC, an Advertising company, was established in 2022. The company provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Cookeville, TN
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Founded in 2015, Hometown Digital Marketing Agency is a social media marketing agency. The firm specializes in Social Media Marketing and Email Marketing, and is small.
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UndisclosedUndisclosed10 - 49New Providence, NJ
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Digital Advertising Alliance is an Advertising company. Their small team is based in New Providence, New Jersey. Their services include Advertising and Market Research.
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UndisclosedUndisclosed10 - 49
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Lightspeed PR/M is a small SEO services firm. Launched in 2013, the team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Voorhees Township, NJ
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Trion is an Advertising company. The team focuses on Advertising and Mobile & App Marketing and is headquartered in Voorhees Township, New Jersey.
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UndisclosedUndisclosed10 - 49Bedford Heights, OH
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True Digital Communications is a PR agency. The small Bedford Heights, Ohio-based team offers Public Relations and Content Marketing. The company was founded in 2011.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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JumpClick is a social media marketing agency. They are headquartered in San Francisco, California and have small team. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Barcelona, Spain
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Maverick Media is an Advertising company. Their team is based in Barcelona, Spain and Dublin, Ireland and offers Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Sheology is a Digital Strategy company. They are headquartered in Dublin, Ireland, and their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Tampa, FL
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PartPixel is a public relations firm based in Tampa, Florida. They specialize in Public Relations and Social Media Marketing and were established in 2012.
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UndisclosedUndisclosed10 - 49
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Mellady Direct Marketing is a social media marketing agency established in 1986. Their team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Sydney, Australia
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Advertising company Outdoor Media Association was launched in 1969. Headquartered in Sydney, Australia, the team provides Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Springfield, MA
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MassLive Media Group is a Marketing Strategy company. They are located in Springfield, Massachusetts and have small team. Their services include Marketing Strategy and Content Marketing.
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UndisclosedUndisclosed10 - 49Ocala, FL
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Luxury Brand Marketing, a small social media marketing company, is in Ocala, Florida. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Richmond Hill, Canada
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Commix Communications Inc., a branding company, was launched in 1997. The company focuses on Branding and Content Marketing, and is small.
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UndisclosedUndisclosed10 - 49Pensacola, FL
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LURE Media Group, a social media marketing agency, focuses on Social Media Marketing and Pay Per Click. The firm is based in Pensacola, Florida.
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UndisclosedUndisclosed10 - 49Paris, France
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Powerspace is a branding agency. Their team is in Paris, France. The company focuses on Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Central Florida Media Solutions , a Marketing Strategy company, specialize in Marketing Strategy and Social Media Marketing. They were founded in 2016.
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UndisclosedUndisclosed10 - 49
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GrowLynk is a Philadelphia, Pennsylvania-based pay per click company. They focus on Pay Per Click and Custom Software Development and were founded in 2021.
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UndisclosedUndisclosed10 - 49Erie, PA
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Forte Dental Marketing, a social media marketing firm, specializes in Social Media Marketing and Email Marketing. The firm is based in Erie, Pennsylvania.
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UndisclosedUndisclosed10 - 49Wayne, PA
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Click Canyon, LLC is a small Content Marketing company. Launched in 2009, the team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Portland, OR
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Foghorn Labs is a social media marketing agency. Located in Portland, Oregon, the company provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Bridgeport, CT
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The Mags & Marrelli Agency is a small Advertising company launched in 2019. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Lodi, Italy
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Webbdone S.r.l. Is a small Email Marketing company based in Lodi, Italy. The team offers Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Danbury, CT
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Response Solutions LLC is a small media planning & buying agency headquartered in Danbury, Connecticut. The team provides Media Planning & Buying and Email Marketing.
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UndisclosedUndisclosed10 - 49Fairfield, CT
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Social media marketing firm 2ROCK1 Media is in Fairfield, Connecticut. They focus on Social Media Marketing and Email Marketing and were launched in 2014.
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UndisclosedUndisclosed10 - 49Odessa, TX
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Small social media marketing firm AXIOM Creative Studios, is based in Odessa, Texas. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Wichita, KS
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Social media marketing firm PANO Marketing is headquartered in Wichita, Kansas. They offer Social Media Marketing and Pay Per Click and were launched in 2019.
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UndisclosedUndisclosed10 - 49London, England
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Easybizdeal is a social media marketing firm. Founded in 2020, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Cincinnati, OH
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Advent Media Group is a small Conversion Optimization company established in 2003. Their services include Conversion Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Greensboro, NC
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Founded in 2015, EmberTribe is a social media marketing firm. Their team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49
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This January is an Advertising company. Headquartered in Washington, their small team specializes in Advertising and Pay Per Click. The firm was launched in 2020.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.