Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 47 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
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UndisclosedUndisclosed2 - 9
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Hammerseed is a branding company. The Cornelius, North Carolina-based company was founded in 2003. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Warren, MI
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In Warren, Michigan, Pro Beauty Marketing is a small e-commerce development firm. The team focuses on E-Commerce Development and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosed2 - 9
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Small Advertising company Inbound Enterprises, is in. The team provides Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lawrenceville, GA
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Inbound Marketing Giant is a Lawrenceville, Georgia-based Content Marketing company. They specialize in Content Marketing and Pay Per Click and were founded in 2011.
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UndisclosedUndisclosed2 - 9Kettering, OH
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Reticle Web Marketing is a web design company. Their small team is in Kettering, Ohio. Their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Alabama SEO Solutions is a Digital Strategy company. They are located in Alabama and have small team. Their team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Suwanee, GA
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Content Marketing company Elevamark was established in 2018. The team specializes in Content Marketing and Pay Per Click and is in Suwanee, Georgia.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 109 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. With 100% positive feedback, clients consistently praise their project management, professionalism, and ability to optimize campaigns for impressive ROAS. Approximately 60% of reviews highlight their effective use of Google Ads and campaign management across various platforms. Mavlers also showcases technical expertise and responsiveness, ensuring timely delivery and client satisfaction.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Justin Monk SEO, a SEO agency, was launched in 2013. Located in Spokane, Washington, the team offers Search Engine Optimization and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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ZURV is a mobile app development firm. They are headquartered in New York, New York and have small team of experts. Their services include Mobile App Development and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed2 - 9Spokane Valley, WA
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In Spokane Valley, Washington, Spokane Web Solutions is a small Email Marketing company. The team offers Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Spokane SEO is a small -based SEO agency. Their services include Search Engine Optimization and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed2 - 9Holland, MI
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Founded in 2018, ClickCentric Digital Marketing is a PPC agency. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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Be Seismic is an e-commerce development company. They were founded in 2017 and provide E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Farmington, MI
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E-commerce development firm SolutionsPal was founded in 2004. Located in Farmington, Michigan, the team provides E-Commerce Development and Graphic Design.
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UndisclosedUndisclosed2 - 9Flat Rock, MI
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Content Marketing company Ken Brown Consulting, LLC was founded in 2019. The team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Suwanee, GA
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Suwanee Digital is a pay per click agency headquartered in Suwanee, Georgia. They specialize in Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Founded in 2017, Gravity Rail Media, a small Advertising company, is in Philadelphia, Pennsylvania. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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On the Mark Advertising is an Advertising company. They are in Atlanta, Georgia and have small team. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9East Greenwich, RI
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Belle Poppy Digital is an e-commerce development firm. The East Greenwich, Rhode Island-based company was established in 2017. Their team specializes in E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9Vestavia Hills, AL
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Rekrewt, an Advertising company, was founded in 2002. The agency offers Advertising and Email Marketing, and is small.
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UndisclosedUndisclosed2 - 9Olympia, WA
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Ascent Internet Marketing is a small Olympia, Washington-based e-commerce development company. Their services include E-Commerce Development and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Tacoma, WA
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Founded in 2015, Cascade Digital Marketing is an Advertising company. Their team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Tacoma, WA
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KilenIT is a Digital Strategy company founded in 2015. Headquartered in Tacoma, Washington, the team provides Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Tacoma, WA
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Kick The Wind is a social media marketing company. The team offers Social Media Marketing and Content Marketing and is located in Tacoma, Washington.
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UndisclosedUndisclosed2 - 9Tacoma, WA
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Greenhaven Interactive is a Content Marketing company. Founded in 1994, the team specializes in Content Marketing and Pay Per Click. The agency is headquartered in Tacoma, Washington.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Gold Mine Marketing is a Content Marketing company located in Los Angeles, California. They provide Content Marketing and Marketing Strategy and were established in 2017.
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UndisclosedUndisclosed2 - 9Danbury, CT
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Swytch is a branding firm located in Danbury, Connecticut. Established in 2018, the team focuses on Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Danbury, CT
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Smith Services, a Content Marketing company, is in Danbury, Connecticut. They focus on Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Peoria, IL
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Online Innovative Creations is a Content Marketing company. Based in Peoria, Illinois and Pekin, Illinois, the agency offers Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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The Digital Marketing Agency - Santa Barbara, CA is a small graphic design agency located in Santa Barbara, California. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Oakland Park, FL
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Naked.Media is a branding firm. Their small team is based in Oakland Park, Florida. Their team specializes in Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Missoula, MT
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Small Content Marketing company Montana SEO Services, is located in Missoula, Montana. Their services include Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9San Diego, CA
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California Conversions Digital is a branding agency launched in 2018. In San Diego, California, the team offers Branding and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Bloomington, IN
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TEN31 Marketing is a small Email Marketing company headquartered in Bloomington, Indiana. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Alpharetta, GA
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Graphic design company Venture Automotive specializes in Graphic Design and Pay Per Click. They are in Alpharetta, Georgia.
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UndisclosedUndisclosed2 - 9Natick, MA
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GetReady Web Marketing is a Content Marketing company established in 2015. The agency focuses on Content Marketing and Web Design, and is small.
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UndisclosedUndisclosed2 - 9Coconut Creek, FL
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Global Internet Solutions Inc is an Email Marketing company. Their small team is based in Coconut Creek, Florida. Their team provides Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Johns Creek, GA
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KillitOnline, Inc. Is a small Email Marketing company in Johns Creek, Georgia. The team provides Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Zionsville, IN
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Branding company WRG Digital is in Zionsville, Indiana. They focus on Branding and Mobile App Development.
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UndisclosedUndisclosed2 - 9Fishers, IN
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Founded in 2009, Ignition Marketing Solutions is a graphic design company. The team provides Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Davenport, IA
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Quad City Social Partners is an Email Marketing company. They are based in Davenport, Iowa and have small team. Their services include Email Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
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Email Marketing company Cris Marketing is based in Boca Raton, Florida. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Genova, Italy
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Headquartered in Genova, Italy, Delta Web is a Content Marketing company. Launched in 2018, the team focuses on Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Genova, Italy
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Neo Image is a web development company. Their small team is located in Genova, Italy and offers Web Development and Marketing Strategy. The agency was launched in 2012.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
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Page 1 Media Agency, a branding firm, was founded in 2018. The team focuses on Branding and Email Marketing and is located in Boca Raton, Florida.
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UndisclosedUndisclosed2 - 9
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Content Marketing company GoodAtMarketing.com was launched in 2014. The small team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Located in Indianapolis, Indiana, Bankers Life Fieldhouse is an e-commerce development firm. They focus on E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9Milwaukee, WI
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Maxtreme Marketing, an Advertising company, was founded in 2013. The company provides Advertising and E-Commerce Development, and is small.
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UndisclosedUndisclosed2 - 9Fort Atkinson, WI
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In Fort Atkinson, Wisconsin, Custom Creative is a small PPC agency. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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Yuplace & Co. Is a Barcelona, Spain-based Content Marketing company. Established in 2015, the team provides Content Marketing and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.