Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 47 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
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UndisclosedUndisclosed2 - 9Midland, TX
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RPG Digital is a pay per click agency. Founded in 2012, the team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Founded in 2013, Squarely Digital is a small Alexandria, Virginia-based Content Marketing company. Their services include Content Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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SEO Barcelona, a small SEO company, is based in Barcelona, Spain. Their services include Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9München, Germany
Services provided
Digital voran, a SEO services firm, was founded in 2016. The company focuses on Search Engine Optimization and Digital Strategy, and is small.
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UndisclosedUndisclosed2 - 9
Services provided
DISEK México is a Marketing Strategy company. They were established in 2018, and their services include Marketing Strategy and Web Design.
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UndisclosedUndisclosed2 - 9Weston, FL
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Mercadeo Web Miami, a CRM consulting and SI company, focuses on CRM consulting and SI and Pay Per Click. The agency is based in Weston, Florida.
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UndisclosedUndisclosed2 - 9München, Germany
Services provided
ProjektOne-SEO is a München, Germany-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 109 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. With 100% positive feedback, clients consistently praise their project management, professionalism, and ability to optimize campaigns for impressive ROAS. Approximately 60% of reviews highlight their effective use of Google Ads and campaign management across various platforms. Mavlers also showcases technical expertise and responsiveness, ensuring timely delivery and client satisfaction.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed2 - 9BRASILIA, Brazil
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Web design company Velum Marketing Digital specializes in Web Design and Digital Strategy. They are in BRASILIA, Brazil.
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UndisclosedUndisclosed2 - 9Weston, FL
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Headquartered in Weston, Florida, HitLocals is a small Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed2 - 9Pasadena, CA
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Small Content Marketing company TF West, is headquartered in Pasadena, California. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Piney Flats, TN
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Launched in 2009, Bryant Consultants is a Business Consulting company. The firm focuses on Business Consulting and Pay Per Click, and is small.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed2 - 9Denholme, England
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Based in Denholme, England, Vogal Digital is a small Content Marketing company. Their services include Content Marketing and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Stockton, CA
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Cassandra with An Attitude is an Event Marketing company. They are in Stockton, California and have small team. They provide Event Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bradford, England
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DESIGN2B is an e-commerce development company based in Bradford, England. Launched in 2005, the team offers E-Commerce Development and Graphic Design.
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UndisclosedUndisclosed2 - 9
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Agency For Good is a branding agency. They were founded in 2019, and their services include Branding and Broadcast Video.
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UndisclosedUndisclosed2 - 9Naples, FL
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Webpuzzlemaster is a Naples, Florida-based application development company. Founded in 2007, the team offers Mobile App Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Jacksonville Beach, FL
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BoldFish Digital is a Digital Strategy company established in 2017. The team specializes in Digital Strategy and Pay Per Click and is headquartered in Jacksonville Beach, Florida.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Devoe Digital, Inc is an user experience agency. Located in Tampa, Florida, their small team specializes in UX/UI Design and Email Marketing. The agency was established in 2017.
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UndisclosedUndisclosed2 - 9Tampa, FL
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SpotOn Digital Media is a small Tampa, Florida-based Content Marketing company. Their services include Content Marketing and E-Commerce Development.
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UndisclosedUndisclosed2 - 9
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Metta Digital Marketing is a Content Marketing company. Headquartered in Central, Florida, the agency was established in 2018. Their services include Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Davis, CA
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Local Search Appeal is a pay per click agency. The firm is located in Davis, California. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Winter Park, FL
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GotchaWorks is a Winter Park, Florida-based Advertising company. They specialize in Advertising and Email Marketing and were launched in 2002.
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UndisclosedUndisclosed2 - 9Miami, FL
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Stratexia is an Email Marketing company. Based in Miami, Florida, the agency was established in 2011. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Coconut Creek, FL
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Ket-Go Digital Media is a Content Marketing company. Established in 2014, the agency is located in Coconut Creek, Florida. Their team offers Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Lauderdale Lakes, FL
Services provided
JewelsWebs is a small Lauderdale Lakes, Florida-based Logo company. The team offers Logo and Pay Per Click.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
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Conversion Chasers Digital Marketing is an Advertising company. They are based in St. Petersburg, Florida and have small team. They offer Advertising and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Yonkers, NY
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I24HRS Digital Marketing Agency is a Content Marketing company. They are located in Yonkers, New York and have small team. Their team provides Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Lantern Digital Marketing is a small e-commerce development firm headquartered in Indianapolis, Indiana. Their services include E-Commerce Development and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9O'Fallon, MO
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Small Advertising company Reel Eyez Media, is headquartered in O'Fallon, Missouri. The team focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Santa Barbara, CA
Services provided
Mission Web Marketing is a Santa Barbara, California-based Email Marketing company. The team focuses on Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9O'Fallon, MO
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Launched in 2008, Spector Group Digital Marketing Agency is a Content Marketing company. The firm offers Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Belfast, Northern Ireland
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Groundswell, an UX design agency, was founded in 2017. They offers UX/UI Design and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Fennimore, WI
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Pay per click company WebWise Design & Marketing focuses on Pay Per Click and Search Engine Optimization. They were established in 1995.
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UndisclosedUndisclosed2 - 9Bolivar, MO
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HelpDesk Digital Solutions is a small Bolivar, Missouri-based Email Marketing company. Their services include Email Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Saint Charles, MO
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Razor Sharp Digital, a pay per click company, is in Saint Charles, Missouri. They focus on Pay Per Click and Search Engine Optimization and were founded in 2014.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Big Rush Marketing, an Advertising company, was established in 2016. The firm provides Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Cape Girardeau, MO
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OnMax Host Digital is a PPC company. They are headquartered in Cape Girardeau, Missouri, and their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Peace of cake Agency is a graphic design company. The company is in Antwerp, Massachusetts. Their services include Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9München, Germany
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HighTech communications, a small PR agency, is in München, Germany. The team specializes in Public Relations and Pay Per Click.
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UndisclosedUndisclosed2 - 9Guayaquil, Ecuador
Services provided
Founded in 2016, Cranea is a graphic design agency. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Upland, CA
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Six Days Media, LLC is a pay per click company. They are headquartered in Upland, California and have small team of experts. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9București, Romania
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Small software development firm Web Style Expert, is located in București, Romania. Their services include Custom Software Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9București, Romania
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Limonade Romania is a branding company. They provide Branding and Graphic Design and are in București, Romania.
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UndisclosedUndisclosed2 - 9Malvern, PA
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Established in 2009, The Marketing Department is an Advertising company. The team provides Advertising and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Fahrenzhausen, Germany
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Digitalwunder.io is a SEO company. The team is based in Fahrenzhausen, Germany, and their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9
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Etix is a small Heroica Puebla de Zaragoza, Mexico-based web design agency. Their services include Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9București, Romania
Services provided
HORIZON DESIGN, a small branding agency, is headquartered in București, Romania. The team offers Branding and Logo.
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UndisclosedUndisclosed2 - 9Colmar, PA
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RedKnight, a graphic design agency, was launched in 2005. The company offers Graphic Design and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9
Services provided
SPWeb s.r.o. Is a web design agency founded in 2008. Their services include Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Timișoara, Romania
Services provided
Web2lead is an Email Marketing company. Their team is headquartered in Timișoara, Romania. The company focuses on Email Marketing and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.