Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and search engine marketing. Across various reviews, ATRA consistently receives positive feedback for delivering significant improvements in web traffic, lead generation, and conversion rates. Approximately 90% of reviewers highlight ATRA's transparency, responsiveness, and strategic expertise, particularly in optimizing cost per click and increasing return on ad spend.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency with expertise in managing Google Ads and developing digital advertising strategies for diverse businesses. Their reviews indicate strong project management, timely communication, and effective cost-per-click optimization. Approximately 70% of clients praise their communication and responsiveness, but around 20% cite significant issues concerning service delivery and professionalism.
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UndisclosedUndisclosed250 - 999West Hartford, CT
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REVA Global LLC, a telephone answering service, was founded in 2014. The firm specializes in Call Center Services and Back Office Outsourcing.
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UndisclosedUndisclosed250 - 999
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Launched in 2001, Rmak Solutions is a Digital Strategy company. The team provides Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed250 - 999Houston, TX
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EN Technologies is a social media marketing company. Established in 2021, the team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999New York, NY
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Craft Worldwide is an Advertising company established in 1987. Based in New York, New York and Birmingham, Michigan, the team focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed250 - 999San Francisco, CA
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Demandbase, a branding firm, is headquartered in San Francisco, California and St Albans, England. They focus on Branding and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Navi Mumbai, India
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LS Digital Group is a Navi Mumbai, India-based Advertising company. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Warszawa, Poland
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Advertising company Polsat Media focuses on Advertising and Branding. They are in Warszawa, Poland.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a proficient digital advertising agency specializing in Pay-Per-Click Advertising and SEO services. They are lauded for their strategic management of Google Ads and organic search campaigns, delivering measurable outcomes such as decreased cost per lead and increased website traffic. Across reviews, 100% highlight improved lead quality and communication, with 90% noting their strong value for cost.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Paid Search, and Google Ads, with services tailored to diverse industries. Across multiple reviews, 100% of clients highlight their expertise, proactive project management, and ability to enhance conversion rates and reduce costs (e.g., a 25% decrease in cost per conversion). Clients consistently praise their responsiveness, professionalism, and commitment to achieving business goals.
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UndisclosedUndisclosed250 - 999Chicago, IL
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Launched in 2001, Basis Technologies is an Advertising company. The team focuses on Advertising and Direct Marketing and is headquartered in Chicago, Illinois.
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UndisclosedUndisclosed250 - 999Bellevue Hill, Australia
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Headquartered in Bellevue Hill, Australia and Makati, Philippines, BruntWork is a Direct Marketing company. Their services include Direct Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed250 - 999Westford, MA
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Carnegie, a branding firm, was launched in 1985. In Westford, Massachusetts, the team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed250 - 999London, England
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Founded in 2002, Megrisoft Limited UK is a midsize London, England-based social media marketing agency. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999
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Brand Broadcasting is a SEO agency. Founded in 2020, their team focuses on Search Engine Optimization and Video Production.
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UndisclosedUndisclosed250 - 999Warszawa, Poland
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Performance Group is a branding company. Their midsize team of employees is based in Warszawa, Poland. Their team offers Branding and Media Planning & Buying.
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UndisclosedUndisclosed250 - 999
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Cybrom Technology is a Digital Strategy company. They are based in and have midsize team. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed250 - 999Rochester, NY
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CGI Digital, a social media marketing agency, was launched in 1988. The agency provides Social Media Marketing and Search Engine Optimization, and is midsize.
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$1,000+< $25 / hr10 - 49Noida, India
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See all 1 projectsDriveIT Digital is an SEO agency whose services include keyword research, on-page optimization, content creation, and backlink building. However, reviews indicate significant dissatisfaction, with 100% of feedback highlighting issues such as low-quality backlinks, unprofessional communication, and ineffective project management, resulting in unmet objectives and reputational risks for clients.
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$5,000+$150 - $199 / hr10 - 49Newark, DE
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Founded in 2019, Mountainise Inc, a small AI company, is in Newark, Delaware. Their team provides Artificial Intelligence and BI & big data consulting & SI.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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KleenSoft, a Digital Strategy company, is based in New York, New York. They focus on Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Berlin, Germany
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SEO company Performics was launched in 2010. The team specializes in Search Engine Optimization and Content Marketing.
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$5,000+$100 - $149 / hr50 - 249Toronto, Canada
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Avenue Road Advertising is a web design company. The company is located in Toronto, Canada. Their team specializes in Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr50 - 249Evanston, IL
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L2TMedia is an Advertising company. The Evanston, Illinois-based team focuses on Advertising and Broadcast Video.
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$10,000+$150 - $199 / hr50 - 249Bristol, England
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Bray Leino CX is an UX company. Their team is based in Bristol, England and provides UX/UI Design and Branding.
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$10,000+$150 - $199 / hr50 - 249London, England
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The7stars is a Digital Strategy company. Their midsize team of employees is in London, England. Their team focuses on Digital Strategy and Media Planning & Buying.
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$5,000+$100 - $149 / hrFreelancerMemphis, TN
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Mary Rabalais is a PPC company headquartered in Memphis, Tennessee. Founded in 1996, the team offers Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr50 - 249Liverpool, England
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Ph.Creative, a graphic design agency, was launched in 2004. The midsize team focuses on Graphic Design and Pay Per Click.
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$5,000+$100 - $149 / hr50 - 249Tampa, FL
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Socius Marketing is a SEO company. Located in Tampa, Florida, the agency was founded in 2006. Their team specializes in Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hrFreelancerWien, Austria
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Located in Wien, Austria, Quantenfrosch is a small web design agency. Their services include Web Design and Pay Per Click.
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$1,000+< $25 / hr50 - 249San Isidro, Peru
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Established in 2001, Neo Consulting is a SEO company. The firm provides Search Engine Optimization and UX/UI Design, and is midsize.
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$1,000+< $25 / hr50 - 249São Paulo, Brazil
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Agência Mestre is a São Paulo, Brazil-based SEO company. Their services include Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Founded in 2005, Dean Loh & Associates is a web design company. The small team specializes in Web Design and E-Commerce Development.
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UndisclosedUndisclosed50 - 249Baton Rouge, LA
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Launched in 1968, Guaranty Media is an Advertising company. The team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Des Moines, IA
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Based in Des Moines, Iowa, Register Media is a midsize print design agency. Their services include Print Design and Social Media Marketing.
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UndisclosedUndisclosedFreelancerGlenarden, MD
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Arckay Business Solutions , a small SEO services firm, is headquartered in Glenarden, Maryland. The team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Melbourne, FL
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Branding company Tech Andaz is based in Melbourne, Florida. The team focuses on Branding and Mobile App Development.
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UndisclosedUndisclosedFreelancer
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CHRIS MUZILLA DESIGN is a SEO company. Their small team of employees is located in. Their team offers Search Engine Optimization and E-Commerce Development.
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UndisclosedUndisclosedFreelancerDavie, FL
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Smitty's Holdings, Inc. Is a small SEO company in Davie, Florida. The team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed50 - 249
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SEO Richmond VA is a SEO agency. Based in Richmond, Virginia, their midsize team specializes in Search Engine Optimization and Pay Per Click. The company was launched in 2017.
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UndisclosedUndisclosed50 - 249Brno, Czech Republic
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ROI Hunter a.s. Is a Content Marketing company. Established in 2014, their team offers Content Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerWest Bridgford, England
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George Allsop Digital Marketing is a SEO services firm. Their small team of employees is in West Bridgford, England. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerIlkeston, Nottingham-Derby Metropolitan Area, England
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Andy Morley is a SEO company. They are in Ilkeston, Nottingham-Derby Metropolitan Area, England and have small team. Their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Caracas, Venezuela
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TS Talent Soluciones is an Email Marketing company. The team specializes in Email Marketing and Mobile App Development and is in Caracas, Venezuela.
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UndisclosedUndisclosed50 - 249
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Located in Fresno, California, WEBOWARES is a midsize branding company. The team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Noida, India
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SEO company Inveera Technologies focuses on Search Engine Optimization and Pay Per Click. They are in Boston, Massachusetts and San Diego, California.
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UndisclosedUndisclosed50 - 249Cookeville, TN
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Hometown Digital Solutions, an Email Marketing company, was founded in 2016. The company focuses on Email Marketing and E-Commerce Development.
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UndisclosedUndisclosed50 - 249
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ND Marketing Services is a social media marketing company. The agency is located in. Their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Berlin, Germany
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Digital Optimizer is a SEO agency. They are headquartered in Silver Spring, Maryland and Berlin, Germany, and their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Islamabad, Pakistan
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Social media marketing company Impact Estate Marketing was established in 2021. The company specializes in Social Media Marketing and Email Marketing, and is midsize.
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UndisclosedUndisclosedFreelancer
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AZ Web Consultants is a social media marketing company. In Tempe, Arizona, the team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerBoothbay Harbor, ME
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Launched in 1995, David H Boggs, MS is a SEO agency. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249New York, NY
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Sharethrough is an Advertising company. They are located in Montreal, Canada and New York, New York and have midsize team. They focus on Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.