Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 47 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
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UndisclosedUndisclosed2 - 9
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H1 Web Consulting is an e-commerce development company. The firm is headquartered in Portland, Oregon. Their team focuses on E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Creative Web Results is a branding company. The agency is located in Philadelphia, Pennsylvania. Their team focuses on Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosed2 - 9Shohola, PA
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Sohn Social Media Solutions is a small Email Marketing company based in Shohola, Pennsylvania. Their services include Email Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Headquartered in Ciudad de México, Mexico, On-Marketing is a small Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Branding Corp is a small graphic design agency based in Santa Cruz de la Sierra, New York. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Belém, Brazil
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Jokerman Belém is a branding agency. They specialize in Branding and Pay Per Click and were established in 2009. The company is based in Belém, Brazil.
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UndisclosedUndisclosed2 - 9Heroica Puebla de Zaragoza, Mexico
Services provided
Website development company Maxil & CO. Estratégica was established in 2011. The small team offers Web Development and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 109 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. With 100% positive feedback, clients consistently praise their project management, professionalism, and ability to optimize campaigns for impressive ROAS. Approximately 60% of reviews highlight their effective use of Google Ads and campaign management across various platforms. Mavlers also showcases technical expertise and responsiveness, ensuring timely delivery and client satisfaction.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed2 - 9București, Romania
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Artweb Media Design SRL is a graphic design agency. Established in 2002, the team specializes in Graphic Design and IT managed services. The agency is headquartered in București, Romania.
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UndisclosedUndisclosed2 - 9
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Web Design & Printing is an Advertising company. Their small team is in Deerfield Beach, Florida. Their services include Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed2 - 9Lehi, UT
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Small Other Digital Marketing company Back2Black Marketing Agency, is based in Lehi, Utah. The team offers Other Digital Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Colton, CA
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Inland Empire IT Services is an Email Marketing company. Headquartered in Colton, California, the company was established in 2015. Their team specializes in Email Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed2 - 9Hayward, CA
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Calderon Marketing Systems is a Marketing Strategy company. In Hayward, California, the company was founded in 2012. Their team offers Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Activate Writing is an Advertising company founded in 2014. The team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Apex, NC
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Symply Done is a Marketing Strategy company. Their small team of employees is located in Apex, North Carolina. Their team specializes in Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Denno Digital is an Email Marketing company established in 2015. The small team focuses on Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Essen, Germany
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EU Werbeagentur is a SEO company. The Essen, Germany-based company specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kill Devil Hills, NC
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Established in 2013, Mitro Digital Marketing is a small Email Marketing company. Their team specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9München, Germany
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Jedernet is a graphic design agency. Launched in 2010, the agency offers Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Redding, CA
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BridgeHouse Marketing is a branding firm located in Redding, California. The team focuses on Branding and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Brno, Czech Republic
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NET invenio, s.r.o. Is a branding company. Located in Brno, Czech Republic, the team specializes in Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Aspen Hill, MD
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Techknacks It Solutions LLC is a mobile application development firm. They are located in Aspen Hill, Maryland and have small team. Their team focuses on Mobile App Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Brno , Czech Republic
Services provided
WebProgress, s.r.o. Is a small Other Marketing company based in Brno , Czech Republic. The team provides Other Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Madrid, Spain
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Webcuatro is a PPC company located in Madrid, Spain. Founded in 2005, the team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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Mariposa Marketing, a branding agency, was established in 2018. The team provides Branding and Pay Per Click and is located in Albuquerque, New Mexico.
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UndisclosedUndisclosed2 - 9Roswell, NM
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CAS Marketing - Roswell, New Mexico is a Content Marketing company. Based in Roswell, New Mexico, the agency was launched in 2016. Their team provides Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Madrid, Spain
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Small Corporate Photography company ShowebStudio, is based in Madrid, Spain. Their services include Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Hermosa Beach, CA
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7th Floor Digital is a branding agency launched in 2012. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Redondo Beach, CA
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Small branding company Status Marketing Group, is headquartered in Redondo Beach, California. The team provides Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Hendersonville, TN
Services provided
Established in 2017, Music City Social Media is a small Mobile & App Marketing company. Their services include Mobile & App Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bristol, England
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Promote Online is a Digital Strategy company in Bristol, England. Their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9St. Pete Beach, FL
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DIGITAL EEL, INC is a Content Marketing company. They were launched in 1999 and focus on Content Marketing and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Barquisimeto, Venezuela
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Geekzahi is a small Digital Strategy company based in Barquisimeto, Venezuela. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Deerfield Beach, FL
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Launched in 2008, J&J Internet Marketing, a small Content Marketing company, is based in Deerfield Beach, Florida. Their team provides Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Deerfield Beach, FL
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RM2GO is a branding company. Based in Deerfield Beach, Florida, the firm was established in 2015. Their team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Roma, Italy
Services provided
ITALA Tecnologia Informatica is a SEO agency. Based in Roma, Italy, their small team offers Search Engine Optimization and Pay Per Click. The firm was founded in 2007.
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UndisclosedUndisclosed2 - 9Roma, Italy
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Ploomia is a SEO services firm. They were launched in 2014 and specialize in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9București, Romania
Services provided
Direct SEO SRL is a PPC agency. Based in București, Romania, the firm offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Livermore, CA
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Marketing Magic Mojo is a branding agency. Their team is in Livermore, California. The firm offers Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Allen, TX
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Broken Peanut Media is a video production company. The team is headquartered in Allen, Texas, and their services include Video Production and Pay Per Click.
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UndisclosedUndisclosed2 - 9San Andrés Cholula, Mexico
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Rotentech is a mobile application development company. They offer Mobile App Development and Pay Per Click and were established in 2001.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Jaguar VNM Worldwide is an e-commerce development firm. They were founded in 2003 and offer E-Commerce Development and Graphic Design.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Founded in 2013, Micoworker is an IT managed services company. The team focuses on IT managed services and Mobile App Development and is located in Bogotá, Colombia.
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UndisclosedUndisclosed2 - 9Centennial, CO
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Peak 14 Media is a Corporate Photography company headquartered in Centennial, Colorado. They offer Corporate Photography and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Marketing Ads - Web Hosting Colombia is a Digital Strategy company headquartered in Bogotá, Colombia. The team specializes in Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
Services provided
Cyberlicious is a branding firm. In St. Petersburg, Florida, the agency was established in 2012. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
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Compania Web is a web design agency. They are headquartered in Goiânia, Brazil, and their services include Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
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You Web is a web design company. Their small team is located in Goiânia, Brazil. Their team focuses on Web Design and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
Services provided
Web design agency Tecsky was founded in 2003. Based in Goiânia, Brazil, the team offers Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
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Ellodigital, a web design company, was launched in 2012. Located in Goiânia, Brazil, the team focuses on Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
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Logic Site is a web design agency. They focus on Web Design and E-Commerce Development and were founded in 2002.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.