Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and search engine marketing. Across various reviews, ATRA consistently receives positive feedback for delivering significant improvements in web traffic, lead generation, and conversion rates. Approximately 90% of reviewers highlight ATRA's transparency, responsiveness, and strategic expertise, particularly in optimizing cost per click and increasing return on ad spend.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency with expertise in managing Google Ads and developing digital advertising strategies for diverse businesses. Their reviews indicate strong project management, timely communication, and effective cost-per-click optimization. Approximately 70% of clients praise their communication and responsiveness, but around 20% cite significant issues concerning service delivery and professionalism.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
Digital Strategy company Subliminal Pixels Lab provides Digital Strategy and Social Media Marketing. They are headquartered in Miami, Florida.
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$1,000+$25 - $49 / hr2 - 9Toronto, Canada
Services provided
Atlas Communications, a Marketing Strategy company, was founded in 2015. The agency focuses on Marketing Strategy and Pay Per Click, and is small.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and other paid media services. Their reviews reflect a 100% positive sentiment, with clients consistently praising their project management and strategic approach. Approximately 72% of reviewers highlight their expertise in optimizing ROI and client engagement, while 85% appreciate their alignment with company values and culture.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
Site SEO is an e-commerce development firm. They are located in Miami, Florida, and their services include E-Commerce Development and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
Services provided
Niche Builders is an Advertising company. Their small team is headquartered in Jacksonville, Florida. Their services include Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Hamburg, Germany
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Prometheus UG is a web design agency. Launched in 2013, the firm is headquartered in Hamburg, Germany. Their team focuses on Web Design and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Dortmund, Germany
Services provided
Crossconcept GmbH, a small e-commerce development firm, is based in Dortmund, Germany. Their services include E-Commerce Development and Mobile & App Marketing.
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$1,000+$25 - $49 / hr2 - 9Hannover, Germany
Services provided
Casusbene is a Content Marketing company located in Hannover, Germany. Established in 2015, the team provides Content Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a proficient digital advertising agency specializing in Pay-Per-Click Advertising and SEO services. They are lauded for their strategic management of Google Ads and organic search campaigns, delivering measurable outcomes such as decreased cost per lead and increased website traffic. Across reviews, 100% highlight improved lead quality and communication, with 90% noting their strong value for cost.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Paid Search, and Google Ads, with services tailored to diverse industries. Across multiple reviews, 100% of clients highlight their expertise, proactive project management, and ability to enhance conversion rates and reduce costs (e.g., a 25% decrease in cost per conversion). Clients consistently praise their responsiveness, professionalism, and commitment to achieving business goals.
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$10,000+$150 - $199 / hr2 - 9Blackpool, England
Services provided
Dolphin Promotions is a mobile app development company. Their team is in Blackpool, England. The company specializes in Mobile App Development and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Evesham, England
Services provided
E-commerce development company Swimming Hippo is headquartered in Evesham, England. They focus on E-Commerce Development and Email Marketing and were established in 2006.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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$10,000+$150 - $199 / hr2 - 9Milton, England
Services provided
Touchpoint Digital is an Advertising company. Based in Milton, England, the team specializes in Advertising and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9Manchester, England
Services provided
Adrac is a pay per click agency. They are based in Manchester, England and Blackburn, England and have small team. Their team offers Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Web Method is a London, England-based Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Kicks Digital Marketing, a PPC agency, is in Indianapolis, Indiana. They provide Pay Per Click and Web Design and were launched in 2014.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
Founded in 2005, Mitra Creative, a small Marketing Strategy company, is located in New York, New York. Their services include Marketing Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Montebello, CA
Services provided
Headquartered in Montebello, California, RG Pacific is an e-commerce development firm. They specialize in E-Commerce Development and Mobile App Development and were launched in 2008.
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$1,000+$25 - $49 / hr2 - 9Los Angeles, CA
Services provided
Social media marketing company Social Outlier focuses on Social Media Marketing and Content Marketing. They were founded in 2012.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
In New York, New York, SalemGlobal Internet is a small Email Marketing company. Their services include Email Marketing and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Peterborough, England
Services provided
Geek Designs is a small PPC agency headquartered in Peterborough, England. The team provides Pay Per Click and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
Services provided
Small Advertising company Marccx Media, is in Brooklyn, New York. The team offers Advertising and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Creative Digital - Digital Marketing Agency is a Digital Strategy company. Established in 2012, the team provides Digital Strategy and Pay Per Click. The firm is located in London, England.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
NKG Media is a small London, England-based SEO company. The team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
Services provided
Creative Behavior is a Charlotte, North Carolina-based Email Marketing company. Their services include Email Marketing and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Essex, England
Services provided
Beyond Clicks is an Advertising company. The agency is located in Essex, England. Their services include Advertising and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Leeds, England
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Nebstone is a Leeds, England-based e-commerce development firm. Founded in 2012, the team specializes in E-Commerce Development and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Orlando, FL
Services provided
Social media marketing firm Auctus Creative focuses on Social Media Marketing and Search Engine Optimization. They are based in Orlando, Florida.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
Salient Fox is a Content Marketing company. The team offers Content Marketing and Pay Per Click, and the agency is headquartered in Chicago, Illinois.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
Services provided
BluemanDigital.com, a SEO services firm, was founded in 2001. The company specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Orlando, FL
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Online Marketing Gorilla is a SEO agency. They are located in Orlando, Florida and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Oakland, CA
Services provided
Jade Orchard is a Marketing Strategy company. They are headquartered in Oakland, California and have small team of experts. Their services include Marketing Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Kansas City, MO
Services provided
Prairie Dog TCG is an Advertising company headquartered in Kansas City, Missouri. Their services include Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
E-commerce development firm inlineVision is headquartered in Las Vegas, Nevada. Their services include E-Commerce Development and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Kansas City, MO
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Out of Bounds Communications LLC is an e-commerce development firm. They are headquartered in Kansas City, Missouri and have small team. They offer E-Commerce Development and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
My Media Pal is a small New York, New York-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Adapt Rich Media Ltd is a branding company launched in 2012. The team focuses on Branding and Pay Per Click and is in London, England.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Colman Media SEO is a branding company. In Los Angeles, California, the company was launched in 2007. Their team provides Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Wichita, KS
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Residual Rank is a SEO services firm founded in 2014. Their team focuses on Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9
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Design Fresh, an e-commerce development firm, was launched in 2010. The team offers E-Commerce Development and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Spencers Wood, England
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Digicrab is a graphic design agency. They are headquartered in Spencers Wood, England and have small team of experts. Their services include Graphic Design and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Doncaster, England
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E-commerce development firm Exact Marketing Solutions Ltd specializes in E-Commerce Development and Marketing Strategy. They were launched in 2011.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Launched in 1996, Strategy Digital is a Content Marketing company. The firm provides Content Marketing and Pay Per Click, and is small.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
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Insight Forge is a San Francisco, California-based pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Cleveland, OH
Services provided
Harlandhills, a social media marketing agency, was established in 2005. They offers Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Ashland, MA
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HighRankings is a Marketing Strategy company located in Ashland, Massachusetts. Their services include Marketing Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Small SEO services firm Charleston SEO Firm, is in Charleston, South Carolina. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Charleston, SC
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Small pay per click agency Freshley Media, is headquartered in Charleston, South Carolina. The team focuses on Pay Per Click and Web Design.
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$10,000+$150 - $199 / hr2 - 9Derby, England
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Headquartered in Derby, England, ph9 Web Solutions is a mobile application development firm. They focus on Mobile App Development and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9
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Seoservices.com is a social media marketing company established in 2008. Their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9New York, NY
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Established in 2002, e-Medical Marketing is a small Advertising company. Their team focuses on Advertising and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Suffolk, England
Services provided
Media Managers is a Marketing Strategy company in Suffolk, England. Established in 2003, the team provides Marketing Strategy and Media Planning & Buying.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
Services provided
North by East Designs is a small web design company located in Boston, Massachusetts. The team specializes in Web Design and Graphic Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.