Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 47 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
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UndisclosedUndisclosed2 - 9New Orleans, LA
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Established in 2007, Image Video Solutions is an Advertising company. The team focuses on Advertising and Video Production.
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UndisclosedUndisclosed2 - 9Glasgow , Scotland
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Application Management & Support company Cunning Fox Digital was founded in 2016. The team specializes in Application Management & Support and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Alliance International IT is a SEO services firm. The small Dubai, United Arab Emirates-based team offers Search Engine Optimization and Email Marketing. The company was launched in 2007.
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UndisclosedUndisclosed2 - 9Brantford, Canada
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On The Mark Local Marketing is a Brantford, Canada-based Advertising company. They provide Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lake Forest, CA
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10th Degree is a Marketing Strategy company. The team focuses on Marketing Strategy and Digital Strategy and is based in Lake Forest, California.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Graphic design company Mercurius Creative was launched in 1998. The firm focuses on Graphic Design and Product Design, and is small.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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EMacity Leads is an Advertising company. The team provides Advertising and Branding, and the company is in Toronto, Canada.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 109 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. With 100% positive feedback, clients consistently praise their project management, professionalism, and ability to optimize campaigns for impressive ROAS. Approximately 60% of reviews highlight their effective use of Google Ads and campaign management across various platforms. Mavlers also showcases technical expertise and responsiveness, ensuring timely delivery and client satisfaction.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed2 - 9Alexandria, LA
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Town Talk Media Group is a small Alexandria, Louisiana-based print design company. The team focuses on Print Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Founded in 2010, Rank Specialist, a small Advertising company, is headquartered in Toronto, Canada. Their team offers Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed2 - 9Minot, ND
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IWerx Media and Advertising is an Advertising company launched in 2008. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Wilmington, DE
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Advertising is Simple is an Advertising company. Launched in 2010, the team specializes in Advertising and Pay Per Click. The firm is located in Wilmington, Delaware.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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Launched in 2015, Digital Front Door is a small Lafayette, Louisiana-based Logo company. Their services include Logo and Pay Per Click.
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UndisclosedUndisclosed2 - 9Washington, DC
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SearchWise Media is a Mobile & App Marketing company. In Washington, District of Columbia, the firm offers Mobile & App Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Wilmington, DE
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Email Marketing company Delaware Digital is based in Wilmington, Delaware. The team provides Email Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9
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Small Email Marketing company Frontrunner Technologies, is located in Dickinson, North Dakota. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9West Fargo, ND
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SimpleStartSEO is a pay per click agency. The West Fargo, North Dakota-based company focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9West Des Moines, IA
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Frogmo is a PPC company. Established in 2007, the team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Jerusalem, Israel
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Blue Thread Marketing is a branding agency. The Jerusalem, Israel-based firm was launched in 2013. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Vaughan, Canada
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Eden Advertising & Interactive is a print design agency. Their small team is headquartered in Vaughan, Canada. Their services include Print Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Sigma Digital Marketing is an application development firm. Their small team is located in Canada. Their services include Mobile App Development and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9Hartford, CT
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Checkoff LLC is an Advertising company. Headquartered in Hartford, Connecticut, their small team provides Advertising and Marketing Strategy. The firm was established in 2013.
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UndisclosedUndisclosed2 - 9Provo, UT
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Small graphic design agency BisTreck, is headquartered in Provo, Utah. The team offers Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Verona, Italy
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Digital Strategy company Mintense S.r.l. Was founded in 2005. The team focuses on Digital Strategy and Pay Per Click and is headquartered in Verona, Italy.
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UndisclosedUndisclosed2 - 9Jacksonville, FL
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Based in Jacksonville, Florida, propelfolio is a small e-commerce development company. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Saint Paul, MN
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CORE Communications is a Direct Marketing company launched in 2018. Their services include Direct Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9București, Romania
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Interactions Marketing is a CRM consulting and SI company. Their team is located in București, Romania. The agency offers CRM consulting and SI and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Longford, Ireland
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Founded in 2008, Dotdynamic Ltd. Is an e-commerce development company. The company provides E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9Greenville, SC
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Established in 2012, The Whitaker Group is a small Greenville, South Carolina-based Email Marketing company. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Naples, FL
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Ggg marketing, a small Email Marketing company, is headquartered in Naples, Florida. The team provides Email Marketing and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Bellingham, WA
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Ketchup+Mustard is a branding company located in Bellingham, Washington. They specialize in Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Bratislava, Slovakia
Services provided
Elite Solutions is a Content Marketing company. They are located in Bratislava, Slovakia and have small team. Their team provides Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Pier Head, England
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Epic New Media, a pay per click company, offer Pay Per Click and Search Engine Optimization. They were founded in 2009.
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UndisclosedUndisclosed2 - 9Manchester, England
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We are Ingenium, a branding firm, focuses on Branding and Pay Per Click. The firm is headquartered in Manchester, England.
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UndisclosedUndisclosed2 - 9Clarksville, TN
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WESFED, a Marketing Strategy company, was established in 2008. The small team specializes in Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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Marketing Chattanooga is a Content Marketing company. The Chattanooga, Tennessee-based agency was founded in 2013. Their team offers Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Murfreesboro, TN
Services provided
Influence Direct Inc, a PPC agency, was founded in 2008. The firm provides Pay Per Click and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9Burlington, VT
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User experience design agency Design Works (DW) was founded in 1999. The team specializes in UX/UI Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Arbiter Digital is an Advertising company. The Atlanta, Georgia-based firm was founded in 2014. Their services include Advertising and Event Marketing.
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UndisclosedUndisclosed2 - 9
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Little Hero Media is an e-commerce development company. They are in and have small team. Their team provides E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9Concord, NH
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Founded in 1992, Grant Communications LLC is a graphic design agency. Located in Concord, New Hampshire, the team focuses on Graphic Design and Market Research.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Launched in 2004, Metropolitan Services Website Design is an Email Marketing company. Based in Nashville, Tennessee, the team focuses on Email Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Smithtown, NY
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Based in Smithtown, New York, XForce Web Design is a small branding firm. The team specializes in Branding and Logo.
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UndisclosedUndisclosed2 - 9Patchogue, NY
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KLD Photography & Web Designs, a Logo company, was founded in 2009. The firm offers Logo and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lake Ronkonkoma, NY
Services provided
Long Island Web Guy is a branding company. They are in Lake Ronkonkoma, New York, and their services include Branding and Logo.
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UndisclosedUndisclosed2 - 9Islip, NY
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New York Design Group is an Email Marketing company. The firm is based in Islip, New York. Their team offers Email Marketing and Logo.
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UndisclosedUndisclosed2 - 9Knoxville, TN
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Say The Word Marketing LLC is a Knoxville, Tennessee-based Email Marketing company. Their services include Email Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9
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McNair Media is an Advertising company. The team offers Advertising and Pay Per Click and is located in Cleveland , Tennessee.
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UndisclosedUndisclosed2 - 9
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Established in 2008, Market Street Media is a software development firm. The team focuses on Custom Software Development and Email Marketing.
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UndisclosedUndisclosed2 - 9Knoxville, TN
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Established in 2016, Blue Collar Designs, a small pay per click company, is in Knoxville, Tennessee. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Newport, VT
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Newport Center Advertising is a branding company launched in 2008. Their services include Branding and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.