Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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Redemptive Digital is a social media marketing company. Their small team is located in Raleigh, North Carolina. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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In Lviv, Ukraine, Webtune is a small social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, with a focus on Google Ads and SEO. The company consistently receives high praise for its strategic approach and transparency, with 100% of reviewers highlighting improved lead quality and cost efficiency. Clients also commend their seamless integration into internal teams and exceptional project management skills.
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UndisclosedUndisclosed10 - 49Houston, TX
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Marketing Strategy company Venture and Grow is headquartered in Houston, Texas. They focus on Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Alpharetta, GA
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Reputation Sensei is a SEO services firm. The Alpharetta, Georgia-based firm focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Girona, Spain
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Social media marketing company IP Marketing is in Girona, Spain. They offer Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Statesboro, GA
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Digital Galaxy is a SEO services firm. Their small team is based in Statesboro, Georgia. Their team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Wilmington, DE
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24Media, a pay per click agency, was established in 2006. The team offers Pay Per Click and Video Production.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
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UndisclosedUndisclosed10 - 49Mansfield, OH
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JPB Professional Marketing is a social media marketing agency. The Mansfield, Ohio-based agency provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Valencia, CA
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Founded in 1988, ITAD Services is a pay per click company. The company provides Pay Per Click and IT managed services.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Search Engine Marketing, and Paid Media. The reviews reveal a pattern of comprehensive campaign management across multiple platforms, leading to improved lead generation, reduced Cost Per Click, and enhanced conversion rates. Clients frequently commend their project management, responsiveness, and data-driven strategies, with over 90% expressing satisfaction and highlighting their technical expertise and collaborative approach.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. With a 100% positive feedback rate across reviews, clients consistently praise their expertise, proactive project management, and ability to increase conversions while reducing costs, such as a 25% reduction in cost per conversion for one client. Their adept handling of online ad campaigns and paid media efforts has led to significant improvements in lead quality and return on advertising spend for diverse businesses.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Founded in 2019, Outstrip.ca is a small Toronto, Canada-based SEO services firm. Their team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Redfern, Australia
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The Thoughtful Agency is a social media marketing agency. Launched in 2016, the company specializes in Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and comprehensive marketing strategies. Across reviews, 100% of clients highlight their effectiveness in PPC campaigns and digital advertising, with notable achievements like a 30% increase in CTR and a 200% rise in unique visitors. Their project management and adaptability consistently receive praise, with 80% of reviewers mentioning their responsiveness and thorough communication.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Small social media marketing firm HoneyBadger Solutions, is located in Toronto, Canada and Chicago, Illinois. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Keshava Technology Inc. Is a SEO agency. They are headquartered in Toronto, Canada and Chennai, India and have small team. They focus on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49New York, NY
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Starbaby Enterprises, LLC is a social media marketing company. Founded in 2013, the agency is located in New York, New York. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Affiliate Marketing company Jumbleberry was established in 2009. The small team offers Affiliate Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Manchester, England
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In Manchester, England and Gibraltar, Vega Comms is a small Advertising company. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Drive, England
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TIDAL Digital is an Advertising company. Headquartered in Drive, England and Dubai, United Arab Emirates, the team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Launched in 2014, Stealth Venture Labs is an Advertising company. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Vancouver, Canada
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Faeb Crunch Private Limited is a Market Research company founded in 2018. The team provides Market Research and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Coleus Media LLC, a social media marketing company, was established in 2024. The company offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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SaaSseo is an Advertising company. The Raleigh, North Carolina-based firm was launched in 2008. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Surry Hills, Australia
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UpSurge Digital, a social media marketing agency, is headquartered in Surry Hills, Australia. They provide Social Media Marketing and Email Marketing and were established in 2016.
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UndisclosedUndisclosed10 - 49Montréal, Canada
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4th Whale Marketing is a Montréal, Canada-based Content Marketing company. The team provides Content Marketing and Affiliate Marketing.
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UndisclosedUndisclosed10 - 49Wichita, KS
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Agent Branding & Marketing is a Marketing Strategy company. Established in 2015, the firm is headquartered in Wichita, Kansas. Their team offers Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Media365.ie, an Advertising company, was founded in 2015. Based in Dublin, Ireland, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49
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Affiliate Marketing company PureAds Digital is based in Wilmington, Delaware. Launched in 2016, the team focuses on Affiliate Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Sheridan, WY
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INA WEBTECH, an Email Marketing company, is located in Sheridan, Wyoming and Berlin, Germany. Established in 2016, the team offers Email Marketing and Affiliate Marketing.
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UndisclosedUndisclosed10 - 49Sao Paulo, Brazil
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Located in Sao Paulo, Brazil, Intelligenzia is a small social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Ottawa, Canada
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Blueprinted Digital, a social media marketing company, is located in Ottawa, Canada and Sete Lagoas, Brazil. The team focuses on Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Warszawa, Poland
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Launched in 2015, ABi Media Holdings Sp. Z o.o., a small Advertising company, is located in Warszawa, Poland. Their team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Oslo, Norway
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NXT Oslo Reklamebyrå is a social media marketing company. The team is headquartered in Oslo, Norway, and their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Wrocław, Poland
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APLOQ Translations, a Marketing Strategy company, is headquartered in Wrocław, Poland. Established in 2008, the team provides Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49München, Germany
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AnalyticaA GmbH is a social media marketing company. Founded in 2009, the team provides Social Media Marketing and Mobile & App Marketing. The company is in München, Germany.
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UndisclosedUndisclosed10 - 49Vancouver, Canada
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1UP Digital Marketing, a social media marketing company, is located in Vancouver, Canada. They provide Social Media Marketing and Email Marketing and were founded in 2013.
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UndisclosedUndisclosed10 - 49Pretoria, South Africa
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Social media marketing agency Comfort Digital PTY was established in 2022. The team specializes in Social Media Marketing and Conversion Optimization and is located in Pretoria, South Africa.
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UndisclosedUndisclosed10 - 49Warszawa, Poland
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Up&More is a Warszawa, Poland-based PR firm. They specialize in Public Relations and Social Media Marketing and were founded in 2014.
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UndisclosedUndisclosed10 - 49Warszawa, Poland
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Marketing Online is an Advertising company. Founded in 2001, the team provides Advertising and Social Media Marketing. The agency is located in Warszawa, Poland.
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UndisclosedUndisclosed10 - 49Kiel, Germany
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Advertising company MOVESELL is in Kiel, Germany. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Melbourne, Australia
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Arrow Digital is a small Digital Strategy company launched in 2006. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Limassol, Cyprus
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Rainmaker Network is a media planning & buying company. Based in Limassol, Cyprus, their team specializes in Media Planning & Buying and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Saskatoon, Canada
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OpenSail is a social media marketing firm. The team is headquartered in Saskatoon, Canada, and their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Zagreb, Croatia
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JAVV Digital, a Direct Marketing company, specialize in Direct Marketing and Marketing Strategy. They were founded in 2023.
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UndisclosedUndisclosed10 - 49Sao Joao del Rei, Brazil
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Tráfego Com Manel (Corab Performance Digital) is an Advertising company. The company is in Sao Joao del Rei, Brazil. Their team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49
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Hash | Marketing & Design is a branding agency. The team is in Mexico City, Mexico, and their services include Branding and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Stockholm, Sweden
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Based in Stockholm, Sweden and Pitea, Sweden, Beet AB is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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MIS Group is a Digital Strategy company. Headquartered in Dubai, United Arab Emirates, their small team focuses on Digital Strategy and Social Media Marketing. The firm was founded in 2006.
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UndisclosedUndisclosed10 - 49Niederkassel, Germany
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SaphirSolution GmbH is a small Niederkassel, Germany-based social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Flensburg, Germany
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AMZ Advertise GmbH is a small Advertising company based in Flensburg, Germany. Their services include Advertising and Market Research.
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UndisclosedUndisclosed10 - 49Sao Paulo, Brazil
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Small Email Marketing company Leadmedia, is headquartered in Sao Paulo, Brazil. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49LILLESTRØM, Norway
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Designo Reklame is a pay per click agency. They are based in LILLESTRØM, Norway. Their team focuses on Pay Per Click and Web Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38/40.018.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.4/40.017.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.