Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 47 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
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UndisclosedUndisclosed2 - 9Mbombela, South Africa
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SEOPros is a SEO agency. They specialize in Search Engine Optimization and Pay Per Click and were established in 2016. The agency is headquartered in Mbombela, South Africa.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
Services provided
WebKreativo is an Advertising company launched in 1999. The small team offers Advertising and E-Commerce Development.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
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IMPACT! is a Digital Strategy company located in Singapore, Singapore. The team offers Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
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AUN Global Marketing is a Singapore, Singapore-based Digital Strategy company. Established in 2010, the team focuses on Digital Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
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Digital Nova Pte Ltd is a Digital Strategy company. Their small team is based in Singapore, Singapore. Their team focuses on Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
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MediaCo Marketing Pte Ltd, a branding firm, was launched in 1999. The company offers Branding and Marketing Strategy, and is small.
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UndisclosedUndisclosed2 - 9Cleveland, OH
Services provided
Cleveland Marketing King is a Digital Strategy company based in Cleveland, Ohio. Their services include Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 109 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. With 100% positive feedback, clients consistently praise their project management, professionalism, and ability to optimize campaigns for impressive ROAS. Approximately 60% of reviews highlight their effective use of Google Ads and campaign management across various platforms. Mavlers also showcases technical expertise and responsiveness, ensuring timely delivery and client satisfaction.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed2 - 9Birmingham, England
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Founded in 2010, DOM Marketing is a Marketing Strategy company. The small team offers Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
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Established in 2000, SEO Singapore Commit Consultants is a small Singapore, Singapore-based SEO services firm. Their services include Search Engine Optimization and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed2 - 9Addis Ababa, Ethiopia
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In Addis Ababa, Ethiopia, Hilmika Tech Solution PLC is a small custom software development firm. The team provides Custom Software Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
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Headquartered in Singapore, Singapore, Amplific Marketing is a small Email Marketing company. The team specializes in Email Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed2 - 9Glasgow, Scotland
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HCSM is a Digital Strategy company. Founded in 2017, the company is based in Glasgow, Scotland. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Stratford-upon-Avon, England
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Launched in 2011, DARWIN Media is a social media marketing company. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Established in 2017, Proactive Click is an Advertising company. The team offers Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Adlasting is an Advertising company. Their small team is headquartered in Egypt and specializes in Advertising and Pay Per Click. The agency was established in 2016.
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$5,000+$100 - $149 / hr2 - 9Tulsa, OK
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Tulsa Internet Marketing is a small SEO agency founded in 2010. Their team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Birmingham, England
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Founded in 2006, MCG Digital Med is a Conversion Optimization company. The agency focuses on Conversion Optimization and Email Marketing, and is small.
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UndisclosedUndisclosed2 - 9Walsall, England
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Launched in 2014, Skyrocket Your Search is a small PPC company headquartered in Walsall, England. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Third Digital Media is a small SEO services firm in. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Taff's Well, Wales
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Based in Taff's Well, Wales, Pogo Digital Marketing is a small Advertising company. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Cardiff, Wales
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Lobster Digital marketing, an Email Marketing company, was launched in 2004. The small team offers Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Cardiff, Wales
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Established in 2012, Dreem Media is a public relations company. Their team offers Public Relations and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dhaka, Bangladesh
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E-commerce development company loftyserp is headquartered in Dhaka, Bangladesh. The team offers E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Saint John, Canada
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H2C Online Inc. Is a small Saint John, Canada-based Email Marketing company. The team provides Email Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Richhill, Northern Ireland
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Headquartered in Richhill, Northern Ireland, Red Rhino Interactive is a small graphic design agency. Their services include Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9New York, NY
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Digital Strategy company Green Earth Enterprise is based in New York, New York. The team specializes in Digital Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Manchester, England
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Digital Web Services Group is a video production agency. The Manchester, England-based firm was established in 2017. Their team focuses on Video Production and Pay Per Click.
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UndisclosedUndisclosed2 - 9Cheltenham, Gloucestershire, England
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Intuitive Marketing Agency is an e-commerce development company. In Cheltenham, Gloucestershire, England, the agency focuses on E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9Santa Monica, CA
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IZIMAX Inc. Is a Santa Monica, California-based graphic design agency. They offer Graphic Design and Pay Per Click and were launched in 2013.
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UndisclosedUndisclosed2 - 9Long Island City, NY
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Agency Within is a Long Island City, New York-based Advertising company. They offer Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Launched in 2001, GCDirect is a Digital Strategy company. The firm specializes in Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Headquartered in Dubai, United Arab Emirates, UAE Online Marketing is a small pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Sharjah, United Arab Emirates
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In Sharjah, United Arab Emirates, Online Expert UAE - Al Mahir is a pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Direct Hits is an Advertising company. They are headquartered in Toronto, Canada and have small team. They offer Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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NEWTRACK is an Advertising company headquartered in Canada. The team provides Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Robertsdale, AL
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BIS Designs, an Email Marketing company, is in Robertsdale, Alabama. Their services include Email Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9
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Dapp Detroit is a Detroit, Michigan-based user experience design company. The team specializes in UX/UI Design and Mobile App Development.
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UndisclosedUndisclosed2 - 9Lubbock, TX
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Warehouse75 is a Digital Strategy company based in Lubbock, Texas. They specialize in Digital Strategy and Pay Per Click and were established in 2014.
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UndisclosedUndisclosed2 - 9Burnaby, Canada
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Founded in 2010, RouteThree Marketing is a small Digital Strategy company in Burnaby, Canada. Their team specializes in Digital Strategy and Business Consulting.
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UndisclosedUndisclosed2 - 9Burnaby, Canada
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Strategis Consulting Group is a Business Consulting company. Headquartered in Burnaby, Canada, their small team focuses on Business Consulting and Marketing Strategy. The agency was founded in 2005.
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UndisclosedUndisclosed2 - 9Bend, OR
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Pneuma33 Creative, a branding agency, was launched in 2011. In Bend, Oregon, the team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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Media Acadien is a Lafayette, Louisiana-based pay per click company. Their services include Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Bend, OR
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Farewell Media is a PPC company in Bend, Oregon. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Slidell, LA
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Located in Slidell, Louisiana, eSYNCS Web Design & Buzz Marketing is an Email Marketing company. They provide Email Marketing and Graphic Design and were established in 2010.
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UndisclosedUndisclosed2 - 9Portland, OR
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Small Marketing Strategy company Strategic Marketing, is in Portland, Oregon. The team offers Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Portland, OR
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Established in 1999, Brenner Associates PR is a small Advertising company located in Portland, Oregon. Their team provides Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Newport Beach, CA
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DOTZOE, a small Business Consulting company, is located in Newport Beach, California. Their services include Business Consulting and Web Design.
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UndisclosedUndisclosed2 - 9
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Coming Clean Growth Marketing is an Advertising company. They are located in Toronto, Canada and have small team. They provide Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Glasgow , Scotland
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Digital Punks, an e-commerce development company, was launched in 2017. The team provides E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9دبي, United Arab Emirates
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Ansof & Buzz is a PPC agency. Located in دبي, United Arab Emirates, their team provides Pay Per Click and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.