Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$50 - $99 / hr10 - 49Abuja, Nigeria
Services provided
Maocular Tech Expert is an e-commerce development firm. Based in Abuja, Nigeria and Akure, Nigeria, the team focuses on E-Commerce Development and Web Development.
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$1,000+$25 - $49 / hr10 - 49Lucknow, India
Services provided
Launched in 2015, Appinnovix - Mobile App Development Agency is a SEO services firm. The team offers Search Engine Optimization and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+$50 - $99 / hrFreelancerWestmead, Australia
Services provided
Established in 2022, Micael Roche is a small Westmead, Australia-based PPC company. Their services include Pay Per Click and Conversion Optimization.
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$1,000+$25 - $49 / hr10 - 49Alexandria, Egypt
Services provided
Gasser Amin Agency is a social media marketing agency launched in 2019. Their team specializes in Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hrFreelancerPacific Pines, Australia
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Digital Bloc, a pay per click agency, was launched in 2021. The team specializes in Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancer
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Established in 2025, OKtraffic online, a small Digital Strategy company, is headquartered in Vaasa, Finland. Their team offers Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Vancouver, Canada
Services provided
Social media marketing company Stir Marketing specializes in Social Media Marketing and Pay Per Click. They were launched in 2002.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC), Google Ads, and paid media strategies. Reviews highlight their ability to improve lead quality and decrease cost per acquisition, with 90% of feedback praising their communication, transparent reporting, and innovative approaches. Clients appreciate their expertise in online ad campaigns, noting significant improvements in conversion rates and ROI.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+$50 - $99 / hr2 - 9birmingham, England
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Strategy Plus is a social media marketing company. They are based in birmingham, England and have small team. They offer Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Jaipur, India
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The Brand Chapter is a Jaipur, India-based SEO services firm. The team specializes in Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosedFreelancerKathmandu, Nepal
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Deepak Shrestha is a branding agency. The Kathmandu, Nepal-based team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Prague, Czech Republic
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Appteria Digital Agency, a social media marketing firm, focus on Social Media Marketing and Search Engine Optimization. They were established in 2023.
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$25,000+$200 - $300 / hr10 - 49Cremorne, Australia
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Launched in 2020, Creative Converters is a social media marketing agency. Their team offers Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
TYBWORK is a website development company. In Islamabad, Pakistan, the team focuses on Web Development and Branding.
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$1,000+$100 - $149 / hr2 - 9
Services provided
PixGrowth Marketing is a Marketing Strategy company. Founded in 2024, the company is headquartered in Delhi, India. Their team offers Marketing Strategy and Content Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Social media marketing agency LevelUp Society & Co. Was established in 2025. The team specializes in Social Media Marketing and Marketing Strategy and is headquartered in Miami, Florida.
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$1,000+$50 - $99 / hr2 - 9Lakewood, CO
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Founded in 2023, Prism is a small web development firm located in Lakewood, Colorado. Their team specializes in Web Development and Digital Strategy.
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$1,000+< $25 / hr2 - 9İstanbul, Türkiye
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Regola is a branding agency. Based in İstanbul, Türkiye, the team offers Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Noida, India
Services provided
See all 1 projectsTheseo13 offers comprehensive website development and SEO services, including front-end and back-end development, server-side operations, and security measures. The overall feedback highlights their professionalism, effective project management, and exceptional commitment to understanding and promoting client brands. Clients commend Theseo13 for their punctuality, responsiveness, and ability to deliver tailored solutions that enhance user engagement and drive business growth.
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$1,000+$25 - $49 / hr2 - 9Valencia, Spain
Services provided
Founded in 2016, AgenciaSEO.eu | HRL Marketing y Comunicación, S.L. Is a small SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Virginia Beach, VA
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Customer Magnetism, a social media marketing agency, was founded in 2000. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Wokingham, England
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Social media marketing agency MarrDigital was established in 2017. The team offers Social Media Marketing and Search Engine Optimization and is based in Wokingham, England.
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$1,000+$25 - $49 / hr2 - 9Stellenbosch, South Africa
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19 Digital is a small Stellenbosch, South Africa-based SEO services firm. The team provides Search Engine Optimization and Web Design.
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$1,000+$150 - $199 / hr2 - 9Auburn, AL
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SEO company Inner Spark Creative was founded in 2014. The agency provides Search Engine Optimization and Media Planning & Buying.
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$1,000+$25 - $49 / hr2 - 9
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SEO services firm SayMe Marketing was established in 2022. The agency focuses on Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Mahishadal, India
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Ecoder Technology, a SEO agency, is based in Mahishadal, India and Kolkata, India. The team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Amsterdam, Netherlands
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Founded in 2022, Bastian Lewis, a small Digital Strategy company, is headquartered in Amsterdam, Netherlands. Their team specializes in Digital Strategy and Marketing Strategy.
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$1,000+< $25 / hr50 - 249
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See all 1 projectsWeb Design Dock offers services including website design, banner designs, and social media page designs. The reviews indicate dissatisfaction, highlighting issues with project delays and unmet expectations, despite the company's responsiveness. There is a significant concern about their ability to deliver promised services effectively, with clients suggesting the need for improved listening and service execution.
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$1,000+$25 - $49 / hr10 - 49
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Aim Global Digital is an Advertising company. Based in Bengaluru, India, the team provides Advertising and Branding.
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$5,000+Undisclosed2 - 9Easton, MA
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Whirlwind Media is a small Easton, Massachusetts-based Digital Strategy company. The team specializes in Digital Strategy and Content Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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Lightning Steel Tech limited is a web development company. Launched in 2024, the agency is in Lagos, Nigeria. Their services include Web Development and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Nivå, Denmark
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SEO services firm Cooley Digital ApS was founded in 2019. The small team offers Search Engine Optimization and Conversion Optimization.
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$1,000+$25 - $49 / hr10 - 49Noida, India
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See all 1 projectsAt MakeOlix Consulting, we believe that digital marketing should do more than generate traffic, it should drive measurable business growth. We are a results-driven SEO and performance marketing
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$10,000+$200 - $300 / hr10 - 49Richmond, VA
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See all 1 projectsXponent21 - Brand Strategy, SEO, SEM, Video Production & Sustainability Marketing in Richmond, VA Xponent21 is a top-tier Richmond digital marketing agency dedicated to helping businesses grow
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$1,000+< $25 / hr10 - 49New Delhi, India
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King of Digital Marketing is a Content Marketing company. The team provides Content Marketing and Search Engine Optimization and is based in New Delhi, India and India.
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$5,000+< $25 / hr10 - 49Hyderabad, India
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Bradsol, a SEO agency, was founded in 2014. The small team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49London, England
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Founded in 2009, anova London Limited is a Conversion Optimization company. The team focuses on Conversion Optimization and Pay Per Click.
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Undisclosed< $25 / hr10 - 49Kakkanad, India
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SpiderWorks Technologies Pvt. Ltd. Is a software development firm based in Kakkanad, India. Established in 2005, the team offers Custom Software Development and Digital Strategy.
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$5,000+$25 - $49 / hr10 - 49Bonn, Germany
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Rheinwunder GmbH is a Content Marketing company established in 2012. The company specializes in Content Marketing and Affiliate Marketing.
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$5,000+$150 - $199 / hr10 - 49Philadelphia, PA
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Headquartered in Philadelphia, Pennsylvania, 215 Marketing is a Marketing Strategy company. They provide Marketing Strategy and Digital Strategy and were founded in 2013.
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$5,000+< $25 / hr10 - 49Delhi, India
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App development firm Sevenstar Websolutions is located in Delhi, India. Their services include Mobile App Development and Web Development.
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$1,000+$25 - $49 / hr10 - 49Peekskill, NY
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Founded in 2002, Presentation Multimedia is a SEO company. The team provides Search Engine Optimization and Social Media Marketing and is based in Peekskill, New York.
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$1,000+$25 - $49 / hr10 - 49Khanammet, India
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The Next Big Thing - Digital Marketing Agency is a small Content Marketing company founded in 2015. Their team focuses on Content Marketing and Pay Per Click.
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$10,000+$50 - $99 / hr10 - 49Dallas, TX
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Triad B2B Agency is a web design agency. In Dallas, Texas, their team specializes in Web Design and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Las Vegas, NV
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Geary Company Advertising is a small Las Vegas, Nevada-based PR agency. Their services include Public Relations and Web Development.
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$1,000+$100 - $149 / hr10 - 49Suwanee, GA
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BrightFire is a web design company. Their team is headquartered in Suwanee, Georgia and offers Web Design and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Comnio, a Content Marketing company, is based in Austin, Texas. Their services include Content Marketing and Digital Strategy.
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$5,000+$150 - $199 / hr10 - 49Providence, RI
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Headquartered in Providence, Rhode Island, Trailblaze Marketing is a small pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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SEO Simple, a small SEO agency, is headquartered in Ciudad de México, Mexico. The team offers Search Engine Optimization and Advertising.
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$5,000+Undisclosed10 - 49Crystal Lake, IL
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5 Fold Agency is a Crystal Lake, Illinois-based web design agency. The team provides Web Design and Content Marketing.
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$1,000+< $25 / hr10 - 49دبي, United Arab Emirates
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Online Marketing, a SEO agency, was founded in 2020. The company offers Search Engine Optimization and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.