Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosedFreelancer
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Navjyot Singh - Digital marketing expert in Delhi, a PPC company, is based in New Delhi, India. Their services include Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosedFreelancerSurat, India
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SEO services firm Digital Swayam Lahoti is headquartered in Surat, India. They provide Search Engine Optimization and Pay Per Click and were founded in 2023.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosedFreelancer
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SEO company Boost Marketing was launched in 2024. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hrFreelancer
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Established in 2022, KTB Digital Media is a small SEO services firm headquartered in Saint Charles, Missouri. Their team offers Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hrFreelancerJhelum, Pakistan
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SEO company Adeel Masood was established in 2024. Based in Jhelum, Pakistan, the team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerAmsterdam, Netherlands
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Chiro Clicks is a SEO services firm. Based in Amsterdam, Netherlands, their team provides Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancer
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Precise Local Digital is a PPC agency. Based in Brooklyn, New York, the agency provides Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+UndisclosedFreelancerNaperville, IL
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MKT Link Media is a SEO company based in Naperville, Illinois. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancer
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Sheron Kumar is a pay per click company. They specialize in Pay Per Click and Performance Marketing and were established in 2025.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$50 - $99 / hrFreelancerSheridan, WY
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Solerads LLC is a pay per click company. The Sheridan, Wyoming-based firm was founded in 2026. Their services include Pay Per Click and Demand Generation Marketing.
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Undisclosed$100 - $149 / hrFreelancerMiddleton, ID
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Pay per click company Veritable Marketing was founded in 2026. The team specializes in Pay Per Click and Conversion Optimization and is located in Middleton, Idaho.
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$1,000+$50 - $99 / hrFreelancerGoutum, Netherlands
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StudioFab is a website development company. Located in Goutum, Netherlands, the agency was established in 2025. Their team offers Web Development and Web Design.
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Undisclosed$25 - $49 / hr2 - 9
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See all 1 projectsLofty Minds Marketing Agency offers a range of services, including PPC advertising, SEO, and social media marketing. Clients praise the agency for its effective marketing strategies and excellent communication, leading to increased inquiries and conversions. The agency's dedication and commitment to delivering high-quality results are consistently highlighted across reviews.
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$1,000+< $25 / hr2 - 9
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Zuhaus Advertising SRL is a Digital Strategy company. The București, Romania-based firm was founded in 2017. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed$100 - $149 / hr2 - 9Novi, MI
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Based in Novi, Michigan, Blue Lake Web Design is a SEO agency. The team focuses on Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr2 - 9
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Automate AI Digital is a Homet Souk, Tunisia-based AI Agents company. Their services include AI Agents and Custom Software Development.
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$1,000+Undisclosed2 - 9Wrocław, Poland
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Established in 2025, atelier13.space | Marketing Agency is a Marketing Strategy company. Their services include Marketing Strategy and Performance Marketing.
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$5,000+$25 - $49 / hr2 - 9Málaga, Spain
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See all 1 projectsSTAMINA Marketing Digital provides PPC, SEO, web design, and online presence growth services. Reviews highlight their expertise, fast delivery, and cost-effective solutions, with particular praise for their proficiency in Google Ads and creating effective marketing strategies. Clients appreciate their high-quality services and rapid results, noting significant online growth.
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$1,000+$50 - $99 / hr50 - 249
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Inflexion Technology Limited is a branding agency. They are based in Ruislip, England and have midsize team. Their team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Pretoria, South Africa
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IEDM Digital Marketing is a pay per click agency headquartered in Pretoria, South Africa. The team specializes in Pay Per Click and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Philadelphia, PA
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Synergist Digital Media is a pay per click company. Launched in 2015, the company specializes in Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
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Wudinfyre digital marketing is a small Dubai, United Arab Emirates-based Other Digital Marketing company. Their services include Other Digital Marketing and Social Media Marketing.
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$50,000+$100 - $149 / hr50 - 249Kolbermoor, Germany
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In Kolbermoor, Germany and München, Germany, TechDivision GmbH is an e-commerce development company. They provide E-Commerce Development and Digital Strategy.
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$5,000+$200 - $300 / hr10 - 49Montreal, Canada
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See all 1 projectsParkour3 is a HubSpot Elite Partner and the largest Quebec-owned HubSpot agency, based in Montreal and serving B2B companies across Canada since 2002. Following our acquisition of ThinkFuel in 2026,
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$1,000+$25 - $49 / hr10 - 49
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SEO services firm Extra Digital was founded in 2006. The firm specializes in Search Engine Optimization and Pay Per Click, and is small.
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$10,000+$150 - $199 / hr10 - 49Leicester, England
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Launched in 2007, Anicca Digital, a small Content Marketing company, is based in Leicester, England. Their services include Content Marketing and Conversion Optimization.
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$5,000+$100 - $149 / hr10 - 49Norwich, England
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SEO services firm Further is located in Norwich, England and London, England. They focus on Search Engine Optimization and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Chicago, IL
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Blue Magnet Interactive is a SEO company established in 2007. The agency offers Search Engine Optimization and Social Media Marketing.
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$5,000+Undisclosed10 - 49Point Pleasant Beach, NJ
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Teknicks, a small Content Marketing company, is headquartered in Point Pleasant Beach, New Jersey. Their services include Content Marketing and Conversion Optimization.
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$10,000+Undisclosed10 - 49Charlotte, NC
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LAIRE, a Marketing Strategy company, focus on Marketing Strategy and Digital Strategy. They were launched in 2006.
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UndisclosedUndisclosed10 - 49Falls Church, VA
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99MediaLab is a SEO services firm. They were established in 2011, and their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Guilford, CT
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Mediaboom Hotel Marketing Agency is a Digital Strategy company. In Guilford, Connecticut, their small team specializes in Digital Strategy and Content Marketing. The company was launched in 2002.
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$1,000+$25 - $49 / hr10 - 49Ghaziabad, India
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Reussite Technologies Pvt. Ltd. , a SEO agency, was established in 2018. The team specializes in Search Engine Optimization and Digital Strategy and is based in Ghaziabad, India.
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$10,000+$50 - $99 / hr10 - 49Milano, Italy
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Supernova Hub is a social media marketing company. They are based in Milano, Italy, and their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Hannover, Germany
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SEO company Aufgesang GmbH was established in 1998. The small team focuses on Search Engine Optimization and Performance Marketing.
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$10,000+$150 - $199 / hr2 - 9
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PPC company Webcentric Solutions was established in 2008. The team specializes in Pay Per Click and Search Engine Optimization and is in Birmingham , England.
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$10,000+$150 - $199 / hr2 - 9
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Pro PPC Ltd is a small pay per click agency based in Bristol, England. Their services include Pay Per Click and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9Hamburg, Germany
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Founded in 2010, elbmarketing is a pay per click agency. Located in Hamburg, Germany, the team provides Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Harrogate, England
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ELS Media, a small pay per click company, is based in Harrogate, England. Their services include Pay Per Click and E-Commerce Development.
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$5,000+$50 - $99 / hr2 - 9Kentwood, MI
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On-Target SEO, a small SEO agency, is based in Kentwood, Michigan. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Greendale, WI
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Launched in 2012, Milwaukee Social Media is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Fairfield, CT
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Based in Fairfield, Connecticut, Mark Your Media is a small pay per click agency. The team provides Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9St. Louis, MO
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Terrakon Marketing is a PPC company launched in 2004. The team focuses on Pay Per Click and Advertising and is in St. Louis, Missouri.
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$5,000+$100 - $149 / hr2 - 9București, Romania
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CLOVER AND CLOUD, a small PPC company, is headquartered in București, Romania. Their services include Pay Per Click and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9Livezeni, Romania
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Launched in 2004, proClick, a small PPC company, is located in Livezeni, Romania. Their team provides Pay Per Click and E-Commerce Development.
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$1,000+$25 - $49 / hr2 - 9Rīga, Latvia
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AdClick is a pay per click agency. Their small team is in Rīga, Latvia and Latvia. Their services include Pay Per Click and Advertising.
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$1,000+$25 - $49 / hr2 - 9Birkdale, Australia
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Agile SEO is a pay per click agency based in Birkdale, Australia. They specialize in Pay Per Click and Search Engine Optimization and were launched in 2015.
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$5,000+$100 - $149 / hr2 - 9Johor Bahru, Malaysia
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Optisage Technology Sdn Bhd, a pay per click agency, specialize in Pay Per Click and Search Engine Optimization. They were launched in 2006.
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UndisclosedUndisclosed2 - 9Brasilia, Brazil
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Founded in 2010, Concept is a small Brasilia, Brazil-based PPC agency. Their team focuses on Pay Per Click and Content Marketing.
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UndisclosedUndisclosed2 - 9Sarasota, FL
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Pay per click agency Garden Grove Media is based in Sarasota, Florida. They focus on Pay Per Click and Email Marketing.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.