Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+< $25 / hr2 - 9Thane, India
Services provided
Social media marketing company SAWM - Digital Marketing Agency is in Thane, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Hunua, New Zealand
Services provided
Digigo Marketing, a social media marketing firm, was established in 2012. The small team provides Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$100 - $149 / hr2 - 9Canton, OH
Services provided
UB Advertising is a Canton, Ohio-based SEO company. They provide Search Engine Optimization and Pay Per Click and were founded in 2017.
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$1,000+$150 - $199 / hr2 - 9Melbourne, Australia
Services provided
Infinite Ace, a SEO agency, is in Melbourne, Australia. Founded in 2018, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Buenos Aires, Argentina
Services provided
Fly By Net, a web design company, offer Web Design and Digital Strategy. They were launched in 2000.
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$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Services provided
Strymba is a small Kyiv, Ukraine-based SEO agency. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Auckland, New Zealand
Services provided
V Digital Marketing is a SEO services firm. The team is based in Auckland, New Zealand, and their services include Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$25 - $49 / hr2 - 9Sahibzada Ajit Singh Nagar, India
Services provided
SEO services firm Banisoft is headquartered in Sahibzada Ajit Singh Nagar, India. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Nicosia, Cyprus
Services provided
Social media marketing agency Socialway eServices Ltd is in Nicosia, Cyprus. They offer Social Media Marketing and Pay Per Click and were founded in 2011.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$100 - $149 / hr2 - 9Lagos, Nigeria
Services provided
Wab Digital is a Conversion Optimization company. Established in 2016, the agency is located in Lagos, Nigeria. Their team provides Conversion Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Tempe, AZ
Services provided
Split One Technologies is a small SEO company headquartered in Tempe, Arizona. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Blisworth, England
Services provided
Eighty Eight Digital is a SEO services firm. Their small team is based in Blisworth, England and focuses on Search Engine Optimization and Web Design. The company was launched in 2019.
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UndisclosedUndisclosed2 - 9
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DigitalPrarabdh is a social media marketing company. Based in Indore, India, their team specializes in Social Media Marketing and Email Marketing.
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Undisclosed$25 - $49 / hr2 - 9València, Spain
Services provided
Web design agency Pecas Verdes was established in 2017. The small team focuses on Web Design and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Launched in 2012, Volt Studios is a SEO services firm. Their team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Leicester, England
Services provided
Axies Digital is a branding agency. The firm is headquartered in Leicester, England and London, England. Their team offers Branding and Direct Marketing.
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$1,000+< $25 / hr2 - 9
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SEO Flying, a SEO services firm, was established in 2021. The small team specializes in Search Engine Optimization and Web Development.
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$10,000+$50 - $99 / hr2 - 9
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SEO services firm Shutter Up Creative Designs focuses on Search Engine Optimization and Social Media Marketing. They are based in Fort Myers, Florida.
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$1,000+$25 - $49 / hr2 - 9Menemeni, Greece
Services provided
Located in Menemeni, Greece, Lexis Digital Agency is a small website development firm. The team provides Web Development and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Pascoe Vale South, Australia
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Seventyfour Design is a SEO services firm. They focus on Search Engine Optimization and Pay Per Click and were launched in 2002. The company is headquartered in Pascoe Vale South, Australia.
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$1,000+Undisclosed2 - 9Tacoma, WA
Services provided
David White Marketing Services is a small Advertising company. Launched in 2019, the team provides Advertising and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Bakewell, England
Services provided
Destination Digital Marketing, a social media marketing agency, is located in Bakewell, England. They offer Social Media Marketing and Search Engine Optimization and were established in 2020.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Based in Dubai, United Arab Emirates, aeads is a PPC company. Established in 2021, the team focuses on Pay Per Click and Video Production.
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$1,000+$200 - $300 / hr2 - 9Double Bay, Australia
Services provided
Kady Creative, a branding firm, specializes in Branding and Social Media Marketing. The company is based in Double Bay, Australia.
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UndisclosedUndisclosed2 - 9Greater Noida, India
Services provided
Recrufish Management & eServices LLP, a SEO services firm, is based in Greater Noida, India. Established in 2019, the team provides Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9Richterswil, Switzerland
Services provided
Venio.ch Online Marketing is a SEO agency. In Richterswil, Switzerland, their small team specializes in Search Engine Optimization and Pay Per Click. The firm was founded in 2014.
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$5,000+$300+ / hr2 - 9Tambon Bang Khun Kong, Thailand
Services provided
Launched in 2015, Konvertive Co., Ltd. Is a Conversion Optimization company. The small team specializes in Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Smart Marketers, a SEO services firm, offer Search Engine Optimization and Pay Per Click. They were established in 2022.
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$1,000+$100 - $149 / hr2 - 9Fort Collins, CO
Services provided
Brillity Digital is a Marketing Strategy company. Launched in 2017, the team focuses on Marketing Strategy and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Sandton, South Africa
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Wild Pursuit is a web design agency. Founded in 2015, the firm is headquartered in Sandton, South Africa. Their team provides Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Above the Bar Marketing, LLC is a social media marketing firm. The Madison, Wisconsin-based firm was launched in 2020. Their team offers Social Media Marketing and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9Kielce, Poland
Services provided
SEMLife. Search Engine Marketing is a small Kielce, Poland-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Launched in 2018, XiWeb is a SEO company. The agency focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Hamilton, OH
Services provided
Located in Hamilton, Ohio, McCabe Media LLC is an Advertising company. Launched in 2011, the team specializes in Advertising and Branding.
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$1,000+Undisclosed2 - 9Monterrey, Mexico
Services provided
Small social media marketing firm Black360Digital, is based in Monterrey, Mexico. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Marketing Sarthi is a Digital Strategy company. They are based in Lucknow, India and have small team of experts. Their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Established in 2009, SEOSpidy Web Solution is a Conversion Optimization company. Located in New Delhi, India, the team focuses on Conversion Optimization and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9
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SEO Media Line is a small social media marketing agency located in Houston, Texas. The team offers Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr2 - 9Delhi, India
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Established in 2023, MetricsO Digital is a small Delhi, India-based social media marketing firm. Their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Philadelphia, PA
Services provided
Digital Strategy company Pivotal New media is headquartered in Philadelphia, Pennsylvania. The team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kyiv, Ukraine
Services provided
Content.UA is a small Kyiv, Ukraine-based social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr2 - 9Kozhikode, India
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Greenlemon Digital Solutions, a SEO services firm, was founded in 1999. The team focuses on Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9St. Petersburg, FL
Services provided
Bullseye Agency is an Ecommerce Marketing company launched in 2018. Their team offers Ecommerce Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Social media marketing company Webio Creatives was established in 2023. The firm focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9North Miami, FL
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VIP TECH CONSULTING is an e-commerce development company. Based in North Miami, Florida, the agency was founded in 2015. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Petaling Jaya, Malaysia
Services provided
Infinity Plans Marketing , a SMS Marketing company, is based in Petaling Jaya, Malaysia. They specialize in SMS Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Hertford, England
Services provided
Saturate Marketing, a social media marketing company, specialize in Social Media Marketing and Content Marketing. They were launched in 2019.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
Cascade Interactive is a social media marketing agency. Their team is headquartered in New York, New York. The firm provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Christchurch, New Zealand
Services provided
Digital Influence is a Content Marketing company. The agency is located in Christchurch, New Zealand. Their team offers Content Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Mysuru, India
Services provided
Founded in 2015, Webbit is a social media marketing firm. The firm provides Social Media Marketing and Search Engine Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.