Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$10,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Rayo Innovations Pvt. Ltd. Is an Ahmedabad, India-based website development company. They offer Web Development and Mobile App Development and were established in 2016.
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UndisclosedUndisclosed10 - 49
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Established in 2006, ClearWare is a small pay per click company. Their team focuses on Pay Per Click and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$100 - $149 / hr10 - 49Hyderabad, India
Services provided
Rudrasa is a social media marketing firm. Their small team is headquartered in Hyderabad, India and specializes in Social Media Marketing and Search Engine Optimization. The firm was founded in
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$25,000+$150 - $199 / hr10 - 49Montréal, Canada
Services provided
Business intelligence company Click & Mortar was founded in 2016. The team specializes in BI & big data consulting & SI and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49BRIERLEY HILL, England
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Quras Digital UK is a branding company. The BRIERLEY HILL, England-based team offers Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Ciudad de Guatemala, Guatemala
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Established in 2015, Blue Ark Solutions is a social media marketing company. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Bengaluru, India
Services provided
Uniqin.ai Pvt Ltd is a Business Consulting company. The team is based in Bengaluru, India, and their services include Business Consulting and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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$10,000+Undisclosed10 - 49Tallinn, Estonia
Services provided
Mind The Gap OÜ is a Marketing Strategy company. The Tallinn, Estonia-based company focuses on Marketing Strategy and Social Media Marketing.
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Undisclosed$50 - $99 / hr10 - 49Peoria, IL
Services provided
X1 Marketing Inc. Is a social media marketing company. They are based in Peoria, Illinois, and their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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Undisclosed< $25 / hr10 - 49Bengaluru, India
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Founded in 2012, SEO Bangalore is a small SEO company located in Bengaluru, India. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Established in 2024, Softiconex, a small SEO agency, is headquartered in Novi Sad, Serbia. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Anand, India
Services provided
Om Info Solutions, a SEO agency, was launched in 2009. The firm provides Search Engine Optimization and Pay Per Click, and is small.
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$1,000+$100 - $149 / hr10 - 49
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Launched in 2016, Pixelz360, a small website development firm, is headquartered in Bowen Hills, Australia. Their team specializes in Web Development and Mobile App Development.
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$10,000+$25 - $49 / hr10 - 49Roma, Italy
Services provided
Launched in 2020, CULT adv is a Performance Marketing company. The agency offers Performance Marketing and Pay Per Click.
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$1,000+$100 - $149 / hrFreelancerSan Diego, CA
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Eric Strate is a SEO company. Located in San Diego, California, the team provides Search Engine Optimization and Digital Strategy.
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$10,000+< $25 / hrFreelancer
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Established in 2015, Web Configure Technology - India is a Digital Strategy company. Their services include Digital Strategy and Mobile & App Marketing.
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$1,000+$25 - $49 / hrFreelancerViluppuram, India
Services provided
Wild Ads is a SEO services firm. Located in Viluppuram, India, their small team focuses on Search Engine Optimization and Pay Per Click. The firm was established in 2020.
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$1,000+$50 - $99 / hrFreelancer
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Dinesh Kumar VM is a small Content Marketing company based in London , England. The team offers Content Marketing and Pay Per Click.
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$1,000+< $25 / hrFreelancerIndore, India
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Freelance Digital Marketers is an Indore, India-based Other Digital Marketing company. Established in 2019, the team focuses on Other Digital Marketing and Pay Per Click.
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$1,000+$100 - $149 / hrFreelancerRuthvoes, England
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Amanda White Digital is a SEO company. Located in Ruthvoes, England, their small team focuses on Search Engine Optimization and Pay Per Click. The agency was founded in 2019.
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$1,000+$25 - $49 / hrFreelancerA Coruña, Spain
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Web design company Juan Pardo Web Designer was founded in 2014. The firm provides Web Design and Pay Per Click, and is small.
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$1,000+$50 - $99 / hrFreelancerMaldon, England
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Scott Pearson Design is a social media marketing firm located in Maldon, England. They specialize in Social Media Marketing and Search Engine Optimization and were established in 2017.
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$5,000+$300+ / hr2 - 9Wichita, KS
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Say What Marketing & Consulting is a Marketing Strategy company. Established in 2021, the team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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DigiMarkr, an Advertising company, was established in 2023. They specializes in Advertising and Content Marketing.
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$1,000+< $25 / hr2 - 9Walkerville, Australia
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Based in Walkerville, Australia and Walkerville, Australia, 110 Digitech is a small social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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Undisclosed$150 - $199 / hrFreelancer
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Headquartered in Ipswich, Australia, Fusiongrowth is a SEO services firm. They specialize in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Second Tales Digital Marketing Agency is a branding firm. The Changuvetty, India-based firm was founded in 2022. Their team offers Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Roma, Italy
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Small social media marketing company Digital Brothers Srls, is headquartered in Roma, Italy. The team provides Social Media Marketing and Advertising.
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$1,000+$150 - $199 / hrFreelancerMinnesota City, MN
Services provided
Corey Koehler Media, LLC is a pay per click company. Based in Minnesota City, Minnesota, the team offers Pay Per Click and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49New Delhi, India
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Based in New Delhi, India, UrbanMedia Solutions is a small SEO agency. The team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Lisboa, Portugal
Services provided
Studio.351 is a branding firm founded in 2019. The agency focuses on Branding and Email Marketing.
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$5,000+$100 - $149 / hr10 - 49Santa Monica, CA
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Attention Media Inc. Is an Advertising company. The small Santa Monica, California-based team focuses on Advertising and Performance Marketing. The company was established in 2015.
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$1,000+$25 - $49 / hr2 - 9Rockaway, NJ
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Launched in 2023, Marketing for Websites is an Ecommerce Marketing company. Headquartered in Rockaway, New Jersey, the team specializes in Ecommerce Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9București, Romania
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See all 5 projectsSEOmark.ro — We are a Romanian, Bucharest Marketing Agency, focused on SEO, PPC and - most importantly - real results. What we do: We help SMBs and mid-market teams turn budgets into revenue
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$5,000+$50 - $99 / hr2 - 9San Diego, CA
Services provided
Web design agency Vivid Software Solutions was established in 2008. In San Diego, California, the team offers Web Design and Web Development.
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$1,000+$50 - $99 / hr2 - 9New Delhi, India
Services provided
Annexorien Technology Pvt. Ltd, a SEO services firm, is based in New Delhi, India. The team focuses on Search Engine Optimization and Content Marketing.
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$5,000+$50 - $99 / hr2 - 9Palma, Spain
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SEO Ibérica is a SEO services firm located in Palma, Spain. The team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Mesa, AZ
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Creatitive is a branding firm. They provide Branding and Web Development and were launched in 2007.
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$1,000+Undisclosed2 - 9Mernda, Australia
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In Mernda, Australia, Livelong Digital is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9leeds, England
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Founded in 1999, Deepblue Digital Leeds LTd is a small SEO services firm. Their team provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Port St. Lucie, FL
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Spilt Media - Digital Marketing, SEO and Web Design is a SEO services firm launched in 2015. Their services include Search Engine Optimization and Web Design.
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Undisclosed$50 - $99 / hr2 - 9Warszawa, Poland
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Warszawska Grupa Mediowa is an Advertising company. Established in 2020, the firm specializes in Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Vancouver, Canada
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Mantra Digital Marketing agency is a small Vancouver, Canada-based Conversion Optimization company. The team provides Conversion Optimization and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Mumbai, India
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Founded in 2018, Digital Dynamoz is a small web design agency. Their team provides Web Design and Content Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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Based in Los Angeles, California and Hillside, New Jersey, Local SEO Chief is a small SEO services firm. The team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
Services provided
See all 3 projectsFocus Group Digital Marketing Agency provides comprehensive marketing services, including PPC and Google Ads. Reviews highlight their ability to significantly boost revenues, with clients praising their quality, timeliness, and effective communication. The agency is characterized by a strong cultural fit and good value, making them a commendable choice for paid search projects.
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$1,000+$50 - $99 / hr10 - 49Chennai, India
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Logo company I Mak Designs was launched in 2013. The team provides Logo and Pay Per Click and is headquartered in Chennai, India.
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$1,000+$25 - $49 / hr10 - 49Dallas, TX
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See all 7 projectsAt Elaunchify, we provide end-to-end eCommerce Store Management services designed to simplify and boost your presence across today’s leading online marketplaces. Whether you're launching a new
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UndisclosedUndisclosed10 - 49
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See all 2 projectsWe at G-STAT believe businesses can grow with a conscience and succeed with a soul - and that they can do it with inbound. That’s why we’ve created a mobile ecosystem uniting all
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
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See all 2 projectsSEO Shine is a modern SEO agency built for the future of search. We specialize in GEO-ready strategies that go beyond traditional rankings, helping your brand appear not only on Google but also in
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.