Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+< $25 / hr50 - 249
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Social media marketing company Career Infowis IT Solution Pvt Ltd was founded in 2021. The agency specializes in Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr50 - 249
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Founded in 2021, TECHWHIZZ CONSULTANCY PRIVATE LIMITED is a social media marketing company. The company focuses on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$5,000+$25 - $49 / hr50 - 249
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Anagram is a pay per click company based in San José, Costa Rica and Bogotá, Colombia. They offer Pay Per Click and Graphic Design and were launched in 2012.
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$5,000+$200 - $300 / hr50 - 249Greenville, WI
Services provided
Homestead Studio, an Email Marketing company, was founded in 2020. The team focuses on Email Marketing and Conversion Optimization.
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$1,000+< $25 / hr50 - 249Sarasota, FL
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Social media marketing firm Clear Nexus specializes in Social Media Marketing and Search Engine Optimization. They are located in Sarasota, Florida.
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UndisclosedUndisclosed50 - 249Aligarh, India
Services provided
Cool Cliq Pvt. Ltd, a midsize social media marketing agency, is based in Aligarh, India. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed50 - 249
Services provided
Founded in 2024, Straw Holdings is a branding agency. Their services include Branding and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+$50 - $99 / hrFreelancerDhaka, Bangladesh
Services provided
Located in Dhaka, Bangladesh, Md Morshed Parvej Patwary | Performance Marketing Consultant is a pay per click company. They specialize in Pay Per Click and Social Media Marketing.
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$5,000+$100 - $149 / hrFreelancerMünchen, Germany
Services provided
Lukas Rüdel – Digitales Marketing, a Digital Strategy company, is headquartered in München, Germany. The team specializes in Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+Undisclosed50 - 249Middletown, DE
Services provided
We Got U is an Email Marketing company. Launched in 2020, the team offers Email Marketing and Search Engine Optimization.
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Undisclosed$50 - $99 / hrFreelancer
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GaryLead is a PPC agency. The team focuses on Pay Per Click and Conversion Optimization and is based in Agadir, Morocco.
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UndisclosedUndisclosed50 - 249San Francisco, CA
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SMBee is a pay per click company. The midsize San Francisco, California-based team provides Pay Per Click and Advertising. The agency was launched in 2010.
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$1,000+< $25 / hr10 - 49
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CogentTalks is a PPC agency. Their small team of employees is located in New York City, New York. Their team specializes in Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Jagti, India
Services provided
See all 1 projectsSkymetric Consulting LLP provides digital marketing services, specializing in targeted media planning and audience engagement strategies. Reviews highlight their effective traffic generation, strategic planning, and commitment to delivering impressive results within budget. Clients commend Skymetric Consulting LLP for their original content and precise, manual research methodologies.
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$1,000+$25 - $49 / hr10 - 49
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Social media marketing company WebSevy was established in 2021. The agency specializes in Social Media Marketing and Search Engine Optimization, and is small.
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$5,000+$50 - $99 / hr10 - 49Los Angeles, CA
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Digital Delane is a website development firm located in Los Angeles, California. They provide Web Development and Branding.
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$1,000+< $25 / hr10 - 49
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Marketing Strategy company AyNaur is in Dhaka, Bangladesh. Launched in 2023, the team specializes in Marketing Strategy and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49Kawasaki, Japan
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CLOUD16, a SEO services firm, was established in 2019. The small team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Y111Z - Digital Marketing Agency is an Other Marketing company headquartered in Banpuri, India. They provide Other Marketing and Digital Strategy.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
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Marksol Creative Agency is a branding company launched in 2024. The agency focuses on Branding and Social Media Marketing, and is small.
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$5,000+$100 - $149 / hr2 - 9Glasgow, Scotland
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See all 1 projectsLinks Resource LTD offers specialized link-building services designed to improve search engine rankings. Their clients, such as a software development company, commend them for their efficiency, excellent communication, and flexibility. The overall feedback indicates that Links Resource LTD consistently delivers projects on time and exceeds expectations, contributing to significant improvements in online visibility.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsAsk Digital Inc offers services including PPC, SEO, content marketing, email marketing, social media marketing, and website design. Reviews highlight their professionalism, attention to detail, and impressive results, notably a significant increase in website visitors and conversion rates. Their expertise in paid search, especially through Google Ads, has been particularly commended.
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$10,000+< $25 / hr2 - 9
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Social media marketing company Tempatkita Software is in. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Tallinn, Estonia
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Visibilion is a social media marketing firm. They specialize in Social Media Marketing and Content Marketing and were established in 2019.
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$5,000+Undisclosed2 - 9Fairfield, Australia
Services provided
Pac Digital, a SEO services firm, was established in 2025. They provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
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Eduavenir Solution Pvt Ltd is a branding firm. Their small team is in Mumbai, India. Their services include Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Dallas, TX
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See all 1 projectsThe MarketBurst Group offers website design, search engine optimization (SEO), and content development services. Reviewers consistently praise the company for delivering projects on time and under budget, highlighting their strategic approach and personalized understanding of client needs, which has led to significant increases in web traffic and sales.
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UndisclosedUndisclosed50 - 249
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Based in Abuja, Nigeria and Lagos, Nigeria, Odichi Solutions is a Market Research company. Their services include Market Research and Digital Strategy.
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$1,000+< $25 / hr50 - 249
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Innovative Code Labs Pvt. Ltd., a custom software development company, is based in Mohali, India. They provide Custom Software Development and Web Development and were launched in 2019.
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Undisclosed< $25 / hr250 - 999
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EBrandz Inc. Is an UX agency. The midsize Mumbai, India-based team provides UX/UI Design and Content Marketing. The firm was established in 2003.
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$1,000+$50 - $99 / hr250 - 999Fremont, CA
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Elsner Store is a Fremont, California-based IT strategy consulting company. The team offers IT strategy consulting and Pay Per Click.
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$25,000+$25 - $49 / hr250 - 999Rzeszów, Poland
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Established in 1999, Ideo Sp. Z o.o. Is a Digital Strategy company. Their services include Digital Strategy and Content Marketing.
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UndisclosedUndisclosed250 - 999Leeds, England
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IDHL is a public relations firm. Launched in 2023, the company is in Leeds, England and New York, New York. Their services include Public Relations and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Katowice, Poland
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Studio72 - Web Design, SEO, Google Ads Agency, Katowice is a Katowice, Poland-based SEO company. They focus on Search Engine Optimization and Web Design and were founded in 2003.
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UndisclosedUndisclosed10 - 49Noida, India
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Trignosoft Solutions Pvt Ltd is a SEO agency. Their team is headquartered in Noida, India. The agency focuses on Search Engine Optimization and E-Commerce Development.
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$10,000+$100 - $149 / hr10 - 49Sydney Olympic Park, Australia
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Nifty Marketing Australia is a small Direct Marketing company. Launched in 2010, the team specializes in Direct Marketing and Branding.
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$5,000+$25 - $49 / hr10 - 49Delhi, India
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Digital Daisy is a SEO agency. The Delhi, India-based firm was founded in 2008. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Kochi, India
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Located in Kochi, India, Potters Wheel Media is a SEO agency. They focus on Search Engine Optimization and Web Design and were established in 2017.
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UndisclosedUndisclosed10 - 49New Delhi, India
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Founded in 2007, Finessse Interactive Solutions Pvt Ltd is a Digital Strategy company. Their team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Burlington, MA
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See all 1 projectsExclusive Concepts, Inc. is a digital marketing firm specializing in optimizing Google Ads campaigns. Despite being acclaimed for professionalism and communication, they received critical feedback from a client, with 100% of the review indicating dissatisfaction due to increased ad spend and reduced ROI. The experience highlighted concerns about their management strategy, resulting in a net negative return on ad spend.
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$1,000+Undisclosed50 - 249Santa Monica, CA
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Based in Santa Monica, California and Barcelona, Spain, Smadex is a Digital Strategy company. They focus on Digital Strategy and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9
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Founded in 2022, Estúdio Pena is a branding firm. The agency provides Branding and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerAustin, TX
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The Kaanen Group, a pay per click agency, is based in Austin, Texas. They focus on Pay Per Click and Search Engine Optimization.
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$5,000+Undisclosed50 - 249Tel Aviv-Yafo, Israel
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Z2A Digital is a midsize Performance Marketing company. They offer Performance Marketing and Advertising and were founded in 2019.
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$5,000+$25 - $49 / hr10 - 49
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Onbyz Technologies LLC, a SEO company, is in Dubai, United Arab Emirates and Thiruvananthapuram, India. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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Weinflow is a website development company. The Tallinn, Estonia-based firm was established in 2023. Their team provides Web Development and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Folsom, CA
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True Social Marketing is a web design company. Their team is headquartered in Folsom, California. The company offers Web Design and UX/UI Design.
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$5,000+$50 - $99 / hr2 - 9București, Romania
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PPC agency Webglue Agency is headquartered in București, Romania. Their services include Pay Per Click and Web Design.
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$1,000+$50 - $99 / hr2 - 9Upplands Väsby, Sweden
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Elfoett AB, a SEO agency, specializes in Search Engine Optimization and Web Design. The company is in Upplands Väsby, Sweden and Lahore, Pakistan.
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$1,000+$150 - $199 / hr2 - 9
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Growth Labs Co is a Conversion Optimization company. Established in 2018, the team provides Conversion Optimization and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.