Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosed10 - 49Ahmedabad, India
Services provided
Top Search is a social media marketing firm. Founded in 2022, the company provides Social Media Marketing and Search Engine Optimization.
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$1,000+$200 - $300 / hr10 - 49
Services provided
SEO BLK is a social media marketing firm. They are in Las Vegas, Nevada and have small team of experts. Their services include Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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Undisclosed< $25 / hr10 - 49
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Launched in 2018, Uspossible, a small social media marketing agency, is in Irvine, California. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49
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PPC agency Hey Search specializes in Pay Per Click and Search Engine Optimization. They are based in Dubai, United Arab Emirates.
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$5,000+Undisclosed10 - 49Woodcliff Lake, NJ
Services provided
King Group One is an Advertising company. Their team is headquartered in Woodcliff Lake, New Jersey and provides Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Agoura Hills, CA
Services provided
Established in 2022, Pro Seller Marketing, a small Advertising company, is in Agoura Hills, California. Their team offers Advertising and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Istanbul, Türkiye
Services provided
Advertising company AdRoket Digital Marketing Agency was founded in 2010. The agency offers Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$25 - $49 / hr10 - 49Indore, India
Services provided
Stubbspire is a social media marketing company. The team is based in Indore, India, and their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Adarsh Technologies, a social media marketing agency, was launched in 2025. The team offers Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$25 - $49 / hr10 - 49Ranchi, India
Services provided
Mithvin YRB is a PPC company. The agency is headquartered in Ranchi, India. Their services include Pay Per Click and Content Writing Services.
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UndisclosedUndisclosed10 - 49New Town, India
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Sheep Of Theseus is a Performance Marketing company founded in 2020. Headquartered in New Town, India, the team specializes in Performance Marketing and Pay Per Click.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
SEO company Viralstan was established in 2025. The small team offers Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49Henderson, NV
Services provided
SEO company Frostbite Marketing was founded in 2025. The agency provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Pyrus Digital Media is a small pay per click company founded in 2008. Their team offers Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed10 - 49
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Goat Media | Marketing Agency is a pay per click agency. They offer Pay Per Click and Search Engine Optimization and are based in Saratoga, California.
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Undisclosed$100 - $149 / hr10 - 49
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Devntom solutions is a Digital Strategy company founded in 2024. Their team provides Digital Strategy and Pay Per Click.
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$1,000+< $25 / hr10 - 49
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Advoox, an Advertising company, was established in 2026. The firm specializes in Advertising and Ecommerce Marketing, and is small.
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$1,000+Undisclosed10 - 49
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Launched in 2024, FULLYBOOKED® is a Performance Marketing company. Their services include Performance Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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Altaswiq Agencia, a SEO services firm, was founded in 2021. The small team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49
Services provided
In Mississauga, Canada, ThruLiquid is a SEO services firm. The team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Rabat, Morocco
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DigiVize is a pay per click company in Rabat, Morocco. Launched in 2024, the team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+Undisclosed10 - 49Elk Grove Village, IL
Services provided
Established in 2017, Home Pick is a PPC company. The company offers Pay Per Click and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
Abir IT Solution Pvt Ltd, a SEO company, was launched in 2020. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Vaughan, Canada
Services provided
Social Seed, a PPC company, is headquartered in Vaughan, Canada. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
Services provided
Launched in 2024, BluFlute Strategy is a pay per click company. The small team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49
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HuzDigital is a SEO agency established in 2025. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49
Services provided
PIMarketingPro is a small Ecommerce Marketing company. Launched in 2023, the team provides Ecommerce Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249
Services provided
See all 1 projectsCefnogi Solutions Pvt. Ltd. offers a range of services, including website development, graphic design, and digital marketing, with a focus on enhancing user experience and search engine optimization. Client feedback highlights their technological expertise, effective project management, and client-centric approach, resulting in positive outcomes such as increased website traffic and improved engagement metrics. The company's pricing and geographic proximity also contribute to their strong value proposition.
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$1,000+$200 - $300 / hrFreelancer
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The Revenue Ronin is a branding agency. They offer Branding and Marketing Strategy and were established in 2009.
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$1,000+$25 - $49 / hr2 - 9
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Small SEO company SparXcellence Ghodke's LLP, is headquartered in Mumbai, India and Mumbai, India. Their services include Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Southampton, PA
Services provided
Kaizen Web Marketing is a web design agency based in Southampton, Pennsylvania. Their services include Web Design and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9Gurugram, India
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Inzentrix is a SEO agency. Located in Gurugram, India, their small team specializes in Search Engine Optimization and Pay Per Click. The agency was launched in 2024.
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$1,000+< $25 / hr2 - 9
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Novera Media is a social media marketing firm. The team is located in Istanbul, Türkiye, and their services include Social Media Marketing and Pay Per Click.
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Undisclosed$50 - $99 / hrFreelancerBrentwood, NY
Services provided
Located in Brentwood, New York, Tommy Cat Media is a pay per click agency. They focus on Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Indore, India
Services provided
Bellway Infotech is a small social media marketing agency founded in 2017. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
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TREAD Agency, a branding company, is based in Bozeman, Montana. The team offers Branding and Market Research.
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$1,000+$150 - $199 / hr2 - 9Phoenix, AZ
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See all 2 projectsTop Speed Marketing provides services in PPC, Paid Search, and Google Ads. Reviews consistently highlight their effective project management, timely delivery, and strong communication. Clients appreciate their expertise and the tangible results they achieve, making them a valued partner for businesses seeking online visibility and increased traffic.
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Undisclosed$150 - $199 / hr2 - 9Lake Forest, CA
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WebbROI is a pay per click agency. Their small team of employees is headquartered in Lake Forest, California. Their team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9London, England
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Small Content Marketing company DBD Media, is headquartered in London, England. The team focuses on Content Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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Backlinkfy is a Los Angeles, California-based SEO agency. They specialize in Search Engine Optimization and Content Marketing and were launched in 2015.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
Social media marketing firm SEO Houston Pros was launched in 2015. The team offers Social Media Marketing and Search Engine Optimization and is located in Houston, Texas.
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$5,000+$100 - $149 / hr2 - 9Harrisburg, NC
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Wsi Proven Results is a PPC agency founded in 2010. The team focuses on Pay Per Click and Search Engine Optimization and is in Harrisburg, North Carolina.
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$10,000+$150 - $199 / hr2 - 9Hillsboro, OR
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Hook SEO Digital Marketing is a pay per click agency. Headquartered in Hillsboro, Oregon, their small team specializes in Pay Per Click and Search Engine Optimization. The agency was launched in
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UndisclosedUndisclosed2 - 9
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Will Marlow Agency is a Conversion Optimization company. They are located in. Their team offers Conversion Optimization and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Wallingford, CT
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Keyword Performance LLC is an Advertising company. The company is located in Wallingford, Connecticut. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Orlando, FL
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StrategyBeam, a Content Marketing company, was established in 2013. The team provides Content Marketing and Pay Per Click and is in Orlando, Florida.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Pam Ann Marketing is a SEO services firm located in Jefferson, New Jersey. Established in 2011, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9New York, NY
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SEO BRISK, a Content Marketing company, was launched in 2018. The team offers Content Marketing and Pay Per Click and is headquartered in New York, New York.
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$1,000+< $25 / hr2 - 9Bila, Ukraine
Services provided
E-Client is a small SEO agency based in Bila, Ukraine. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Glasgow, Scotland
Services provided
WEB UPLIFT LTD is a SEO company. Their team is in Glasgow, Scotland. The company focuses on Search Engine Optimization and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.