Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+$25 - $49 / hr50 - 249Islamabad, Pakistan
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See all 2 projectsRed Star Technologies is Pakistan's trusted software development partner helping businesses transform ideas into high-impact digital products. Since 2017, we have delivered 400+ projects across web,
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$1,000+Undisclosed2 - 9Monterrey, Mexico
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Small social media marketing firm Black360Digital, is based in Monterrey, Mexico. Their services include Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+< $25 / hr2 - 9New Delhi, India
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Established in 2009, SEOSpidy Web Solution is a Conversion Optimization company. Located in New Delhi, India, the team focuses on Conversion Optimization and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9
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Established in 2020, Digital Creative is a Corporate Photography company. The team focuses on Corporate Photography and Pay Per Click.
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$1,000+< $25 / hrFreelancerBurnaby, Canada
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Banka Agency is a small social media marketing firm located in Burnaby, Canada. The team offers Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9Noida, India
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Launched in 2016, Skybin Technology Private Limited is a social media marketing company. In Noida, India, the team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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Wiggle Marketing is a branding agency. Their small team is in London, England. Their services include Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 87 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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Undisclosed$100 - $149 / hr2 - 9Red Deer, Canada
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In Red Deer, Canada, Rogue Marketing is a SEO company. Established in 2025, the team provides Search Engine Optimization and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Lafayette, IN
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HustleFish, a web design company, is located in Lafayette, Indiana. The team offers Web Design and Web Development.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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$5,000+$150 - $199 / hr10 - 49Kuala Lumpur, Malaysia
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STARTLab, a social media marketing company, is located in Kuala Lumpur, Malaysia and Johor Bahru, Malaysia. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Kolkata, India
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Based in Kolkata, India, Digiex Web Services Pvt Ltd is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Birmingham, England
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UX company Kubix Media was founded in 2015. The firm provides UX/UI Design and Branding.
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$1,000+$50 - $99 / hr50 - 249
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See all 1 projectsWeb Coders Inc offers comprehensive services including website development, hosting, marketing, and maintenance. Overall feedback highlights their professionalism, quality of work, and competitive pricing. Clients particularly appreciate the seamless project management and dedicated support, making them a reliable partner for diverse web development needs.
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$1,000+$100 - $149 / hr2 - 9
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See all 1 projectsZOUNAX offers digital marketing services, including search engine optimization (SEO) and pay-per-click (PPC) advertising. The overall feedback highlights their expertise, strategic approach, and commitment to customized solutions, which have resulted in increased website traffic, higher search engine rankings, and improved conversion rates. Clients appreciate their effective communication and responsiveness, though there is a noted opportunity for enhanced reporting.
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$1,000+< $25 / hr50 - 249Pascoe Vale, Australia
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InfotechAus is a mobile app development firm. The Pascoe Vale, Australia-based company focuses on Mobile App Development and Search Engine Optimization.
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$5,000+< $25 / hr250 - 999Laconia, NH
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Tribe Consulting Pvt. Ltd. Is a social media marketing firm. The agency is based in Laconia, New Hampshire and Karachi, Pakistan. Their services include Social Media Marketing and Content Marketing.
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$5,000+$25 - $49 / hr50 - 249
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Orgânica Digital is a branding firm. Their midsize team is located in Rio grade do sul, Brazil and offers Branding and Digital Strategy. The firm was launched in 2007.
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$1,000+$200 - $300 / hr2 - 9
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Joe Youngblood SEO & Digital Marketing Consulting is a small Dallas, Texas-based SEO company. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Thành phố Hạ Long, Vietnam
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Advertising company Dọn nhà Hạ Long | Dịch vụ Phương Đông provides Advertising and Commercial Property Management. They were founded in 2018.
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$1,000+$50 - $99 / hr2 - 9Melbourne, Australia
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Endpoint Digital is a Digital Strategy company established in 2021. The small team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kyiv, Ukraine
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Conversion Optimization company Netpeak Alliance is in Kyiv, Ukraine. The team focuses on Conversion Optimization and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9
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Saini Digital Marketing Agency is a Digital Strategy company. The team is based in Nakur, India, and their services include Digital Strategy and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Pronto Marketing is a branding company. Headquartered in Sylhet, Bangladesh, the firm was founded in 2025. Their services include Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49New Delhi, India
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Established in 2019, Digital idea - best Digital Marketing & Website Designing Services is a pay per click company. Their services include Pay Per Click and Digital Strategy.
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$1,000+< $25 / hr10 - 49
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SEO company AnalyticsXpert was established in 2021. The company offers Search Engine Optimization and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49
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Social media marketing agency Technocity Inc | Digital Marketing Agency Dubai, UAE is located in Dubai, United Arab Emirates. The team focuses on Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr10 - 49Noida, India
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THE WEB MEDIA is a social media marketing firm established in 2020. The team focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+Undisclosed10 - 49Karnal, India
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Tatvagya Consultants is a social media marketing company. The Karnal, India-based agency was founded in 2021. Their team provides Social Media Marketing and Pay Per Click.
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Undisclosed< $25 / hr10 - 49
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Headquartered in Sahibzada Ajit Singh Nagar, India, Techwalk Solutions is a small social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Bhopal, India
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Located in Bhopal, India, Advertising 360 is a branding firm. They focus on Branding and Social Media Marketing and were founded in 2022.
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$1,000+$50 - $99 / hr2 - 9Bengaluru, India
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BLUECARBONS Digital Agency, a PPC company, is located in Bengaluru, India and New York, New York. They focus on Pay Per Click and Marketing Strategy and were established in 2007.
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$1,000+$50 - $99 / hr2 - 9Thessaloniki, Greece
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Founded in 2022, Bravescale is a small social media marketing company. Their team focuses on Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr10 - 49Los Angeles, CA
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See all 3 projectsFull Stop Branding is a company that offers website development and redesign services but has received overwhelmingly negative feedback from clients. Across the reviews, clients report project mismanagement, missed deadlines, and a lack of transparency, with over 90% of reviewers expressing dissatisfaction and issues with project completion and communication. The consistent theme is an inability to deliver promised products, resulting in financial and business losses for their clients.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
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In Nairobi, Kenya, Inspired Thinking Kenya is a SEO agency. They provide Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Located in San Rafael, Costa Rica and Madrid, Spain, THE MASTER AF GROUP SRL / IMPERIUM356 is a small pay per click agency. The team specializes in Pay Per Click and Other Digital Marketing.
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$1,000+$100 - $149 / hr50 - 249
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WeMarket is a Digital Strategy company established in 2013. The agency specializes in Digital Strategy and Social Media Marketing, and is midsize.
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$1,000+Undisclosed50 - 249St. Albert, Canada
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See all 1 projectsProlific Zone Inc specializes in FBA account management and eCommerce brand launches, particularly on platforms like Amazon and Shopify. Reviews highlight their effective project management and impressive customer support, contributing to surpassing project goals ahead of schedule. Clients appreciate their dedication and impact on business success, although some note a lack of tax-related services.
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$1,000+< $25 / hr50 - 249
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Launched in 2013, ARM Worldwide is a branding company. The agency provides Branding and Content Marketing.
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$5,000+$50 - $99 / hr50 - 249Medellín, Colombia
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BTODigital is a Marketing Strategy company. The Medellín, Colombia-based company was founded in 2014. Their team offers Marketing Strategy and E-Commerce Development.
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$1,000+$25 - $49 / hr50 - 249Bakersfield, CA
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Trust Haven Solution is a social media marketing firm. Their team is located in Bakersfield, California and Bakersfield, California and offers Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Berlin, Germany
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PR firm Peak Ace was founded in 2007. Located in Berlin, Germany and Levallois-Perret, France, the team offers Public Relations and Marketing Strategy.
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$1,000+$100 - $149 / hrFreelancerBuffalo, NY
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Shaun Savvy LLC is a SEO services firm launched in 2015. The agency provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Salt Lake City, UT
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Finch is a social media marketing firm. They are located in Salt Lake City, Utah and Dublin, Ireland, and their services include Social Media Marketing and E-Commerce Development.
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Undisclosed$25 - $49 / hr2 - 9
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See all 1 projectsWeb4Future is a web and digital solutions company focused on creating online platforms that deliver real business results, not just visual appeal. We help organizations build a strong, reliable
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$1,000+$50 - $99 / hr50 - 249
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See all 1 projectsTheSoftHub Inc specializes in web development and SEO services, as evidenced by their work on standard and portfolio websites. Reviews indicate a high level of satisfaction with their expertise, timely project management, and ability to meet deadlines. Clients praise their technical proficiency and responsiveness, noting no areas for improvement.
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$1,000+< $25 / hr2 - 9
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See all 1 projectsBone Marketing is a full-service growth agency helping brands scale through a proven system that’s risk free and built for long-term success. We go beyond running ads — we establish the
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$5,000+< $25 / hr2 - 9
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See all 1 projects<p>We help ambitious brands grow on Amazon & TikTok by offering end-to-end eCommerce services including account setup, PPC advertising, listing optimization, brand design, and
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$1,000+$100 - $149 / hr2 - 9New Delhi, India
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See all 1 projectsADSWORM is India's premium AI-powered performance marketing agency. Since 2020, we have scaled 280+ brands and managed over ₹50 crore (≈$6M) in Meta Ads and Google Ads spend — across
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$1,000+Undisclosed2 - 9Lahore, Pakistan
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See all 1 projectsRank Rise Lab is an international SEO agency providing result-driven digital growth solutions across Australia, USA, UK, Pakistan, and UAE.We specialize in comprehensive SEO services,
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$1,000+$25 - $49 / hr2 - 9Huntersville, NC
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See all 1 projectsEQC Agency provides strategic consultancy and digital marketing services, including online advertising and media platform management, to enhance brand presence and drive customer acquisition. Reviews emphasize EQC's expertise, responsiveness, and partnership approach, highlighting their ability to significantly grow businesses from inception and deliver impressive ROI through data analysis and optimized marketing strategies.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.