ThruLiquid

ThruLiquid is a Canadian enterprise growth consultancy working at the intersection of marketing technology, analytics and AI. We are based in Mississauga, Ontario and were founded in 2016.

We are built around one problem: enterprise buyers now begin their research inside AI answer engines, and those systems answer from entities and cited sources rather than from ranked web pages. Our flagship practice, generative engine optimization, makes brands visible and correctly represented inside ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. We do that through entity engineering, structured data, source placement and prompt-level measurement, and we report against pipeline rather than mention counts.

That practice sits on top of a full enterprise search and measurement stack. We run enterprise SEO including rebrand and domain migration protection, enterprise search advertising across Google and Microsoft, and LinkedIn account-based marketing built for named-account sales motions.

Measurement is warehouse-native by design. We build marketing analytics and multi-touch attribution inside the client's own data warehouse, so finance and analytics teams can audit the model rather than trust a vendor dashboard. Adobe Analytics, GA4 and BigQuery implementation is done in-house.

We also provide AI and machine learning consulting and agent development.

We work with a small number of enterprise clients, embedded as an extension of their team. Engagements usually begin with a fixed-price AI visibility audit.