SEO & PPC for Transportation Company
- Pay Per Click Search Engine Optimization
- $10,000 to $49,999
- Aug. - Nov. 2024
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They focused on sustainable growth and building a foundation for long-term success rather than just quick wins."
- Other industries
- Los Andes, Chile
- 51-200 Employees
- Online Review
Version2 handled a transportation company's SEO and PPC initiatives. Their work involved keyword research, competitive analysis, SEO strategy development, technical SEO, and structured data implementation.
Version2 helped the client improve their keyword rankings, prominent placements, organic traffic, and user engagement metrics. Their proactive communication, client-centric approach, and focus on sustainable growth were exemplary. Their transparent approach and innovative approach also stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of Swift Ride
Describe what your company does in a single sentence.
We have taxi service
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Version2 to accomplish?
- 2. Increasing Organic Traffic Driving more visitors to your site through non-paid search results by optimizing content, metadata, and technical aspects.
- 3. Enhancing User Experience (UX) Ensuring the website is mobile-friendly, loads quickly, and has a clear structure to improve visitor engagement and reduce bounce rates.
- 4. Keyword Optimization Researching and implementing high-performing keywords relevant to your niche to attract the right audience.
SOLUTION
How did you find Version2?
- Online Search
- Referral
Why did you select Version2 over others?
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Referred to me
How many teammates from Version2 were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Audit & Strategy Development
Website Audit:
Assess on-page, technical, and off-page SEO performance.
Identify existing issues like broken links, slow load times, or duplicate content.
Keyword Research:
Identify high-performing and competitive keywords aligned with your business objectives.
Competitor Analysis:
Analyze competitors' SEO strategies to identify opportunities and gaps.
SEO Strategy Document:
Create a detailed plan with timelines, goals, and KPIs.
Phase 2: On-Page Optimization
Metadata Optimization:
Improve title tags, meta descriptions, headers, and alt text for images.
Content Optimization:
Rewrite or enhance content for better readability and keyword integration.
URL Structure:
Optimize URLs for clarity and SEO.
Internal Linking:
Implement a strategic internal linking structure to guide users and search engines.
Phase 3: Technical SEO
Website Performance:
Optimize site speed and improve Core Web Vitals.
Mobile Responsiveness:
Ensure the website is fully optimized for mobile users.
Structured Data Implementation:
Add schema markup to improve search engine understanding and visibility.
Fix Crawl Errors:
Address broken links, 404 errors, and other indexing issues.
Phase 4: Content Creation & Optimization
New Content Development:
Create SEO-friendly blogs, landing pages, and other materials.
Content Refresh:
Update outdated pages to improve relevance and rankings.
Phase 5: Off-Page SEO & Link Building
Backlink Strategy:
Build high-quality backlinks from reputable sources.
Local SEO:
Optimize Google My Business profile and local directory listings (if applicable).
Reputation Management:
Monitor and respond to online reviews and brand mentions.
Phase 6: Analytics, Monitoring & Reporting
Setup & Integration:
Install and configure tools like Google Analytics, Google Search Console, and other tracking software.
Performance Tracking:
Monitor traffic, keyword rankings, and conversion rates.
Monthly Reports:
Provide insights on progress, challenges, and recommendations.
3. Project Timeline
The project will be executed over 3-6 months with specific milestones for each phase.
4. Expected Outcomes
Improved SERP rankings for target keywords.
Increased organic traffic by X%.
Enhanced user engagement metrics (time on site, lower bounce rates).
Measurable ROI within the defined period.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
1. Search Engine Rankings
Keyword Performance:
Improved rankings for targeted keywords (e.g., moving from position 20 to position 5 on Google SERPs).
Featured Snippets:
Securing prominent placements like featured snippets or "People Also Ask" sections.
---
2. Organic Traffic
Increase in Website Visits:
Growth in organic traffic from search engines, measured via tools like Google Analytics.
Geographical Reach:
Higher traffic from desired locations (local, national, or global, depending on goals).
CTR (Click-Through Rate):
Improved CTR for pages listed in search results, indicating better metadata optimization.
---
3. User Engagement Metrics
Bounce Rate:
Reduction in bounce rate, showing visitors find the content relevant and stay longer.
Session Duration:
Increase in average time spent on the website, indicating improved user experience.
Page Views:
Higher number of pages viewed per session.
---
4. Conversions
Leads Generated:
More inquiries, sign-ups, or calls driven by organic traffic.
E-commerce Sales:
Increase in revenue or transactions for websites with online stores.
Conversion Rate:
Better conversion rates for specific goals (downloads, bookings, form submissions).
---
5. Backlink Profile
Number of Backlinks:
Growth in high-quality backlinks from reputable websites.
Domain Authority (DA):
Improvement in DA or similar metrics, reflecting the site’s credibility.
---
6. Technical SEO Improvements
Site Speed:
Faster load times, resulting in better Core Web Vitals scores.
Mobile Usability:
Higher scores in mobile-friendly tests and better rankings for mobile users.
Index Coverage:
Increase in the number of indexed pages while resolving crawl errors.
---
7. Brand Visibility
Impressions:
More appearances in search results for relevant keywords.
Social Signals:
Increased shares or mentions due to optimized content.
---
8. Reporting and ROI
ROI Analysis:
Comparing costs of the project with measurable returns (e.g., increased sales or leads).
Regular Reports:
Documented progress in rankings, traffic, and other KPIs over time
Describe their project management. Did they deliver items on time? How did they respond to your needs?
1. Timeliness of Deliverables
On-Time Delivery:
Did Version2 deliver each phase of the project (audits, strategy documents, optimizations, reports) according to the agreed timeline?
Were there any delays, and if so, how were they communicated and resolved?
2. Responsiveness
Client Communication:
Were they proactive in addressing your needs, such as clarifying goals or adjusting strategies based on feedback?
Did they provide regular updates and maintain consistent communication channels?
Flexibility:
How well did they accommodate changes in scope or respond to urgent requests?
3. Organization & Tools
Planning:
Did they provide a clear roadmap with milestones, deliverables, and deadlines?
Use of Tools:
Did they use project management tools (e.g., Trello, Asana, or custom dashboards) to track progress and ensure transparency?
4. Problem-Solving
Challenges:
How effectively did they handle unforeseen issues, such as algorithm updates or technical challenges?
Proactive Measures:
Did they suggest innovative solutions or improvements beyond the original scope?
5. Quality of Work
Accuracy:
Were all deliverables (e.g., keyword strategies, audits, content) of high quality and tailored to your business needs?
Detail-Oriented:
Did they address every aspect of SEO thoroughly, from technical fixes to user experience enhancements?
---
Indicators of Success in Their Response
Timely Adjustments:
Did they pivot strategies based on performance data or your evolving goals?
Customer Satisfaction:
Were you satisfied with their responsiveness, professionalism, and dedication throughout the project?
If you’ve noticed gaps in their performance or areas where they exceeded expectations, feel free to elaborate, and I can help refine this evaluation further!
What was your primary form of communication with Version2?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
1. Strategic Expertise
Comprehensive Approach:
Their ability to combine on-page, off-page, and technical SEO into a cohesive strategy.
Customized Solutions:
Tailoring strategies to your specific industry, target audience, and goals, rather than using cookie-cutter methods.
---
2. Cutting-Edge Tools & Technology
Advanced Analytics:
Use of state-of-the-art tools for keyword research, competitor analysis, and performance tracking (e.g., SEMrush, Ahrefs, or custom-built dashboards).
Automation & AI:
Leveraging AI-driven tools for predictive analytics or content optimization.
---
3. Exceptional Communication & Support
Proactive Communication:
Their ability to keep you informed with regular updates, clear progress reports, and actionable insights.
Client-Centric Approach:
Going above and beyond to address your questions, concerns, or last-minute changes.
---
4. Proven Results
Measurable Success:
Demonstrating clear ROI through increased traffic, higher rankings, or improved conversions.
Fast Adaptability:
Staying ahead of search engine algorithm updates and adjusting strategies quickly to maintain or improve performance.
---
5. Creativity & Innovation
Unique Content Strategies:
Crafting engaging, shareable, and authoritative content that sets you apart in your industry.
Innovative Campaigns:
Incorporating unique methods like viral campaigns, interactive tools, or local SEO hacks that you hadn’t considered.
---
6. Relationship Building
Collaboration:
Treating your company as a partner, not just a client, and involving you in the process to ensure alignment.
Long-Term Vision:
They focused on sustainable growth and building a foundation for long-term success rather than just quick wins
Are there any areas for improvement or something Version2 could have done differently?
1. Communication & Transparency
More Frequent Updates:
If reports or updates were not timely, regular communication could have helped keep you better informed.
Simplifying Technical Jargon:
SEO can be complex, so using plain language to explain strategies and results might have improved understanding.
Clearer Timelines:
If timelines were unclear or milestones were delayed, better upfront planning could have avoided misunderstandings.
---
2. Timeliness of Deliverables
Meeting Deadlines:
Any delays in delivering audits, content, or optimizations may have impacted your ability to see results quickly.
Realistic Scheduling:
Setting achievable deadlines for key deliverables could have prevented rushing or delays.
---
3. Customization
More Tailored Strategies:
If their approach felt too generic, more focus on your industry, audience, or goals could have improved results.
Localized Focus:
For businesses targeting specific regions, they could have placed more emphasis on local SEO strategies.
---
4. Proactive Problem-Solving
Handling Challenges:
If challenges like search engine algorithm updates or technical issues arose, were they proactive in finding and implementing solutions?
Identifying Opportunities:
They might have missed certain growth opportunities, such as emerging trends or untapped keywords.
---
5. Reporting & Metrics
More Detailed Reports:
Including clearer insights into ROI, conversions, and actionable next steps in reports might have provided better clarity on progress.
Customization of KPIs:
Aligning performance metrics more closely with your specific business goals could have been more impactful.
---
6. Resource Allocation
Dedicated Resources:
If it felt like they were stretched too thin, assigning more dedicated resources to your project could have improved focus and efficiency.
Faster Execution:
Improving their internal processes to speed up deliverables without compromising quality could enhance client satisfaction.
---
7. Innovation & Creativity
More Innovative Strategies:
If their approach felt traditional, adopting newer SEO techniques (e.g., AI tools, voice search optimization) might have made the strategy more dynamic.
Content Variety:
Expanding beyond blogs to include infographics, videos, or interactive content could have boosted engagement.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
