Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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Undisclosed$25 - $49 / hr2 - 9Mississauga, Canada
Services provided
Small social media marketing company iDigi Marketing, is based in Mississauga, Canada. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Maseru, Lesotho
Services provided
Social media marketing firm Websytefy focuses on Social Media Marketing and Search Engine Optimization. They are in ogbomoso, Nigeria and Maseru, Lesotho.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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UndisclosedUndisclosed2 - 9Johannesburg South, South Africa
Services provided
SEO services firm PixelWave Digital Marketing was launched in 2024. The firm specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Adverto, an Advertising company, offer Advertising and Marketing Strategy. They were founded in 2023.
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UndisclosedUndisclosed2 - 9Brampton, Canada
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Seoelinks Seo Service agency is a social media marketing agency launched in 2013. The small team focuses on Social Media Marketing and Email Marketing.
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$5,000+$25 - $49 / hr2 - 9London, Canada
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Lux media is a social media marketing firm. The team provides Social Media Marketing and Content Marketing and is in London, Canada.
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UndisclosedUndisclosed2 - 9Mississauga, Canada
Services provided
Web Digital Media is an Email Marketing company. The team focuses on Email Marketing and Search Engine Optimization, and the company is in Mississauga, Canada.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+$25 - $49 / hr2 - 9
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Established in 2017, Bijay Rawat is a small New Delhi, India-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
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Social media marketing agency Time Booster Marketing Cameroon was established in 2022. The team focuses on Social Media Marketing and Search Engine Optimization and is in BUEA, Cameroon.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$50 - $99 / hr2 - 9
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Webonya is a social media marketing agency launched in 2022. The firm provides Social Media Marketing and Search Engine Optimization, and is small.
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$1,000+$100 - $149 / hr2 - 9
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Founded in 2017, SEO-SEA.at | Heimo Lueder is a small Griffen, Austria-based Advertising company. Their team provides Advertising and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Graphimed, a Marketing Strategy company, was founded in 2025. The team provides Marketing Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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Launched in 2020, Digital Keddy Internet Marketing Services is a social media marketing company. The company focuses on Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
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SEO agency CODE CLIKS focuses on Search Engine Optimization and Pay Per Click. They are located in Halol, India.
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$1,000+$25 - $49 / hr2 - 9
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AI Agents company you is in Gujrat, Pakistan. They provide AI Agents and Pay Per Click and were launched in 2023.
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$1,000+< $25 / hr2 - 9
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Orbitsmarketing.com is a SEO services firm. Launched in 2025, the company is based in Lahore, Pakistan. Their services include Search Engine Optimization and Web Development.
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Undisclosed< $25 / hr2 - 9Dubai, United Arab Emirates
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The Digital Marketing Agency is a Digital Strategy company headquartered in Dubai, United Arab Emirates. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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GoBig Digital is a small SEO agency launched in 2019. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Marco Marketing agency, a small Digital Strategy company, is headquartered in Dubai, United Arab Emirates. The team offers Digital Strategy and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Aregs Technologies is a social media marketing company. Established in 2021, the firm is in Gurugram, India. Their team focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9Indore, India
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Launched in 2023, GrowMore is a small Indore, India-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9
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J&D Marketing Agency is a Demand Generation Marketing company. The team provides Demand Generation Marketing and Performance Marketing, and the agency is located in mumbai, India.
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$1,000+$100 - $149 / hr2 - 9Melbourne, Australia
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Ecommerce Marketing company Alpha Omega Digital was launched in 2018. The company focuses on Ecommerce Marketing and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Kyiv, Ukraine
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AntiAds31 is a PPC agency launched in 2026. Their services include Pay Per Click and Advertising.
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$1,000+< $25 / hr2 - 9Tiruchirappalli, India
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Internest Agency is a SEO company. Located in Tiruchirappalli, India, the firm specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Phillip, Australia
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Digital Strategy company Fiber is in Phillip, Australia. The team specializes in Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Orlando, FL
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OnAlign Marketing is a SEO company. Their small team is located in Orlando, Florida and offers Search Engine Optimization and Pay Per Click. The company was established in 2019.
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$1,000+< $25 / hr2 - 9Sahibzada Ajit Singh Nagar, India
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ClickPeddles Infotech Pvt Ltd. Is a SEO company founded in 2022. The firm specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Gurugram, India
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See all 2 projectsGrowUni Technologies Private Limited offers marketing and branding services, focusing on SEO and social media growth strategies, particularly on LinkedIn and Instagram. Reviews highlight their effective strategies, timely delivery, and strong client communication, emphasizing the value they provide within budget constraints. Clients appreciate their reliable performance and honesty, suggesting room for continuous improvement while recognizing their impressive service delivery.
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$1,000+< $25 / hr10 - 49
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Based in New Delhi, India and London, England, Marketing Wolfs is a SEO company. They focus on Search Engine Optimization and Marketing Strategy.
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$1,000+< $25 / hr10 - 49
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Adnivate Digital Marketing Solutions is a web design agency. Launched in 2010, their team provides Web Design and Pay Per Click.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
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Social media marketing agency Internet Spark was established in 2020. Headquartered in Ahmedabad, India, the team specializes in Social Media Marketing and Mobile & App Marketing.
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$1,000+< $25 / hr10 - 49
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DigitalFlyhigh is a social media marketing agency. Their small team of employees is located in Indore, India. Their team focuses on Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr50 - 249
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Futiq Technologies Pvt. Ltd, an Email Marketing company, is based in Gurgaon, India and. The team specializes in Email Marketing and Mobile App Development.
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$5,000+$50 - $99 / hr50 - 249Minato City, Japan
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Faber Company Inc., a SEO agency, provide Search Engine Optimization and UX/UI Design. They were established in 2005.
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$1,000+$25 - $49 / hr10 - 49
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Simplify Digital Growth is a Content Marketing company. Launched in 2019, the agency is based in Barcelona, Spain. Their team offers Content Marketing and Conversion Optimization.
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Undisclosed$25 - $49 / hr10 - 49Multan, Pakistan
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Fiesta Consultants is a social media marketing company headquartered in Multan, Pakistan. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Nashville, TN
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See all 1 projectsMattnoz offers a range of services including branding, website creation, and product sales support, with a specific focus on PPC and Google Ads campaigns. Reviews indicate high client satisfaction due to their deep business knowledge, effective project management, and ability to achieve measurable success, such as significant online sales growth.
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Undisclosed$25 - $49 / hr2 - 9Landran, India
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Makes360 - Digital Consulting Company is a digital consulting firm specializing in comprehensive digital marketing solutions, including PPC, branding, web development, and social media marketing. Reviewers consistently praise their expertise and professionalism, with 100% of reviews highlighting their effective project management and ability to tailor strategies to client needs. The company successfully enhances online presence and customer engagement through customized digital advertising campaigns.
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$1,000+$50 - $99 / hr2 - 9Tigard, OR
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Located in Tigard, Oregon and Canby, Oregon, Talk Out Loud is a branding firm. The team provides Branding and Web Design.
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$1,000+$25 - $49 / hr2 - 9Lehi, UT
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Digital Maxima is a SEO company. Their team is based in Lehi, Utah. The firm offers Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Tambon Patong, Thailand
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Founded in 2015, Crazy Web Studio Co.,Ltd., a small web design company, is headquartered in Tambon Patong, Thailand. Their team provides Web Design and E-Commerce Development.
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$5,000+$25 - $49 / hr2 - 9Danbury, CT
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Electricians Digital is a small web development company in Danbury, Connecticut. Their services include Web Development and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Sofia, Bulgaria
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Founded in 2017, GoOnline, a small Ecommerce Marketing company, is based in Sofia, Bulgaria and Sofia, Bulgaria. Their team provides Ecommerce Marketing and Pay Per Click.
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$1,000+Undisclosed2 - 9Elizabeth, NJ
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Yuro is a Conversion Optimization company. Based in Elizabeth, New Jersey, the agency was founded in 2023. Their team offers Conversion Optimization and Search Engine Optimization.
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$25,000+$50 - $99 / hr10 - 49Montebelluna, Italy
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See all 2 projectsWe are shaping the future of ecommerce building digital connections between brand, retailers and people. We use technology as enabler, creativity as connector, strategy thinking as the key to make
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UndisclosedUndisclosed10 - 49Delhi, India
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See all 2 projectsThe Marketing Mavericks™ is a performance-first digital marketing agency and certified Google & Meta Partner, headquartered in New Delhi, India, serving clients across 30+ countries. We don't
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$1,000+$25 - $49 / hr10 - 49Delhi, India
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See all 1 projectsDr Infosoft Pvt Ltd is a digital marketing company that provides website development, SEO, SEM, PPC, ORM, and lead generation services. Its main focus is bringing websites to the top of search
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$1,000+< $25 / hr10 - 49Delhi, India
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See all 1 projectsAt OnlineInfatuation, we are your comprehensive solution for a wide array of services designed to meet both individual and business needs. Driven by a commitment to excellence and a passion for
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UndisclosedUndisclosed10 - 49North Sydney, Australia
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See all 1 projects247 Digital is a local Melbourne-based digital marketing agency. We are home to a number of highly experienced and dedicated professionals that are always ready and willing to help you with
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.