Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+UndisclosedFreelancerLenoir City, TN
Services provided
Setline Digital is a PPC company. Established in 2026, the team offers Pay Per Click and Web Design.
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$1,000+$25 - $49 / hr50 - 249San Jose, CA
Services provided
App Wave INC is a web development firm. Founded in 2020, the team specializes in Web Development and Mobile App Development. The company is headquartered in San Jose, California.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$150 - $199 / hr2 - 9West Perth, Australia
Services provided
See all 1 projectsPathfinder Marketing offers PPC services, focusing on Google Ads, Microsoft, and Facebook platforms to enhance market presence and online sales. Reviews highlight their commitment to business growth through carefully crafted ads and effective tracking, demonstrating early success and strong client communication.
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$10,000+$100 - $149 / hr50 - 249Leeds, England
Services provided
Stickyeyes is a midsize SEO company in Leeds, England and London , England. Their services include Search Engine Optimization and Content Marketing.
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Undisclosed$100 - $149 / hr2 - 9Canterbury, England
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Located in Canterbury, England, Bryter Digital is a small branding agency. The team offers Branding and Social Media Marketing.
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$1,000+< $25 / hr250 - 999Gurugram, India
Services provided
See all 4 projectsAdvology Solution offers digital marketing services, including site optimization and social media management. Reviews highlight their professionalism, solution-oriented approach, and transparency in work and cost. Clients have experienced increased site visitors, enhanced CTR, and overall growth due to their expertise and effective communication.
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$1,000+$50 - $99 / hrFreelancer
Services provided
CLOUT SYNDICATE is a PPC company. Headquartered in Reno, Nevada, the firm provides Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+Undisclosed10 - 49Bellevue, WA
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Established in 2015, IntellaSphere, Inc is a Content Marketing company. Their team provides Content Marketing and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Pompano Beach, FL
Services provided
Established in 2019, Lead to Recovery is a small SEO company located in Pompano Beach, Florida. Their team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Advertiro, a pay per click agency, is in Lahore, Pakistan. The team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Launched in 2010, Nicho Marketing is a PPC agency. The firm provides Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249New Delhi, India
Services provided
See all 1 projectsCurix InfoTech is a digital advertising company specializing in PPC, SEO, and online ad campaigns. Reviews indicate positive outcomes, with noticeable increases in both traffic and CTR. Clients commend their budget-friendly pricing and effective time management, with approximately 100% positive feedback highlighting their intelligent team and thorough project management.
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$1,000+$50 - $99 / hr50 - 249
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Launched in 2009, Divine Orb is a SEO services firm. The midsize team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed50 - 249
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Factur is a Content Marketing company. Headquartered in Indianapolis, Indiana and Plano, Texas, the team focuses on Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lerwick, Scotland
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Yatter is a Lerwick, Scotland-based Conversion Optimization company. Established in 2015, the team provides Conversion Optimization and Pay Per Click.
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Undisclosed$50 - $99 / hr10 - 49Logan, UT
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Kite Media, a SEO services firm, is based in Logan, Utah. They offer Search Engine Optimization and Web Design.
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UndisclosedUndisclosed250 - 999McKinney, TX
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FieldRoutes is a web design agency established in 2012. Their team specializes in Web Design and Search Engine Optimization.
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Undisclosed$100 - $149 / hr250 - 999Dublin, Ireland
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Core is a midsize media planning & buying company located in Dublin, Ireland. Their services include Media Planning & Buying and Performance Marketing.
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$1,000+Undisclosed2 - 9
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In Budapest, Hungary, Interactic Media is a pay per click company. They offer Pay Per Click and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9
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David and Goliath is an Account-Based Marketing company founded in 2025. The team offers Account-Based Marketing and Content Marketing and is located in Melbourne, Australia.
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$1,000+$25 - $49 / hr50 - 249Chattanooga, TN
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See all 1 projectsFreelancersDev offers services in SEO and website design. Overall feedback indicates satisfaction with their top-level SEO expertise, timely delivery, and budget-friendly pricing. Clients were particularly impressed with their skilled SEO professionals, though some suggested improvements in WordPress development.
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UndisclosedUndisclosed50 - 249
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Cyberweb Hotels is a Digital Strategy company. Their midsize team is headquartered in Wesley Chapel, Florida and focuses on Digital Strategy and Pay Per Click. The agency was founded in 1994.
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$1,000+$25 - $49 / hr10 - 49
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Digital Folks is a web design and development company known for delivering high-quality projects on time, emphasizing strong project management and responsiveness. Reviews indicate a 100% positive feedback rate, highlighting their value for money and alignment with client objectives. Clients consistently appreciate their responsibility and proactive communication.
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$1,000+$50 - $99 / hr2 - 9
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See all 1 projectsAM Services is a Montreal-based Amazon account management agency helping brands launch, optimize, and scale on Amazon across Canada, the United States, and international marketplaces. We support
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$5,000+$100 - $149 / hr2 - 9Salt Lake City, UT
Services provided
Aces Media, a small Digital Strategy company, is headquartered in Salt Lake City, Utah. The team specializes in Digital Strategy and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9
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Skyrocket Media Corp. Is a small PPC agency. Founded in 2009, the team specializes in Pay Per Click and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Bath, PA
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SEO agency D Koder Marketing is headquartered in Bath, Pennsylvania. They focus on Search Engine Optimization and Pay Per Click and were founded in 2015.
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$5,000+$100 - $149 / hr2 - 9
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Hearth Marketing, a SEO agency, was established in 2017. The agency focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Balmain, Australia
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Netology - Australia is a SEO services firm. They were established in 2014, and their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9South Perth, Australia
Services provided
Reenergise Digital is a pay per click agency launched in 2016. The team focuses on Pay Per Click and Web Development and is located in South Perth, Australia.
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$1,000+$100 - $149 / hr2 - 9Puyallup, WA
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TRK Creative Group, a pay per click agency, was established in 2015. The agency specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Montréal, Canada
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PH Digital is a pay per click company. Their small team is located in Montréal, Canada and provides Pay Per Click and Search Engine Optimization. The firm was established in 2016.
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$1,000+$100 - $149 / hr2 - 9Beograd, Serbia
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Cloud Media is a social media marketing company. Established in 2013, their team focuses on Social Media Marketing and Pay Per Click.
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$5,000+Undisclosed2 - 9Even Yehuda, Israel
Services provided
Converting Digital - Performance Marketing Agency is a pay per click agency located in Even Yehuda, Israel. Their services include Pay Per Click and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9
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Millionstack is a pay per click company. The team focuses on Pay Per Click and Web Design, and the agency is in Hyderabad, India and Korutla, India.
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$1,000+< $25 / hr2 - 9
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Founded in 2020, Performance Hackers is a small Bangalore, India-based pay per click agency. Their team specializes in Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Alkhemical Creations, a SEO company, is headquartered in Indianapolis, Indiana. They specialize in Search Engine Optimization and Pay Per Click and were founded in 2020.
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$5,000+$50 - $99 / hr2 - 9Drighlington, England
Services provided
Discovery Agency is a Drighlington, England-based PPC agency. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Cape Town, South Africa
Services provided
Searchly is a small SEO company launched in 2025. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Esch-sur-Alzette, Luxembourg
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Located in Esch-sur-Alzette, Luxembourg, Focus Pocus Media is a Conversion Optimization company. They provide Conversion Optimization and Pay Per Click and were established in 2015.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
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SEO services firm Southwave Digital Agency was established in 2025. The small team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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CabinetBoost is a pay per click agency. The team offers Pay Per Click and Search Engine Optimization and is in Long Beach, California.
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Undisclosed$25 - $49 / hr2 - 9
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Agencia Digital MoreLemon is a pay per click agency launched in 2014. The team focuses on Pay Per Click and Search Engine Optimization and is headquartered in Buenos Aires, Argentina.
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Undisclosed< $25 / hr2 - 9
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Let's Advertize is a pay per click company. The Dallas, Texas-based agency was established in 2012. Their team specializes in Pay Per Click and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9
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CLS Studio is a PPC company. Their team is based in Central, Hong Kong and focuses on Pay Per Click and Social Media Marketing.
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$1,000+$200 - $300 / hr10 - 49
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See all 1 projectsWe don’t just drive traffic — we engineer digital dominance. With over a decade of experience in SEO, content strategy, and performance marketing, we help ambitious brands turn visibility into
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Undisclosed$150 - $199 / hr10 - 49
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See all 1 projectsAbout BrandKyte BrandKyte was founded with a simple belief — that the future of eCommerce growth lies at the intersection of human expertise and AI intelligence. Our team is made up of former
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$1,000+< $25 / hr10 - 49Jerusalem, Israel
Services provided
PPC Experts Co., a pay per click company, is based in Jerusalem, Israel. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Coral Gables, FL
Services provided
8.digital is a pay per click company based in Coral Gables, Florida. They provide Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Henderson, NV
Services provided
OCCO - Online Consulting Company is a SEO company. They are based in Henderson, Nevada and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.