Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Pulse Grey is a small PPC agency. Established in 2020, the team offers Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249London, England
Services provided
Jellyfish Online Marketing, an user experience design agency, is in London, England and Reigate, England. Launched in 2005, the team specializes in UX/UI Design and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$5,000+$100 - $149 / hr50 - 249Montreal, Canada
Services provided
Mediative is a Digital Strategy company. They are headquartered in Montreal, Canada and Toronto, Canada and have midsize team. They offer Digital Strategy and Email Marketing.
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$10,000+$150 - $199 / hr50 - 249Cleveland, OH
Services provided
Digital Strategy company Fathom is based in Cleveland, Ohio. Established in 1997, the team provides Digital Strategy and Email Marketing.
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$1,000+< $25 / hr50 - 249Barnet, England
Services provided
Established in 2010, MLA Web Design is a Content Marketing company. The midsize team focuses on Content Marketing and Conversion Optimization.
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$5,000+$25 - $49 / hr50 - 249Los Angeles, CA
Services provided
Search Marketing Experts, a SEO company, focus on Search Engine Optimization and Pay Per Click. They were established in 2005.
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UndisclosedUndisclosed50 - 249Dover, DE
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Located in Dover, Delaware, Signalytics is a Conversion Optimization company. Their services include Conversion Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
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See all 1 projectsSocio Labs is the best digital marketing company in Delhi serving clients various services of Website Development, SEO, Social Media Management, Content Marketing and other digital marketing
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Conversion Optimization company Conversion Giant is based in Los Angeles, California and Greenwood Village, Colorado. They offer Conversion Optimization and Digital Strategy and were founded in
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$50 - $99 / hr2 - 9Zirakpur, India
Services provided
Web design agency NetBluez was founded in 2005. The firm provides Web Design and UX/UI Design, and is small.
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$1,000+$50 - $99 / hr10 - 49Melbourne, Australia
Services provided
Go Click On is a web design agency. Their small team of employees is headquartered in Melbourne, Australia. Their team provides Web Design and Web Development.
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$1,000+$150 - $199 / hr10 - 49Odense, Denmark
Services provided
Morningbound is a Digital Strategy company established in 2010. The small team focuses on Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed10 - 49Bloomfield Hills, MI
Services provided
The Oryan Agency is a branding agency in Bloomfield Hills, Michigan. Established in 2004, the team specializes in Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
Services provided
See all 1 projectsAcme Infolabs Pvt Ltd provides local SEO services aimed at helping companies improve their rankings in Google Maps and generate targeted leads. Reviews highlight the company's reliability, effective communication, and successful delivery of measurable outcomes, such as increased customer inquiries. The client feedback emphasizes satisfaction and trust in Acme Infolabs Pvt Ltd's capabilities.
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$1,000+Undisclosed2 - 9St. Petersburg, FL
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See all 1 projectsForward Growth Media offers consulting services focused on agency operations and media buying. Reviews highlight their impressive depth of knowledge and proactive approach in providing resources. Clients appreciate their timely communication and effective project management, noting increased ROI and confidence in service delivery as key outcomes.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
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Brand North, a pay per click agency, focus on Pay Per Click and Search Engine Optimization. They were founded in 2016.
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$1,000+Undisclosed2 - 9Dublin 12, Ireland
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Substo Digital is a pay per click agency based in Dublin 12, Ireland. They specialize in Pay Per Click and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Edmonton, Canada
Services provided
AMG Solutions, a PPC agency, specialize in Pay Per Click and Digital Strategy. They were established in 2018.
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$1,000+$25 - $49 / hr2 - 9Mississauga, Canada
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The Search Architects is a SEO services firm established in 2020. The agency provides Search Engine Optimization and Pay Per Click, and is small.
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$1,000+$50 - $99 / hrFreelancerPlantation, FL
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Headquartered in Plantation, Florida, Design WWS Web Design and Marketing is a social media marketing firm. Established in 2015, the team offers Social Media Marketing and Search Engine
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$5,000+$100 - $149 / hr2 - 9Sun Valley, ID
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In Sun Valley, Idaho, Cuberocket Digital Marketing is a small PPC company. Their services include Pay Per Click and Digital Strategy.
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$5,000+Undisclosed2 - 9London, England
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Based in London, England, Lumo Digital is a Conversion Optimization company. They specialize in Conversion Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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PPC agency Digital Hippo was established in 2021. The company offers Pay Per Click and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9
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Established in 2023, Ultraise is a Marketing Strategy company. The team focuses on Marketing Strategy and Pay Per Click.
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Undisclosed< $25 / hr2 - 9
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Cyberhosters LTD is a pay per click company. They provide Pay Per Click and Search Engine Optimization and were founded in 2021. The company is in Royal Tunbridge Wells, England.
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$1,000+< $25 / hr2 - 9
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Vendo The Advertisers - Advertising Agency In Varanasi is a social media marketing firm. They are headquartered in Varanasi, India, and their services include Social Media Marketing and Pay Per
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$1,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
Lead Capital Agency Inc is a social media marketing company launched in 2012. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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Hemnet Hub, a SEO services firm, is headquartered in Dubai, United Arab Emirates. They offer Search Engine Optimization and Pay Per Click and were launched in 2022.
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UndisclosedUndisclosed2 - 9Stirling, Australia
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Thepoint., a PPC company, was established in 2024. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Newcastle upon Tyne, England
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Visionary Marketing | Digital Marketing Agency is a Newcastle upon Tyne, England-based SEO company. The team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Headquartered in New York, New York, Spark Climb is a social media marketing agency. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Gilbert, AZ
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M2 Digital Reach is a small SEO agency founded in 2025. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Andorra la Vella, Andorra
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Digitalia, a small pay per click company, is headquartered in Andorra la Vella, Andorra. Their services include Pay Per Click and Search Engine Optimization.
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Undisclosed$100 - $149 / hr2 - 9
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SAL Marketing Group, a PPC company, is in Westminster, Australia. Launched in 2025, the team offers Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
Services provided
Amplifyr Marketing is a pay per click agency. The company is located in Brooklyn, New York. Their team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9
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PPC agency Maldonado Marketing focuses on Pay Per Click and Search Engine Optimization. They are headquartered in Los Angeles, California.
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$1,000+$50 - $99 / hr10 - 49Dallas, TX
Services provided
See all 2 projectsNeo Trimark specializes in web development, business guidance, and marketing services. The reviews highlight their efficiency, high-quality work, professionalism, and cost-effectiveness. Clients appreciate their flexibility, dedicated project management, and impressive final deliverables, although some suggest increasing their workforce and marketing efforts.
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$1,000+$50 - $99 / hr10 - 49Hengelo, Netherlands
Services provided
See all 1 projectsThreems Agency offers brand development, web development, and digital marketing services. Their clients commend them for their professionalism, creativity, and deep understanding of business needs, establishing a strong partnership rather than merely a service provider. Despite some timeline adjustments due to project complexity, the high quality of their work and the positive impact on client businesses are consistently highlighted in reviews.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsAdvantage Interactive is a performance-focused marketing agency built around one core principle: data-driven targeting delivers better results. We specialize in helping businesses identify, reach,
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$1,000+$100 - $149 / hr10 - 49Jacksonville, FL
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PageOnePlease.com is a Jacksonville, Florida-based pay per click company. Launched in 2012, the team provides Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49New Delhi, India
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Digital Mascot is a PPC agency in New Delhi, India. Launched in 2016, the team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Roebuck, SC
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Wilson Digital Marketing is a SEO agency. In Roebuck, South Carolina, their team offers Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Vadodara, India
Services provided
Savya Software is a pay per click company. Their team is in Vadodara, India and offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Mahalo Consulting is a pay per click agency. Their small team is headquartered in Los Angeles, California. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Gurugram, India
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SEO Rank 360 is a PPC company launched in 2018. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Ludhiana, India
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Webline Nexgen Services Pvt Ltd is a pay per click agency. Their small team of employees is headquartered in Ludhiana, India. Their team offers Pay Per Click and Search Engine Optimization.
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$5,000+Undisclosed10 - 49Clearwater, FL
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Eden Ads is a pay per click company. The small Clearwater, Florida-based team provides Pay Per Click and Web Design. The agency was launched in 2020.
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$1,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
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PPC agency aDigit Asia is located in Ho Chi Minh City, Vietnam. Founded in 2018, the team focuses on Pay Per Click and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49
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Prosynergy, a pay per click company, was founded in 2023. The team offers Pay Per Click and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49New Delhi, India
Services provided
YOGIPEDIA, a SEO services firm, is based in New Delhi, India. They focus on Search Engine Optimization and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.