Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$5,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
CZAR GROUP TECHNOLOGIES is an e-commerce development firm. The small Ahmedabad, India-based team specializes in E-Commerce Development and Social Media Marketing. The agency was founded in 2010.
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$1,000+$100 - $149 / hr10 - 49Hooton, England
Services provided
Fly High Media, a social media marketing agency, is headquartered in Hooton, England and Manchester, England. Launched in 2015, the team offers Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$50 - $99 / hr10 - 49Port of Spain, Trinidad and Tobago
Services provided
Digital Strategy company Quoviz Consulting Ltd specializes in Digital Strategy and Social Media Marketing. They are headquartered in Port of Spain, Trinidad and Tobago.
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$10,000+$100 - $149 / hr10 - 49Victoria, Canada
Services provided
See all 1 projectsLoomo Marketing provides comprehensive marketing services, including campaign management, paid advertising, and website rebranding. The reviews highlight their effective project management and customer-centric approach, with clients praising their ability to deliver impressive results, such as significant lead generation and high ROI. Their dedication to understanding client needs and aligning with company values is consistently appreciated.
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UndisclosedUndisclosed2 - 9
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SEO services firm Path-Media is headquartered in Atlanta, Georgia. They offer Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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Established in 2023, Learn With Maneeza is a PPC agency. The team specializes in Pay Per Click and Social Media Marketing and is located in Lahore, Pakistan.
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$1,000+< $25 / hr2 - 9Lahore, Pakistan
Services provided
Intelligent Solutions Tech is a SEO agency founded in 2017. Their team specializes in Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+Undisclosed50 - 249Newcastle Upon Tyne, England
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Launched in 2014, Evolved Search, a midsize SEO agency, is in Newcastle Upon Tyne, England. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr50 - 249Tønsberg, Norway
Services provided
Multimedia Nordic AS is an UX agency. Based in Tønsberg, Norway, the company was founded in 2018. Their services include UX/UI Design and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$50 - $99 / hr10 - 49
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No Website is a social media marketing agency. In Los Angeles, California and London, England, the firm was established in 2014. Their team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Montréal, Canada
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Located in Montréal, Canada, LinkNow Media is a SEO agency. Established in 2009, the team specializes in Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hrFreelancerClearwater, FL
Services provided
Online Presence Manager, Inc. Is a SEO agency. They offer Search Engine Optimization and Pay Per Click and are headquartered in Clearwater, Florida.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
Services provided
See all 1 projectsThe Educationist Hub Media Pvt. Ltd. specializes in website development and SEO services, effectively boosting the online presence and visibility of businesses, as exemplified by their work with a real estate agency in Karachi. Their reviews highlight a strong focus on customized solutions, professional project management, and improved organic traffic, with clients praising their dedication, quick support, and transparent communication.
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$1,000+< $25 / hr2 - 9
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Banam Marketing Pvt Ltd is a video production agency. Their small team is in Islamabad, Pakistan and provides Video Production and Advertising. The company was launched in 2019.
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$1,000+$100 - $149 / hr10 - 49London, England
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CommerceCentric is a Marketing Strategy company. The London, England-based agency was established in 2018. Their team offers Marketing Strategy and Affiliate Marketing.
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$1,000+$50 - $99 / hr2 - 9Worsley, England
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Minus 5 Media is an Other Digital Marketing company headquartered in Worsley, England. They focus on Other Digital Marketing and Pay Per Click and were established in 2019.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
Adwenza is a SEO agency. In Ahmedabad, India and Mumbai, India, their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerGodalming, England
Services provided
Website 4 Trades is a Godalming, England-based web design agency. They focus on Web Design and Pay Per Click and were launched in 2021.
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UndisclosedUndisclosed2 - 9New Delhi, India
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Web design agency Dezino Graphist was launched in 2009. The team specializes in Web Design and Search Engine Optimization and is located in New Delhi, India and Magill, Australia.
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$1,000+$100 - $149 / hr2 - 9Geesthacht, Germany
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Elirius, a social media marketing agency, offer Social Media Marketing and Search Engine Optimization. They were founded in 2020.
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$1,000+$100 - $149 / hr10 - 49Guildford, England
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Launched in 2008, Air Social is a small social media marketing company based in Guildford, England. Their team offers Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed10 - 49New York, NY
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AOK Marketing, a SEO company, is based in New York, New York and Toronto, Canada. Launched in 1999, the team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Fort Lauderdale, FL
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DashClicks is a small Fort Lauderdale, Florida-based Content Marketing company. The team offers Content Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Essendon, Australia
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Video Outcomes is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization, and the agency is headquartered in Essendon, Australia.
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$1,000+$25 - $49 / hr50 - 249
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See all 3 projectsSmartProvide offers comprehensive services including website development, design creation, and Google Ads management. Their reviews highlight a strong alignment with client goals and needs, particularly in PPC and paid search services. The overall feedback emphasizes SmartProvide's personal approach, timely communication, and high-quality deliverables, making them a reliable partner for digital marketing projects.
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$50,000+$150 - $199 / hr10 - 49Smithtown, NY
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SMM Advertising is a Smithtown, New York-based Marketing Strategy company. The team offers Marketing Strategy and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Morrisville, PA
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Planet 8 Digital is a SEO services firm. In Morrisville, Pennsylvania, the agency was launched in 2015. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancerLos Angeles, CA
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1993 Designs is a web design company located in Los Angeles, California. They provide Web Design and Pay Per Click and were established in 2020.
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UndisclosedUndisclosed250 - 999Santa Rosa, CA
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PBHS is a web design company. Established in 1977, the team offers Web Design and Video Marketing. The firm is in Santa Rosa, California.
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$1,000+$50 - $99 / hr2 - 9
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Simplex is a website development company. Based in Vilnius, Lithuania, the agency was founded in 2016. Their services include Web Development and E-Commerce Development.
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$10,000+Undisclosed10 - 49Singapore
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MEDIA360 Communications, an Other Digital Marketing company, was established in 2018. They focuses on Other Digital Marketing and Media Planning & Buying.
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$1,000+$100 - $149 / hr10 - 49Youngstown, OH
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Social media marketing agency Rocket Launch Media is based in Lake Zurich, Illinois and Youngstown, Ohio. They offer Social Media Marketing and Content Marketing and were established in 2019.
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$1,000+$50 - $99 / hr2 - 9Katowice, Poland
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Silence! - digital marketing agency is a SEO services firm established in 2006. The firm provides Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Roswell, GA
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Headquartered in Roswell, Georgia, The Mauldin Group is a small social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9North Miami Beach, FL
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Advertising Dudes Inc., a Conversion Optimization company, was founded in 2019. The team focuses on Conversion Optimization and Graphic Design and is in North Miami Beach, Florida.
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$1,000+$50 - $99 / hrFreelancerSurat, India
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Small pay per click agency Move2soft, is in Surat, India. Their services include Pay Per Click and Ecommerce Marketing.
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$5,000+$150 - $199 / hr50 - 249Downey, CA
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Midsize Advertising company Float Media House, is in Downey, California. Their services include Advertising and Media Planning & Buying.
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$5,000+< $25 / hr10 - 49
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Established in 2018, KeyMouse IT Services Pvt. Ltd. Is a social media marketing company. The firm focuses on Social Media Marketing and Content Marketing, and is small.
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UndisclosedUndisclosed10 - 49New York, NY
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Unique Marketing is a New York, New York-based Marketing Strategy company. Founded in 2019, the team specializes in Marketing Strategy and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Ipswich, England
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Web design company Red Rocket Web Design Ltd was launched in 2016. Headquartered in Ipswich, England, the team focuses on Web Design and Graphic Design.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
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See all 2 projectsEfficient E Solutions is a small, flexible, fast-moving, and skilled team, independently owned and profitable since its inception. Efficient E Solutions combines experience in strategy, data
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$5,000+$50 - $99 / hr2 - 9
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See all 1 projectsAnalytics 4 specializes in providing consulting services that help businesses, particularly those entering the Polish market, communicate their offerings effectively. The reviews indicate that clients appreciate their precise, punctual, and professional project management, emphasizing good value for cost. Clients consistently note the company's impressive preparation and professionalism, with no areas for improvement highlighted.
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$1,000+< $25 / hr2 - 9
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See all 1 projectsECOM BY BEO specializes in assisting businesses with Amazon brand integration, product API creation, and brand establishment. Their clients, such as ONE LUXE USA, commend them for their rapid service, excellent account management, and competitive pricing. The company's ability to deliver timely results and their strong alignment with client values are frequently highlighted in reviews.
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Undisclosed$50 - $99 / hr2 - 9Indore, India
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Stupid Creation is a PPC agency. Launched in 2020, the agency specializes in Pay Per Click and Conversion Optimization.
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$1,000+$50 - $99 / hr10 - 49Pune, India
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Ads On Technologies is an Ecommerce Marketing company. Headquartered in Pune, India, their small team offers Ecommerce Marketing and Search Engine Optimization. The agency was launched in 2019.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
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Rahul Social Advertising is a social media marketing agency. In Sahibzada Ajit Singh Nagar, India, their team focuses on Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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Founded in 2009, dizainsweb is a web development firm. The firm provides Web Development and E-Commerce Development, and is small.
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$5,000+$25 - $49 / hr50 - 249New Delhi, India
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Magetrue Solutions Pvt Ltd. Is a web design company established in 2017. The company offers Web Design and Web Development.
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$1,000+$25 - $49 / hr50 - 249
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SEO company UDMIDEAS PPC Agency was launched in 2008. The team provides Search Engine Optimization and Digital Strategy.
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$1,000+$200 - $300 / hr10 - 49Christchurch, New Zealand
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In Christchurch, New Zealand, Traction Marketing is a SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.