David and Goliath

David and Goliath is an account-based marketing (ABM) agency in ANZ for B2B technology vendors. We build and run managed ABM programmes that book sales meetings with the buying roles at our clients' named target accounts.

We work with enterprise technology vendors that want to win more ANZ enterprise accounts, and with SMBs that want modern account-based marketing to compete with the giants in their market.

Every programme works from one agreed target account list and three connected pillars. Employee-Led Content turns your experts' knowledge into useful content for buyers. Account-Based Paid Ads put that content in front of the buying roles at your named accounts. Outbound & Sales Calling follows up relevant contacts and campaign responses to create qualified meetings. Account-Based Strategy is the shared foundation, and your sales team owns closing after the agreed handoff.

Cybersecurity and AI-native vendors are our strongest verticals. ANZ is our primary market, and programmes can extend into APAC as a client expands.

Engagements start with a 90-day pilot from US$9,000, which can include a small media budget of about US$2,000. The pilot is the only minimum term.

Results so far include Oligo Security, with 17 meetings in its pilot, 12 of them with Tier 1 accounts, through ABM that started in ANZ and then expanded to APAC, and Colab Cohorts, with 18 meetings in its pilot.