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Nicho Marketing

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Marketing & growth agency in Colombia, B2B and B2C

Nicho Marketing is a marketing and growth agency with an office in Bogotá, Colombia (Cra. 48 # 98-30) that works with companies across Colombia and clients in Panama, Spain and the United States. Since 2010 it has worked with more than 50 companies and managed more than COP 8,000 million in ad spend. It is led by Germán Mora, growth strategist and specialist in paid media and sales management.

  • Min project size
    $1,000+
  • Hourly rate
    $25 - $49 / hr
  • Employees
    10 - 49
  • Year founded
    Founded 2010

Service Lines
Pay Per Click
15%
Social Media Marketing
15%
Web Design
15%
Branding
10%
Digital Strategy
10%
Marketing Strategy
10%
Search Engine Optimization
10%
Video Production
10%
Content Marketing
5%

No Focus Areas have been added yet…

Industries
Financial services
15%
Legal
15%
Medical
15%
Real estate
15%
Construction
10%
Hospitality & leisure
10%
Retail
10%
eCommerce
10%
Clients
Midmarket ($10M - $1B)
50%
Small Business (<$10M)
50%

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Our Story

Nicho Marketing is a marketing and growth agency based in Bogotá, Colombia. Since 2010 it has helped companies across Colombia, and clients in Panama, Spain and the United States, grow through a full customer-journey approach: acquisition, conversion and retention. Every project starts with business KPIs such as leads, cost per lead, conversion and sales, and is reported weekly.

What Sets Us Apart

Full-funnel growth team

Strategy, paid media, web, branding, video and sales enablement under one account, from acquisition to retention.

KPI-first, weekly reporting

Every project starts with business KPIs such as leads, cost per lead, conversion and sales, with weekly reports and real-time dashboards.

Led by a growth strategist

Led by Germán Mora, growth strategist and specialist in paid media, sales management and sales team training.

Quick Facts

16 years in business

Tools and Technology

HubSpot
Salesforce
Mailchimp
Adobe Creative Cloud

Commonly Asked Questions

Every proposal is built around your goals and budget. The agency works mainly with companies that have a marketing budget of at least USD 2,000 per month. A naming and branding project for a small company in Colombia ranges from COP 2,500,000 to COP 6,000,000.

Our office is in Bogotá, and the team serves companies across Colombia remotely, as well as clients in Panama, Spain and the United States.

Professional services (lawyers, accountants and auditors), healthcare, construction and real estate, restaurants and bars, ecommerce, technology, furniture and education.

With business KPIs defined at the start: leads, cost per lead, conversion rate, ROI and closed sales. Reports are weekly, with real-time dashboards.

Monthly contracts with no minimum stay. The strategy is adjusted based on results.

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