Pathfinder Marketing

BACKGROUND

Please describe your company and your position there.

Music software online retail. My position is Owner/Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pathfinder Alliance?

We were looking to grow our market presence, and build online sales. The basis of this project was to improve, expand and measure our Google Ads. In addition to this, we want to add microsoft and facebook platforms for paid advertising also

SOLUTION

How did you select this vendor?

We interviewed multiple companioes within this space. We had expeience with other 'churn and burn' marketing companies, but we were looking for a digital agency we could work with as a partner.

Describe the scope of their work in detail.

Develop and test Google Ad campaigns

What was the team composition?

Comprehensive questionaires and consultations were conducted

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Although it is early days in these campaigns, we have definitely seem growth in sales from improved Google Ads, and more importantly the measurement of this activity.

How effective was the workflow between your team and theirs?

Monthly reports are provided and regular contact so far.

What did you find most impressive about this company?

They seemed committed to growing my business via carefully crafted ads and tracking facilities.

Is there any area for improvement or anything that could have been done differently?

N/A