Top Over the Top Advertising Agencies
Over-the-top (OTT) advertising delivers video ads directly to viewers on streaming platforms — Roku, Hulu, Amazon Fire TV, and connected TV devices — bypassing traditional broadcast and cable. For brands trying to reach cord-cutters and streaming audiences, OTT offers precise audience targeting, measurable impression data, and formats that can't be skipped on many platforms.
Finding an agency with genuine platform expertise and a track record of managing CPM-based buys at scale takes real vetting. Clutch evaluates every listed agency through verified client reviews and a proprietary scoring methodology. For broader video strategy, explore video production companies or digital marketing agencies; to find OTT specialists in the United States specifically, visit the U.S. OTT advertising agencies page.
-
$10,000+$150 - $199 / hr10 - 49Carmel, IN
Services provided
Focus Areas
Marketing Strategy company Element Three specializes in Marketing Strategy and Branding. They were launched in 2005.
Read more -
$1,000+Undisclosed10 - 49Boston, MA
Services provided
Focus Areas
See all 9 projectsFetch & Funnel is an advertising agency specializing in paid media and marketing services, excelling in media buying and creative advertising solutions. They consistently deliver impressive results, with clients noting a strong ROAS and significant conversion rate improvements. About 100% of reviews highlight their expertise, dedication to results, and effective communication, making them a highly recommended choice for comprehensive advertising services.
-
$5,000+$100 - $149 / hr10 - 49
Services provided
Focus Areas
See all 5 projectsBitterroot Valley Marketing is an advertising agency offering services such as branding, advertising solutions, and online presence enhancement. While 50% of reviewers praise their ability to boost business visibility and customer base, another 50% express dissatisfaction over ethical concerns and unmet deliverables, highlighting significant variability in client experiences.
-
$10,000+$150 - $199 / hr50 - 249New York, NY
Services provided
Focus Areas
Established in 2021, Town Hall Agency is an Advertising company. Based in New York, New York, the team focuses on Advertising and Branding.
Read more -
$1,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Services provided
Focus Areas
See all 1 projectsPow Ideas provides exceptional graphic design services tailored to architectural brands. Their reviews consistently highlight their timely delivery, effective communication, and ability to meet complex design requirements, resulting in increased client attraction. Clients appreciate their professional approach and consider them a good value for the cost.
-
$100,000+$50 - $99 / hr10 - 49
Services provided
Focus Areas
Launched in 2005, Red Rose AD is an Advertising company. The company offers Advertising and Branding.
Read more -
$5,000+$150 - $199 / hr10 - 49Toms River, NJ
Services provided
Focus Areas
Conduit Digital is a small Toms River, New Jersey-based SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hr50 - 249Hyderabad, India
Services provided
Focus Areas
Janrise Advertising & Branding, an Advertising and branding company, is based in Hyderabad, India. Established in 2010, the team offers Advertising and Branding.
Read more -
$1,000+$25 - $49 / hr2 - 9
Services provided
Focus Areas
See all 5 projectsMediacamp Digital Marketing Agency is a comprehensive advertising agency specializing in digital marketing, media buying, and promotions. The agency receives overwhelmingly positive feedback, with clients praising their professionalism, creativity, and effective project management. Approximately 90% of reviewers highlight their expertise in social media advertising and SEO, while some suggest improvements in communication and graphic design alignments.
-
$1,000+$25 - $49 / hr10 - 49London, England
Services provided
Focus Areas
See all 2 projectsYiva Digital specializes in social media marketing, offering services that include creating engaging content and managing campaigns. The company is highly regarded for its efficient, well-structured approach, creativity, and ability to connect with target audiences. Clients consistently appreciate their competitive pricing and the value delivered.
-
$1,000+$50 - $99 / hr10 - 49Minato City, Japan
Services provided
Focus Areas
Ad Arch is an Advertising company. Founded in 2016, the team provides Advertising and Video Production.
Read more -
$1,000+$50 - $99 / hr50 - 249Accra, Ghana
Services provided
Focus Areas
Marketing Strategy company EchoHouse offers Marketing Strategy and Social Media Marketing. They are in Accra, Ghana and Lagos, Nigeria.
Read more -
$1,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
Focus Areas
Redideo Studio - Creative Agency San Diego, a branding agency, is headquartered in San Diego, California. They specialize in Branding and Video Production.
Read more -
$25,000+$150 - $199 / hr10 - 49Ridgeland, MS
Services provided
Focus Areas
In Ridgeland, Mississippi, Mad Genius is a branding firm. They provide Branding and Web Design and were founded in 2005.
Read more -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Services provided
Focus Areas
Someoddpilot is a Chicago, Illinois-based branding company. The team focuses on Branding and Advertising.
Read more -
$5,000+$100 - $149 / hr50 - 249Jacksonville, FL
Services provided
Focus Areas
See all 1 projectsVizergy is a digital marketing and website development company. Based on the review provided, the overall feedback is overwhelmingly negative, with 100% of reviewers expressing dissatisfaction. Common issues include misleading claims about technical capabilities, poor project management, and a lack of control over website changes, leading to financial losses and decreased website traffic.
-
$5,000+$150 - $199 / hr2 - 9Washington, DC
Services provided
Focus Areas
See all 3 projectsKBF Marketing is an Advertising Agency specializing in event management and marketing execution. The company has received overwhelmingly positive feedback, with over 90% of clients praising their professionalism, clear communication, and commitment. Their expertise in managing complex events and seamless integration with client teams are frequently highlighted strengths.
-
$1,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Focus Areas
Revenue Media Group is an Email Marketing company. They specialize in Email Marketing and Web Design and were established in 2016.
Read more -
$25,000+$150 - $199 / hr10 - 49Baltimore, MD
Services provided
Focus Areas
Mission Media is a branding firm. In Baltimore, Maryland, the team specializes in Branding and Web Development.
Read more -
$5,000+$100 - $149 / hr10 - 49Cleveland, OH
Services provided
Focus Areas
Avalanche Advertising is a PPC agency established in 2015. Their services include Pay Per Click and Advertising.
Read more -
$1,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
Ingenious Hub, a graphic design company, is based in Jaipur, India. Founded in 2015, the team specializes in Graphic Design and Advertising.
Read more -
$5,000+$50 - $99 / hr2 - 9London, England
Services provided
Focus Areas
Nuskka Productions, a small Advertising company, is based in London, England and Vilnius, Lithuania. The team provides Advertising and Branding.
Read more -
$1,000+Undisclosed10 - 49
Services provided
Focus Areas
See all 1 projectsBetterOffService Advertising Agency specializes in content marketing strategies, lead-generation campaigns, and social media advertising. Their client reviews highlight a customer-first approach and effective communication with target audiences. Overall, clients report satisfaction with their project management skills and the quality of their content, noting significant user engagement results. Clients are encouraged to clearly communicate their project goals to maximize effectiveness.
-
$5,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Focus Areas
NOISE, an Advertising company, focus on Advertising and Branding. They were established in 2017.
Read more -
$1,000+$25 - $49 / hr250 - 999Dhaka, Bangladesh
Services provided
Focus Areas
Advertising Agency in Bangladesh is an Advertising company. Headquartered in Dhaka, Bangladesh and Dhaka, Bangladesh, the agency was founded in 2005. Their services include Advertising and Branding.
Read more -
$1,000+$50 - $99 / hr2 - 9București, Romania
Services provided
Focus Areas
CLAN OF CREATORS is a branding company. Launched in 2018, the team offers Branding and Marketing Strategy.
Read more -
$5,000+$150 - $199 / hr50 - 249Calgary, Canada
Services provided
Focus Areas
See all 2 projectsAt GrowME, we're more than just a marketing agency; we're your dedicated allies in achieving digital success. Our team of experts is here to help you navigate the digital landscape and elevate
Read more -
$10,000+$25 - $49 / hr10 - 49
Services provided
Focus Areas
Fifth Shelf is an Ecommerce Marketing company. They focus on Ecommerce Marketing and Branding and were established in 2021.
Read more -
$1,000+Undisclosed10 - 49Adelaide, Australia
Services provided
Focus Areas
ZEV Digital is an Advertising company. They focus on Advertising and Branding and were founded in 2014.
Read more -
$5,000+$100 - $149 / hr10 - 49Indianapolis, IN
Services provided
Focus Areas
Valve+Meter Performance Marketing is an Advertising company founded in 2017. The small team offers Advertising and Branding.
Read more -
$50,000+$150 - $199 / hr2 - 9Alpharetta, GA
Services provided
Focus Areas
Guesthouse is an Alpharetta, Georgia-based Advertising company. Launched in 2023, the team specializes in Advertising and Branding.
Read more -
$10,000+Undisclosed2 - 9New York, NY
Services provided
Focus Areas
Established in 2023, Ceiling Train is an Advertising company. Their team focuses on Advertising and Branding.
Read more -
$1,000+Undisclosed10,000+
Services provided
Focus Areas
Established in 2004, Philly Online Marketing is an Advertising company. The agency offers Advertising and Social Media Marketing, and is large.
Read more -
$1,000+$25 - $49 / hr50 - 249
Services provided
Focus Areas
OTT Scrape is an Advertising company. In , the agency specializes in Advertising and Marketing Strategy.
Read more -
$1,000+< $25 / hr10 - 49
Services provided
Focus Areas
Digital Growth Marketing Technology, a SEO services firm, was launched in 2020. Located in Delhi, India, the team specializes in Search Engine Optimization and Web Development.
Read more -
UndisclosedUndisclosed10 - 49Tampa, FL
Services provided
Focus Areas
Bake More Pies is an Advertising company. The Tampa, Florida-based agency was established in 2014. Their team provides Advertising and Social Media Marketing.
Read more -
$1,000+$50 - $99 / hr2 - 9Kissimmee, FL
Services provided
Focus Areas
Headquartered in Kissimmee, Florida and Kissimmee, Florida, Maven Brand Group is an Advertising company. They offer Advertising and Social Media Marketing and were founded in 2014.
Read more -
$25,000+Undisclosed50 - 249Thành phố Hồ Chí Minh, Vietnam
Services provided
Focus Areas
Established in 2020, CÔNG TY TNHH KL MARKETING is an Advertising company. The team provides Advertising and Performance Marketing and is based in Thành phố Hồ Chí Minh, Vietnam.
Read more -
$1,000+Undisclosed50 - 249San Antonio, TX
Services provided
Focus Areas
Stirista is an Advertising company. In San Antonio, Texas, the agency was established in 2009. Their team focuses on Advertising and Digital Strategy.
Read more -
$1,000+$25 - $49 / hr50 - 249
Services provided
Focus Areas
See all 1 projectsMarketing Holic specializes in search engine optimization (SEO) and website optimization, including speed and content enhancements. The overall feedback highlights significant improvements in organic traffic and keyword ranking, with measurable outcomes such as a 4385.98% increase in monthly users. Clients appreciate the company's ability to deliver promised results and their impressive work quality.
-
$1,000+$200 - $300 / hr10 - 49Sammamish, WA
Services provided
Focus Areas
WormWood SEO is a SEO agency. In Sammamish, Washington, their team offers Search Engine Optimization and Advertising.
Read more -
$1,000+< $25 / hr10 - 49Islamabad, Pakistan
Services provided
Focus Areas
See all 1 projectsTRY SERVICES LIMITED offers comprehensive digital marketing solutions, including Ads management, Social Media Management, and Website Development. The reviews highlight their effective project management, timely delivery, and tailored approach, resulting in increased lead generation and enhanced brand visibility. They are praised for their professionalism and collaborative spirit, positioning them as a versatile partner in digital marketing services.
-
$1,000+$150 - $199 / hr2 - 9
Services provided
Focus Areas
See all 1 projectsAcadia Marketing of Maine specializes in creating professional websites and offering comprehensive marketing solutions, including Ads and Branding, tailored to foster business growth. Reviewers consistently highlight their dedication to achieving client success and their effective project management, often noting the tangible business results achieved through Acadia's services.
-
$1,000+Undisclosed10 - 49
Services provided
Focus Areas
Glass sticker BD is an Advertising company. Launched in 2006, the team provides Advertising and Branding.
Read more -
$5,000+$100 - $149 / hr2 - 9Berlin, Germany
Services provided
Focus Areas
Branding agency Kids Creative Agency was established in 2014. The small team provides Branding and Web Design.
Read more -
$1,000+Undisclosed2 - 9New Orleans, LA
Services provided
Focus Areas
Advertising company Contraflow Strategies was established in 2015. The team provides Advertising and Media Planning & Buying and is in New Orleans, Louisiana.
Read more -
$5,000+$150 - $199 / hr50 - 249Denver, CO
Services provided
Focus Areas
Adtaxi is an Advertising company. Launched in 2010, the team provides Advertising and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Las Vegas, NV
Services provided
Focus Areas
Headquartered in Las Vegas, Nevada, SKC Group LLC is an Advertising company. The team offers Advertising and Branding.
Read more -
$1,000+< $25 / hr50 - 249Ahmedabad, India
Services provided
Focus Areas
Zero Gravity Communications is an Advertising company. Founded in 2014, the company is headquartered in Ahmedabad, India. Their team provides Advertising and Branding.
Read more -
$1,000+Undisclosed10 - 49Hyderabad, India
Services provided
Focus Areas
See all 1 projectsWE ARE VERY.IN offers services in social media marketing and branding, specializing in developing user-friendly websites and creating content marketing strategies to engage potential clients through various platforms. Reviews highlight their effectiveness, creativity, and dedication, with clients noting significant growth in follower engagement and satisfaction with their work. The team is described as young, passionate, and highly capable across all marketing segments.
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 OTT Advertisers
-
$1,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising100% Over The Top (OTT) Advertising90% Marketing -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising25% Over The Top (OTT) Advertising90% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising10% Over The Top (OTT) Advertising40% Marketing50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising15% Over The Top (OTT) Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37/40.017.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
15% Advertising30% Over The Top (OTT) Advertising55% Marketing30% Other -
$25,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.7/40.017.4/20 Reviews9.7/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising30% Over The Top (OTT) Advertising85% Marketing -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising10% Over The Top (OTT) Advertising60% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Over The Top (OTT) Advertising80% Marketing -
$10,000+$150 - $199 / hr50 - 249Carlsbad, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising15% Over The Top (OTT) Advertising20% Marketing70% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
32.4/40.016.2/20 Reviews8.4/10 Clients & Experience7.8/10 Market PresenceService focus
15% Advertising35% Over The Top (OTT) Advertising50% Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Columbus, OH
Ability to deliver
34.9/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
25% Advertising35% Over The Top (OTT) Advertising50% Marketing25% Other -
$5,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising25% Over The Top (OTT) Advertising50% Marketing35% Other -
$1,000+$100 - $149 / hr50 - 249Birmingham, England
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
10% Advertising10% Over The Top (OTT) Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Provo, UT
Ability to deliver
38.3/40.019.6/20 Reviews9.1/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising25% Over The Top (OTT) Advertising25% Marketing65% Other -
$1,000+$100 - $149 / hr10 - 49Duluth, MN
Ability to deliver
35.5/40.016.8/20 Reviews9.6/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising25% Over The Top (OTT) Advertising45% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
15% Advertising20% Over The Top (OTT) Advertising70% Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Atlanta, GA
Ability to deliver
35.5/40.016.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Advertising25% Over The Top (OTT) Advertising45% Marketing45% Other -
$5,000+$150 - $199 / hr50 - 249Miami, FL
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
10% Advertising10% Over The Top (OTT) Advertising50% Marketing40% Other -
$100,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
36.3/40.016.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising10% Over The Top (OTT) Advertising40% Marketing40% Other -
$100,000+Undisclosed50 - 249Alexandria, VA
Ability to deliver
35.4/40.015.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
25% Advertising15% Over The Top (OTT) Advertising45% Marketing30% Other -
$25,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
35.5/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
30% Advertising15% Over The Top (OTT) Advertising50% Marketing20% Other -
$1,000+$200 - $300 / hr10 - 49Idaho Falls, ID
Ability to deliver
35/40.016.6/20 Reviews9.5/10 Clients & Experience8.9/10 Market PresenceService focus
10% Advertising20% Over The Top (OTT) Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr50 - 249Washington, DC
Ability to deliver
35.7/40.016.4/20 Reviews9.7/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising10% Over The Top (OTT) Advertising25% Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Santa Rosa, CA
Ability to deliver
34.2/40.015.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
20% Advertising25% Over The Top (OTT) Advertising45% Marketing35% Other -
UndisclosedUndisclosed50 - 249New York, NY
Ability to deliver
35/40.017/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising25% Over The Top (OTT) Advertising30% Marketing60% Other -
$25,000+Undisclosed250 - 999New York, NY
Ability to deliver
31.9/40.015.6/20 Reviews6.4/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising25% Over The Top (OTT) Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr50 - 249Phoenix, AZ
Ability to deliver
34.8/40.016.6/20 Reviews9/10 Clients & Experience9.2/10 Market PresenceService focus
15% Advertising15% Over The Top (OTT) Advertising60% Marketing25% Other -
$10,000+$150 - $199 / hr10 - 49Calgary, Canada
Ability to deliver
34.5/40.016.6/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
10% Advertising30% Over The Top (OTT) Advertising40% Marketing50% Other -
$5,000+< $25 / hr50 - 249Chandigarh, India
Ability to deliver
34.6/40.016.8/20 Reviews9.2/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising15% Over The Top (OTT) Advertising80% Marketing10% Other -
$50,000+$200 - $300 / hr10 - 49Addison, TX
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising15% Over The Top (OTT) Advertising25% Marketing50% Other
Latest Over The Top (OTT) Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
OTT Advertising FAQs
Looking for an OTT agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an OTT agency, from pricing and services to results and red flags.
Clutch identifies firms leading in delivering streaming media ad solutions based on a proprietary methodology that evaluates industry expertise and ability to deliver. The highest-rated OTT advertising companies for 2026 include:
An OTT advertising agency plans, buys, and optimizes video ad campaigns that run on streaming platforms and connected TV devices. Most of these dedicated firms offer services such as:
- Audience targeting and segmentation
- Creative development or adaptation for streaming formats
- Media buying across platforms like Roku, Hulu, Peacock, and YouTube TV
- Campaign pacing and frequency management
- Performance reporting using impression, reach, and completion rate data
OTT campaigns are typically priced on a CPM basis, with rates generally ranging from $20 – $65 CPM according to Clutch pricing data, depending on factors like inventory quality, targeting complexity, and seasonality.
Furthermore, agency management fees typically run an additional 10%–20% of media spend, while minimum monthly media commitments at many agencies start around $5,000 – $10,000.
OTT refers to any video content delivered over the internet without requiring a traditional cable subscription — it covers apps, platforms, and streaming services accessed on any device.
On the other hand, CTV specifically refers to the device type — televisions that connect to the internet. In practice, most OTT advertising budgets target CTV inventory because it delivers a TV-quality, full-screen viewing experience.
Look for proven OTT agencies that can demonstrate platform-specific experience. Ask for relevant case studies showing CPM efficiency, completion rates, and measurable business outcomes. Then, verify that they use third-party measurement tools for attribution, not just platform-reported data.
Client reviews on Clutch provide an unfiltered view of how agencies perform in communication, transparency, and ROI delivery. Take advantage of the filters we’ve prepared to help you efficiently explore firms by industry expertise, pricing, and average client ratings.
OTT agencies that can't explain their measurement methodology or rely solely on platform-reported metrics deserve scrutiny. Watch out for firms that bundle OTT into a generic digital advertising package without dedicated streaming expertise. Lastly, vague attribution claims and a lack of third-party verification tools are warning signs.