Bench Media

BACKGROUND

Please describe your company and position.

I am the Strategy Manager of Cook Islands Tourism Corporation Australasia

Describe what your company does in a single sentence.

We are Cook Islands Tourism Corporation Australasia, marketing the Cook Islands as a leading South Pacific destination for Australian and Kiwi travelers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bench Media to accomplish?

• Raise awareness of the destination via digital marketing
• Promote and generate sales for packages and airfares via digital marketing
• Help with a solid digital strategy for the destination in Australia and New Zealand

SOLUTION

How did you find Bench Media?

Referral

Why did you select Bench Media over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Good customer service

How many teammates from Bench Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have worked with Bench for many years on our paid digital marketing including but not limited to Facebook, Instagram, display, online video, Youtube, and more. Our always on strategy drives awareness and engagement and our promotional advertising drives package and airfare sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've seen success in the digital spend with Bench meeting our business KPI's (as well as industry benchmarks) and due to tracking we can also see what digital activity contributed to our airfare sales with a variety of partners.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bench is very quick to respond to our needs. They are very quick to launch urgent campaigns that come up and I feel like they are very invested in what we do and what we need to achieve.

What was your primary form of communication with Bench Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team at Bench are very creative in their approach and they are always looking at ways we can optimise our spend and get the most bang for our buck. They don't just set and forget our campaigns - they are always working with us to improve our advertising and also bring forward new avenues to try. 
I also appreciate the level of service we receive with Bench - Nate and Aaron are top notch and always respond to even the most basic question. Aaron and Nate understand that they are in these platforms everyday and that we may not be, so the time they take to explain the different elements of our digital advertising, how it is all going, and the monthly reporting is greatly appreciated.

Are there any areas for improvement or something Bench Media could have done differently?

Not that I have experienced - we are happy with their service and have been for years.

BACKGROUND

Please describe your company and position.

I am the Brand and Creative Manager of nudie juice

Describe what your company does in a single sentence.

Selling juice based products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bench Media to accomplish?

• Drive digital growth for our business
• Gain followers and reach for our social media
• Guide us on the best digital practices in market
• Advise us where to spend our budget accorginly

SOLUTION

How did you find Bench Media?

Referral

Why did you select Bench Media over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Bench Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Bench's scope of our campaigns included allocating spend across certain channels that suited each campaign effectively driving creative cut through, guide our business on best/current digital practices so we were able to design creative that aligned with the digital strategy and provide comprehensive top level reporting for our campaigns and social media activity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Some of the measurable outcomes included impressions, reach, clicks, CPC, CPM, CTR and frequency. Bench would compare these measurable outcomes across our different campaigns so we could see which campaigned performed the best (vs monetary investment), which then would guide us for the next campaign or social activity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nate V. from Bench is incredible. His project management is impeccable and he's always on top of everything. Nate always delivers on time and responds to our needs immediately; He always goes above and beyond.

What was your primary form of communication with Bench Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The attention to detail, project management and especially the knowledge base.

Are there any areas for improvement or something Bench Media could have done differently?

Not at this time. We are very impressed with Bench Media's performance and capabilities.