What evidence can you share that demonstrates the impact of the engagement?
It’s been a great decision on our part to hire Silverback. We’re a small marketing team with lots of responsibilities, so being able to rely on them to manage a significant portion of our digital strategy has been amazing.
They’ve increased our keyword rankings so that we’re in the Top 10 for many of the keywords we’re aiming for. Lead generation has also improved, as have downloads, total conversions, spending, and cost-per-lead. Our WoW and MoM cost-per-click (CPC) and conversion rates consistently exceed LinkedIn’s standards, which we attribute to Silverback helping us hone our audience.
How did Silverback Strategies perform from a project management standpoint?
They do a phenomenal job. We meet on a regular basis to go through all our current and upcoming projects and any metrics they have. Email, phone, and Basecamp help us communicate, and they always have someone to step in if the person we're trying to reach is out of the office. This way, nothing gets dropped, and our campaigns and projects stay on track. Regarding progress, they provide weekly and monthly performance reports, in addition to a MoM report.
What did you find most impressive about them?
It’s hard to pinpoint one specific item because both the SEO and paid search teams have been fantastic. They’re involved, responsive, and incredible, and their expertise is invaluable, which is why I’m such a huge advocate for them.
They’ve helped us create an online presence and grow our brand by taking advantage of the changes we made to our website before we brought them on. Anecdotally, the team at LinkedIn hasn’t had much to say regarding optimization at our last two meetings because Silverback is already doing it.
I can see and prove their results week to week and month to month, and I can prove it to my organization. We always feel like we’re getting what we pay for.
Are there any areas they could improve?
No, there aren’t. They always ask if there’s anything more we want to see or tweaks we want to be made to their reports, and if there are, they make them right away. They’re helpful at explaining things and don’t hesitate to get involved with our developers if it's needed.
Do you have any advice for potential customers?
Know what you are looking for and what your weaknesses are. Having a solid understanding of these things allows Silverback to come in and offer services tailored to your circumstance.