We're In This Together

Silverback Strategies is a performance marketing agency located in Alexandria, Virginia. We measurably increase leads and sales for our clients through search, social and content marketing. 

Our relationships are built on regular communication, measurement, and reporting. Our number one goal is to ensure that your online performance consistently improves. We’re here to make you look great - to your customers, to Google and to whoever you answer to at the end of the day.

 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2007
Silverback Strategies
625 N. Washington St. Suite 250
Alexandria, VA 22314
United States
Silverback Strategies
1900 Market Street, 8th floor
Philadelphia, PA 19103
United States

Reviews

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SEO & PPC Campaigns for Business Performance Software Company

“They’re really knowledgeable and are more than willing to explain their process.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2018 - Ongoing
Project summary: 

Silverback Strategies manages SEO and PPC campaigns for a software company. After a deep analysis of the site and the competitive market, they better aligned keywords to goals and altered PPC strategies.

The Reviewer
 
201-500 Employees
 
Alexandria, Virginia
Debbie Willis
Marketing Operations Manager, Advanced Solutions International
 
Verified
The Review
Feedback summary: 

Page rankings and overall site traffic have risen, while 70% of important keywords are in top-ten positions in searches. Silverback Strategies was extended beyond their original contract and continue to maintain the gains they helped to achieve. They’re thorough and detail-oriented.

BACKGROUND

Introduce your business and what you do there.

I am the marketing operations manager at Advanced Solutions International. We developed an engagement management system software for associations and not for profits. Our software and services help our clients focus on their missions and achieve great things.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Silverback Strategies?

As an international company, our search engine strategy is complicated. We are the market leader in our niche, and we needed help to improve our online presence through SEO and PPC campaigns in our American, Canadian, UK, and Australian markets to stay ahead of our competitors.

SOLUTION

What was the scope of their involvement?

They took over our entire account management and strategy planning and work with us very closely on SEO and PPC projects. We started with a full audit of our website, including all the technical aspects, an inventory of important keywords, and analysis of our brand image and web presence. We took a hard look at our campaign structures for each category and reevaluated a lot of keywords and how they align with our goals. Our ad presence, both domestic and international, needed to change to surpass some of our competitors.

Each month, Silverback sent is a report with complete analysis of our performance month over month and year over year. They drive all our analytics and restructured our website so it’s easier to navigate. We have a much better grasp of how our PPC initiatives stack up against our competitors, and we can see exactly where we are improving and where we can do better. Our marketplace is very competitive, but now we are consistently staying ahead.

What is the team composition?

We have an account manager, an SEO subject matter expert, and a PPC subject matter expert on their side. They meet weekly with three representatives from our side.

How did you come to work with Silverback Strategies?

We engaged them years ago for another project and were very happy with their work. When we decided to take PPC work on in-house, we ended the partnership, but when we realized that things weren’t going the way we wanted them to, we reengaged them. Their office is very near to ours, so it’s easy to meet with them in person as needed.

How much have you invested with them?

We have a flat fee of $5,000 each month for SEO, plus a $5,000 per month PPC retainer, not including our ad spend.

What is the status of this engagement?

The relationship started up again in January 2018. We were on a six-month contract to start, but now engage them on a month-to-month basis. The collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen some major improvements since the start of their involvement. SEO keywords have moved as far as fifth- or sixth-page rankings to first or second in search results, and 70% of our most important keywords reached the top-ten positions within the first eight months of our engagement. On the PPC side, we have more than doubled our conversion rates at a very efficient cost, paying only two thirds of last year’s spend. Overall web traffic is up, and we’ve maintained higher traffic month over month.

How did Silverback Strategies perform from a project management standpoint?

Project management is fantastic. We meet weekly and use Basecamp to communicate and share documents at any time. They drive agendas for each meeting, and have clear goals of what to address.

We found that one page in our site was receiving a lot more traffic than others, so we asked them to analyze that specific page to see how we could optimize it and bring some of those improvements to the rest of the site. They’re extremely quick and finish each project within the week. Turnaround times are short, and they always check in through Basecamp to update us on what they’ve finished.

What did you find most impressive about them?

They’re really knowledgeable and are more than willing to explain their process. If we’re unsure of any terminology or changes Google makes in their algorithms, they’re quick to educate us on what each change means and how it impacts us. That’s extremely valuable, as there’s no way we would be able to stay ahead of these changes on our own.

Regular audits are another major asset. We can see how we’re doing in monthly reports and make sure nothing is slipping. They’re very thorough and detail-oriented.

Are there any areas they could improve?

I don’t think so, we’re really happy with our engagement. We’re four months past our contract end date, but we’ve continued to work together. They still help us maintain our web rankings and make sure we don’t lose any of the gains we’ve made in the past ten months.

Do you have any advice for potential customers?

Be very clear about your goals from the beginning. We wanted to improve both our domestic and our international rankings, so it was important for us to explain what we wanted. You will know your market better than they will, so it’s important to evaluate your needs and lay out what you’re looking for.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO Consulting for National Higher Education Institute

"The work that they did definitely helped minimize the negative impact from migrating and redesigning our website."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$200,000 to $999,999
 
Jun. 2016 - Ongoing
Project summary: 

Silverback Strategies provides SEO services including technical audits of the website, advising website developers, and keyword research.

The Reviewer
 
1,001-10,000 Employees
 
Herndon, Virginia
eCommerce Manager, Higher Education Institute
 
Verified
The Review
Feedback summary: 

Organic traffic is down over the last year, leading to the decision to end the engagement. Silverback Strategies’ understanding of digital marketing technologies helps them respond quickly and offer useful tactical advice. They keep the project moving by providing critical status updates throughout.

BACKGROUND

Introduce your business and what you do there.

We're a higher education company that mainly focuses on online learning. We also have over 70 physical campus locations across the U.S. where students can go to learn. I’m a product owner for our main website, responsible for making sure it performs well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Silverback Strategies?

We used to have a dedicated SEO person in-house. After he left, we brought Silverback Strategies onboard.

SOLUTION

What was the scope of their involvement?

From a technical perspective, Silverback Strategies does periodic technical audits on our website. They make sure we're doing everything right so search engines can properly crawl our site. They also keep us abreast of new technologies involved with improving SEO. For example, earlier this year they got more familiar with Google My Business Post in order to boost our organic entries for our campus location pages. They help us figure out different ways to improve the click-through rate on our search results.

Knowing that mobile search is increasingly a bigger factor, Silverback Strategies was critical in helping us migrate from our old Drupal website to a new Drupal 7 website. As SEO consultants, they advised the developers on what was needed to make sure we retained all our structured data and keywords. The goal was to keep our keyword rankings at the same level as much as possible. They also do keyword research for us, and offer guidance on what keywords we should be using every time we build a new page.

What is the team composition?

Jordan (senior digital marketing manager, Silverback Strategies) is our account manager.

How did you come to work with Silverback Strategies?

They were brought on prior to me taking on this web role. I don't know what the selection process looked like.  

How much have you invested with them?

The total spend is a little over $200,000. We pay a monthly fee for anything directly tied to SEO under the main web domain. Any subdomain work or content creation is not included in the monthly fee.

What is the status of this engagement?

We started working together in June 2016. We're still working together now, but the engagement will be winding down by the end of the year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It's not easy for me to do a high-level trend analysis because of the way they report on our SEO rankings. Every month is a different report, and I just see month-over-month changes. We recently merged with another higher education company and we ultimately decided to switch to their SEO agency. Part of the reason for that decision is that we’re underperforming compared to last year in terms of organic traffic to our site. The company that we merged with went through a website redesign last year as well. They launched their redesigned site about six months before we launched ours, but they saw a lot of growth this year.

How did Silverback Strategies perform from a project management standpoint?

Their team is great to work with. They’re easy to get a hold of. They’re very willing to work with our instant messaging tool, which is Slack. We Slack with them multiple times a week. We meet weekly with our account manager. Jordan always keeps us up to date on everything they're working on. She also keeps me on track so I’m moving things along on my side. She makes sure the development work was being done for any new features on our website to help improve SEO. The work that they did definitely helped minimize the negative impact from migrating redesigning our website.

What did you find most impressive about them?

They're so knowledgeable on the technical side. They’ve been helpful in making sure our website is technically sound in order to help search engines crawl it.

Are there any areas they could improve?

One pain point is that we have to go to a different team at Silverback Strategies if we want to leverage their help to rewrite content. As such, it’s outside of scope and requires us to get additional budget. Knowing that content is key to improving SEO, it would be great if they could get content more closely tied with the technical side.

Do you have any advice for potential customers?

Nothing I can think of.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

SEO Campaigns & Other Digital Marketing for Military Base Real Estate Service

"We’re always current in our practices because of their insight."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2014 - Ongoing
Project summary: 

During a four-year engagement, Silverback Strategies has provided consultation and coordination services for SEO campaigns, including blog posts and resource articles, in over 300 markets.

The Reviewer
 
11-50 Employees
 
Stafford, Virginia
Co-Owner, MilitaryByOwner
 
Verified
The Review
Feedback summary: 

Silverback Strategies’ involvement has yielded YoY growth in organic search. The team is organized and attentive, making them an ideal long-term partner. They are well-informed of the top SEO strategies, equipping them with valuable industry insight. 

BACKGROUND

Introduce your business and what you do there.

I'm a co-founder of MilitaryByOwner Advertising. We advertise homes for sale and homes for rent around all the military bases in the United States.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Silverback Strategies?

We rely on Silverback Strategies to provide SEO consulting.

SOLUTION

What was the scope of their involvement?

Our main priority is organic SEO, but we’ll sometimes explore digital marketing or analytics if it overlaps. We spend a lot of time making sure our site is healthy and that our pages are optimized well. We work with about 325 markets across the country, so we have a lot of these military bases operating on SEO templates. We have more pointed and specific content—such as blog posts and resource articles—for our larger markets.

What is the team composition?

We worked alongside Kurt (Vice President of SEO, Silverback Strategies) and Carly (Account Manager, Silverback Strategies).

How did you come to work with Silverback Strategies?

We advertise with a local radio station, one that also works with Silverback Strategies. Our contacts at the station introduced us.

How much have you invested with them?

Over four years, we’ve spent about $150,000.

What is the status of this engagement?

Our engagement began in October 2014 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our organic search results are up YoY, and we feel that we have a good system in place. We want to see a gradual growth in organic search, and so far, we’ve seen that. Our main goal is to make sure we don’t go down the wrong path. They’ve proven to be reliable in that regard. For example, we have a design site and a live site, and somehow when pushing a change to the live site, we ended up making every page on the website a no follow link. We fell out of the Google database for about 48 hours, and Silverback Strategies caught that. It didn’t really hurt us, but it could have. Silverback Strategies saved us from something dire.

How did Silverback Strategies perform from a project management standpoint?

Carly, in particular, is very organized. Because we operate using Basecamp, very little is lost in our communication. All of our issues are addressed quickly.

What did you find most impressive about them?

We hired them because they live in the SEO world, so they’re always aware of the latest trends and methods in that space. That’s beneficial for us. We’re always current in our practices because of their insight.

Are there any areas they could improve?

I can’t pinpoint anything that needs improvement.

Do you have any advice for potential customers?

Nothing works on autopilot. You have to be present and communicative if you want this kind of an engagement to work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO, PPC, & Content Marketing for LexisNexis Subsidiary

"I can see and prove their results week to week and month to month, and I can prove it to my organization." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2017 - Ongoing
Project summary: 

Silverback Strategies manages SEO and PPC efforts, developing and implementing budgets, keyword strategies, and website changes (indexing, meta descriptions). They’ve also done copywriting and content creation.

The Reviewer
 
11-50 Employees
 
Reston, Virginia
Julie Kimbro
Senior Marketing Director, Intelligize, Inc.
 
Verified
The Review
Feedback summary: 

Keyword rankings, CPC, and conversions have improved thanks to Silverback Strategies. They have a professional, communicative staff that ensures constant progress is being made and provides regular reports. Engaging and sharing their expertise with internal resources is a hallmark of their work.

BACKGROUND

Introduce your business and what you do there.

I'm the senior marketing director of Intelligize, Inc. We provide compliance professionals with SEC content, analytical tools, and benchmarking capabilities to ensure their compliance, build stronger deals, and deliver value for their shareholders and clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Silverback Strategies?

A few months after being acquired by LexisNexis, we decided to improve our lacking digital presence. We needed to make ourselves known within our industry and ensure that people knew we were operating in the same way with the same great product after the acquisition. Specifically, we were looking for content marketing, SEO, and PPC services to help both with brand awareness and lead generation.

SOLUTION

What was the scope of their involvement?

We engage them in two main capacities: SEO and paid media. Regarding SEO, they’ve made several changes to our site itself to improve our Google rankings including keyword optimization, eliminating duplicate copy, increasing the site speed, indexing the site to be more easily read by web crawlers, and optimizing our meta descriptions.

Silverback also develops our paid media strategy and budgets regarding LinkedIn, AdWords, and the Google Display Network. The overall goal of the effort is to expand our reach within the corporate and legal industries. They work directly with our account managers at LinkedIn to help us optimize our digital ads on that platform. They've also gotten us involved with different LinkedIn tools that have performed better than our standard sponsored content.

They’ve done tremendous work helping with verbiage for landing pages and ads. Finally, they’ve helped us tweak our WordPress site’s backend and create AMP versions of our web pages for mobile devices.

They’ve also set up Google Analytics and marketing automation tools that we use to track custom data. UTM codes they supplied for LinkedIn allow us to understand how people are reaching our content. They’ve also gotten us listed on Google My Business for New York City and Washington D.C.; our two different locations.

What is the team composition?

We primarily work with Jacob (Paid Media Account Manager, Silverback Strategies) and Shannon (SEO Account Manager, Silverback Strategies). 

How did you come to work with Silverback Strategies?

I saw that Silverback was working with a company I’d previously worked for, which was a great sign. We liked Silverback Strategies' work and loved what they had to say when we met with them.

What is the status of this engagement?

We’ve been working together since September 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s been a great decision on our part to hire Silverback. We’re a small marketing team with lots of responsibilities, so being able to rely on them to manage a significant portion of our digital strategy has been amazing.

They’ve increased our keyword rankings so that we’re in the Top 10 for many of the keywords we’re aiming for. Lead generation has also improved, as have downloads, total conversions, spending, and cost-per-lead. Our WoW and MoM cost-per-click (CPC) and conversion rates consistently exceed LinkedIn’s standards, which we attribute to Silverback helping us hone our audience.

How did Silverback Strategies perform from a project management standpoint?

They do a phenomenal job. We meet on a regular basis to go through all our current and upcoming projects and any metrics they have. Email, phone, and Basecamp help us communicate, and they always have someone to step in if the person we're trying to reach is out of the office. This way, nothing gets dropped, and our campaigns and projects stay on track. Regarding progress, they provide weekly and monthly performance reports, in addition to a MoM report.

What did you find most impressive about them?

It’s hard to pinpoint one specific item because both the SEO and paid search teams have been fantastic. They’re involved, responsive, and incredible, and their expertise is invaluable, which is why I’m such a huge advocate for them. 

They’ve helped us create an online presence and grow our brand by taking advantage of the changes we made to our website before we brought them on. Anecdotally, the team at LinkedIn hasn’t had much to say regarding optimization at our last two meetings because Silverback is already doing it.

I can see and prove their results week to week and month to month, and I can prove it to my organization. We always feel like we’re getting what we pay for.

Are there any areas they could improve?

No, there aren’t. They always ask if there’s anything more we want to see or tweaks we want to be made to their reports, and if there are, they make them right away. They’re helpful at explaining things and don’t hesitate to get involved with our developers if it's needed.

Do you have any advice for potential customers?

Know what you are looking for and what your weaknesses are. Having a solid understanding of these things allows Silverback to come in and offer services tailored to your circumstance.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO, PPC, Web Redesign, & More for Home Services Company

"Silverback Strategies operates more like a partner than a vendor, and I’m very happy with how they treat us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Feb. 2016 - Ongoing
Project summary: 

Silverback Strategies performed a range of online marketing services to increase digital presence. They applied SEO and PPC, wrote blogposts, rebuilt a website on WordPress, and developed digital videos.

The Reviewer
 
51-200 Employees
 
Beltsville, Maryland
John DePaola
CEO, Long Roofing
 
Verified
The Review
Feedback summary: 

Their efforts generated sales and grew the online footprint. Silverback Strategies continues to provide critical counsel and support services. The team couples expertise with a desire for constant improvement to provide cutting-edge services. They deliver high-quality products at great value.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Long Fence and Home, more commonly known as Long Roofing. We’re a home improvement company that serves Maryland, Washington, D.C., and northern Virginia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Silverback Strategies?

Over the years, we’ve invested aggressively in traditional marketing campaigns such as TV, radio, and print. However, we wanted to develop a robust digital presence as well. We had done some PPC, blogging, and email newsletters before, but we hired Silverback Strategies to enhance our efforts.

SOLUTION

What was the scope of their involvement?

Silverback Strategies implemented SEO and PPC to help prospective customers find us organically after they encounter our traditional ads. The team also did content marketing for us, specifically writing blog posts on our behalf. They first researched what topics were relevant and important to our customers; then they talked to our vendors and our employees to learn specific information about those topics. As a result, they could write in-depth posts that successfully attract prospective customers. In addition, they rebuilt our website in WordPress. Our most recent project with Silverback Strategies—which is ongoing—is digital video production. Silverback Strategies starts with a script and a storyboard, pitches ideas to us, and then takes care of the entire production process.

What is the team composition?

We’re working with seven or eight people who each specialize in a different aspect of our digital marketing strategy. One person handles SEO, another person deals with PPC, and so on for content marketing, site upkeep, video productions, and some one-off services. An account manager oversees the entire project.

How did you come to work with Silverback Strategies?

I knew one of their representatives peripherally and when she cold-called me, I decided to call back.

What is the status of this engagement?

We started working together in February 2016 and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There’s a clear return on our investment. I look for a certain marketing percentage to sales, and we’re meeting that mark regularly. Silverback Strategies also looks at those numbers and helps us decide whether to expand our efforts or pull back. They want us to get the best return possible, even if they make fewer sales as a result. Silverback Strategies operates more like a partner than a vendor, and I’m very happy with how they treat us.

How did Silverback Strategies perform from a project management standpoint?

Their project manager has been excellent. The team pushes us to have meetings every quarter, and they genuinely want us to critique their work. Also, as I said before, Silverback Strategies assigns one person to handle each aspect of our project, rather than having a single person report on SEO, PPC, and content marketing all at once. That specialization reassures me.

What did you find most impressive about them?

They’ve successfully increased our exposure and sales with their services. We’ve also entrusted the team to take over all our digital and online needs.

Are there any areas they could improve?

I hope they continue to stay on top of the current trends of digital marketing and to come up with new ways and areas for us to expand brand awareness.

Any advice for potential customers?

Go slow. Take the time to let Silverback Strategies understand your business and to undergo one project at a time. Silverback Strategies will likely tell future clients the same thing.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    While they deliver a clear ROI, there’s always room for improvement.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO, Content Marketing, Web Redesign, & More for EdTech Platform

“They’re a natural fit for us. As we’ve grown, they’ve added services and expanded into fields we need.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2014 - Ongoing
Project summary: 

Silverback Strategies manages SEO and produces content for an EdTech company. Over a four-year engagement, they’ve become a leading content creator and are about to embark on a website redesign.

The Reviewer
 
51-200 Employees
 
Herndon, Virginia
Demand Generation Director, EdTech Platform
 
Verified
The Review
Feedback summary: 

Organic sessions have improved by at least 50% over the previous year, and demo requests are up 86%. Silverback Strategies provides excellent project management and tracking. They satisfy a variety of needs and are a good partner.

BACKGROUND

Introduce your business and what you do there.

Our company provides technology and online courses and services to school districts. My responsibilities as the director of marketing include lead generation activities, events, email marketing, webinars, and work on our website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Silverback Strategies?

When we first started working with them, our initial challenge was to improve our SEO. We had a website, but we hadn’t optimized it. Over four years of collaboration, their involvement has grown.

SOLUTION

What was the scope of their involvement?

We’ve always done our SEO and Google Analytics through them, and our initial engagement was fairly technical. We needed clear benchmarks to show that working with them brought more visitors to the site and generated leads. Once we had the metrics in place, we found keywords to optimize and they eventually started helping us with content and site redesign.

They really operate as a partner to make sure all our content is optimized, and they’ve expanded into writing and filming new content for us. Since they know our business so well at this point, they lead a lot of our content creation and we take an editing role.

We’re in the process of a small website redesign that they’re a part of. Our website used to be hosted in Drupal, but is now in Adobe Experience Manager. They have access to our backend, but their principal role is design. We haven’t done any major development with them.

How did you come to work with Silverback Strategies?

A colleague that was using them recommended them to us.

How much have you invested with them?

The SEO work started around $36,000 and our current contract is around $130,000. We've expanded over the years.

What is the status of this engagement?

We started working together and the partnership is ongoing. We have a variety of projects planned for next year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our organic results increased 63% over the last year. We've seen at least a 50% increase in organic sessions for each month of 2018 over those same months in 2017. Demo requests increased 86% year over year, and all sectors have seen growth.

How did Silverback Strategies perform from a project management standpoint?

Their project management is awesome. I don’t have to think about it, and they go so far as to manage me. We have weekly calls, and they track all our activities. They follow up constantly and help us with plans and timelines for all the projects we’ve worked on together.

What did you find most impressive about them?

Our business has changed a lot over time, and they’ve been a good partner throughout our collaboration. I don’t think they’ve ever said no to a request. They help us fill gaps in SEO, analytics, or content creation. Working with them is almost like having another person on our team. They understand our business, and it’s hard to pinpoint just one thing they do best.

Are there any areas they could improve?

I can’t think of anything they should change; they’re a natural fit for us. As we’ve grown, they’ve added services and expanded into fields we need.

Do you have any advice for potential customers?

Establishing baseline metrics and analytics is important. Also, make sure you can work well with the project manager they assign. We worked with one manager that wasn’t a perfect fit, so we brought that up to them and they made sure we had someone we were comfortable with.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & PPC Campaign Management for Small Law Firm

"Their service was phenomenal. I really enjoyed working with them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2017 - Aug. 2018
Project summary: 

Silverback Strategies provided 360-degree SEO and PPC services, handling AdWords and backlinks. They also conducted a SEO compliance audit of our website.

The Reviewer
 
1-10 Employees
 
Glen Allen, Virginia
Jonathan Halperin
Managing Partner, Halperin Law Center
 
Verified
The Review
Feedback summary: 

Inbound calls have improved dramatically since the engagement began. Silverback Strategies' expert team inspired confidence throughout the project by communicating clearly from the start. They also offered useful tactical advice that was implemented subsequently.

BACKGROUND

Introduce your business and what you do there.

I am the managing partner of a small personal injury law firm based in Richmond, Virginia. It's a boutique firm that specializes in catastrophic injury cases.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Silverback Strategies?

We were looking to convert more qualified leads from out internet marketing. We also wanted to increase our market share in automobile cases.

SOLUTION

What was the scope of their involvement?

Silverback Strategies conducted a SEO compliance audit of our website. They did some restructuring of the site and added backlinks. They also helped us with PPC marketing, primarily through Google AdWords. They helped us craft our messages and they also helped us strategize on bids. We explained what our goals were and then they responded with an appropriate turnkey solution.

What is the team composition?

Neil (CEO, Silverback Strategies) was our main point of contact. We worked with different account managers over the years, and there were five people on the team.

How did you come to work with Silverback Strategies?

They were recommended to us. I was introduced to Neil and we hit it off right away.

How much have you invested with them?

In total, we spent around $200,000. At our peak, we spent $10,000 per month on PPC. We spent around $3,500–$4,500 per month on PPC on our last project.

What is the status of this engagement?

Our most recent engagement was from October 2017–August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They really improved our SEO performance during our initial engagement. The only reason we left them was we wanted a partner that had more legal marketing experience. We came back to them because we needed help when a vendor left us in the lurch. Before returning to work with Silverback Strategies, our inbound calls slipped from 35–40 per month down to only 8–9. They were able to get the calls back to an acceptable level. They did a great job of righting the sinking ship.

How did Silverback Strategies perform from a project management standpoint?

Their service was phenomenal. I really enjoyed working with them. Everybody was responsive, knowledgeable, and dedicated. If I had an issue or a question, it was fully explained. They never missed a deadline. My new vendor is great, but they miss deadlines.

Silverback Strategies’ communication was outstanding. They would hound me to set up calls, which I thought was great. We had a weekly phone calls and they used Basecamp to manage the project. They sent me regular reports and they'd walk me through every one. They were great about answering my questions and explaining things.

What did you find most impressive about them?

They had a very cohesive team approach. They're proactive in their work rather than us having to prod them to move things along. They deliver what they promise. They're an excellent company. I can see why everybody that works there is happy and well-adjusted.

Are there any areas they could improve?

No. I would have loved if they’d stayed small. They grew and morphed into something that no longer fit our needs. However, I admire their growth and I'm impressed by what they've done.

Any advice for potential customers?

Be involved with their staff. The more involved and the more interactive that you are, the better experience you’ll have. It's only as much as you make of it because they'll do anything you want. They were willing to work with us as often as we wanted.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d absolutely recommend them.

PPC & SMM for Ocean Conservation Nonprofit

“We’re seeing better engagement and more revenue for less spend.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2018 - Ongoing
Project summary: 

Silverback Strategies provides PPC and social media marketing services, taking over the account management and strategy planning from another vendor. They work on Google AdWords, Yahoo, Facebook, and Instagram.

The Reviewer
 
51-200 Employees
 
Washington, D.C.
Romain Coetmellec
Director of Digital Fundraising, Ocean Conservancy
 
Verified
The Review
Feedback summary: 

Their efforts have improved engagement levels and reduced advertising spend. Their expertise spans many fields, augmenting their ability to adapt to the client’s needs and test new techniques. They manage the work efficiently and offer recommendations.

BACKGROUND

Introduce your business and what you do there.

Ocean Conservancy is a science- and advocacy-based nonprofit. We work on developing progressive policies that have an impact on protecting the ocean and its wildlife. I’m the director of digital fundraising, and my mission is to develop the online membership program and increase the revenue coming through it.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Silverback Strategies?

We had been working with another vendor for the past six years on PPC, but they had a precise way of working that didn’t suit what I was looking for. I needed a vendor that was more responsive, open to trying new things, and closer to us geographically.

SOLUTION

What was the scope of their involvement?

Silverback Strategies handles the entire paid advertising element of our digital fundraising. They built the backbone for our paid social advertising activity, creating a new and more granular way to segment our audiences. This allows us to gather more data and get a better idea of which audiences to potentially target.

The team did great work on paid social and optimized our AdWords account for conversion. They cleaned an account that had not been cleaned for a while, aligning it with new guidelines from Google to make sure that we’re compliant. In addition, they work on our grant account on Yahoo and oversee paid social advertising on Facebook and Instagram, creating new paid ad content.

What is the team composition?

We have one senior paid account manager who has two account coordinators helping with operational work. We’re also in touch with the director of analytics and strategy.

How did you come to work with Silverback Strategies?

I searched for agencies in the Washington DC area and discussed with my contacts in the nonprofit world to find good recommendations. I came across Silverback Strategies’ profile that way.

How much have you invested with them?

The spend varies from month to month. Their fee has been around $14,000 so far. We’ve been averaging $7,000 in management fees per month, and that figure will increase according to the season.

What is the status of this engagement?

We started talking with Silverback Strategies in April 2018, but the work only started at the beginning of June. The collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re seeing better engagement and more revenue for less spend. We don’t always look at the ROI in order to justify the efficiency of a marketing campaign; we look at other key performance indicators (KPIs) that improve efficiency in the long-term.

We try to perform new things, some of which prove to be efficient, and some less so. We’re building an ongoing testing approach that will help us find the rare diamonds, which can make all the difference.

How did Silverback Strategies perform from a project management standpoint?

So far, they’re very good in this regard. They’re reactive and always reachable when we need them, even outside of office hours. They’re also proactive in giving us recommendations. It’s all very positive; we have a pleasant and constructive working relationship that’s ongoing.

What did you find most impressive about them?

Their account management and the ability to fit within the internal model of the client is impressive. Our association has a specific accounting structure, so we have to be careful when it comes to ad spend. They’ve adapted to our model so that when it comes to putting each expense in our system, it’s easy and straightforward. They’re also reactive when something is wrong or not working. They reach out, ask us questions, and try to find where the problem sits.

Are there any areas they could improve?

One of the reasons for choosing them is that they’re looking to acquire a video production company. Google, Facebook, and other platforms are becoming video platforms, so that direct inside expertise will be welcome.

Another thing I was happy to note is that they are SEO experts, which is complementary to paid search. It’s an area I would like to explore with them in the future.

Do you have any advice for future clients of theirs?

Don’t be shy to ask for anything that would facilitate the work. They’ve been able to meet all my needs so far. It’s a matter of working to maintain a healthy and constructive collaboration.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO Campaigns for Local DC-Area News Station

"Silverback Strategies has been a lifesaver for us in the SEO space."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2015 - Ongoing
Project summary: 

Silverback Strategies provides SEO strategy and implementation on an ongoing basis. They conduct annual audits and send data-driven reports based on metrics tracked by Google Analytics.

The Reviewer
 
51-200 Employees
 
Washington, D.C.
Julia Ziegler
Digital News Director, WTOP
 
Verified
The Review
Feedback summary: 

Silverback Strategies increased web traffic by 43% compared to the previous year. Even when a Facebook algorithm change caused an industry-wide drop in traffic, they made up for the deficit and fostered continued growth in visibility. The team is reliable, innovative, and exceptionally organized.

BACKGROUND

Introduce your business and what you do there.

WTOP is a local news organization based in Washington DC. We cover the news for people who live in both DC and the nearby Maryland and Virginia suburbs. As the digital news director, I oversee all of the content that goes on our website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Silverback Strategies?

In today’s world, we can’t assume people will automatically know about and visit our website. We have to distribute news across many networks, especially Google search, which is one of the largest. As our medium-sized company continued to grow, particularly on the digital side, we didn’t have the necessary skills in-house to ensure we were optimized on all the right platforms.

SOLUTION

What was the scope of their involvement?

Working with Silverback Strategies keeps our focus on creating the news. They give us tools our news team can employ and keep us up to date with Google algorithm changes. Someone from their side is continuously assessing our website. We rely on their expertise to optimize our news content so Google’s crawlers can pick it up faster. 

Every year since I’ve been here, we reset our strategy together. Looking over the previous year’s efforts, we consider what worked well and what to continue. Just recently, we went through an audit to go over all the services they’d provided. 

Silverback Strategies has extensive knowledge of Google Analytics, an in-depth platform we often use as a news organization. They pull out data that’s not visible on a surface level and have built a dashboard for us to view it. They’ve run data-driven reports to solve many issues we’ve seen. Even for simple 404 Errors on our site, they show us the specific links that are causing the problem.

How did you come to work with Silverback Strategies?

I came into my position after Silverback Strategies was already a part of the team. They were a client of ours, and we worked with them from an advertising perspective. We decided to use their services. 

What is the status of this engagement?

We’ve been working together since October 2015. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Silverback Strategies has been a lifesaver for us in the SEO space. The data speaks for itself. Our search traffic is up 43% year over year, which I attributed to their work. We’re amazed by the ROI. Over the past year, Facebook was a huge driver of traffic to news organizations. When it changed its algorithm, traffic dropped significantly for most news outlets. Silverback Strategies helped us make up for this loss and then some. More and more people are visiting our site as we appear higher in Google’s search results. 
 
Rather than just a contract, we have a valuable partnership. We trust them and sign off on their recommendations. They have access to our analytics platforms and website. Having them implement strategies is helpful when my time is limited. They’re a great resource and sounding board for our ideas. When we were searching for different kinds of vendors, they used their industry knowledge to help us find potential companies. We’ve met and built strong relationships with all their teammates. I could go to any of them with a question, and they’d give me an answer I’d trust. They run their organization well and have a great company culture. 
 
How did Silverback Strategies perform from a project management standpoint?

The project management is excellent and very focused. Each year, we conduct thorough deep dives with the team. We have touchpoint meetings every two weeks with Carly (Senior SEO Account Manager, Silverback Strategies). She sends a set agenda the day before all our phone calls, and we talk through any issues we’re having. After every single call, she sends a follow-up email detailing everything we discussed, action items, and our respective tasks. I love having them hold me to this level of accountability because we often get busy and wrapped up in our days. 

What did you find most impressive about them?

Silverback Strategies has a level of knowledge that makes them stand out. They’re very smart and open-minded. I’m a big believer in workplace culture and wasn’t surprised to see them ranked as one of DC’s top workplaces in a local magazine. Their employees believe in what they’re doing, which translates into the work they perform.

Silverback Strategies is very proactive, which is one of the things I love about them the most. There have been numerous times that Carly has reached out to us unprompted about an issue. After taking a look at it, she finds out what’s going on. They’re continually looking at different ways they can help us, even outside the scope of our contract. They think outside the box, which speaks to their overall philosophy as a company.

Are there any areas they could improve?

No. Silverback Strategies always has new ideas to bring to the table. 

Do you have any advice for potential customers?

Listen to Silverback Strategies’ ideas. They know what they’re talking about. Their advice will help, and you will see results. Spending good money with them will be 100% worth it. Look at it as a partnership that keeps going for years and years rather than a short-term investment. They can help you navigate changes before you even see them happening for years to come.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & PPC for REIT Trade Association

“They’re thorough, knowledgeable, and professional.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Apr. 2018 - Ongoing
Project summary: 

Silverback Strategies took over SEO and PPC management from a previous vendor. They now deploy highly segmented and customer-centric campaigns with the goal of boosting search rankings.

The Reviewer
 
11-50 Employees
 
Washington, D.C.
Kyle Gustafson
Senior Director of Content Strategy, Nareit
 
Verified
The Review
Feedback summary: 

Although results are not yet available, Silverback Strategies has shown impressive attention to detail and willingness to learn about a niche industry. They offer well-researched suggestions and receive feedback positively. Their efficiency and responsiveness inspire trust.

BACKGROUND

Introduce your business and what you do there.

I work for a trade association that represents real estate investment trusts (REITs). We do various things on their behalf, including education, publicity, advocacy. As the senior director of content strategy, I run the website and social media. Since our company owns the reit.com domain, we’re considered an authority on REITs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Silverback Strategies?

Our previous web vendor offered both web development and SEO. While we were quite happy with their SEO offering, we decided to hire another vendor for web development earlier this year. Because we would no longer be employing our previous vendor for web development, we thought it best to change our SEO provider.

Our site has two distinct audiences. We have people searching for “What is an REIT?” or “How do REITs work?”—these are people who don’t know anything about the REIT industry, so we seek to educate them. We also have people in the REIT industry who use jargon that would be unfamiliar to outsiders. Our goal is to achieve a balance so that our content is not too dense for newbies but also doesn’t talk down to the people who know what’s going on.

SOLUTION

What was the scope of their involvement?

We use Silverback Strategies for SEO and PPC campaigns. Our SEO was in pretty good shape, so they’ve mostly focused on refining things. Initially, Silverback took a look into the backend, including meta descriptions, page titles, and headers for Google. They’ve helped us identify ranking opportunities that we hadn’t thought about previously.

One of the things Silverback recommended was doing work with web personas and goals. We’ve identified the different audiences that come to the site, including subgroups within the two I’ve mentioned. We’re tracking web goals in those different groups, including people who come to look at an advocacy page, download a research report, and so on. This data is two months old, so we’re starting to get our baselines.

We’ve just started a project for all of our third- and fourth-page Google results, with the goal of pushing them onto the first page. Silverback has helped us identify the phrases to add on our webpages that had good rankings but could rank better. On the PPC side, they’re helping us promote events and content in addition to monitoring searches, queries, and keywords. We also identify competitors and monitor what they’re doing.

What is the team composition?

We have two account managers, one for PPC and one for SEO.

How did you come to work with Silverback Strategies?

Our new web vendor has a business agreement with Silverback Strategies. They brought the Silverback Strategies team in as part of their pitch, and we liked what they had to say.

How much have you invested in them?

Their monthly management fee is $7,500.

What is the status of this engagement?

We started working with Silverback in April 2018, and the collaboration is ongoing. They only started SEO implementation and tracking in June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have specific numbers because we haven’t been working with them that long. Also, our traffic depends on how the market’s doing and whether or not people are investing money. That’s why it’s hard for me to point to one thing and attribute it to Silverback Strategies' efforts. However, we’re pleased with the job they’ve done so far.

At the moment, we’re up by double digits from 2017, which is good in terms of web traffic. We had an uncharacteristic dip in traffic in September 2017, so I’m interested to see if they can help us avoid a similar fate this year.

How did Silverback Strategies perform from a project management standpoint?

Things are progressing quite nicely. They use Basecamp for project management tracking, including a list of tasks. They always deliver on time, and they’re good at reminding us about outstanding items.

We met them during the pitch phase, but, since then, we mostly communicate over conference calls. We have meetings every two weeks so that everything stays front of mind. They’re always prepared and highly responsive.

They present data to us in spreadsheet or chart form. Generally, when I bring a tool to them, they’ll either tell us that they’re using it already or that they prefer another one. They’re attuned to current solutions.

What did you find most impressive about them?

They’re thorough, knowledgeable, and professional. Not only do they offer good ideas, but they’re also quite receptive to our suggestions. We’ll throw things at them, and they’ll research it and come back to us. They had no idea what REITs were before this project, but they’ve done a good job of understanding our industry.

Are there any areas they could improve?

I honestly can’t think of any improvements off the top of my head. Not to say that they’re perfect, but we haven’t had any issues so far.

Do you have any advice for future clients of theirs?

New clients should have set goals. They need to identify their issues and trust Silverback Strategies’ recommendations.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer