Contact about95
Get a custom proposalWhen human feel, human do
Founded in 1991, we were known as DDB Prague, an award-winning agency renowned for its emotion-based creativity. In 2025, we bought ourselves out of the Omnicom network and became the independent creative agency about95. Why "about95"? Because about 95% of human decisions happen in the subconscious, where choices aren't reasoned out but felt, quickly and instinctively. That makes feelings one of the most powerful levers you have to change behavior.
For brands, we are a full-service partner providing strategy, creative, digital and social. We transcreate and localize campaigns for the Czech and Slovak markets, and when a straight adaptation won't work, we reshoot local versions.
For international agencies, we are your production and adaptation partner in Central Europe. Our in-house team handles video and photo shoots, editing, color grading, motion design and sound under one roof, so you deal with one partner instead of a chain of freelancers.
We are a proud member of Worldwide Partners (WPI) a global network of independent agencies.
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Min project size
$10,000+
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Hourly rate
$50 - $99 / hr
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Employees
10 - 49
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Year founded
Founded 1991
Service Lines
- Advertising
- 15%
- Branding
- 10%
- Graphic Design
- 10%
- Video Production
- 10%
- Performance Marketing
- 5%
Select Focus Area
- Branding Focus
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- Brand strategy
- 30%
- Brand messaging
- 25%
- Product branding
- 15%
- Naming
- 10%
- Event Marketing Focus
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- Immersive Brand Experiences
- 30%
- Workshop Promotion
- 15%
- Festival Promotion
- 10%
- Networking Event Promotion
- 10%
- Advertising Focus
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- Other advertising
- 10%
- Animation Focus
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- 2D Animation
- 20%
- 3D Animation
- 15%
- Motion Graphics
- 15%
- Stop Motion Animation
- 15%
- Other Animation
- 10%
- Audio Production Focus
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- Studio Recording
- 25%
- Voice Narration
- 25%
- Audio Mixing
- 15%
- Audio Mastering
- 10%
- Podcasting
- 5%
- Generative AI Focus
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- Influencer Marketing Platforms
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- Influencer Marketing Services
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- Influencer Management
- 25%
- Market Research Focus
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- Market Research Interviews
- 25%
- Market Research Surveys
- 25%
- Observational Research
- 15%
- Customer Loyalty Market Research
- 10%
- Market Analysis
- 10%
- Market Research Data Analysis
- 10%
- Design Focus
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- Infographic Design
- 15%
- Presentation Design
- 10%
- Production Services
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- Filming
- 15%
- Scriptwriting
- 15%
- Storyboarding
- 15%
- Casting
- 10%
- Sound Effects
- 10%
- Visual Effects
- 10%
- Voiceovers
- 10%
- Directing
- 5%
- Video Type
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- Social Media Focus
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Industries
- Retail
- 15%
- Automotive
- 10%
- Consumer products & services
- 10%
- Financial services
- 10%
- Food & Beverage
- 10%
- eCommerce
- 10%
- Beauty
- 5%
- Business services
- 5%
- Education
- 5%
- Gambling
- 5%
- Medical
- 5%
- Telecommunications
- 5%
- Utilities
- 5%
Clients
- Enterprise (>$1B)
- 40%
- Midmarket ($10M - $1B)
- 40%
- Small Business (<$10M)
- 20%
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Our Story
We’re about95, the independent creative agency that used to be DDB Prague. Our team blends seasoned brand strategists, creatives and digital experts who design work rooted in subconscious emotion because ~95% of decisions are felt, not reasoned. We craft behavior-changing campaigns across industries (finance, retail, transport, healthcare, F&B) with awarded work for clients like mBank, Allegro, Volkswagen, McDonald’s, Kaufland and Rossmann.
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