What was the scope of their involvement?
Gumas initially involved key stakeholders to discuss our current name. They learned what stakeholders liked about the name and what was important to them. This ensured that their names would resonate with our key stakeholders, which included donors, patients, and staff.
Their team performed research, leading interviews and conducting surveys. They also looked into trademarks. Based on all of their research, they came back to the management team on the board with three choices for names. We decided on one name that we'll announce soon.
Their team continues to help us. They're working to ensure that the name's announced properly as well as that additional marketing practices and initiatives are carried through.
What is the team composition?
We work with John (CEO) and Craig (President) who oversaw the project from beginning to end.
How did you come to work with Gumas?
I knew John through the board of another organization. We became friends. When we needed to leverage an advertising company, we threw Gumas’s hat in the ring. We interviewed two other companies but Gumas stood out based on what they could bring to the organization. They did a good job articulating what the final product would look like.
How much have you invested with them?
We’ve spent between $250,000–$500,000 on their services.
What is the status of this engagement?
We started around October 2019, and the partnership’s ongoing.