Greenbaum Stiers Strategic Marketing Group

BACKGROUND

Introduce your business and what you do there.

I’m the owner and president of Kefficient, LLC, a waterproofing and crawl space repair company from Virginia. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Greenbaum Stiers Strategic Marketing Group?

When I started the company in 2016, I did all of our marketing and social media efforts. I didn’t know what I was doing; I searched for a vendor that knew what to do so that we could measure results. I then hired Greenbaum Stiers to build a new website and handle all of our marketing and print materials. 

SOLUTION

What was the scope of their involvement?

They first built a new website for me. Then, they handled our SEO efforts for us to be ranked on Google and for customers to find us online. They also researched our competitors and markets as they put together a comprehensive plan for our company to be more competitive in the areas we served. 

At present, Greenbaum Stiers handles all of our marketing and advertising efforts, whether they be PPC or social media ads on Facebook and Instagram. Since Mike (President) and Ron (Business Partner) have also been in the waterproofing industry, they already specialize in what we do. As such, they’ve done all the keyword research for us. They’ve also produced print materials that we hand out to customers, including business cards.

Anthony (Business Growth Strategist) is currently helping us with Google Guarantee, where Google performs extensive background checks on businesses, their licenses and insurance, and their business owners. If a customer uses Google Guarantee to hire a business like ours and something goes wrong, Google will give their money back. Our team is excited about this campaign. 

What is the team composition?

At the beginning of the engagement, my main point of contact was Mike. Since then, Anthony has been my main point person. I work closely with him for our campaigns. They also have teams that handle different tasks like PPC and social media ads. Essentially, I work with Anthony, and he engages other team members as needed.

How did you come to work with Greenbaum Stiers Strategic Marketing Group?

I originally worked with another agency, but they weren’t the right fit for us. They didn’t understand our industry at all. Then, I met Greenbaum Stiers at a waterproofing convention. I didn’t have any idea who they were, but they had looked at our website and gave us a detailed report on what it lacked and what we needed to do. They knew me because I did business with a distributor that they owned. In other words, they’d researched me before I even came to that event. They handed me a thick report, which impressed me further. As a result, we started working together. 

How much have you invested with them?

We’ve spent close to $200,000. This year alone, we’ll likely spend around $150,000. 

What is the status of this engagement?

The partnership started in March 2019, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our customers say that our website looks truly professional. In terms of results, our company has grown three times what we were before. Since then, we’ve doubled or tripled our earnings every year. 

How did Greenbaum Stiers Strategic Marketing Group perform from a project management standpoint?

Greenbaum Stiers’ project management is fantastic. When we get together on a particular project, they give me a time frame, and the team usually accomplishes the tasks ahead of time. On top of that, they’re highly responsive. To communicate, they’ve visited our facility and have met our team in the field. Most of the time, however, we talk through emails and phone calls. The team members are on top of any issues to correct them.

Furthermore, they’ve helped brand our company and determine how we want the public to perceive us. Moreover, they’ve enabled us to focus on who our customers are and which of them aren’t for us. In short, they’re great at setting goals and keeping us focused on them. Overall, I have nothing but good things to say about them. 

What did you find most impressive about them?

They’re true to their words; if they tell me they’re going to do something, they do it. They provide monthly updates on our progress and results, telling me what we need to do and improve. Members are constantly monitoring our campaigns, allowing us to refocus our resources to appropriate areas to get the best results. They tell me where we should put more money to avoid wasting them on campaigns that aren’t working well. 

Are there any areas they could improve?

We’ve had some hiccups, but they’ve always addressed my concerns. Recently, we’ve had low lead volumes. As a result, they’ve looked at our campaigns and made suggestions and changes. We’ve put additional resources in different areas, and the efforts have been working. 

Do you have any advice for potential customers?

Do your research, and look at the references or people they’ve worked with before. In our engagement, I’ve talked to such people, and everybody in my industry that’s been working with Greenbaum Stiers is growing in business year after year.