Fluro

BACKGROUND

Introduce your business and what you do there.

I'm the senior brand manager for Venture Life, a healthcare company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fluro?

We had challenges with our brand awareness, so we needed someone to look at how we were running campaigns and the creative assets behind those. Thus, I reached out to Fluro.

SOLUTION

What was the scope of their involvement?

I've worked with Fluro to refresh our branding assets and the look and feel of our website. Initially, I had an introductory call with them and told them that I needed them to do some work around our creatives. I also provided them with an outline of what we were trying to achieve, as well as an overview of our brand.

What is the team composition?

I've worked with two teammates from Fluro: Jen (Account Director) and Cameron (Junior Account Manager).

How did you come to work with Fluro?

I actually started working with them when I joined my company, but I think that my predecessor originally reached out to them to do some video-on-demand work. I saw that Fluro did a lot more work than that, so I reached out to them again.

How much have you invested with them?

We've spent around $180,000, including both the agency fees and the marketing spend.

What is the status of this engagement?

We’ve been working together since March 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since Fluro refreshed our website and all of our creative assets and started managing all of our campaigns, we've over-achieved on all the KPIs we've set. The main KPIs are impressions and CTRs. Overall, they've exceeded my expectations.

How did Fluro perform from a project management standpoint?

Fluro has delivered on time and on budget. The team has been very nimble, accommodating, and flexible, and they've done everything I was hoping to achieve.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to both Jen and Cameron. They've been absolutely remarkable in understanding our brand goals and consumer needs and translating that into a marketing campaign.

What did you find most impressive about them?

Fluro has different capabilities in-house, such as a creative team, a digital team, and a strategic team, and they've all come together and created a joint strategy, which is why they've performed so well.

Are there any areas they could improve?

Initially, I started working with Fluro on my brand, getting support from Jen and Cameron. Due to the results we've been able to achieve, four other brand managers from my company started working with Fluro on their brands as well. However, they're still working with the same two members. My only concern is whether they will continue to offer the level of commitment and high-quality work moving forward. I truly believe that they need more resources on their team.

Do you have any advice for future clients of theirs?

Trust the process, be as open about your position as possible, and allow them to use their expertise to deliver the campaigns. When you're given a strict brief, it's very hard to have some room to be creatively free. Fluro is great at scratching the surface and pulling out a key message. Thus, tell them what you need to achieve, provide them with the information you have, and let them do their job.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of The Monty Bojangles Co.

Describe what your company does in a single sentence.

We create exceptional confectionery that brings joy and delight to people worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fluro Ltd to accomplish?

• Company Identity Refresh
• New Website Design and Development

SOLUTION

How did you find Fluro Ltd?

Having worked together in previous roles

Why did you select Fluro Ltd over others?

• Great culture fit
• Company values aligned
• Expertise

How many teammates from Fluro Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a company deeply committed to sharing our products, brand, and enthusiasm with the global market, we embarked on a strategic company rebranding initiative. Formerly known as Honeycomb Project Management Ltd. In 2023, we proudly received the prestigious King's Award for Enterprise: International Trade, recognising our exceptional short-term growth, with Monty Bojangles' overseas sales achieving an impressive 190% growth over the past three years. Motivated by this achievement, we aimed to align our company name with our number one brand. 
Consequently, we decided to rename our company to 'The Monty Bojangles Co.' The rebrand not only introduces a refreshed look and feel but also a new name and logo, leveraging the fame and reputation cultivated by the Monty Bojangles brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new corporate identity they crafted for us is not just a visual upgrade but a powerful representation of our company's values and essence. The sleek website they designed not only captures the energy but also serves as an effective platform, resulting in increased user engagement and a positive impact on our overall online presence. Fluro has successfully translated our vision into a tangible, modern identity, showcasing their exceptional ability to deliver success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management by Fluro was truly commendable. They consistently delivered on time, showcasing their commitment to timelines and deadlines. The communication throughout the entire process was top tier, with regular updates that kept us well-informed at every stage. Our collaborative and efficient approach significantly contributed to the success of the project.

What was your primary form of communication with Fluro Ltd?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Fluro was their remarkable creativity and unparalleled web design ability. They skilfully crafted a distinctive identity for us, seamlessly encapsulating our brand essence. What truly impressed us was their ability to transition B2C communications seamlessly into the B2B landscape, demonstrating a level of adaptability and innovation that set them apart. Fluro not only met but exceeded our expectations, leaving a lasting impression with their creative prowess and strategic approach.

Are there any areas for improvement or something Fluro Ltd could have done differently?

I can confidently say there are no areas for improvement or anything Fluro could have done differently. We are absolutely delighted with the output and the entire project. We look forward to continuing our collaboration with them in the future.

BACKGROUND

Please describe your company and position.

I am the Group Marketing Director of an IT services company

Describe what your company does in a single sentence.

It services and solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fluro Ltd to accomplish?

• Completion of re-brand
• Development of assets
• Creative design and strategy

SOLUTION

How did you find Fluro Ltd?

• Referral

Why did you select Fluro Ltd over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Fluro Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fluro were retained to assist us in completing a re-brand project, providing branding and image guidance, delivering a brand book, brand assets, graphic design of collateral and content and more. They also supported our marketing activity on an ongoing basis through creative design, art working, video production, animation production, branding guidance, web design and development, digital asset creation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meeting deadlines on time, excellent response rates to request for suport and work allocation, staying within budget and high satisfaction scores with the brand across stakeholders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent response times to requests, great management of account through contact and regular meetings, always highly responsive and helpful no matter the ask. Always meeting deadlines.

What was your primary form of communication with Fluro Ltd?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their willingness to support our needs, their creativity, their professionalism and friendly approach. As well as their excellent output and results for all work and their ability to act on feedback in a prompt and positive way.

Are there any areas for improvement or something Fluro Ltd could have done differently?

Nothing they are an excellent agency with very high standards.

BACKGROUND

Please describe your company and position.

I am the CMO of Infinity Group

Describe what your company does in a single sentence.

Infinity Group is a leading Microsoft Partner in the UK, on a mission to help organisations do more for less, grow faster and accelerate their digital transformation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fluro to accomplish?

• Rebrand Infinity Group
• Support the repositioning of Infinity Group

SOLUTION

How did you find Fluro?

Long standing relationship

Why did you select Fluro over others?

• High ratings
• Great culture fit
• Company values aligned
• long standing relationship

How many teammates from Fluro were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full rebrand of the Business. Fluro delivered a full range of research activities across customers, internal staff, and stakeholder groups. This then moved into concept development and delivery of the rebrand which covered: 

• Sales enablement materials (Pitch deck, case study) 
• Marketing materials (video, templates) 
• Launch Video (including studio space, actors and creative process) 
• Website design 
• Brand guidelines and brand strategy 
• Overview video

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Feedback from customers, internal staff and partners has all been overwhelmingly positive. Lead flow coming into the business has significantly improved, this can be directly attributed to the rebrand work undertaken by Fluro. With Fluro supporting the rebrand and the overall repositioning of the business, we have seen 40% growth as a result. Conversion rates through digital channels have also improved significantly, increasing from 27% to 45%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has never been an issue across the last 8 or so years I have worked with Fluro. If anything it has significantly improved. They were very responsive to all our requests, and where very responsive throughout our rebrand project which had a tight deadline. Any issues were resolved quickly and effectively throughout the project. Both Steve and Hannah were superb.

What was your primary form of communication with Fluro?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Fluro's approach to everything they did was well structured, and they brought their own unique creativity to the process. Each member of the team are incredibly attentive and they understand how to take an initial brief and deliver something truly exceptional. Their approach is one of the many reasons that I have been fortunate enough to work with them over the course of the last 8 years, across three different companies.

Are there any areas for improvement or something Fluro could have done differently?

Nothing significant to improve. Pushing back on tight deadlines would be a minor suggestion.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a software company.

Describe what your company does in a single sentence.

We create cyber resilience software for enterprises.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fluro Ltd to accomplish?

• Generate high-quality content
• Improve and maintain website

SOLUTION

How did you find Fluro Ltd?

Referral

Why did you select Fluro Ltd over others?

• Great culture fit
• Referred to me
• Other

How many teammates from Fluro Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fluro regularly undertakes content creation projects, including design and copywriting, as well as ongoing website updates and maintenance. Deliverables have included: 

• eBooks
• Presentation decks
• PDF data sheets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased brand perception 
• Increased customer/prospect understanding of our products/services

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Fluro is flexible and accommodating while keeping project management simple from a customer point of view. Their communication is always timely and clear, and they always hit the deadlines.

What was your primary form of communication with Fluro Ltd?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team at Fluro is so easy to work with. Great people who really care about what they do.
Are there any areas for improvement or something Fluro Ltd could have done differently?

I have no suggestions for improvement. I could try hard to think of some, but it would be nit-picking.

BACKGROUND

Please describe your company and position.

I am the Senior creative lead of Merlin Magic Making

Describe what your company does in a single sentence.

Location based entertainment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fluro Ltd to accomplish?

• Graphic signage design

SOLUTION

How did you find Fluro Ltd?

Referral

Why did you select Fluro Ltd over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Fluro Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Delivery of operational and themed signage.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Base camp feedback and regular updates and reviews with creative leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes on time and clear

What was your primary form of communication with Fluro Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their creative ambition and input are impressive. 

Are there any areas for improvement or something Fluro Ltd could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the MD of YouMed

Describe what your company does in a single sentence.

Commercial Med tech Consultancy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fluro Ltd to accomplish?

• General marketing support

SOLUTION

How did you find Fluro Ltd?

Referral

Why did you select Fluro Ltd over others?

Referred to me

How many teammates from Fluro Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Partnering with Fluro on med tech startup material.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overall content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were outstanding all around.

What was your primary form of communication with Fluro Ltd?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Creativity, energy, enthusiasm, commitment.

Are there any areas for improvement or something Fluro Ltd could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Marketing and Communications Manager of DB ESG

Describe what your company does in a single sentence.

Rolling stock engineering consultancy for the rail industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fluro Ltd to accomplish?

• Creative ideas
• Professional designs

SOLUTION

How did you find Fluro Ltd?

Used previously

How many teammates from Fluro Ltd were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Two items of work, an exhibition banner and PowerPoint presentation for a light rail event and design of an icon to go with our company strapline

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Returned designs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always quick to respond, friendly, and professional.

What was your primary form of communication with Fluro Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Speed of response

Are there any areas for improvement or something Fluro Ltd could have done differently?

Always excellent graphics returned, but would like some more creative ideas in the future

BACKGROUND

Please describe your company and position.

I am the Sales Director of TLC

Describe what your company does in a single sentence.

Supplier of printed materials, litho, digital and large format.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fluro Ltd to accomplish?

• Rebrand
• Increase website traffic
• strategy

SOLUTION

How did you find Fluro Ltd?

Referral

Why did you select Fluro Ltd over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fluro Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Fluro's services for a full rebrand. Our brand was old and stifled and didn't showcase our full capabilities. We needed to stand out from the crowd with a new name and eye-catching graphics. Key deliverable's: Refresh name, logo, slogan and website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our new brand really lifted the companies exposure to the market. With a new modern look and investment in new tech we could go after new clients with confidence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We set out a schedule for which both parties agreed. The account manager assigned to us effectively dealt with all of our queries on time. These were dealt with personal meetings when required but also via online meetings and emails. They were very professional and got under our skin to understand what we needed to achieve.

What was your primary form of communication with Fluro Ltd?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Matt the MD who pitched to us was enthusiastic and engaging. I like to work with people that you know you can trust. It was so important for us to get on. The team at Fluro are fun, skilful and most importantly LISTEN. There were in-depth conversations on how they would work with us. Parameters were discussed and met. We were introduced to the account manger who would be our daily contact on the project - very knowledgeable and extremely responsive.

Are there any areas for improvement or something Fluro Ltd could have done differently?

Fluro fulfilled all our requirements.