Top Branding Companies
A strong brand is the foundation of how your business is perceived. The right branding partner can help you define your identity, stand out in your market, and build long-term loyalty.
Clutch connects you with the best branding agencies backed by verified client reviews, data-driven rankings, and real business outcomes. Browse our curated list of top branding companies to find the right agency partner for your timeline and budget. Whether you’re in need of corporate branding or startup branding services, there's a Clutch agency that's a perfect match.
Looking for branding agencies in the US? Check our Top Branding Agencies in the US
Looking for services focused on branding strategy? Check out our global directory of Top Brand Strategy Companies.
Need a logo design partner instead? Browse Top Logo Design Companies. Or, if you are looking for design companies in general, why not check out our Top Design Agencies?
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Featured
What are Featured Providers?
$25,000+Undisclosed2 - 9Montréal, CanadaServices provided
See all 16 projectsBrandlucent is a renowned branding agency specializing in brand strategy, brand identity development, and corporate branding. Based on the reviews, 100% of clients praised their ability to align with company values and deliver on time, while around 70% highlighted their creativity and understanding of brand positioning. Their expertise in rebranding and developing comprehensive brand strategies is frequently commended.
$1,000+$150 - $199 / hr10 - 49Rolling Hills Estates, CAServices provided
See all 71 projectsThe Bureau Of Small Projects is a marketing and branding agency specializing in brand development, logo design, and corporate identity services. Across their reviews, clients consistently praise their project management, responsiveness, and dedication to client satisfaction, with 100% positive feedback. Approximately 75% of reviewers highlight their professionalism and communication skills, underscoring their commitment to delivering high-quality, tailored branding solutions.
$25,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 6 projectsDigital Surgeons is a branding and marketing agency specializing in brand identity development, visual identity design, and brand strategy. Reviews show a strong emphasis on creativity, modern design, and effective project management, with 100% positive feedback for their ability to enhance brand positioning and improve user engagement and lead quality. They have delivered cohesive brand identities and modern websites that align with their clients' strategic objectives.
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UndisclosedUndisclosed2 - 9Plattsburgh, NY
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Founded in 1986, Boirebenner is a small graphic design agency. Their team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
Founded in 2009, Stardard Black, a small branding firm, is in New York, New York. Their services include Branding and Digital Strategy.
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Featured
What are Featured Providers?
$25,000+$100 - $149 / hr10 - 49Kyiv, UkraineServices provided
See all 49 projectsQream is a branding agency specializing in brand identity development, corporate branding, and visual identity design. They consistently receive positive feedback for their creativity, professionalism, and timely project management. Over 90% of reviews highlighted their exceptional brand development and strategy execution, with clients praising their ability to deliver innovative and cohesive brand identities.
$25,000+$200 - $300 / hr10 - 49Vancouver, CanadaServices provided
See all 32 projectsTakt is a branding and marketing agency known for its expertise in brand strategy, corporate identity development, and visual identity design. Their services have been positively received, with 100% of reviews highlighting their attention to detail, exceptional project management, and responsiveness. Notably, 75% of clients appreciated Takt's ability to align brand identity with client objectives, demonstrating a strong commitment to client satisfaction and strategic brand positioning.
$10,000+$200 - $300 / hr2 - 9Milwaukee, WIServices provided
See all 14 projectsSavage Creative is a versatile branding agency specializing in brand strategy, development, and visual identity design. Their clients commend their exceptional creativity, collaborative approach, and ability to deliver projects on time and within budget. Approximately 90% of reviews highlight their effective brand positioning and identity development. Clients consistently praise their strategic insights and personalized service, though they occasionally suggest deeper client consultations for even greater alignment.
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UndisclosedUndisclosed2 - 9New York, NY
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Ceft, a branding company, was established in 2003. The firm provides Branding and Marketing Strategy, and is small.
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UndisclosedUndisclosed2 - 9Fairport, NY
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Packaging Design company Mirus Group is headquartered in Fairport, New York. The team provides Packaging Design and Branding.
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$5,000+$25 - $49 / hr2 - 9
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Freaktools is a branding company. The small Santiago, Chile-based team offers Branding and Digital Strategy. The firm was established in 2012.
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UndisclosedUndisclosed2 - 9New York, NY
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Based in New York, New York, And Partners. Is a small Packaging Design company. Their services include Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Ithaca, NY
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Graphic design company Zanzinato was launched in 2009. The agency focuses on Graphic Design and Branding, and is small.
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Featured
What are Featured Providers?
$50,000+$200 - $300 / hr10 - 49Dubai, United Arab EmiratesServices provided
See all 7 projectsScarlet Royal is a branding agency known for its comprehensive brand identity development, strategic brand positioning, and visual identity design. The agency receives overwhelmingly positive feedback, with 100% of clients praising their attention to detail, strategic depth, and ability to align branding with client goals. Clients consistently commend their professionalism, creativity, and collaborative approach, making Scarlet Royal a trusted partner for high-impact branding initiatives.
$10,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 106 projectsDD.NYC® is a branding and visual identity design agency specializing in brand development, corporate branding, and visual identity design. Client feedback indicates a strong emphasis on cohesive brand systems, strategic brand positioning, and responsive project management. Approximately 71% of reviews highlight their ability to deliver high-quality design and strategy, while about 29% note issues with communication and project delays. Overall, DD.NYC® appears dedicated to creating innovative and functional brand experiences.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 25 projectsFishfinger Creative Agency is a specialized branding and visual identity agency, offering services such as brand strategy, logo design, and corporate branding. Reviewers consistently appreciate their creativity, project management, and ability to deliver high-quality outputs on time. Notably, 90% of reviews highlight their impressive brand identity development and visual design capabilities. Clients commend their collaborative culture and service-driven approach, with no significant areas for improvement noted.
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UndisclosedUndisclosed2 - 9New York, NY
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Anti/Anti is a graphic design agency established in 2007. The agency offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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In New York, New York, Big Apple Design Group is a web design agency. They focus on Web Design and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Ahmedabad, IndiaServices provided
See all 50 projectsSeekThem Design Agency is a branding and design firm specializing in creating unique brand identities, visual identity design, and comprehensive brand strategies. Across their reviews, 100% of clients praised their professionalism, timely delivery, and creativity in services such as logo design, brand guidelines, and digital assets. Approximately 80% highlighted their exceptional project management and ability to align with client values and needs.
$1,000+$150 - $199 / hr2 - 9Redfern, AustraliaServices provided
See all 64 projectsCUT THRU Branding Agency specializes in brand strategy, identity development, and visual design, with a strong focus on tech startups and diverse industries. They consistently receive positive feedback, with 100% of reviews highlighting their strategic creativity and timely delivery. Clients are particularly impressed by their ability to align with company values and provide tailored, innovative branding solutions.
$25,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 33 projectsPolar is a branding agency specializing in brand development, corporate branding, and visual identity design. With high ratings and a strong culture fit, they are praised for their strategic marketing expertise and effective project management, consistently delivering on time. Polar's commitment to client collaboration and creativity has resulted in a 100% satisfaction rate across reviews, highlighting their success in brand identity development and corporate identity projects.
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UndisclosedUndisclosed2 - 9London, England
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Hook Research is a Market Research company. Based in London, England, the firm focuses on Market Research and Branding.
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UndisclosedUndisclosed2 - 9Rhuddlan, Wales
Services provided
Web Studio is a small Rhuddlan, Wales-based branding agency. Their services include Branding and Web Design.
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Featured
What are Featured Providers?
$1,000+Undisclosed50 - 249London, EnglandServices provided
See all 60 projectsDuck.Design is a distinguished branding and design agency renowned for its expertise in brand identity development and visual identity design. With high ratings and commendable project management, they excel in creating cohesive corporate branding that enhances brand positioning across various digital platforms. Approximately 90% of the feedback highlights their professional approach, timely delivery, and ability to maintain brand consistency, making them a reliable partner for brand strategy initiatives.
$10,000+< $25 / hr10 - 49Gurugram, IndiaServices provided
See all 21 projectsFlight Mode Studio is a branding and marketing agency known for its comprehensive brand identity development, innovative marketing strategies, and visual identity design. The company has received overwhelmingly positive feedback, with clients praising their creativity, attention to detail, and commitment to delivering exceptional results. Key themes in reviews include their effective brand strategy and seamless project management, with over 90% of reviews highlighting their ability to blend technical expertise with a deep understanding of brand positioning.
$10,000+$300+ / hr10 - 49Littleton, COServices provided
See all 33 projectsTaillight is a branding agency renowned for its expertise in brand identity development, brand strategy, and visual identity design. They excel in transforming complex brand challenges into coherent strategies, with 100% of reviews praising their professionalism and strategic insight. Clients frequently highlight Taillight's ability to deliver comprehensive brand solutions on time, noting their impressive capability in managing naming architecture and creating distinctive brand personas.
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UndisclosedUndisclosed2 - 9New York, NY
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MetalMark is a Packaging Design company. They are headquartered in New York, New York. Their team specializes in Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Burlington, VT
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Graphic design agency Select is located in Burlington, Vermont. They offer Graphic Design and Branding and were launched in 1988.
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UndisclosedUndisclosed2 - 9Bedford, Canada
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DOT Simple is a web design agency. The agency is based in Bedford, Canada. Their team focuses on Web Design and E-Commerce Development.
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UndisclosedUndisclosed2 - 9
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Founded in 2010, Undefined Creative is a print design company. Their services include Print Design and Branding.
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$5,000+$25 - $49 / hr2 - 9
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Nu, a small branding agency, is based in Santiago, Chile. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ithaca, NY
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Iron is a Packaging Design company. The small Ithaca, New York-based team provides Packaging Design and Branding. The agency was founded in 1993.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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EF Public Relations is a public relations firm. They were launched in 2012, and their services include Public Relations and Branding.
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$5,000+$25 - $49 / hr2 - 9
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People Marketing is a branding firm based in Santiago, Chile. Established in 2014, the team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9L'Ancienne-Lorette, Canada
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Viva Design, a graphic design company, was established in 2008. Located in L'Ancienne-Lorette, Canada, the team provides Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Graphic design company Strong Studio was launched in 2006. The agency offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9
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Ny-lon design is a Packaging Design company. They are located in. Their team provides Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Irvington, NY
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Established in 2001, Flood Creative is a small Packaging Design company. Their services include Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Established in 2014, Gates is a Packaging Design company. Their services include Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Advertising company Remerinc is headquartered in Seattle, Washington. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Graphic design agency Colorola Studios is based in Los Angeles, California. They specialize in Graphic Design and Branding and were launched in 2000.
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UndisclosedUndisclosed2 - 9Brooklyn , NY
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Located in Brooklyn , New York, Farewell is a small graphic design agency. The team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Fishkill, NY
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Momentum Advertising & Design is a print design company. The team is headquartered in Fishkill, New York, and their services include Print Design and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Marena Studios is a branding company. They are headquartered in New York, New York and have small team. Their team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9New York, NY
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Milton Glaser, a graphic design agency, was founded in 1974. They offers Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9
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MESH Design and Development is a -based Packaging Design company. The team focuses on Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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For office use only is a graphic design company. They are in New York, New York, and their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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NINICO Communications is a PR agency. The team specializes in Public Relations and Advertising, and the company is located in Los Angeles, California.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Founded in 2002, Rousso Fisher Public Relations is a public relations agency. The company focuses on Public Relations and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Located in New York, New York, Communal Creative is a small graphic design agency. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Launched in 2005, Leftloft is a small graphic design agency headquartered in New York, New York. Their team provides Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9
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Dave Jones Design is a Packaging Design company. Their small team is headquartered in Bradford, England. Their services include Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Greenleaf & Associates is a public relations company. The Los Angeles, California-based firm was founded in 1992. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Trans4media is a Marketing Strategy company. Based in Seattle, Washington, the team provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9New York, NY
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Circus Maximus is a Marketing Strategy company. Their small team is based in New York, New York and specializes in Marketing Strategy and Advertising. The agency was established in 2013.
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UndisclosedUndisclosed2 - 9
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It Chy Palm is a Marketing Strategy company. Their small team is located in Bradford, England. Their team offers Marketing Strategy and Branding.
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$5,000+$25 - $49 / hr2 - 9
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Monumento is a small Monterrey, Mexico-based branding firm. The team provides Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Québec, Canada
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Founded in 2012, Strategies b.com marketing is a Marketing Strategy company. The firm provides Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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T+P Advertising is a small branding firm established in 1999. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Ridini Entertainment Corporation is a public relations firm. The agency is based in Los Angeles, California. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Bradford, England
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Distynct is a Marketing Strategy company. They are located in Bradford, England and have small team. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Glens Falls, NY
Services provided
Trampoline Design is a Packaging Design company. Their small team is based in Glens Falls, New York. Their team provides Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9Rawdon, England
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In Rawdon, England, Design by Mint is a small Packaging Design company. The team specializes in Packaging Design and Branding.
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UndisclosedUndisclosed2 - 9
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Small Advertising company Jimwalkerseattle, is headquartered in Seattle, Washington. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
R. Courl Hay. Is a PR company. Their small team is headquartered in New York, New York. Their services include Public Relations and Branding.
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List of the Best Branding Agencies
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.1/40.019.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$25,000+$100 - $149 / hr10 - 49Cádiz, Spain
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
75% Branding25% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding20% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.2/40.018/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
36.9/40.017.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$25,000+$100 - $149 / hr50 - 249Warszawa, Poland
Ability to deliver
36.3/40.017.4/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
70% Branding30% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
75% Branding25% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
36.2/40.017.4/20 Reviews9.4/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.8/40.019.2/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
55% Branding45% Other
Branding Agency FAQs
The right branding agency will help you create consistency across all marketing channels and make your brand more recognizable. Stay up to date on relevant branding services, costs, and how to go about making the right connection to ensure your project is as smooth and successful as possible.
Clutch features firms that develop visual identities and messaging strategies based on a proprietary methodology. The top branding agencies for 2026 include:
Whether you’re looking to create a whole new brand identity or are looking to rebrand, a branding agency offers services to define, build, and enhance your business’s brand identity. Depending on your brand goals and your needs, they will create a brand strategy that is based on your company’s mission, values, audience, and positioning. To ensure that your brand is distinct, they will conduct market research to analyze competitors, trends, and audience behavior, providing valuable insights for strategic decisions.
Often, businesses will hire a branding agency specifically for their help with visual identity as well. By creating new logo designs, identifying a color palette, selecting typography, and creating a comprehensive brand style, businesses can become more easily identifiable and stand out in crowded marketplaces.
The visual identity of your brand goes beyond these items, though. For this reason, many branding agencies will also offer digital and print branding, which covers everything from website design and social media presence to packaging and advertising materials.
A branding agency will specialize in creating, developing, and refining brand identities. This includes helping organizations identify their purpose, values, target audience, positioning, and messaging. To inform brand strategy and understand customer behavior, they will often collect data for market research and analysis.
With the information they collect, they can develop key messages and taglines that communicate the brand’s core values. They will also design visual elements like logos, color schemes, typography, and imagery that represent the brand.
Most branding projects reviewed on Clutch are between $10,000–$49,999. The average cost of hiring a branding agency on Clutch is between $100–$149 per hour. How much your company will spend on branding depends on the scope of work. Companies that go through a full branding engagement will spend more than companies looking for a simple brand style guide.
Branding agencies offer packages that include various services and assets. On Clutch, branding packages start at around $1,000 per month.
There are many reasons for businesses to hire a branding agency. The number one reason is to craft a unique, recognizable, and professional brand identity. A branding agency will have the skills and experience to ensure that your brand stands out, helping your business build trust and customer loyalty. A branding agency is also able to look at your business objectively and review data and use this information to curate a brand identity that differentiates your from your competitors.
Hiring the right branding company is crucial for businesses looking to establish a consistent brand identity and stand out in competitive markets. An agency that doesn’t align with your business objectives and goals could lead to wasted budget, ineffective brand messaging, and loss of trust.
To find the perfect partner for your project, you need to consider the quality of work they provide, how quickly they can deliver, cost, and how easy it is to work with them.
To understand the impact of their work, you should review client reviews and testimonials and look for positive feedback and reliability. You can also examine portfolio items and case studies to get a better idea of their skill and what they can deliver.
As you interview each branding agency, look for partners that can provide a strategic approach and offer the full spectrum of branding support services. You should also note their communication and collaboration style. A great branding agency will be transparent and have clear processes in place to ensure that they deliver the results you’re looking for.
Many businesses looking to revamp their visual identity may be tempted to hire a graphic design agency because they focus on creating visual assets like logos, websites, and advertisements. However, a branding agency would be more involved in developing a brand strategy and formulating a brand identity that aligns with your positioning in the market. On top of that, they can help curate a brand message. At the same time, many branding agencies offer graphic design, but their core focus is strategic brand development.
The duration of a branding projects depends largely on the scope of your project and your long-term goals. The average timeline for a logo design project is between 2-6 weeks, while brand strategy and identity projects take 6-12 weeks, website branding and design takes 8-16+ weeks, and rebranding projects can take up to 3-6 months.
When hiring a branding agency, there are several red flags to watch for. First, a lack of a portfolio items or case studies is a major warning sign, as it indicates that the agency has little to no proven work to demonstrate their ability.
Another red flag is a lack of strategy. An effective branding agency should focus on more than just visuals; they should have a comprehensive plan that aligns with your business goals. Poor communication, such as delays or unclear processes, can severely impact the results and the overall experience. Lastly, be wary of agencies that overpromise results, as branding is a long-term investment and not a quick fix. If an agency promises rapid success, it’s likely they don’t fully understand the complexities of building a brand.
Both a branding agency and a freelancer will be able to deliver high-quality brand assets that can help your business stand out in the marketplace. However, a branding agency will have more resources than a freelancer, making them a better fit if you are looking to develop a full brand strategy.
They can provide market research and a team full of design experts and copywriters to help you create a brand identity. They may also be able to provide long-term branding support, helping your business continue to grow brand awareness. At the same time, a freelancer can be a great option if you need specific design work on a tight budget.
- Can you provide examples of successful branding projects you’ve completed?
- What’s your approach to developing a brand strategy?
- Can you walk me through the typical timeline of a branding project?
- How do you ensure consistency across different brand touchpoints?
- How do you incorporate feedback from clients during the branding process?
- Do you offer ongoing support after the initial branding project is completed?
- Portfolio & Expertise - know when brands specialize in brand strategy vs. corporate branding vs. naming vs. product branding
- Communication & Collaboration - ensure that the branding agency has set communication tools in place, provides regular updates, and, most importantly, listens to your input.
- Budget - before the real work begins, there should be conversations regarding cost structure and payment terms.
- Strategic Approach - Ensure they understand your business goals, industry trends, and target audience