Top Branding Companies
A strong brand is the foundation of how your business is perceived. The right branding partner can help you define your identity, stand out in your market, and build long-term loyalty.
Clutch connects you with the best branding agencies backed by verified client reviews, data-driven rankings, and real business outcomes. Browse our curated list of top branding companies to find the right agency partner for your timeline and budget. Whether you’re in need of corporate branding or startup branding services, there's a Clutch agency that's a perfect match.
Looking for branding agencies in the US? Check our Top Branding Agencies in the US
Looking for services focused on branding strategy? Check out our global directory of Top Brand Strategy Companies.
Need a logo design partner instead? Browse Top Logo Design Companies. Or, if you are looking for design companies in general, why not check out our Top Design Agencies?
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Featured
What are Featured Providers?
$25,000+Undisclosed2 - 9Montréal, CanadaServices provided
See all 16 projectsBrandlucent is a branding agency specializing in brand strategy, corporate identity, and visual identity design. With a 100% positive feedback rate, clients commend Brandlucent for their deep understanding of company identity and effective project management. Clients frequently praise their creativity and ability to articulate brand essence, with several reviewers highlighting their exceptional ability to encapsulate company values and goals into cohesive brand strategies.
$1,000+$150 - $199 / hr10 - 49Rolling Hills Estates, CAServices provided
See all 71 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in services such as brand development, logo design, and corporate identity. Across multiple reviews, 100% of clients commend their exceptional project management and responsiveness, emphasizing their ability to meet deadlines and cater to specific client needs. The agency's commitment to delivering high-quality visual identity design and brand strategy is consistently noted, with frequent praise for their creativity and dedication to customer satisfaction.
$10,000+$200 - $300 / hr2 - 9Milwaukee, WIServices provided
See all 14 projectsSavage Creative is a branding agency specializing in brand strategy, visual identity design, and corporate branding. The agency consistently delivers high-quality work, with 100% positive feedback highlighting their creativity, excellent project management, and ability to meet deadlines. Approximately 80% of reviewers emphasize their proficiency in brand identity development and brand positioning.
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UndisclosedUndisclosed50 - 249Worthington, OH
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Marketing Works is a midsize Worthington, Ohio-based public relations company. The team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Sioux Falls, SD
Services provided
Lawrence & Schiller is a branding company. The Sioux Falls, South Dakota-based company was founded in 1976. Their services include Branding and Digital Strategy.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 49 projectsStarfish is a versatile branding and marketing agency specializing in brand strategy, identity development, and visual identity design. Across their reviews, 100% of clients praised their strategic expertise and capacity to deliver timely, high-quality branding solutions. Clients consistently highlighted their exceptional project management and collaborative nature, with 70% of reviews noting their ability to adapt and respond to client needs effectively.
$25,000+$150 - $199 / hr10 - 49Vancouver, CanadaServices provided
See all 32 projectsTakt is a branding and marketing agency that excels in brand strategy, corporate identity, and visual identity design. Across their reviews, 100% of clients praised Takt's professionalism and attention to detail in handling complex projects. Approximately 75% highlighted their ability to deliver on tight timelines, while 50% commended their pricing and value. Takt consistently received positive feedback for their effective project management and creative solutions.
$50,000+$200 - $300 / hr10 - 49Dubai, United Arab EmiratesServices provided
See all 7 projectsScarlet Royal is a branding agency known for its comprehensive brand identity development, strategic brand positioning, and visual identity design. The agency receives overwhelmingly positive feedback, with 100% of clients praising their attention to detail, strategic depth, and ability to align branding with client goals. Clients consistently commend their professionalism, creativity, and collaborative approach, making Scarlet Royal a trusted partner for high-impact branding initiatives.
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UndisclosedUndisclosed50 - 249Anchorage, AK
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Midsize Advertising company Spawn Ideas, Inc., is in Anchorage, Alaska. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Bengaluru, India
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Located in Bengaluru, India, Origami Creative is an Advertising company. They focus on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Waukesha, WI
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MorganMyers is an Advertising company founded in 1983. The firm provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
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We are X, an Advertising company, was founded in 2016. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Salt Lake City, UT
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Love Communications is an Advertising company founded in 1999. Their team provides Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 103 projectsDD.NYC® is a digital design agency specializing in branding, corporate identity, and visual identity design. Despite mixed reviews, with some clients praising their brand development and project management, others report issues with communication and project delays. Approximately 75% of reviews highlight positive aspects such as creative design and commitment, while 25% mention challenges, primarily related to e-commerce capabilities and communication.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 25 projectsFishfinger Creative Agency is a branding and creative agency specializing in brand development, visual identity design, and corporate branding. They have received overwhelmingly positive feedback, with clients praising their creativity, responsive project management, and ability to deliver high-quality outputs. Approximately 90% of reviews highlight their effective brand strategy and visual identity creation, while 70% commend their proactive communication and adherence to timelines.
$1,000+$50 - $99 / hr2 - 9Redfern, AustraliaServices provided
See all 63 projectsCUT THRU Branding Agency is a dynamic firm specializing in brand development, brand strategy, and visual identity design. Client reviews consistently indicate a high level of satisfaction, with 100% of reviewers praising their creative and strategic approach. The agency's ability to deliver tailor-made branding solutions that effectively resonate with target audiences is frequently highlighted, underscoring their expertise in transforming brand identity.
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UndisclosedUndisclosed50 - 249London, England
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Ocean Outdoor is an Advertising company founded in 2007. The company focuses on Advertising and Branding, and is midsize.
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UndisclosedUndisclosed50 - 249Maadi, Cairo, Egypt
Services provided
Established in 2002, Lead Marketing Solutions is an Advertising company. Their team focuses on Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$25,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 33 projectsPolar is a branding agency specializing in brand development, corporate branding, and visual identity design. Client feedback is overwhelmingly positive, with 100% satisfaction in areas of creative quality, effective project management, and timely delivery. Reviewers frequently commend Polar's strategic marketing expertise and the team's seamless integration with client objectives, highlighting their ability to foster strong culture fits and exceed expectations.
$1,000+Undisclosed50 - 249London, EnglandServices provided
See all 58 projectsDuck.Design is a branding and marketing company specializing in visual identity design, brand strategy, and logo design. Clients praise their creativity, professionalism, and ability to deliver high-quality work on time, with 100% of reviews highlighting their alignment with client values and timely project management. Their expertise in developing cohesive brand identities and optimizing user experience has resulted in measurable improvements for various businesses.
$10,000+< $25 / hr10 - 49Roma, ItalyServices provided
See all 21 projectsFlight Mode Studio is a branding and marketing agency that excels in brand identity development, logo design, and corporate branding. With 100% positive feedback from clients, the studio is praised for its exceptional project management and creativity, leading to increased brand recognition and enhanced digital presence. Clients particularly value their attention to detail and ability to align with company values.
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UndisclosedUndisclosed50 - 249Singapore, Singapore
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Founded in 1995, amc asia! is an Event Marketing company. The team offers Event Marketing and Branding and is located in Singapore, Singapore.
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UndisclosedUndisclosed50 - 249Toronto, Canada
Services provided
Proof is a midsize public relations company. They focus on Public Relations and Branding and were established in 1994.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Ahmedabad, IndiaServices provided
See all 49 projectsSeekThem Branding is a company specializing in comprehensive branding services, including Brand Identity Development, Logo Design, and Corporate Identity. They have received overwhelmingly positive reviews, with approximately 95% of clients praising their creativity, attention to detail, and timely delivery. Common themes highlight their ability to enhance brand engagement and achieve significant client satisfaction through tailored brand strategy and visual identity design.
$10,000+$50 - $99 / hr2 - 9Poznań, PolandServices provided
See all 29 projectsHuman Creative is a branding and marketing agency specializing in brand identity development, logo design, and corporate branding. Across their reviews, clients praise their responsiveness, creativity, and ability to integrate client feedback, with approximately 60% highlighting their strong communication and project management skills. Human Creative has consistently delivered successful visual identity projects and website redesigns, maintaining a professional approach throughout.
$10,000+$300+ / hr10 - 49Littleton, COServices provided
See all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
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UndisclosedUndisclosed50 - 249New York, NY
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PR agency Health Unlimited was founded in 1992. The team focuses on Public Relations and Branding and is based in New York, New York.
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UndisclosedUndisclosed50 - 249New York, NY
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JG Black Book is a public relations firm based in New York, New York. Their services include Public Relations and Branding.
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UndisclosedUndisclosed50 - 249Tallahassee, FL
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Midsize PR agency Moore, is in Tallahassee, Florida. Their services include Public Relations and Branding.
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UndisclosedUndisclosed50 - 249Winnipeg, Canada
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Founded in 2011, Think Shift, a midsize Advertising company, is headquartered in Winnipeg, Canada. Their team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Birmingham, England
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Jones and Palmer is a branding firm. They are in Birmingham, England. Their team offers Branding and Digital Strategy.
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UndisclosedUndisclosed50 - 249St. John's, Canada
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Target Marketing and Communications Inc. Is an Advertising company. Their midsize team is headquartered in St. John's, Canada and provides Advertising and Branding. The agency was established in
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$5,000+$25 - $49 / hr50 - 249
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EMKT is a Digital Strategy company. They are located in San salvador, El Salvador and have midsize team. Their services include Digital Strategy and Branding.
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$5,000+$25 - $49 / hr50 - 249
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LatinMedios is a Digital Strategy company. The Aventura, Florida-based team provides Digital Strategy and Branding.
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UndisclosedUndisclosed50 - 249London, England
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Blue-Zoo Animation Studio is a video production agency. Established in 2000, the firm offers Video Production and Advertising.
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UndisclosedUndisclosed50 - 249Toronto, Canada
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Bruce Mau Design is a midsize branding firm located in Toronto, Canada and New York, New York. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed50 - 249Mississauga, Canada
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Davis is a branding agency. The team offers Branding and Graphic Design, and the company is headquartered in Mississauga, Canada.
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UndisclosedUndisclosed50 - 249London , England
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Video production company Beast is located in London , England. They offer Video Production and Advertising and were established in 2009.
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UndisclosedUndisclosed50 - 249Dublin , Ireland
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Snap Ireland is a branding agency. Their midsize team is headquartered in Dublin , Ireland and provides Branding and Graphic Design. The firm was established in 1984.
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UndisclosedUndisclosed50 - 249Seattle, WA
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Tether Inc is a branding firm located in Seattle, Washington. They focus on Branding and Graphic Design and were founded in 2008.
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UndisclosedUndisclosed50 - 249St. John's, Canada
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Advertising company Rileys was founded in 1950. The midsize team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Jenkintown, PA
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Cooper Graphic Design is a branding firm headquartered in Jenkintown, Pennsylvania. The team specializes in Branding and Web Design.
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UndisclosedUndisclosed50 - 249Toronto, Canada
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Northstar Research Partners is a Market Research company headquartered in Toronto, Canada and London, England. Established in 1998, the team provides Market Research and Branding.
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UndisclosedUndisclosed50 - 249Birmingham, England
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Launched in 1982, Crystal is a midsize user experience agency. Their services include UX/UI Design and Branding.
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$5,000+$25 - $49 / hr50 - 249
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Advertising company Tomate was launched in 2003. The company provides Advertising and Digital Strategy, and is midsize.
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UndisclosedUndisclosed50 - 249Winnipeg, Canada
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Direct Focus Marketing Communications is a branding company. They were launched in 1996, and their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed50 - 249London, England
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Market Research company Future Thinking was founded in 2015. The agency focuses on Market Research and Branding.
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UndisclosedUndisclosed50 - 249London , England
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Populus is a Market Research company based in London , England. They specialize in Market Research and Branding.
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UndisclosedUndisclosed50 - 249London, England
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Founded in 2014, Trinity McQueen is a midsize London, England-based Market Research company. Their services include Market Research and Advertising.
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UndisclosedUndisclosed50 - 249Bollington, England
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Adelphi Research Global, a midsize Market Research company, is based in Bollington, England. The team offers Market Research and Branding.
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UndisclosedUndisclosed50 - 249London , England
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In London , England, BVA BDRC is a Market Research company. They offer Market Research and Branding and were established in 1991.
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UndisclosedUndisclosed50 - 249Miami, FL
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Established in 2006, Republica Havas, a midsize Advertising company, is based in Miami, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Culver City, CA
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AR/VR development company Create Advertising Group is in Culver City, California. Established in 2005, the team focuses on AR/VR development and Branding.
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UndisclosedUndisclosed50 - 249Indianapolis, IN
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MSK Advertising is a Digital Strategy company. Launched in 1968, the company is based in Indianapolis, Indiana. Their team specializes in Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
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BLACKFOX DIGITAL, an Advertising company, is located in Dhaka, Bangladesh. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249
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Graphic design company Identity Ltd was launched in 2014. The team focuses on Graphic Design and Branding and is located in.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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Myriad International Marketing is a midsize public relations agency founded in 1989. Their team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed50 - 249Montreal, Canada
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Established in 2011, Seedbox Technologies is a branding firm. The company specializes in Branding and Mobile App Development, and is midsize.
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UndisclosedUndisclosed50 - 249Richardson, TX
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RKD Group, a Digital Strategy company, offers Digital Strategy and Branding. The agency is based in Richardson, Texas.
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UndisclosedUndisclosed50 - 249Dallas, TX
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LDWW, a midsize Advertising company, is based in Dallas, Texas. The team provides Advertising and Branding.
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UndisclosedUndisclosedFreelancerBend, OR
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Tor Naerheim Brand Design is a branding agency. The Bend, Oregon-based firm was launched in 1995. Their services include Branding and Advertising.
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UndisclosedUndisclosed50 - 249London, England
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B. The communications agency is a midsize PR agency founded in 2004. Their services include Public Relations and Branding.
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UndisclosedUndisclosed50 - 249Lexington, KY
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Adcolor Inc is an Advertising company. The company is located in Lexington, Kentucky. Their services include Advertising and Out of Home Design.
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$5,000+$25 - $49 / hr50 - 249
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In Belo Horizonte, Brazil, Komuh is a Digital Strategy company. The team focuses on Digital Strategy and Advertising.
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UndisclosedUndisclosed50 - 249Portland, OR
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FLM Harvest is a midsize branding company in Portland, Oregon. Their services include Branding and Media Planning & Buying.
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List of the Best Branding Agencies
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38.8/40.019.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$25,000+$100 - $149 / hr10 - 49Cádiz, Spain
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
75% Branding25% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38/40.018/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$100 - $149 / hr50 - 249Warszawa, Poland
Ability to deliver
36.5/40.017.6/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
70% Branding30% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
36.2/40.017.4/20 Reviews9.4/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$100 - $149 / hr10 - 49Faro, Portugal
Ability to deliver
36.1/40.017.4/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
70% Branding30% Other -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.1/40.016.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding40% Other
Branding Agency FAQs
The right branding agency will help you create consistency across all marketing channels and make your brand more recognizable. Stay up to date on relevant branding services, costs, and how to go about making the right connection to ensure your project is as smooth and successful as possible.
Clutch features firms that develop visual identities and messaging strategies based on a proprietary methodology. The top branding agencies for 2026 include:
Whether you’re looking to create a whole new brand identity or are looking to rebrand, a branding agency offers services to define, build, and enhance your business’s brand identity. Depending on your brand goals and your needs, they will create a brand strategy that is based on your company’s mission, values, audience, and positioning. To ensure that your brand is distinct, they will conduct market research to analyze competitors, trends, and audience behavior, providing valuable insights for strategic decisions.
Often, businesses will hire a branding agency specifically for their help with visual identity as well. By creating new logo designs, identifying a color palette, selecting typography, and creating a comprehensive brand style, businesses can become more easily identifiable and stand out in crowded marketplaces.
The visual identity of your brand goes beyond these items, though. For this reason, many branding agencies will also offer digital and print branding, which covers everything from website design and social media presence to packaging and advertising materials.
A branding agency will specialize in creating, developing, and refining brand identities. This includes helping organizations identify their purpose, values, target audience, positioning, and messaging. To inform brand strategy and understand customer behavior, they will often collect data for market research and analysis.
With the information they collect, they can develop key messages and taglines that communicate the brand’s core values. They will also design visual elements like logos, color schemes, typography, and imagery that represent the brand.
Most branding projects reviewed on Clutch are between $10,000–$49,999. The average cost of hiring a branding agency on Clutch is between $100–$149 per hour. How much your company will spend on branding depends on the scope of work. Companies that go through a full branding engagement will spend more than companies looking for a simple brand style guide.
Branding agencies offer packages that include various services and assets. On Clutch, branding packages start at around $1,000 per month.
There are many reasons for businesses to hire a branding agency. The number one reason is to craft a unique, recognizable, and professional brand identity. A branding agency will have the skills and experience to ensure that your brand stands out, helping your business build trust and customer loyalty. A branding agency is also able to look at your business objectively and review data and use this information to curate a brand identity that differentiates your from your competitors.
Hiring the right branding company is crucial for businesses looking to establish a consistent brand identity and stand out in competitive markets. An agency that doesn’t align with your business objectives and goals could lead to wasted budget, ineffective brand messaging, and loss of trust.
To find the perfect partner for your project, you need to consider the quality of work they provide, how quickly they can deliver, cost, and how easy it is to work with them.
To understand the impact of their work, you should review client reviews and testimonials and look for positive feedback and reliability. You can also examine portfolio items and case studies to get a better idea of their skill and what they can deliver.
As you interview each branding agency, look for partners that can provide a strategic approach and offer the full spectrum of branding support services. You should also note their communication and collaboration style. A great branding agency will be transparent and have clear processes in place to ensure that they deliver the results you’re looking for.
Many businesses looking to revamp their visual identity may be tempted to hire a graphic design agency because they focus on creating visual assets like logos, websites, and advertisements. However, a branding agency would be more involved in developing a brand strategy and formulating a brand identity that aligns with your positioning in the market. On top of that, they can help curate a brand message. At the same time, many branding agencies offer graphic design, but their core focus is strategic brand development.
The duration of a branding projects depends largely on the scope of your project and your long-term goals. The average timeline for a logo design project is between 2-6 weeks, while brand strategy and identity projects take 6-12 weeks, website branding and design takes 8-16+ weeks, and rebranding projects can take up to 3-6 months.
When hiring a branding agency, there are several red flags to watch for. First, a lack of a portfolio items or case studies is a major warning sign, as it indicates that the agency has little to no proven work to demonstrate their ability.
Another red flag is a lack of strategy. An effective branding agency should focus on more than just visuals; they should have a comprehensive plan that aligns with your business goals. Poor communication, such as delays or unclear processes, can severely impact the results and the overall experience. Lastly, be wary of agencies that overpromise results, as branding is a long-term investment and not a quick fix. If an agency promises rapid success, it’s likely they don’t fully understand the complexities of building a brand.
Both a branding agency and a freelancer will be able to deliver high-quality brand assets that can help your business stand out in the marketplace. However, a branding agency will have more resources than a freelancer, making them a better fit if you are looking to develop a full brand strategy.
They can provide market research and a team full of design experts and copywriters to help you create a brand identity. They may also be able to provide long-term branding support, helping your business continue to grow brand awareness. At the same time, a freelancer can be a great option if you need specific design work on a tight budget.
- Can you provide examples of successful branding projects you’ve completed?
- What’s your approach to developing a brand strategy?
- Can you walk me through the typical timeline of a branding project?
- How do you ensure consistency across different brand touchpoints?
- How do you incorporate feedback from clients during the branding process?
- Do you offer ongoing support after the initial branding project is completed?
- Portfolio & Expertise - know when brands specialize in brand strategy vs. corporate branding vs. naming vs. product branding
- Communication & Collaboration - ensure that the branding agency has set communication tools in place, provides regular updates, and, most importantly, listens to your input.
- Budget - before the real work begins, there should be conversations regarding cost structure and payment terms.
- Strategic Approach - Ensure they understand your business goals, industry trends, and target audience