Make it meaningful.

We're a brand and content agency. When brand and content are intimately connected, your story can speak loud and true. 

It starts with a strategy that distils the 'bones' of your brand into a document. But we build brands beyond the page too, bringing them to life through design, motion, words and film.

 We imagine, define and enliven brands that people feel connected to. We tell your brand's story in creative and meaningful ways.

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2014
Show all +
Sydney, Australia
headquarters
  • Sydney
    Australia

Portfolio

Key clients: 

Volkswagen, PlayStation, Maserati Australia & New Zealand, Cancer Council Australia, Toll Group, Medical Director, My Muscle Chef, Stockland, Camp Australia. 

Toll Logistics: A purpose-driven brand film

It’s easy to forget the importance of your own day-to-day work. So Toll wanted a brand film to remind employees of the purpose at the heart of their business.

With motion graphics, locations across Australia and Asia, sound design, and a comprehensive script, this was not your average company video.

After its first screening, Toll’s CEO got up to address the company and simply said, “…and that is why I took

this job.”

Volkswagen CX: An inspiring experience through brand

Volkswagen’s customer experience team isn’t just obsessed with customers, but employees too. After all, the people who are at the forefront are a significant part of the experience of a brand. We’ve worked with the VW CX team over a few projects, including this branding for a blockbuster summit to inspire staff to create delightful experiences for customers.

https://www.chello.com.au/work/volkswagen/

My Muscle Chef: From food to fuel

My Muscle Chef came to us with a whole lot of customer insights and a product that people loved. While some people might assume that meal prep services are for the lazy or for people who don’t care about food, My Muscle Chef’s research found the very opposite. These were people who were active and tracked what went into their bodies. They were serious about fitness, nutrition and goals.

But their brand was fresh,

cheery and broadly about health. It risked looking like the mass of meal delivery services out there, without reflecting the dedication and strong routines of their customers.

We brought their brand back around to its original intention, magnifying it through a verbal and visual identity that played to their strengths.

https://www.chello.com.au/work/my-muscle-chef/

Camp Australia: Branding for both trust and playfulness

Camp Australia have been taking care of kids in and out of school hours for more than thirty years. They came to us wanting to refresh their brand, without needing a full facelift. They cared most about redesigning their website, since this is where schools, parents and potential carers look for information and assurance about the quality of care and the employment potential.

Cancer Council Australia: Hope perseveres through generosity

Cancer Council Australia came to us wanting a video for the Daffodil Day 2016 Campaign. The result features a poem we crafted from the perspective of a child, representing the ‘light of hope’ of the people that have been touched by cancer. The TVC, online and radio campaign launched in August 2016.

Xavier Knight: Turning a founder into a brand

Xavier Knight are structural engineers. They bring the beauty of architectural designs to life; at the same time they ensure that buildings are robust enough to be the nucleus of our lives. They work at the intersection of aesthetics and resilience.

We built this brand identity which transmitted the values and ethos of Xavier Knight’s founder — whose approach had been the defining reason for clients to return time and

again.

Reviews

Sort by

Web Development & Rebranding for Consumer Brand

“Their immaculate web designs set the tone for our new brand identity.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2018 - Nov. 2018
Project summary: 

Tasked with reforming a brand’s identity, Chello developed a modern web design with a custom color scheme. They also built a new corporate site that displays the new theme.

The Reviewer
 
51-200 Employees
 
Sydney, Australia
CMO , Freedom Foods Group
 
Verified
The Review
Feedback summary: 

Since launching the new platform, site traffic and conversion have increased exponentially. The sophisticated design has solidified the brand’s position as a leading business competitor. Chello’s success is a direct reflection of their team’s unwavering demand for excellence.

BACKGROUND

Introduce your business and what you do there.

I am the CMO of Freedom Foods Group, a global manufacturer and retailer of food and beverage products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Chello?

Our company had recently established an accelerated growth plan, which required a complete overhaul of rebranding and communication strategies. We wanted to initiate the process by building a new website that reflected our image. 

SOLUTION

What was the scope of their involvement?

Chello was asked to build a corporate website with a sophisticated design that would serve as the new theme of our brand. To make the project a collaborative effort, they held a few meetings to discuss the scope and answer any outstanding questions. Once the timeline was finalized, they moved on to develop a selection of branding initiatives. We decided on the best fit, and they began building the website according to our requirements. They also designed a custom color palette for the site, produced relevant content, and integrated core assets for our internal use.

What is the team composition?

In addition to having access to their development team, we received strategic support from their founders. Their production team was also available throughout the project.

How did you come to work with Chello?

We were referred to Chello by someone within our organization who had worked with them in the past. I’m always eager to work with smaller agile firms, but their positive attitude and strategic mindset solidified my hiring decision.

How much have you invested with them?

Our expenses exceeded $200,000.

What is the status of this engagement?

The project commenced in January 2018 and concluded in November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their immaculate web designs set the tone for our new brand identity. Since rebranding, we have noticed a significant increase in site traffic and business inquiries. Beyond refreshing our image, Chello helped us establish our company as a leading competitor in the market.

How did Chello perform from a project management standpoint?

We never experienced any workflow issues, because their team worked hard to adhere to the schedule.

What did you find most impressive about them?

While most developers limit their services to items listed in the initial requirements, Chello adjusts their scope along the way to enhance the final product.

Are there any areas they could improve?

We did not encounter any major issues while working with Chello, but we would suggest balancing out their team as they continue to grow their business.

5.0
Overall Score Chello will always be my first choice.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    It was always easy to get in touch with them for urgent matters.
  • 4.0 Cost
    Value / within estimates
    As a small firm, they offer better rates and less overhead recovery than the large agencies.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I highly recommend them to any business looking to refresh their brand.