Make it meaningful.

We're a branding and content agency. Born into digital film content, we know how to tell stories in moving image and design. We've built on this to tell stories across all touchpoints of a brand.

We imagine and recreate brands of tomorrow; the brand strategy and positioning is vital, but it's only a document, it needs to come to life at the right time to the right person, we call this content.   

We workshop, we strategise, we explore, we create so that what we produce speaks to the right person, at the right place, at the right time and for the right reason.

$100 - $149 / hr
10 - 49
Show all +
Sydney, Australia
  • Sydney


Key clients: 

Volkswagen, PlayStation, Maserati Australia & New Zealand, Cancer Council Australia, Toll Group, Medical Director, My Muscle Chef, Stockland, Camp Australia. 


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Web Development & Rebranding for Consumer Brand

“Their immaculate web designs set the tone for our new brand identity.”

Willing to refer: 
The Project
$200,000 to $999,999
Jan. 2018 - Nov. 2018
Project summary: 

Tasked with reforming a brand’s identity, Chello developed a modern web design with a custom color scheme. They also built a new corporate site that displays the new theme.

The Reviewer
51-200 Employees
Sydney, Australia
CMO , Freedom Foods Group
The Review
Feedback summary: 

Since launching the new platform, site traffic and conversion have increased exponentially. The sophisticated design has solidified the brand’s position as a leading business competitor. Chello’s success is a direct reflection of their team’s unwavering demand for excellence.


Introduce your business and what you do there.

I am the CMO of Freedom Foods Group, a global manufacturer and retailer of food and beverage products.


What challenge were you trying to address with Chello?

Our company had recently established an accelerated growth plan, which required a complete overhaul of rebranding and communication strategies. We wanted to initiate the process by building a new website that reflected our image. 


What was the scope of their involvement?

Chello was asked to build a corporate website with a sophisticated design that would serve as the new theme of our brand. To make the project a collaborative effort, they held a few meetings to discuss the scope and answer any outstanding questions. Once the timeline was finalized, they moved on to develop a selection of branding initiatives. We decided on the best fit, and they began building the website according to our requirements. They also designed a custom color palette for the site, produced relevant content, and integrated core assets for our internal use.

What is the team composition?

In addition to having access to their development team, we received strategic support from their founders. Their production team was also available throughout the project.

How did you come to work with Chello?

We were referred to Chello by someone within our organization who had worked with them in the past. I’m always eager to work with smaller agile firms, but their positive attitude and strategic mindset solidified my hiring decision.

How much have you invested with them?

Our expenses exceeded $200,000.

What is the status of this engagement?

The project commenced in January 2018 and concluded in November 2018.


What evidence can you share that demonstrates the impact of the engagement?

Their immaculate web designs set the tone for our new brand identity. Since rebranding, we have noticed a significant increase in site traffic and business inquiries. Beyond refreshing our image, Chello helped us establish our company as a leading competitor in the market.

How did Chello perform from a project management standpoint?

We never experienced any workflow issues, because their team worked hard to adhere to the schedule.

What did you find most impressive about them?

While most developers limit their services to items listed in the initial requirements, Chello adjusts their scope along the way to enhance the final product.

Are there any areas they could improve?

We did not encounter any major issues while working with Chello, but we would suggest balancing out their team as they continue to grow their business.

Overall Score Chello will always be my first choice.
  • 5.0 Scheduling
    It was always easy to get in touch with them for urgent matters.
  • 4.0 Cost
    Value / within estimates
    As a small firm, they offer better rates and less overhead recovery than the large agencies.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I highly recommend them to any business looking to refresh their brand.