Brand & Content Agency: We make it meaningful.

We're a brand and content agency. When brand and content are intimately connected, your story speaks loud and true. 

It starts with a strategy that distils the 'bones' of your brand. But we build brands beyond the page, bringing them to life through design, motion, words and film.

We imagine, define and enliven brands that people feel connected to.

We tell your brand's story in creative and meaningful ways.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2014
Show all +
Sydney, Australia
headquarters
  • Level 1. 61 Renwick St, Redfern
    Sydney, NSW 2016
    Australia

Portfolio

Key clients: 

ShopifyPlus, Qudos Bank, Volkswagen Australia, Girl Guides Australia, PlayStation, Maserati, Mirvac LIV, Cancer Council Australia, Toll Group, My Muscle Chef, Stockland, Camp Australia, Port Adelaide FC, CUA, Sydney Swans.

Kinela Rebrand Image

Kinela Rebrand

Hit 100 was a company delivering nutritionally-designed meals to people with disabilities, chronic diseases and elderly Australians. But with a long-term vision to be a holistic healthcare company, their name and brand proposition didn’t reflect this at all. After interviews, research and workshops we came up with a new name: Kinela. With a new name came a brand positioning and identity that matched their ambition and vision for
this under-served space. A community-driven approach and dynamic sensibility is underpinned by accessibility principles.
SkyTraders branding and website launch Image

SkyTraders branding and website launch

Skytraders undertakes complex missions that demand operational certainty, engineering capability, and the highest standards in flight procedures. They offer specialised services such as flights for the Australian Antarctic Division, and have leading capabilities in industry. We elevated this technical expertise into a seamless and dynamic digital experience, delivering a website that showcases Skytraders across desktop and mobile.
Volkswagen Rebrand - Australian Content Image

Volkswagen Rebrand - Australian Content

The internal launch at Volkswagen’s CX Summit introduced dealership staff to the new brand for the very first time. Motion graphics put the new brand’s vibrancy and focus on people, rather than product, to work. The strong visuals featured throughout the event marked the start of a new way of thinking about cars and mobility. It demonstrated to the employees, who represent Volkswagen daily and publically, that this was a shift in
philosophy and action.
FiComm Rebrand Image

FiComm Rebrand

FiComm thrives at the cross section of finance and communication. Partnering with financial services businesses, they shape people, communities and generations. With a breadth of knowledge, they create impact through branding, marketing, digital outreach, public relations, crisis communications and business consulting. They are the catalyst for business growth, using what they know best, words and numbers. With their long-term
mission to become leaders of the pack, we were tasked with aligning their brand identity and verbal expression to their long-standing values, bright ambition & inspired vision for the future. The solution was straight forward, we focused on what lay at the heart of communication — words. Our execution lay in pairing a striking tone of voice with typographically-forward visuals, a refreshed tri colour palette, designed play on words & minimal imagery.
Weetbix x Big Bash League Image

Weetbix x Big Bash League

Aussie classic Weet-Bix brand joined forces with another Australian favourite the Big Bash League to create an equally big campaign. We worked with four Australian cricket stars to tell the tale of how they first got into the game. Whether it was a super coach wanting to bowl out the boys, unwrapping a cricket bat at Christmas or simply helping out their mates; these were moments that sparked a passion for the game and shaped
these players’ entire lives. Nostalgia informed the hand-drawn illustration style, giving these stories an imaginative perspective. And Australia’s favourite breakfast cereal became our favourite new way to add texture. Using bricks of wholegrain dipped in ink, we added a grainy quality to every character. It’s a fine detail that nods to the idea that there’s a little Weet-Bix in all of us.
iugis Brand development Image

iugis Brand development

Good for business, good for Earth iugis exists to provide holistic solutions – solutions which will create a positive impact for the world in which we live. To coincide with the powerful meaning of leaving a legacy, we utilised the missing ‘i’ from the iugis logo as a core brand element. As iugis’ key focus is to deliver sustainable enterprise solutions, we created three simple shapes to represent these elements; food waste (the
sphere), water solutions (the drop) and energy efficiency (the pyramid). Together the dynamic logo and flexible brand is able to communicate with both consumers and enterprise through a bold, educational and aspirational messaging system.
Qudos Bank Rebrand Image

Qudos Bank Rebrand

We’ve worked with Qudos Bank as their lead creative agency for some time, rolling out campaigns and communications. At the same time, we were helping to refine their brand, story and voice; working on the roots of their brand. We knew that they had great pride in their heritage and cared deeply about their customers — who also happen to be their owners. They’re a customer-owned bank and they’ve never forgotten it. As proof of how
much they care, they recently earned Canstar’s Customer-Owned Bank of the Year and MOZO’s Australia’s Best Large Mutual Bank for 2020. They’re awards that they (and we) are very proud of.

Volkswagen rebrand - Australia launch

Localising the new Volkswagen brand In 2019, Volkswagen started their global rebrand which marked a shift to a more forward-looking, people-focussed, and simpler automotive brand. Their logo moved away from the shiny chrome that echoed the way it would look on a car. Instead their new look is lighter, more dynamic and more suited to digital spaces and photography.

With a new global vision and ambition for the future of

mobility, Volkswagen Group Australia embarked on a regional launch for employees with local visual assets.

 

Inspired by global, made local

Global branding projects often hand over to local agencies to make sure all the nuances and details don’t feel alienating or irrelevant to a local market. We created a suite of new visual assets that carried the new brand with a slightly more Australian touch. That included a potent brand video backed by a manifesto especially for the brand’s internal launch, bringing to life the grittier and more urban images. We used Australian streetscapes, warehouse spaces, car parks and parks, to situate people and cars in settings that were more familiar to a local eye.

Cancer Council Australia: Hope perseveres through generosity

Cancer Council Australia came to us wanting a video for the Daffodil Day 2016 Campaign. The result features a poem we crafted from the perspective of a child, representing the ‘light of hope’ of the people that have been touched by cancer. The TVC, online and radio campaign launched in August 2016.

Toll Logistics: A purpose-driven brand film

It’s easy to forget the importance of your own day-to-day work. So Toll wanted a brand film to remind employees of the purpose at the heart of their business.

With motion graphics, locations across Australia and Asia, sound design, and a comprehensive script, this was not your average company video.

After its first screening, Toll’s CEO got up to address the company and simply said, “…and that is why I took this

job.”

Volkswagen CX: An inspiring experience through brand

Volkswagen’s customer experience team isn’t just obsessed with customers, but employees too. After all, the people who are at the forefront are a significant part of the experience of a brand. We’ve worked with the VW CX team over a few projects, including this branding for a blockbuster summit to inspire staff to create delightful experiences for customers.

Playstation - That's You!

Sparking a social media competition


The fun of That’s You! comes from playing with the friends unafraid to hurl a savage insult at you. Awesome, right? But it’s a difficult idea to get across in thirty seconds of video.


When PlayStation asked to kickstart a That’s You! social competition through video, we took a less obvious turn. We called up Aunty Donna, who had captured our hearts with their

perplexing, brilliant and hilarious videos.


We asked them how they felt about playing the game, screaming at each other – and letting us film it. They said ‘yes’ and the result is a little clip that garnered hundreds of competition results, more than 100K views between two Facebook posts, and piqued the interest of Playstation UK and Europe.


In thirty seconds we delivered something that was true to the nonsensical stylings of Aunty Donna, skewered the interactivity of That’s You! and had a competition built into it. One white couch was harmed in the making of this video.

Camp Australia: Branding for both trust and playfulness

Camp Australia have been taking care of kids in and out of school hours for more than thirty years. They came to us wanting to refresh their brand, without needing a full facelift. They cared most about redesigning their website, since this is where schools, parents and potential carers look for information and assurance about the quality of care and the employment potential.
My Muscle Chef: From food to fuel Image

My Muscle Chef: From food to fuel

My Muscle Chef came to us with a whole lot of customer insights and a product that people loved. While some people might assume that meal prep services are for the lazy or for people who don’t care about food, My Muscle Chef’s research found the very opposite. These were people who were active and tracked what went into their bodies. They were serious about fitness, nutrition and goals.

But their brand was fresh, cheery

and broadly about health. It risked looking like the mass of meal delivery services out there, without reflecting the dedication and strong routines of their customers.

We brought their brand back around to its original intention, magnifying it through a verbal and visual identity that played to their strengths.

https://www.chello.com.au/work/my-muscle-chef/

Reviews

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Video Production for Food & Health Sustainability Company

"They understand our brand and are very quick to build their knowledge of our products."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - June 2020
Project summary: 

Chello created a website, along with a video, for a sustainability products company. Their video production efforts involved providing a storyboard, a script, and a voice-over recording. 

The Reviewer
 
51-200 Employees
 
Sydney, Australia
Peter Burr
Global Head of Marketing, iugis
 
Verified
The Review
Feedback summary: 

The video, focused on a product launch, played an integral role in lead generation efforts; it's highly compelling, informative footage. Despite low promotional efforts due to outside circumstances, the video gained 600 views on YouTube. The team offered exceptional value for their price.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We're a global team of people, headquartered in Australia, who care about future generations and what we're doing to the planet. We offer a range of products, from food waste digesters that allow you to dispose of food waste more sustainably; UV-C disinfection solutions to improve the health and safety of workplaces and energy efficiency solutions. I am the Global Head of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Chello?

In August 2019, we launched our new brand iugis, with Chello. They have created a beautiful platform for our business, which really embodies who we are as an organisation. The developed personality, tone of voice and launched our website. More recently, with the introduction of a new health pillar to our brand, we asked them to create a video to help us launch our new product Surfacide to businesses outside of the health vertical where it has only been sold to date.

What were your goals for this project?

UV-C disinfection is hospital grade and has been used in hospitals for a number of years. With the advent of COVID-19, we saw an opportunity to introduce this product to a number of new markets. We wanted a video to use as part of our lead generation activities, for website and social channels, that quickly demonstrated to the viewer the potential application of Surfacide in their business. The concept that Chello developed is excellent - showcasing a variety of uses and creating a strong bias for action in the comms. The 'theatre' or 'drama' they were able to build has made it compelling viewing. So much so that the manufacturer of the devices in the USA want to use the Chello video as part of their own marketing activities.

SOLUTION

How did you select this vendor?

I initially came to work with Chello a 3 years ago on a recommendation from a friend, Stuart O'Brien, who runs Houston Agency. I was very happy with the work that I did with them with Forum group that when it came to rebranding our environmental business to iugis, they were naturally the only people that I turned to.

Describe the video(s) and the process in detail.

We had an initial briefing meeting with the produce and creative director. At that time I outlined what i wanted to achieve. Almost immediately, Tristan the creative director outlined his vision for how this could work. I was impressed. We then set about pulling this together - we provided locations, they created storyboard, shot lists and VO script. My team participated in the shoot and i was at the VO recording to make sure we got the right tone we were looking for. Post was very fast and we began sharing it pretty much in line with our expectations on timing.

What was your vendors' project management or feedback process?

Regular meetings, progress reports. Discussions during filming and then wrap at end of shoot (we shot in 5 locations).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's early days as we are supply constrained at the moment getting product in from the US due to lack of flights with COVID-19, so our major promotion of this video is yet to commence. We've had some 600 views so far on youtube and a further 500 on other channels but expect that to increase dramatically when promotion starts. The US manufacturer was so impressed with our video that they have asked for a version they can use to promote their product in their home market.

How effective was the workflow between your team and theirs?

Very effective. We are in daily communication - they understand our brand and are very quick to build their knowledge of our products.

What did you find most impressive about this company?

The quality of what they produced for the price. 20 years ago I remember spending $4 million on a series of commercials when I launched the brand 3 in Australia. I have to say, the quality of what they produced, for a fraction of the price, is exceptional. Naturally technology has moved a long way in that time, but the creative development process is still pretty much the same and I was extremely impressed at their approach and what they came up with as always. We are currently in the process of shooting another video for one of our other products.

Are there any areas for improvement?

I'd have to say none that i can think of on this occasion.

5.0
Overall Score The quality of their work with us speaks for itself.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We had a very tight timeframe and they moved heaven and earth to be able to deliver for us.
  • 4.5 Cost
    Value / within estimates
    As with all suppliers, I'm always trying to get a reduction. But what we paid was fair for the effort involved.
  • 5.0 Quality
    Service & deliverables
    The video is exceptional. It communicates exactly what we wanted and has extremely high production values.
  • 5.0 NPS
    Willing to refer
    Absolutely.

Web Development & Rebranding for Consumer Brand

“Their immaculate web designs set the tone for our new brand identity.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2018 - Nov. 2018
Project summary: 

Tasked with reforming a brand’s identity, Chello developed a modern web design with a custom color scheme. They also built a new corporate site that displays the new theme.

The Reviewer
 
51-200 Employees
 
Sydney, Australia
CMO , Freedom Foods Group
 
Verified
The Review
Feedback summary: 

Since launching the new platform, site traffic and conversion have increased exponentially. The sophisticated design has solidified the brand’s position as a leading business competitor. Chello’s success is a direct reflection of their team’s unwavering demand for excellence.

The client submitted this review online.

BACKGROUND

Introduce your business and what you do there.

I am the CMO of Freedom Foods Group, a global manufacturer and retailer of food and beverage products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Chello?

Our company had recently established an accelerated growth plan, which required a complete overhaul of rebranding and communication strategies. We wanted to initiate the process by building a new website that reflected our image. 

SOLUTION

What was the scope of their involvement?

Chello was asked to build a corporate website with a sophisticated design that would serve as the new theme of our brand. To make the project a collaborative effort, they held a few meetings to discuss the scope and answer any outstanding questions. Once the timeline was finalized, they moved on to develop a selection of branding initiatives. We decided on the best fit, and they began building the website according to our requirements. They also designed a custom color palette for the site, produced relevant content, and integrated core assets for our internal use.

What is the team composition?

In addition to having access to their development team, we received strategic support from their founders. Their production team was also available throughout the project.

How did you come to work with Chello?

We were referred to Chello by someone within our organization who had worked with them in the past. I’m always eager to work with smaller agile firms, but their positive attitude and strategic mindset solidified my hiring decision.

How much have you invested with them?

Our expenses exceeded $200,000.

What is the status of this engagement?

The project commenced in January 2018 and concluded in November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their immaculate web designs set the tone for our new brand identity. Since rebranding, we have noticed a significant increase in site traffic and business inquiries. Beyond refreshing our image, Chello helped us establish our company as a leading competitor in the market.

How did Chello perform from a project management standpoint?

We never experienced any workflow issues, because their team worked hard to adhere to the schedule.

What did you find most impressive about them?

While most developers limit their services to items listed in the initial requirements, Chello adjusts their scope along the way to enhance the final product.

Are there any areas they could improve?

We did not encounter any major issues while working with Chello, but we would suggest balancing out their team as they continue to grow their business.

5.0
Overall Score Chello will always be my first choice.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    It was always easy to get in touch with them for urgent matters.
  • 4.0 Cost
    Value / within estimates
    As a small firm, they offer better rates and less overhead recovery than the large agencies.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I highly recommend them to any business looking to refresh their brand.

Employee Videos for Property Firm

“They are clearly highly experienced in producing and editing engaging videos.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
Less than $10,000
 
Mar. 2019
Project summary: 

Chello filmed and edited several videos with the goal of boosting employee motivation.

The Reviewer
 
201-500 Employees
 
Australia
Communications Manager, Real Estate Company
 
Verified
The Review
Feedback summary: 

Chello’s unparalleled expertise and smooth workflow led to engaging videos that received positive feedback from the intended audience.     

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the communications manager of a property company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Chello?

We hired Chello to develop a range of videos for internal employee events.

What were your goals for this project?

We wanted to have motivational and informative videos for our employees.

SOLUTION

How did you select this vendor?

We have previously worked well with Chello.

Describe the scope of their work in detail.

Chello followed the detailed brief for each video and provided valuable input.

What was the team composition?

We worked with a producer and videographer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They developed and edited great videos that got great feedback from employees.

How effective was the workflow between your team and theirs?

It was good. They are great to work with.

What did you find most impressive about this company?

They are clearly highly experienced in producing and editing engaging videos.

Are there any areas for improvement?

No, none that I can think of.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer