Make it Meaningful.

We're a brand and content agency. When brand and content are intimately connected, your story can speak loud and true. 

It starts with a strategy that distils the 'bones' of your brand into a document. But we build brands beyond the page too, bringing them to life through design, motion, words and film.

 We imagine, define and enliven brands that people feel connected to. We tell your brand's story in creative and meaningful ways.

$100 - $149 / hr
10 - 49
Show all +
Sydney, Australia
  • Level 1. 61 Renwick St, Redfern


Key clients: 

Australian Federal Government, Volkswagen, Girl Guides, PlayStation, Maserati, Mirvac, Cancer Council Australia, Toll Group, Medical Director, My Muscle Chef, Stockland, Camp Australia, Port Adelaide FC, Sydney Swans.

Cancer Council Australia: Hope perseveres through generosity

Cancer Council Australia came to us wanting a video for the Daffodil Day 2016 Campaign. The result features a poem we crafted from the perspective of a child, representing the ‘light of hope’ of the people that have been touched by cancer. The TVC, online and radio campaign launched in August 2016.

Toll Logistics: A purpose-driven brand film

It’s easy to forget the importance of your own day-to-day work. So Toll wanted a brand film to remind employees of the purpose at the heart of their business.

With motion graphics, locations across Australia and Asia, sound design, and a comprehensive script, this was not your average company video.

After its first screening, Toll’s CEO got up to address the company and simply said, “…and that is why I took this

Data that benefits the medical community

MedicalDirector build software for medical professionals. They aim to give the medical profession more time to do meaningful work, and less time doing admin. Some of their products include opt-in data sharing which contributes to medical and drug research. But, of course, in medicine patient data is

a sacred thing.

We were briefed to create a short animation explaining that all data is stripped of personal identifying information, then aggregated and used to support good medical practices without ever breaching doctor-patient confidentiality. So we created this simple, friendly animation that MedicalDirector could use in any context, to nudge doctors and specialists into contributing to medical research.

Volkswagen CX: An inspiring experience through brand

Volkswagen’s customer experience team isn’t just obsessed with customers, but employees too. After all, the people who are at the forefront are a significant part of the experience of a brand. We’ve worked with the VW CX team over a few projects, including this branding for a blockbuster summit to inspire staff to create delightful experiences for customers.

AusDI 3D Animation

A dynamic animation for dynamic software

AusDI is Australia’s most in-depth and up-to-date database for medicinal content. As the ‘challenger’ software providers this space, AusDI is user-friendly and feature packed. But when the competitor is seen as ‘good enough’, this software needed to present as more than a sideways switch, but one

that could be reliably better.

We created this visually rich, but simply scripted, animation for MedicalDirector to share with time-poor medical professionals and administrators.

Playstation - That's You!

Sparking a social media competition

The fun of That’s You! comes from playing with the friends unafraid to hurl a savage insult at you. Awesome, right? But it’s a difficult idea to get across in thirty seconds of video.

When PlayStation asked to kickstart a That’s You! social competition through video, we took a less obvious turn. We called up Aunty Donna, who had captured our hearts with their

perplexing, brilliant and hilarious videos.

We asked them how they felt about playing the game, screaming at each other – and letting us film it. They said ‘yes’ and the result is a little clip that garnered hundreds of competition results, more than 100K views between two Facebook posts, and piqued the interest of Playstation UK and Europe.

In thirty seconds we delivered something that was true to the nonsensical stylings of Aunty Donna, skewered the interactivity of That’s You! and had a competition built into it. One white couch was harmed in the making of this video.

Camp Australia: Branding for both trust and playfulness

Camp Australia have been taking care of kids in and out of school hours for more than thirty years. They came to us wanting to refresh their brand, without needing a full facelift. They cared most about redesigning their website, since this is where schools, parents and potential carers look for information and assurance about the quality of care and the employment potential.

TEDxSydney - Words Left Unwritten Animation

Legacy can take many shapes

Every year TedX open the floor for anyone to make a short film to be shown at their annual conference. In 2019 we put our hands up to tackle their theme of ‘legacy’. With such a profound topic we flipped, flopped and flipped again discussing everything from our own eulogies, the emblems of great civilisations and the climate crisis. Eventually, we were led to interviewing a friend of

Chello about his personal struggle writing his father’s obituary…

Chello 3D Machine Animation

A project born from a project that was never really a project. 

These assets were built as a motion test for a project that unfortunately never came to fruition and they were too fun to let fall by the wayside so we animated them and created this fun little Chello beat machine with them.

Voices of Faith - Overcoming Silence (2019)

Even the Vatican needs gender equality

The Catholic Church is a staggeringly influential institution. But the leadership of the Vatican’s administration, the Holy See, are overwhelmingly men. Even though women can pursue leadership roles, they are systematically excluded by the conventions of how leaders are chosen.

With more diverse leadership, the Church’s missteps could be avoided. By

breaking from tradition, the Church gains more space for compassion and makes less room for ineffective conventions.
Xavier Knight: Turning a founder into a brand Image

Xavier Knight: Turning a founder into a brand

Xavier Knight are structural engineers. They bring the beauty of architectural designs to life; at the same time they ensure that buildings are robust enough to be the nucleus of our lives. They work at the intersection of aesthetics and resilience.

We built this brand identity which transmitted the values and ethos of Xavier Knight’s founder — whose approach had been the defining reason for clients to return time and

My Muscle Chef: From food to fuel Image

My Muscle Chef: From food to fuel

My Muscle Chef came to us with a whole lot of customer insights and a product that people loved. While some people might assume that meal prep services are for the lazy or for people who don’t care about food, My Muscle Chef’s research found the very opposite. These were people who were active and tracked what went into their bodies. They were serious about fitness, nutrition and goals.

But their brand was fresh, cheery

and broadly about health. It risked looking like the mass of meal delivery services out there, without reflecting the dedication and strong routines of their customers.

We brought their brand back around to its original intention, magnifying it through a verbal and visual identity that played to their strengths.


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Web Development & Rebranding for Consumer Brand

“Their immaculate web designs set the tone for our new brand identity.”

Willing to refer: 
The Project
$200,000 to $999,999
Jan. 2018 - Nov. 2018
Project summary: 

Tasked with reforming a brand’s identity, Chello developed a modern web design with a custom color scheme. They also built a new corporate site that displays the new theme.

The Reviewer
51-200 Employees
Sydney, Australia
The Review
Feedback summary: 

Since launching the new platform, site traffic and conversion have increased exponentially. The sophisticated design has solidified the brand’s position as a leading business competitor. Chello’s success is a direct reflection of their team’s unwavering demand for excellence.

The client submitted this review online.


Introduce your business and what you do there.

I am the CMO of Freedom Foods Group, a global manufacturer and retailer of food and beverage products.


What challenge were you trying to address with Chello?

Our company had recently established an accelerated growth plan, which required a complete overhaul of rebranding and communication strategies. We wanted to initiate the process by building a new website that reflected our image. 


What was the scope of their involvement?

Chello was asked to build a corporate website with a sophisticated design that would serve as the new theme of our brand. To make the project a collaborative effort, they held a few meetings to discuss the scope and answer any outstanding questions. Once the timeline was finalized, they moved on to develop a selection of branding initiatives. We decided on the best fit, and they began building the website according to our requirements. They also designed a custom color palette for the site, produced relevant content, and integrated core assets for our internal use.

What is the team composition?

In addition to having access to their development team, we received strategic support from their founders. Their production team was also available throughout the project.

How did you come to work with Chello?

We were referred to Chello by someone within our organization who had worked with them in the past. I’m always eager to work with smaller agile firms, but their positive attitude and strategic mindset solidified my hiring decision.

How much have you invested with them?

Our expenses exceeded $200,000.

What is the status of this engagement?

The project commenced in January 2018 and concluded in November 2018.


What evidence can you share that demonstrates the impact of the engagement?

Their immaculate web designs set the tone for our new brand identity. Since rebranding, we have noticed a significant increase in site traffic and business inquiries. Beyond refreshing our image, Chello helped us establish our company as a leading competitor in the market.

How did Chello perform from a project management standpoint?

We never experienced any workflow issues, because their team worked hard to adhere to the schedule.

What did you find most impressive about them?

While most developers limit their services to items listed in the initial requirements, Chello adjusts their scope along the way to enhance the final product.

Are there any areas they could improve?

We did not encounter any major issues while working with Chello, but we would suggest balancing out their team as they continue to grow their business.

Overall Score Chello will always be my first choice.
  • 5.0 Scheduling
    It was always easy to get in touch with them for urgent matters.
  • 4.0 Cost
    Value / within estimates
    As a small firm, they offer better rates and less overhead recovery than the large agencies.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I highly recommend them to any business looking to refresh their brand.

Employee Videos for Property Firm

“They are clearly highly experienced in producing and editing engaging videos.”

Willing to refer: 
The Project
Less than $10,000
Mar. 2019
Project summary: 

Chello filmed and edited several videos with the goal of boosting employee motivation.

The Reviewer
201-500 Employees
The Review
Feedback summary: 

Chello’s unparalleled expertise and smooth workflow led to engaging videos that received positive feedback from the intended audience.     

The client submitted this review online.


Please describe your company and your position there.

I’m the communications manager of a property company.


For what projects/services did your company hire Chello?

We hired Chello to develop a range of videos for internal employee events.

What were your goals for this project?

We wanted to have motivational and informative videos for our employees.


How did you select this vendor?

We have previously worked well with Chello.

Describe the scope of their work in detail.

Chello followed the detailed brief for each video and provided valuable input.

What was the team composition?

We worked with a producer and videographer.


Can you share any outcomes from the project that demonstrate progress or success?

They developed and edited great videos that got great feedback from employees.

How effective was the workflow between your team and theirs?

It was good. They are great to work with.

What did you find most impressive about this company?

They are clearly highly experienced in producing and editing engaging videos.

Are there any areas for improvement?

No, none that I can think of.

Overall Score
  • 4.0 Scheduling
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer